Whether its fashion, technology, or graphic design, styles are constantly changing. Logos for a company or brand are no different, it needs to stay current with the latest trends in the industry. Has your brand ever updated theirs? If not, we suggest looking into a branding refresh to stay up-to-date with competitors.
Logos are considered one of the signatures of a brand because they give a visual representation of who the brand is and what they encompass. Unfortunately, the lifespan of these important branding elements are getting smaller and smaller; styles are changing at a faster speed than ever before, forcing businesses to update their brand more often than not.
Why make a change?
There are many reasons brands change their logos. Sometimes it’s internal factors causing a need for change including a shift in strategy, a merger, or an acquisition. However, external factors also have a big influence on altering a design. Examples of this usually include style trends and graphic design progression.
When to make the change?
Having a marketing team to evaluate when it’s time to modify a logo and look at all variables is the best practice. When we work with clients to asses a need for a new design, some of the questions we ask are:
- Is the it too old and outdated?
- Is it too complex?
- Is it identifiable or not?
- Is the business changing as a whole?
Taking a closer look and thoughtfully evaluating the brand is the best method to determine the need for a new logo.
How can ON Advertising help?
As you may have seen in a recent blog, in 2018 we changed our logo to rejuvenate our brand, giving ourselves a fresh and modernized look. As an agency, we have grown so much since we have updated our logo, giving us a competitive edge. Our highly-skilled creative team has designed many logos for our clients, check out some of our originals here. Whether you are starting a new brand, want to give a brand a fresh updated look, or are changing a brand’s strategic direction, we can design and create a state-of-the-art branding for you. Contact us to explore how a new logo can help your business grow.