Valley Metro reverse logo

“Get a Game Plan” for Super Bowl LVII

Valley Metro logo
Get A Game Plan logo
Valley Metro hired ON Advertising to develop and execute a branding and advertising campaign for Super Bowl LVII. The “Get A Game Plan” logo depicted a sports emblem and messaging encouraged visitors to plan their transportation needs by using the Valley Metro app and visiting the Super Bowl landing page. Advertising included train wraps, airport signage, billboards, pocket guides, and digital advertising. The campaign was supported with social media and public relations.

Details: Video, OOH, Print Collateral, Photography, Radio, Signage, Social Media

Over 250,000 riders

served during Super Bowl LVII week,
marking a 40% rise from the usual weekly ridership.

Over 19 Million

impressions during Super Bowl Week
for the advertising campaign.