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Creating Brand-tastic Social Media Content for the Holidays

The holiday season is upon us; which means it’s time to plan a social media strategy that excites and delights online users. Many platforms see a tremendous spike in conversations during the holidays, so it’s important to create and post content that gets your followers engaging. 

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn how you can use social media to help your branding during the holidays.

Where Should I Start With My Holiday-Focused Social Media Content?

It’s almost always tricky figuring out where to start in developing social media content that’s focused on the holiday. But, as long as you have a strong digital marketing strategy guiding you, it is made much easier. Here are some things to consider when developing your content:

  • Send out messages that are on-brand for your company across multiple channels: This includes your social media, email marketing, website copy, newsletters, and traditional advertising.  Making sure your messaging is consistent and easily recognizable to your followers is a top priority.
  • Prepare your editorial calendar in advance: This will give you time to brainstorm, create, adjust, and post in a timely, consistent manner.
  • Create holiday-themed graphics: Not only does this connect the post to your holiday campaign, but it creates fun imagery that catches the eyes of your followers.
  • Hashtag it up: Another element to consider is adding holiday-specific hashtags that relate to your business. If you’re a restaurant promoting a holiday menu, hashtags are a great way for diners to spread the word they’re eating at your business.

User-Generated Content Contests Help Boost Social Media Branding

Some of the best digital marketing campaigns involve followers creating content related to your brand. For example, look at Sun-Maid’s #12DaysOfSunMaid sweepstakes. To enter, fans simply had to share a family favorite Sun-Maid holiday memory – a story, photo, or both – post it on their Instagram or Twitter using hashtags #12DaysOfSunMaid and #sweepstakes. Every winner would win one of twelve daily gift packages.

User-generated content is a great way to get your customers involved with your brand and initiates a strong word-of-mouth aspect, which results in people talking about your campaign and getting more attention towards your brand.  

When it comes time to choose a winner, you have two options. If voting was enabled, you could choose the entry with the most votes, or choose a winner randomly from the entries with the most votes. Or another option is to choose a random winner from all of the entries. Once your winner has been selected, be sure to share it across your social media channels!

Offer Exclusive Rewards, Discounts, and Giveaways

The holidays are a time for giving and cherishing those you care about. Why not show your social media audience just that? By offering exclusive rewards, discounts, and giveaways only your followers will see, you’re almost rewarding them for being avid followers. This makes it seem like a big thank you for being a fan. To really pull it off, create an announcement mentioning that you value your followers (because you hopefully do!). 

Make Social Media Branding for the Holidays Easy With ON Advertising

As one of the best creative agencies in Phoenix, ON Advertising are experts in developing successful brands. Our strategic approach will expand your company’s personality and help determine the image you wish to portray to the public. ON’s team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Contact us today to learn more about our services and how we can help your business shine.

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