Monthly Archives: arizona advertising
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Why Should You Have Marketing in Your Business?

Marketing isn’t just a part of your business – it is your business. Almost every aspect of your business depends on your marketing strategy. Why? Because everything you do revolves around sales and marketing leads to more of it. Marketing is a powerful tool that ensures consumers have their eyes on your brand and products. With a well-developed strategy, you can grow your business even further.

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn why you should adopt marketing into your business.

What is Marketing?

The term “marketing” is very broad as it can pertain to a lot of activities like media buying, advertising, social media, branding, public relations, and so much more. However, the overarching goal is the same – bring consumer attention to your business. This leads to awareness, brand loyalty, and most importantly, sales.

Identifies Consumer Needs

Not only does marketing determine consumer needs, but it also creates consumer needs. Why should they buy from you? What sets you apart from your competition? As advertising professionals, it is our job to tell people the when, why, and how they can engage with your business. Oftentimes, this involves playing to their consumer needs.

For instance, if you’re a restaurant owner who specializes in Mexican cuisine, how can you differentiate yourself from your competitors? There are several routes you can go; you use fresh ingredients, you’re authentic, you’re close to a major attraction, etc. What about offering vegetarian options?

Before fast-food chains brought Impossible Meat to their menus, Taco Bell was a hidden gem for vegetarian eaters. It gained many loyal customers because they were able to customize their menu items to fit their vegetarian diet. Thanks to its internal marketing team’s research, the fast-food chain found an opportunity to answer consumers’ need for vegetarian options by adding them to their menu. They partnered with American Vegetarian Association (AVA) to have the new menu items vegetarian-certified. This has been a huge differentiator from their competitors and boosts their brand image. 

Marketing Professionals Can Help Identify the Ideal Customer

To attract customers, you need to know who you are selling to. Part of a marketer’s job is to help you identify target audiences to ensure your brand attracts your ideal consumer. One way that ON Advertising achieves this is by developing consumer profiles. This involves extensive research into key demographics to ensure your messaging influences a reaction from the target customer.

When we develop these profiles, we look at a few things like:

  • Age
  • Gender
  • Hobbies
  • Location
  • Income
  • Goals or motivation

Everyone is Going Digital, So Should You

According to Optinmonster, the global online shopping market size nearly hit $4 trillion in 2020, with $300 million in the United States alone. While traditional marketing still plays an integral role in attracting business, digital marketing has one of the biggest impacts on today’s consumers. 

Your customers are online, and you should be too. ON Advertising offers comprehensive digital services to ensure your presence is known by your target audience. This may involve a social media strategy, digital advertising, content development, and website design.

Darren Higgs, ON Advertising’s VP of Marketing explains, “The essence behind any effective marketing strategy is to understand our customers’ audience. The advantage of hiring an advertising agency is the ability to use tools to analyze audience intelligence. If you identify your audience’s biggest source of influence, and how they live day to day, then you can create new opportunities for your marketing and advertising efforts.” 

ON Advertising is Arizona’s Choice for Marketing Strategy

Every business needs some sort of marketing. It’s an incredible tool that leads to greater sales, customer loyalty, and a brighter brand image. The people at ON Advertising are masters in developing strategies to ensure your business is seen by your ideal customer. Our talented staff come from different backgrounds and carry unique skill sets to move your business forward. Visit our services page to learn how we can push your business to new heights.

A laptop with marketing analytics sitting on top of the keyboard

Why Are Analytics Important in a Marketing Strategy?

Sometimes a gut feeling will drive an entrepreneur to take a chance.  While others may just throw a dart and hope for the best.  But to truly make confident decisions, business owners should rely on several tools available through analytics. Analytics has helped millions of businesses obtain data to plan, adjust, and implement effective marketing strategies. But what is marketing analytics, and why are they necessary for most digital marketing strategies? As one of the top advertising agencies in Phoenix, Arizona, we’ve got you covered below. 

What is Marketing Analytics?

Simply put, if you don’t know what isn’t working in a strategy, how are you going to fix it? Marketing analytics provides businesses with that information. A market analysis is a practice of measuring and analyzing performance data to maximize the efficiency of one’s marketing efforts. Furthermore, it allows businesses to improve their return on investment. This information can help guide professionals on what areas they need to work on to improve their strategy.

Metrics to Consider in One’s Analytics

With so many tools available, there are a lot of analytic software platforms you can use to gain valuable insight. In today’s digital world, we believe these are a few metrics to build an effective marketing strategy:

  • Organic search traffic
  • Top landing pages
  • Keywords
  • Traffic source

With this data, marketers and business owners can evaluate what their best course of action is. They can use this information to optimize their website’s Search Engine Optimization (SEO), plug-in keywords for Google Ads, learn who their audience is and where they are coming from, and build content relating to their keywords and landing pages. 

Past and Present Analytics

As mentioned above, analytics can provide data on what has happened in the past and what is happening now. This information allows you to examine what is and what is not working. Furthermore, it can provide valuable insights into an increase or decrease in sales, who and where the audience is, and how they found your business. 

Analytics Can Help Predict What Will Happen

According to GutCheck, the most important element of analytics software is its ability to help predict what will happen during the execution of a marketing strategy. With this information, one can examine key elements to predict their strategy’s future, such as consumer behavior, website engagement, and gain leads from similar users who have converted. This information helps you make educated decisions to enhance your business.

Analytics to Marketing Strategy with ON Advertising

As you’ve seen, analytics play a large role in a business’s digital marketing strategy. It provides business owners with key information about your marketing efforts and what you can do to make them stronger. However, many businesses and entrepreneurs aren’t experienced in setting up, tracking, and analyzing what these metrics mean and what their next move should be. That is where ON Advertising comes in.

For more than 25 years, we have been the go-to for effective marketing strategies. ON works closely with every client to ensure their needs are met on-time and on-budget. Our creative team of professionals is capable of analyzing data and incorporating it into a plan of action. Contact us today and learn how we can help your business.

A business man showing growth thanks to ON Advertising marketing services

How Can ON’s Marketing Services Grow Your Business?

It doesn’t matter what industry you are in, staying on top of market trends is vital to your success. As one of the top marketing agencies in Phoenix, AZ, ON Advertising is able to leverage our knowledge and experience to help grow your business. We’re a full-service agency that specializes in advertising, video production, public relations media outreach, strategy, and all things digital. With our marketing services, businesses can obtain the results they need for growth. 

We are a full-service marketing agency designed to help businesses in all areas of their marketing strategy. We consist of marketing professionals who have a wealth of knowledge and experience in designing a strategic plan for any business. ON’s team of specialists collaborate to develop a marketing plan that best suits each client. This may involve incorporating elements of social media, media outreach, a new website design, and other services to create a strong plan of action. View our full list of services that you can benefit from.

How Can Your Business Benefit From Our Services?

Help Build and Nurture Brand Recognition and Voice

If your business is looking to build or refresh its brand, hiring a marketing agency is a great way to strengthen brand awareness. This is achieved by developing a strategy that targets specific audiences at the right time and place with effective messaging. ON Advertising uses a combination of services, such as social media and content development, to highlight our client’s expertise to their target audience. 

Drive Leads and Sales Through Google Ads

Google Ads is one of the most important elements of digital advertising because it allows businesses to market themselves across Google platforms. It can help companies drive leads and sales at a cost-effective rate using a pay-per-click (PPC) method of payment, where businesses will incur a fee each time someone clicks on one of the digital ads. 

It’s always a good idea to hire professionals with a proven track record to manage Google Ad campaigns because certain campaigns can be extremely volatile and require a lot of attention and planning to ensure they remain cost-efficient. 

Create Conversions Through Valuable Content

In our industry, content is king. It’s an essential element of any campaign as it helps promote a business and encourage engagement with their target audience. This may be achieved in a number of ways, such as:

  • Compelling website copy
  • Developing 360 marketing campaigns to reach the target audience
  • Creating on-going blog posts and digital ads
  • Using SEO techniques to ensure your website is seen through Google searches

At ON Advertising, we have a creative team of writers and designers who know how to connect businesses with consumers. Developing great content starts with a strong strategy. Our team dedicates itself to brainstorming strategies to bring our client’s message to life in order to encourage consumer engagement. 

Stand Out With ON Advertising’s Marketing Services

Since 1993, ON Advertising has provided clients with in-depth knowledge and creative ideas to meet their goals. We’re heavily focused on developing strategic marketing plans to help grow brand recognition and revenue for our clients. It doesn’t matter what industry you are in, we’re ready and able to help you succeed. Contact us today to let us know what your goals are and how they can be achieved. 

A close up shot of an Iphone with social media app icons on display

Do Restaurants Need Social Media?

In today’s digital-heavy world, checking social media is an influential part of our daily online activities. According to HootSuite, 3.8 billion people use at least one platform, which has caused businesses to incorporate these platforms into their digital marketing efforts. For restaurants, it’s become almost mandatory to have a social media presence. But, do they need it? How can these platforms benefit restaurants and other businesses? As one of the premier digital marketing agencies in Arizona, we have the details below.

Social Media Provides Brand Awareness

Every brand has a target audience they’d like to reach in their marketing efforts. With social media, every business can attract the specific consumer they want, and restaurant owners can cast a larger net to catch them. Users who search or follow these hashtags may see your post and find their way to your profile and, eventually, your restaurant.

It Can Generate Traffic to a Website

Of course, you want people to visit your restaurant’s website. It will have detailed information about your business, menu, location, and imagery that builds up an appetite. By incorporating social media into your online efforts, you will have the ability to bring more visitors to your site. According to Total Food Service, things like posting a discount code or a new menu item can increase users to your website. Furthermore, we’ve seen how crucial applying well-thought out call-to-actions (CTAs) is to driving more users to a website.

Social Media is an Affordable Marketing Strategy

While businesses can utilize commercials and radio spots to promote their restaurant, social media is a more affordable online platform to promote their businesses.  Also, business owners can buy ad space to promote their brand to their target audience. While this form of digital marketing is cost-effective, it can be time-consuming for some business owners. But with each platform having a large user base, advertising on these sites can be extremely beneficial in promoting your restaurant. 

Helps Restaurants Stay Connected With Guests

Consumers appreciate when businesses are responsive and active in communicating with their customers. By incorporating social media into your digital marketing efforts, it will allow you to do just that. Did someone have a good or bad experience? Do they have a question regarding one of your menu items? These platforms provide an opportunity for customers to communicate with businesses about their experiences. Furthermore, you can use them to update your followers on specials, changes to the menu, holiday hours, etc. Communication is the name of the game, and these platforms provide an easier way to do so.

Social Media Can Improve Trust and Loyalty in Restaurants

We’ve established how these online platforms can improve the communication between your business and consumer, but it can also enhance a customer’s trust and loyalty. There’s no doubt guests want to know they can trust the service and quality of food served. By adopting social media into your business operations, restaurants can establish transparency by allowing users to comment, review, and post pictures about their experience.  

ON Advertising Are Social Media Experts

Social media has the power to bring people and businesses together. As a restaurant owner, it’s especially important to incorporate these platforms into their digital marketing strategy to build and maintain a relationship with customers. At ON Advertising, we specialize in developing strategies that ensure your brand is seen by the right people. We leverage creative, unique, and informative content to help push your business in the right direction. Contact us today to learn how we can assist you in your digital marketing efforts.

A title picture that says marketing strategy

Digital Marketing vs Traditional Marketing Strategy: Which One is Better?

For the last decade, the debate between traditional and digital marketing strategy has been a question on many marketing professionals’ minds. On the one hand, technology is evolving, and consumers continue to be engaged online. But, on the other hand, some audiences are more impacted by traditional marketing methods. Both have their advantages and can build brand awareness of your company and product. As one of the top advertising agencies in Arizona, we have first-hand experience in both methods. Learn why each method is important below. 

Investing in a Digital Marketing

This form of marketing is, as you’d expect, entirely digital. It’s a strategy that involves anything online, such as social media, online ads, email marketing, Pay-Per-Click advertising, and website optimization. As consumers become more reliant on digital, there are more opportunities open for marketing. 

Some form of digital marketing is essential for businesses today. It’s become routine for consumers to research and buy products online. For example, when someone is interested in trying a new Italian restaurant, they will typically Google: “Italian restaurants near me.” In doing so, you’ll see ads of Italian eateries and strategically ranked websites

Digital marketing allows for a truly personalized marketing experience by targeting specific audiences in cost-effective, measurable ways. By partnering with a digital agency, you can expect a marketing strategy that will resonate with your target market for a fraction of the cost of a traditional campaign. 

Investing in a Traditional Marketing Strategy

Traditional marketing refers to any type of marketing that isn’t digital. It consists of a range of mediums including, television, print, radio, direct mail, and billboards. It’s one of the oldest forms of marketing, making it one of the most researched. Traditional may seem antiquated in the fast moving digital age, but it doesn’t mean it’s not effective.

People still rely on traditional media for information. According to 99 Designs, the experience of an impactful TV commercial or a clever array of words on an ad in a magazine has a lasting effect on a person’s memory. The familiarity of traditional methods of promotion makes it much easier for many consumers to understand. Studies have shown that hard copy marketing is easier for audiences to process and recall. 

Furthermore, by implementing a traditional marketing strategy your message has a great chance of reaching local consumers. Mediums such as radio and television make it easy to communicate your message on time. While digital strategies may be able to get your message across globally, traditional advertising can resonate locally. 

Which Marketing Strategy Should You Use

When it comes to choosing a superior marketing strategy, we believe there is no right answer. Both methods provide many benefits that businesses can use to reach their target audience. A great marketing campaign should find the right balance between traditional and digital. TV commercials and print ads are often repurposed for social media and online ads to help consumers recall the message. By combining both methods into one strategy, the campaign has a greater chance of success.

Benefit From Our Marketing Strategy Expertise

For over 25 years, innovation and creativity have been the core of ON Advertising’s marketing strategies. Whether you’re a B2B or B2C company, we work closely with each client to ensure their brand and message reaches the right audience at the right time. Contact us today and let us know what you are looking for in your marketing strategy. 

A smartphone lying on a countertop with Google SEO up

SEO – What is Search Engine Optimization?

If you are reading this blog post, you may have found it through a Google or Bing search. But, have you ever wondered how websites like this one end up on your search list? The answer is simple – search engine optimization, or as it is more commonly referred to, SEO. 

It’s a digital marketing tool for businesses to use to ensure the visibility of a website in a search engine through relevant searches. You may be asking yourself, what exactly is SEO, and how does it work? As one of the top digital marketing agencies in Arizona, we have you covered.

What Is Search Engine Optimization?

As we mentioned, SEO brings organic internet users to your website. In simplest terms, SEO is influenced in several ways, such as keyword usage, website design, and backlinks.

Keywords

Keywords are the words people plug into Google to find relevant information about their query.  For example, you may have searched for keywords, such as SEO, content strategist, SEO strategist, or DIY SEO tips, and stumbled onto a plethora of websites (ours included). Use targeted keywords in the written content and meta descriptions of each page to assist users in finding the information they desire.

Website Design

Creating a well-designed, user-friendly website is key to engaging people who visit your site. Things to consider include content length, readability, uniqueness, and page loading speeds.

Backlinks

Backlinks are links that are from one website to another website. These are especially important for SEO as they act almost like a voucher for your content. 

The above is only a fraction of what goes into search engine optimization. By partnering with the right digital marketing agency, your website can be optimized to its fullest potential.

Benefits To Having An SEO-Friendly Website

The benefit of optimizing your website is the ability to get more users to visit it. By having a website that ranks higher on search results, you are creating a sense of brand credibility. By becoming one of the first three websites that show up on a search, users may view your business as a popular option in your industry.

SEO will synergize with your other online marketing activities, such as blogging, social media, email marketing, e-commerce, and much more. By working hand-in-hand, your marketing strategy has a greater chance of achieving success. 

Another benefit to optimizing your website to be more SEO-friendly is it may become one of the business’s primary sources of leads. When it comes to B2B, B2C, and non-profit organizations, inbound strategies are the most effective ways to gain leads. With more traffic coming into your website it will inevitably generate more interest in your product and or services.  

Make Your Website SEO-Friendly with ON Advertising

To attract prospective customers, having an online presence is essential in today’s business world. By employing strategic SEO activities into your website, you can effectively reach your target audience and generate more leads. 

As one of Arizona’s top digital marketing agencies, ON Advertising specializes in website development and search engine optimization. By enlisting in our digital services, your brand will get on the first page of your favorite search engine and maximize your conversions and revenue. Sounds promising? Contact us today to get started.

The heart of Times Square highlighting all of the different types of media advertising

Media Buying – Choosing The Right Media For Your Business

When you think of an advertising team, you probably picture a group of writers, artists, and account executives huddled around a conference room table. As creatives, we can spend all day creating ads, but what’s the point if they’re not seen by the right people? That’s where the media buyer comes in. Media buyers are an integral part of an agency’s success as their job is to understand the client’s goals and target the right audience on the right advertising platforms. Without the media buyer, your message can easily get lost in the static.

What Does a Media Buyer Do?

Media Buyers plan and negotiate media buys for various clients. They work with other departments to better understand the client’s marketing goals and the target audience for the advertising. With this information, the media buyer will purchase ad space where the target audience will respond, engage, and buy the company’s products or services. They are knowledgeable in all aspects of media, including television, radio, print, billboard, digital and OTT. By knowing the different areas of media, the media buyer helps choose the right medium that would give the client the best return on investment (ROI) for their advertising dollars. 

Look At Where Your Competitors Are Advertising

The media buyer takes several things into consideration before making recommendations on where you place your hard earned advertising dollars. This includes looking at your competitor’s ad placement and ways to out shine and outperform what your competition is doing so you capture more market share. 

Fine Tune Your Message With Consumer Analysis

It never hurts to do research, especially when you’re marketing your brand to consumers. Trends and buying habits change over time, and it is the media buyer’s job to make sure your message is seen in relation to their interests. If your target audience is a part of the generation Z demographic, buyers must look into their buying habits and current trends that could help your brand stand out.

Which Medium is Right For You?

With several different places to advertise, the media buyer has many outlets to choose from to get your message out there. Depending on the marketing strategy, the buyer may decide on television, print, radio, digital, or billboard spots. Each with their own benefits, including:

  • Television: Can deliver a message visually and audibly with a low cost for viewing
  • Radio: Provides an outstanding reach, frequency, and ability to expose the listener to build awareness
  • Billboard: With placement along freeways, it provide a high reach and visibility
  • Digital: Digital advertising has strong targeting capabilities that will provide brands a more efficient way of delivering their message to their audience
  • Print: This medium benefits from a highly engaged audience, which may translate into action

By combining research, analytics, and strategy, the media buyer will ensure your ad reaches the proper audience, engages with them, and gets your audience to buy your product or service. 

Make Your Brand Stand Out With ON Advertising

In today’s digital world, there are several ways brands can stand out amongst your competitors. At ON Advertising, we work closely with our clients to ensure their brand is front and center. Advertising is a strategy, and knowing when and where to buy takes an experienced media buyer. Contact us today to get started.

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