“Get a Game Plan” for Super Bowl LVII

Valley Metro hired ON Advertising to develop and execute a branding and advertising campaign for Super Bowl LVII. The “Get A Game Plan” logo depicted a sports emblem and messaging encouraged visitors to plan their transportation needs by using the Valley Metro app and visiting the Super Bowl landing page. Advertising included train wraps, airport signage, billboards, pocket guides, and digital advertising. The campaign was supported with social media and public relations.