Whether its fashion, technology, or graphic design, styles are constantly changing. Logos for a company or brand are no different, it needs to stay current with the latest trends in the industry. Has your brand ever updated their logo? If not, we suggest looking into a logo refresh to stay up-to-date with competitors.

Logos are considered one of the signatures of a brand because they give a visual representation of who the brand is and what they encompass. Unfortunately, the lifespan of logos are getting smaller and smaller; styles are changing at a faster speed than ever before, forcing businesses to update their brand more often than not.  

Why make a change?

There are many reasons brands change their logos. Sometimes it’s internal factors causing a need for change including a shift in strategy, a merger, or an acquisition. However, external factors also have a big influence on altering a logo. Examples of this usually include style trends and graphic design progression.

When to make the change?

Having a marketing team to evaluate when it’s time to modify a logo and look at all variables is the best practice. When we work with clients to asses a need for a new logo, some of the questions we ask are:

  • Is the logo too old and outdated?
  • Is it too complex?
  • Is it identifiable or not?
  • Is the business changing as a whole?

Taking a closer look and thoughtfully evaluating the brand is the best method to determine the need for a new logo.

How can ON Advertising help?

As you may have seen in a recent blog, in 2018 we changed our logo to rejuvenate our brand, giving ourselves a fresh and modernized look. As an agency, we have grown so much since we have updated our logo, giving us a competitive edge. Our highly-skilled creative team has designed many logos for our clients, check out some of our original logos here. Whether you are starting a new brand, want to give a brand a fresh updated look, or are changing a brand’s strategic direction, we can design and create a state-of-the-art logo for you. Contact us to explore how a new logo can help your business grow.

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