Mikaela working on storyboards for a project while writing on a dry erase board

Content Marketing is Still King

Content is important to Businesses, Consumers, and Search Engines. In today’s competitive climate, one cannot afford to pass over the pull and power of content marketing. With technology advancing, the number of small and large businesses increasing and the competition between them becoming more intense, it raises the question between these establishments – “How will we stand out among the others?” The number of extreme similarities of services and products that businesses are selling makes for a competitive market in most modern-day retailers. To be successful in these types of markets, the quality of the product that is being sold does not totally determine its success. To be competitive, it is becoming more and more apparent that how you market and advertise your company pulls a heavyweight on its triumph.

Content is as important as ever because it not only serves as a way to create customer loyalty and build trust between your company and the consumer but also encourages dialogue and conversations by giving them what they need. This, in turn, allows them to make an educated purchasing decision, which has become a new normal from the consumer side.

Content marketing in itself is helping to develop what the consumer expects from the brand that they are interacting with, which is why it is vital to have quality content to correctly and effectively advertise and market a company. By creating a strategic marketing approach, it focuses on distributing relevant, valuable, consistent, and specific content to retain and attract a specific audience. This ultimately creates profitable consumer action and neglecting or overlooking content marketing can create a setback that any brand can not afford. In this day in age, what fashion, food, or travel brand can exist without components like campaigns, videos, or an eye-catching Instagram feed?

In 2019, there are countless types of content ranging from blog posts to videos to infographics and so much more. Each of these components is vital to your brand and company as a whole and how it is being marketed. Let’s dive in and find out how each of these types of content can benefit your business.

Blog Posts

Blogs are one of the most popular types of content marketing for businesses and for a good reason! Blogging is the foundation of Content Marketing and has become commonplace in the business world. It allows consumers to access high-quality information for free. Blogs are one of the best ways to improve SEO and create more organic traffic to your website from search engines like Google. Not only does blogging improve search engine optimization, but it also builds relationships with current customers and leads.

Videos

Videos are oftentimes a change in pace that is more engaging to your consumers. Videos are a great content marketing tactic especially for small businesses because they provide an appealing return on investment. They help increase the time spent on site which greater the company’s chances of making a sale.

Infographics

Infographics often assist businesses in educating an audience by providing information that can add value to the consumers. Consumers take value in research and statistics on how useful the product they are looking to buy before they buy it. This makes infographics so useful to better visualize data, such as statistics so they can have a better idea of how valuable or how the service works.

How can ON Advertising help?

Those are just a few of the types of content marketing that can be used to market your business. Content marketing can be difficult, however with research and effort, it can be worthwhile and bring high investment to your business. If your company is not taking part in any of the content marketing techniques above or any at all we are here to help. At ON Advertising, we are constantly looking for new and innovative ways to market, advertise and promote businesses. Check out some of our many content strategy services and ways that we can help you. If you would like to learn more about content marketing and how it can benefit you, Contact us!

At ON Advertising, our team of talented web developers and graphic designers come together to create an innovative solution for all your website development needs. We know the vast amount of competition that takes place between businesses online and we recognize how important it is to be unique and stand out amongst the crowd. Our team is well equipped to build an eCommerce site from scratch or fix an existing one. Contact us today if you’re ready to take your site to the next level.

Top 15 eCommerce Design ON Advertising banner showcasing mock-up websites

Ranked 12 in eCommerce Design

Recently, ON Advertising was voted one of the Top 25 eCommerce Design and Development companies of 2019, according to DesignRush. DesignRush, a B2B digital marketplace that connects brands with agencies, discovered the leading eCommerce design and development firms that can provide custom eCommerce solutions, build functional websites, and ultimately increase online conversions. We are pleased to announce that we ranked number 12 out of the 25 of the top agencies in the nation!

This Is How ON Markets to a Niche Market

As you may know, marketing for a niche product or company can present many challenges. There may not be much advice when searching the internet for marketing your specific product because your audience is very narrow. However, there are certain steps for all niche products that can be taken when looking for marketing advice. Here are a couple things to take into consideration when marketing a niche product:

Research Your Audience in Depth

This may seem obvious but it is sometimes overlooked. Because niche markets have a smaller audience, it’s harder to figure out the ideal consumer and the direction your brand should take. It is crucial that extensive research is done to figure out the exact target market and details pertaining to them.
Extensive research should be done to uncover small details such as geographic location, income, age, etc. It might be helpful to develop a few consumer persona’s so that you can view your product from the perspective of your ideal customer.

Be Specific Within Your NicheMarketing

Base your marketing off of the in-depth research of your consumers. What are your consumers doing everyday? Where do they hang out? Are they surfing the internet in specific places? Look very specifically into where your potential audience will be exposed to your product.

Pick Accurate Advertising Platforms

Different types of consumers respond more to varying types of advertising depending on their lifestyle. For example, when targeting an older demographic, investing a lot of money in an Instagram page and ads may not be the best use of the budget. Instead, you could send e-blasts and stick to more traditional methods. Pick your advertising based on where your consumers are and what they will engage with.
Marketing for a niche product can be difficult. However, with the right amount of time and research, it can bring a high return on investment for your business. Here at ON Advertising, we have successfully helped many companies with their niche products. Take a look at our portfolio for examples of what we done in the past. Feel free to contact us if you would like to learn more about advertising for your niche product.