Monthly Archives: Phoenix Ad agency
Inside ON Advertising Virtual Events studio with two presents in front of a camera

The Benefits of Virtual Events

A new world is emerging in the way we communicate with others.  Technologies created or improved in the face of the pandemic helped us continue with business meetings, family gatherings and maintaining relationships, even though we kept our distances. Sometimes miles away. Although it seems like an inferior solution, virtual events have actually proven to be an effective alternative. 

In fact, Grand View Research estimates the market size for virtual events is expected to grow by 23.2% from 2020 to 2027. This can be attributed to the many benefits these types of events provide to their guests. As lockdowns began, On Advertising had the foresight to transform our digital studio into a fully equipped virtual studio.  We’ve been at the forefront of virtual meetings and conferences since the pandemic started, working with small groups to hundreds in attendance.  As one of the top Arizona digital marketing agencies, we’ve highlighted a few benefits we’ve seen with these online events. 

What is a Virtual Event?

Virtual events are an online space built to replicate a physical location-based event. It allows people and companies to host an online conference, trade show, product launch, job fair, lunch and learn session, or informative interviews from the comfort of their home or office. When deciding to host a virtual event, there are 5 types to consider:

  • Webinar: These are the simplest form of online events and they’re a great starting off point for organizations in virtual planning
  • Webinar +: This extends the concept of a regular webinar by adding features such as content hubs and in-depth reports
  • Content and Connect: An essential aspect of in-person events is the opportunity to network with peers and experts. Event planners will be able to facilitate a way for people to connect with others virtually through their online events
  • Online Summit/Conference: Much like in-person conferences, online summits are broken into themed sessions, offering short presentations, Q&As, and panels with full audience participation
  • Virtual Expo/Fairs/Festivals: Like any in-person expo, organizers are trading their multi-day, multi-venue events for an online model built around a virtual replicate

How Can Businesses Benefit From Virtual Events 

Online Events are Less Expensive

One prominent benefit to virtual events is their ability to save on overhead costs. Because you are saving on staff, venues, setup, takedown, meals, and travel costs, the overall cost of the event is greatly reduced. According to Aventri, it’s up to 75% less expensive than in-person events. The only cost planners must worry about is the costs associated with hosting an event on a virtual platform.

Promotes Attendee Growth and Delivers Additional Value

Because there aren’t any geographical limitations, people from all over the world can attend these virtual events. This allows for greater reach by inviting people who wouldn’t normally make it in-person to attend the online festivities. Furthermore, these online events will typically have overlapping sessions, allowing users to attend more than one panel simultaneously

Virtual Events Can Easily Be Measured

One of the disadvantages of hosting an in-person event is the difficulty of measuring results. By hosting an online event, planners have the ability to easily access results thanks to being entirely online. They are capable of learning when attendees logged on, from where, the number of people who are attending, how they are paying, and so much more. With so much information, organizers have the data to evaluate the success of their event.

Do Virtual Events Work?

As mentioned, online events are growing and due to the COVID-19 pandemic, at a rapid speed. These types of events have become so popular amongst organizations, many industry leaders expect planners to begin developing hybrid models. Many people are beginning to look into hosting their own online events to make up for their inability to host in-person.

At ON Advertising, we’ve experienced firsthand just how effective this type of event can be. We recently helped the Seena Magowitz Foundation host their ‘2020 Celebration of Hope’ event, which replaced their annual gala and golf tournament. We also helped the non-profit, Saving Amy, with their ‘Toss Kindness Like Confetti’ event, which raised more than $120,000 in donations. Despite their inability to host in-person events, online alternatives provided them with a platform to safely reach and engage with users during the pandemic.

Plan Your Virtual Event With ON Advertising

In the midst of the COVID-19 pandemic, we knew we had to step up our event planning game. That is why we invested in Studio ON, our in-house production studio built with full filming, production, and live streaming in mind. Our event planning and production teams are equipped with the knowledge and equipment to ensure your virtual event goes off without a hitch. Contact us today to learn more about our event planning capabilities!

A title picture that says marketing strategy

Digital Marketing vs Traditional Marketing Strategy: Which One is Better?

For the last decade, the debate between traditional and digital marketing strategy has been a question on many marketing professionals’ minds. On the one hand, technology is evolving, and consumers continue to be engaged online. But, on the other hand, some audiences are more impacted by traditional marketing methods. Both have their advantages and can build brand awareness of your company and product. As one of the top advertising agencies in Arizona, we have first-hand experience in both methods. Learn why each method is important below. 

Investing in a Digital Marketing

This form of marketing is, as you’d expect, entirely digital. It’s a strategy that involves anything online, such as social media, online ads, email marketing, Pay-Per-Click advertising, and website optimization. As consumers become more reliant on digital, there are more opportunities open for marketing. 

Some form of digital marketing is essential for businesses today. It’s become routine for consumers to research and buy products online. For example, when someone is interested in trying a new Italian restaurant, they will typically Google: “Italian restaurants near me.” In doing so, you’ll see ads of Italian eateries and strategically ranked websites

Digital marketing allows for a truly personalized marketing experience by targeting specific audiences in cost-effective, measurable ways. By partnering with a digital agency, you can expect a marketing strategy that will resonate with your target market for a fraction of the cost of a traditional campaign. 

Investing in a Traditional Marketing Strategy

Traditional marketing refers to any type of marketing that isn’t digital. It consists of a range of mediums including, television, print, radio, direct mail, and billboards. It’s one of the oldest forms of marketing, making it one of the most researched. Traditional may seem antiquated in the fast moving digital age, but it doesn’t mean it’s not effective.

People still rely on traditional media for information. According to 99 Designs, the experience of an impactful TV commercial or a clever array of words on an ad in a magazine has a lasting effect on a person’s memory. The familiarity of traditional methods of promotion makes it much easier for many consumers to understand. Studies have shown that hard copy marketing is easier for audiences to process and recall. 

Furthermore, by implementing a traditional marketing strategy your message has a great chance of reaching local consumers. Mediums such as radio and television make it easy to communicate your message on time. While digital strategies may be able to get your message across globally, traditional advertising can resonate locally. 

Which Marketing Strategy Should You Use

When it comes to choosing a superior marketing strategy, we believe there is no right answer. Both methods provide many benefits that businesses can use to reach their target audience. A great marketing campaign should find the right balance between traditional and digital. TV commercials and print ads are often repurposed for social media and online ads to help consumers recall the message. By combining both methods into one strategy, the campaign has a greater chance of success.

Benefit From Our Marketing Strategy Expertise

For over 25 years, innovation and creativity have been the core of ON Advertising’s marketing strategies. Whether you’re a B2B or B2C company, we work closely with each client to ensure their brand and message reaches the right audience at the right time. Contact us today and let us know what you are looking for in your marketing strategy. 

The ON Advertising team working at their desks inside the ad agency office

What It’s Like To Work At An Ad Agency

If you’ve ever seen Mad Men, you might have wondered to yourself, “Is that what it’s like to work at an ad agency?”. As an Account Coordinator, I can tell you it’s not all whiskey and parties (as much as we wish it were). Instead, the ON Advertising team focuses on creative strategies to grow our clients’ marketing and sales goals. To do so, the agency has designed its infrastructure and culture to support client goals and our employees’ professional growth.

A Close-Knit Phoenix Ad Agency

If you walk into our office, you will notice that our Account Services team are all located in the “bullpen”. The bullpen is an open floor plan with each desk in close proximity to each other, although positioned at least six feet apart.  Not only does this create room for comfortable furniture and amenities, but it also allows us to engage with one another. Since my first day as an Account Coordinator, I’ve noticed how as an ad agency, it’s important to work together as a team rather than working in a silo. Over time, professional bonds are developed thanks to the bullpen design. Furthermore, it provides the Account Services team a chance to collaborate and share ideas on projects. 

Most of the best ad agencies have creative departments. Our creative team members have their own offices for privacy, however, open doors are common to encourage continued communication. 

What is Team Building and What Does It Look Like for an Ad Agency?

Studies have shown that having fun is beneficial for company culture and employee productivity. It motivates an ad agency team to do their best work when the company offers them time where they can relax and have fun. In other words, when a team feels the best, their clients get the best.

At ON Advertising, we work to promote a healthy work environment and look forward to our quarterly team outings. In the past, we’ve attended several baseball games, enjoyed an escape room, and swung our clubs at TopGolf. Even though the country is in the middle of a health crisis, we still took the time to play board games in our office. 

Professional Development 

Advertising is an extremely competitive, constantly evolving industry that leverages its resources and talents to meet its client’s needs. The sole purpose of partnering with an advertising agency is for us to act as the middleman to ensure your brand resonates with your target audience. According to HubSpot, it’s not uncommon for advertising agencies to create mentorship opportunities, cross-train their employees, and create a standard onboarding process.

To assure we are providing our clients with the best services, we’ve integrated many professional development aspects into our ad agency. Phoenix Business Journal reports that professional development is key to a company’s success. It allows employees to grow as professionals, and their expertise will show in the work they do for their clients. When I started as the Account Coordinator, I was shown how to write an SEO-friendly blog post, how to write social media posts, and how to conduct keyword research.

Recently, we attended the Digital Summit at Home, where we’ve gained a greater understanding of new digital strategies that we can provide to our clients. We even gained more resources that we’re excited to integrate into our client’s online strategies. As I write this blog post, I am brainstorming ideas with one of the Account Executives on how we can use this newfound information with our clients. Furthermore, I’ve personally undertaken my own training to become proficient in all things Adobe Photoshop and Premiere Pro so I can make more stylish social media and video blog posts.

Make ON Advertising YOUR Phoenix Advertising Agency

All of this leads to an efficient agency. I may be biased, but I believe ON Advertising is one of the best ad agencies to work for.  For over 25 years, we have provided creative ideas and expert understanding of our clients’ marketing and advertising efforts. We understand how people think, behave, and make decisions that impact their businesses. Contact us to speak with one of our experts to begin your marketing journey.

A pennant themed sign with Super Bowl Advertisements on it

Super Bowl Ads Spotlight

Whether you’re an avid football fan or not, you’ve got to admit you’re excited to see the crazy, creative commercials each year. We are too. After all, advertising is our gig.

There were plenty to choose from — some great, some not so great. But here are a few of the commercials we want to highlight this Super Bowl season.

Walmart: Famous Cars Pick Up Groceries

“Order groceries online. Pickup for free. No matter what you drive.”

All of your favorite classic movie mobiles including Scooby Doo’s Mystery Machine, the Jurassic Park jeep and Cars’ Lightning McQueen zooming off to the curbside of their choice of a grocery store and greeted by Walmart staff. The commercial was action-packed, humorous and brought some of us back to an earlier time.   

Burger King: #EatLikeAndy

Andy Warhol? In a Super Bowl ad? In 2019? You saw it. Burger King debuted a commercial of one of the most iconic artists eating a Whopper, almost in complete silence. Talk about a major throwback. Many were saying it was the best commercial of the Super Bowl, and some even said it was better than the game itself. This ad represented Warhol as a normal person doing normal things — such as eating a burger, and it sure portrayed the power of silence.

Michael Bublé vs. Bubly

There’s no better person to start a conundrum with Bubly Sparkling Water than Michael Bublé. The entire commercial features Bublé having an argument with people in the store about how to pronounce the name of the drink. With its snarky humor, celebrity guest and use of bright colors, this commercial definitely stood out during the big game.

Olay Killer Skin

In case you’re unaware, women watch football too. This year’s Super Bowl took a step in the right direction, targeting female fans in some of the commercials. This was Olay’s first Super Bowl ad, and it emphasized the brand’s quality skincare products in a 1-minute thriller that was more likely to have you laughing than on the edge of your seat. Olay’s commercial proved female football fans probably have interests other than laundry detergent.

Bumble

While we’re on this female empowerment track, let’s not forget to mention the dating app Bumble also debuted its first-ever Super Bowl ad. With campaign partner, influencer and tennis star Serena Williams, Bumble reinforced that with their app, women make the first move. Football definitely stepped it up in 2019, making women feel like part of one of the biggest games of the year.

Bud Light: Special Delivery

Bud Light? More like Bud Knight. These ads took Game of Thrones fans through an epic adventure in one commercial, leaving them thirsty for the next season (and, perhaps, some beer as well). And when you thought Bud Light was done, they once again entered the Super Bowl scene, this time dissing its competitors like Miller Light and Coors Light, and we’re here for it. It was humorous, majestic and sure to leave its competition on their toes.

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