Tag: restaurant branding

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Do Restaurants Need Social Media?

In today’s digital-heavy world, checking social media is an influential part of our daily online activities. According to HootSuite, 3.8 billion people use at least one platform, which has caused businesses to incorporate these platforms into their digital marketing efforts. For restaurants, it’s become almost mandatory to have a social media presence. But, do they need it? How can these platforms benefit restaurants and other businesses? As one of the premier digital marketing agencies in Arizona, we have the details below.

Social Media Provides Brand Awareness

Every brand has a target audience they’d like to reach in their marketing efforts. With social media, every business can attract the specific consumer they want, and restaurant owners can cast a larger net to catch them. Users who search or follow these hashtags may see your post and find their way to your profile and, eventually, your restaurant.

It Can Generate Traffic to a Website

Of course, you want people to visit your restaurant’s website. It will have detailed information about your business, menu, location, and imagery that builds up an appetite. By incorporating social media into your online efforts, you will have the ability to bring more visitors to your site. According to Total Food Service, things like posting a discount code or a new menu item can increase users to your website. Furthermore, we’ve seen how crucial applying well-thought out call-to-actions (CTAs) is to driving more users to a website.

Social Media is an Affordable Marketing Strategy

While businesses can utilize commercials and radio spots to promote their restaurant, social media is a more affordable online platform to promote their businesses.  Also, business owners can buy ad space to promote their brand to their target audience. While this form of digital marketing is cost-effective, it can be time-consuming for some business owners. But with each platform having a large user base, advertising on these sites can be extremely beneficial in promoting your restaurant. 

Helps Restaurants Stay Connected With Guests

Consumers appreciate when businesses are responsive and active in communicating with their customers. By incorporating social media into your digital marketing efforts, it will allow you to do just that. Did someone have a good or bad experience? Do they have a question regarding one of your menu items? These platforms provide an opportunity for customers to communicate with businesses about their experiences. Furthermore, you can use them to update your followers on specials, changes to the menu, holiday hours, etc. Communication is the name of the game, and these platforms provide an easier way to do so.

Social Media Can Improve Trust and Loyalty in Restaurants

We’ve established how these online platforms can improve the communication between your business and consumer, but it can also enhance a customer’s trust and loyalty. There’s no doubt guests want to know they can trust the service and quality of food served. By adopting social media into your business operations, restaurants can establish transparency by allowing users to comment, review, and post pictures about their experience.  

ON Advertising Are Social Media Experts

Social media has the power to bring people and businesses together. As a restaurant owner, it’s especially important to incorporate these platforms into their digital marketing strategy to build and maintain a relationship with customers. At ON Advertising, we specialize in developing strategies that ensure your brand is seen by the right people. We leverage creative, unique, and informative content to help push your business in the right direction. Contact us today to learn how we can assist you in your digital marketing efforts.

Our team of thinkers, creatives and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

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Top Social Media Practices for Restaurants

Having a trendy, up to date social media is vital for attracting new and repeat business for your restaurant. There is a significant difference in restaurants that have relevant social media pages as opposed to restaurants that have abandoned or uninteresting pages. Some key content that should be posted on your social media pages include:


Responses to Online Reviews on Social Media

Responding to reviews, good or bad, creates a friendly and transparent image for your restaurant. It can show customers that you will work to improve flaws and appreciate the compliments you receive. When people see how you’ve engaged with individuals and addressed their concerns, it can make them feel special or recognized, especially if a bad review is left for potential new customers can see how you respond. A great resource to learn more about this is Jay Baer’s book Hug Your Haters.

Share Customer-Generated Content

By using specific hashtags to showcase customer photos on your public pages, it creates organic exposure and reaches users that may not normally be reached. You are turning regular people into brand ambassadors to represent the restaurant at almost no cost. People get excited to be featured on a popular page and feel appreciative for being recognized.

Capitalize on Trending Topics

Posting about relevant topics on your pages shows customers you are up to date and it makes your content new and exciting. This will create more exposure as well because users who are following these popular trends, will come across your restaurant unexpectedly.
There are many more techniques you can use to enhance your restaurant’s social media. At ON Advertising, we have significant restaurant experience to improve content on your social media pages. Contact us to see how your restaurant’s social media can be enhanced to reach its full potential. 

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