Tag: AI

man standing in office looking out window made with artificial intelligence

How we use Artificial Intelligence to enhance Marketing and Advertising

In the ever-evolving landscape of marketing and advertising, staying ahead of the curve is crucial. At ON Advertising, we embrace cutting-edge technology to provide our clients with unparalleled marketing solutions. One of the most transformative technologies we leverage is Artificial Intelligence (AI). By integrating AI into our strategies, we enhance the effectiveness, efficiency, and creativity of our clients’ marketing and advertising efforts.

Precision Targeting and Personalization

Artificial intelligence allows us to delve deeply into data analytics, providing insights that were previously unattainable. Through machine learning algorithms, we analyze vast amounts of consumer data to identify patterns and predict behaviors. This enables us to create highly targeted and personalized ad campaigns that resonate with specific audience segments. For instance, AI helps us determine the best times to reach audiences, the types of content they prefer, and the platforms they are most active on, ensuring that our clients’ messages hit the mark every time.

Enhanced Creativity and Content Generation

Gone are the days when AI was solely about numbers and data. Today, AI is also a powerful tool for creativity. At ON Advertising, we use AI-driven tools to brainstorm campaign ideas and even create visual content. These tools assist our creative team in producing unique content at a faster pace, allowing us to meet tight deadlines without compromising on quality. AI can also help in A/B testing different versions of ads to see which one performs better, further refining our creative strategies.

Automated and Efficient Campaign Management

Managing multiple advertising campaigns across various platforms can be very time-consuming. Artificial intelligence simplifies this process through automation. From scheduling social media posts to managing PPC campaigns, AI tools streamline these tasks. This automation allows our team to focus more on strategic planning and creative development, while AI handles the repetitive and time-consuming aspects of campaign management.

Real-Time Analytics and Performance Tracking

One of the most significant advantages of integrating artificial intelligence into our marketing efforts is the ability to monitor campaign performance in real time. AI tools provide instant feedback and detailed analytics, allowing us to make data-driven decisions on the fly. If a particular ad is underperforming, we can quickly adjust our strategy to improve its effectiveness. This agility ensures that our clients get the best possible return on investment (ROI) for their marketing spend.

Future-Proofing Marketing Strategies

As AI technology continues to advance, it opens up new possibilities for marketing and advertising. At ON Advertising, we stay at the forefront of these developments, continually integrating the latest AI innovations into our strategies. This commitment to embracing new technology ensures that our clients are always ahead of the competition and ready to capitalize on emerging trends.

Integrating AI into our marketing and advertising efforts has transformed how we operate at ON Advertising. From precision targeting and enhanced creativity to efficient campaign management and real-time analytics, AI empowers us to deliver superior results for our clients. As we continue to explore and adopt the latest AI advancements, we remain dedicated to pushing the boundaries of what’s possible in marketing and advertising.

If you’re interested in how AI can elevate your marketing strategy, contact us at ON Advertising. Let’s harness the power of AI together to achieve your business goals.

man typing on computer using AI marketing tools

How AI Marketing Tools Can Work For You

Are robots taking over the world? We don’t know, but what we do know is that AI is offering an incredible advantage that’s worth taking. Artificial Intelligence (AI) is gaining momentum in the world of marketing as its benefits outweigh any initial concerns.

Honestly, who would oppose anything that improves time efficiency by quickly gathering, analyzing data, and simplifying tasks? It’s a no-brainer!

Here’s how marketing tools using AI can really benefit your business in the months and years ahead. Let’s take a look at how AI can become your newest employee of the month!

AI Marketing Tools Expected to Increase in the Future

AI is here to stay and those that incorporate it early won’t have as much of an adaptation curve as the rest. Now that we know what’s on the scene, let’s find out how it’s best utilized in the marketing space.

Automated Customer Segmentation

Digital marketing is seeing an increased reliance on AI systems intended to automatically segment customers, which is vital for targeted marketing.

AI can quickly identify and categorize your customers according to their:

Behavior
Search intent
Interests
Demographics

This AI automation frees up a lot of time while ensuring better accuracy in the data collected and analyzed. As a result, it allows more personalized and targeted messaging in the content you provide across all platforms.

Algorithms for Predictive Data Sets

Analyzing the behavioral trends of your customers is key to running a successful marketing campaign. AI makes this possible by effectively collecting and establishing a predictive layout for what to expect from customers and how to take action accordingly. By using internal and external algorithms, AI technology is able to offer actionable insights into the preferences and needs of your target audience.

Simplified Monthly and Annual Reporting

Collecting data is one thing, but having all that information organized and reported in an easy to understand way is entirely different. AI simplifies the reporting process, offering clear and easy to understand information available on a consistent basis.

These detailed insights offer you the advantage of knowing where you need to pivot and make improvements in future marketing endeavors.

Other advantages that marketing and advertising agencies may benefit from include:

Assists with faster, more efficient workflows
Saves money using AI software vs. manual work
Increases visibility within search engines
Improves customer experience and engagement
Boosts the quality of content for customers

Stay Balanced

With all the amazing benefits that AI has to offer, don’t forget to ensure your customers continue to feel engaged with relatable content and marketing that incorporates emotion and humanity in your client-facing communication. AI can only go so far, but maintaining a person-to-person or brand-customer relationship is important.

Customers often feel detached from a brand when it’s too reliant on AI and there’s little visibility of the people working behind the scenes of their favorite services and products. In other words, balance is always best!

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

A neon sign that reads "data has a better idea" is in front of a background of large buildings.

The Benefits of AI in Advertising

What Is AI in Advertising?

Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. AI for advertising is an umbrella term that describes technologies like machine learning, computer vision, process automation, and dozens of others. AI has positive impacts on the advertising industry as it can analyze large sets of data more efficiently than humans. The most advanced AI learns from this data and improves its analysis, recommendations, and predictions over time. AI technology predicts how ad copy and creative will work best in an advertising campaign while using insights from consumer interaction to optimize and enhanced performance.

AI is being utilized far and wide in the advertising and marketing industries. Many tasks being handled by AI, and other machine learning, is making user experiences possible that were not achievable only a few years ago. AI is doing far more than just housekeeping, it is doing the heavy lifting to enable personalization and meet the rising demands of consumers. Keith Eadie, Vice President and General Manager of Adobe Advertising Cloud notes that features within the advertising platform can optimize search, display, and video ads, and that AI is even making adaptive ad buys based on human-set goals. In short, he says “Automation and AI are amplifying what is possible for humans to do.”

For some time, social media has been immune to AI, much of it happens in real-time and allows for real-time optimization. Working within social media you have to nail the right tone, tenor, and timing, which is something AI hasn’t been able to do. It’s machine learning, you have to teach AI what you want it to know, it can’t just “pick up” a new skill or tone of voice as humans can. But with a new dawn of technology comes new dawn of social media. The data we can now receive from AI goes beyond when our audience is online and what they’re interested in, AI can help us boost our conversion rate by drastically increasing relevance and resonance of copy and imagery. And many tools are helping social media marketers craft ads and copy based on their audience’s historical emotional engagement. How? AI.

How is AI Changing?

The marketing and advertising industries are at the center of a seismic change in the way people engage in the world around them. The AI-powered conversational intelligence and voice-enabled platforms, like Siri and Alexa, are significantly changing our idea of what digital marketing can do. Now that there are personalized ads tailored to consumers, a general message doesn’t cut it anymore.

What Does This Mean for the World of Advertising?

AI already has advanced data collection capabilities, however, with growing technology, there is always room for improvement. Within the next few years, the amount of data expected to be analyzed will double. This will allow for an increase in the number of predictions and recommendations AI will use to create better content for the consumer. With less time being spent on analyzing data, it creates more time to connect with the consumer through creative development.

How Can We Help?

Marketers are highly valuing the world of AI and are already planning to use it to better target their audience this upcoming year. ON Advertising is well-versed in using different strategies to assist and enhance your advertising experience. By using AI techniques, such as customer segmentation and content generation, we are able to personalize content to better appeal to the consumer. All social media platforms and Google offer customization to select an audience for us to target with our ads, which is done through artificial intelligence. We are able to select our audience based upon age, gender, location, behaviors, interests, language spoken and more. This allows us to run ads for many clients at one time and target different audiences based upon what we determine needs to be selected for the client. We use the audience selection to ensure that our message and ads reach the appropriate individuals without spending unnecessary money. For more information on how we can help you reach your AI marketing goals, contact us today to learn more about our services and how we can help market your business using AI technology.

Closeup of eyeglasses with computers blurred in the background

How to Prep Your Firm for AI Marketing

Why You Should Be Looking at AI Marketing:

Faster Decisions – With AI, systems can look and analyze a large pool of data quickly and make snap decisions based on what the data says. It can learn algorithms and identify relationships of consumer preferences with limited human management meaning businesses can make media-buying decisions promptly without having to analyze the data themselves.

Advanced Personalization – With the plethora of ads out there, consumers are more likely to engage in them when it is personalized to their wants or needs. AI can assist with that with predictive analytics. Tracking buying behaviors and customer searches, data can be used to help produce content that is more tailored to consumer preferences.

Better Customer Service – With effective chatbots, customers can get the help they need faster, and more efficiently. For example, Sephora was one of the first companies to have a chatbox on their website. They have increased customer satisfaction by having the capability to serve more needs with quicker response time.

What Lies Ahead in AI Marketing?

Improved Data Collection – Although AI has advanced data collection capabilities right now, there is always room for improvement. With growing technology, AI will be able to handle more amounts of data to identify specific relationships. Improving everything from consumer targeting, to better content.

More Time to Be Creative –The one thing AI cannot replace is human creativity. With AI taking care of all the grunt work, it leaves you and your business more time to focus on the fun side of marketing: creativity. Marketers are excited about having AI systems within their work because it is not threatening their jobs, it is enhancing their work. Salesforce.com has reported 51% of marketing leaders use AI and in the next two years, 27% more companies will be using it. To learn more about AI marketing or how to get started, click here.

ON Advertising is One of Phoenix’s Top Advertising Agencies

Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients.