A videographer in a ambient setting shooting a video for a retail business

Strong Creative Results in Strong Sales for Retail Business

If you own a retail business, you know firsthand how competitive the industry is. Not to mention, eCommerce shopping is only getting more prominent in our lives. So, how do you stand out from your competitors? ? Simple. Partner with a full-service advertising agency that can concept, develop, and place effective creative advertising to strengthen your sales numbers.

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn more about our creative services and how they can help your retail business find great success.

Capture The Essence Of Your Retail Business With Video Production Services

Video production is nothing new to retail. In fact, businesses have been using professional video production for commercials and websites for a long while. With social media and other digital platforms only becoming more popular, there are many opportunities for retailers to highlight their brands visually. Some benefits to consider when enlisting in video production services include:

Personalization for customers.
Showing them what you’re all about is better than telling them.
Powerful videos can result in better sales and conversions.
It adds a human element to your retail business.
Videos are perfect for showing off more complex products.

Looking To Resonate With Your Target Customers? Go With The Copywriter

What separates a retail business from its competitors? Personality. To develop a brand tone of voice that truly resonates with your customer, you need a copywriter. They’re the chameleons of the advertising world as they can shapeshift words to fit what your customers are looking for. This will play a huge role in turning casual shoppers into loyal buyers. But, finding a formula that works for your business is critical. So, what exactly goes into great retail copywriting?

Great copywriting will focus on benefits, not features.
It will influence action and understand consumer behavior.
Great work can spark an emotional reaction.
Writers understand the importance of storytelling.

Graphic Designers Influence Consumer Behavior For Retail Businesses

Another important aspect of strong creative is the role of the graphic designer. The work they do is probably the most important as it helps capture your audience’s attention, intrigue them, and engage them. This is especially true when they’re partnered with a copywriter. Moreover, graphic design helps you form people’s positive perceptions of your brand, as well as inspire them to remember your products. Some benefits of partnering with a graphic designer include:

Strong graphic design can boost brand familiarity.
It can help tailor your brand to your customers’ needs.
They will understand color theory and what will be most impactful for your designs.
They can make your projects relatable to your target audience.

ON Advertising’s Creative Team Knows Retail

As one of the best creative agencies in Phoenix, ON Advertising are experts in developing successful brands. Our strategic approach will expand your company’s personality and help determine the image you wish to portray to the public. ON’s team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Contact us today to learn more about our services and how we can help your business shine.

Sketch of various styles of the letter R

Update Your Logo

Whether its fashion, technology, or graphic design, styles are constantly changing. Logos for a company or brand are no different, it needs to stay current with the latest trends in the industry. Has your brand ever updated theirs? If not, we suggest looking into a branding refresh to stay up-to-date with competitors.

Logos are considered one of the signatures of a brand because they give a visual representation of who the brand is and what they encompass. Unfortunately, the lifespan of these important branding elements are getting smaller and smaller; styles are changing at a faster speed than ever before, forcing businesses to update their brand more often than not.

Why make a change?

There are many reasons brands change their logos. Sometimes it’s internal factors causing a need for change including a shift in strategy, a merger, or an acquisition. However, external factors also have a big influence on altering a design. Examples of this usually include style trends and graphic design progression.

When to make the change?

Having a marketing team to evaluate when it’s time to modify a logo and look at all variables is the best practice. When we work with clients to asses a need for a new design, some of the questions we ask are:

Is the it too old and outdated?
Is it too complex?
Is it identifiable or not?
Is the business changing as a whole?

Taking a closer look and thoughtfully evaluating the brand is the best method to determine the need for a new logo.

How can ON Advertising help?

As you may have seen in a recent blog, in 2018 we changed our logo to rejuvenate our brand, giving ourselves a fresh and modernized look. As an agency, we have grown so much since we have updated our logo, giving us a competitive edge. Our highly-skilled creative team has designed many logos for our clients, check out some of our originals here. Whether you are starting a new brand, want to give a brand a fresh updated look, or are changing a brand’s strategic direction, we can design and create a state-of-the-art branding for you. Contact us to explore how a new logo can help your business grow.