Tag: SEO

An Out of Home billboard restaurant ad

Advertising for Your Restaurant

Let’s face it, the restaurant industry is a highly competitive market with more than 616,000 restaurants for consumers to choose from. The industry is continuing to expand with a 3.5% growth rate over recent years. With stiff competition, strategic advertising and marketing is the key differentiator to make your business stand out in the crowd.
Here at ON Advertising, we have a team of marketing experts to help your restaurant through the digital marketing age. We use various tactics to target and reach out to customers in a unique way that will increase interaction through social media. Building a virtual relationship is critical to connect with your regulars and to attract new potential customers.
Keeping a positive image for your business’ reputation is important because of customers’ reliance on online reviews. Nowadays restaurants have less control of content that users put out on the internet; it is vital to manage your brand’s reputation through digital marketing. Our team of experts diligently monitors your restaurant’s image and makes certain it is consistently favorable.
Having a personalized campaign that is tailored to your needs and strengths is crucial when advertising. We provide a hands-on team approach that recommends personalized campaigns, which actually meet the needs of your current and potential customers. Along with a personalized campaign, we also provide marketing recommendations that include analytical data reports. They show how your company is benefiting from the newly implemented strategies as well as present areas for improvement.
Don’t wait any longer, improve your business’ traffic by implementing a strategic plan of action. Your restaurant has unlimited potential, with assistance from our expert team here at ON Advertising, you can achieve the goals you have always envisioned.
Don’t hesitate to reach out to learn more about how we can help your restaurant thrive!

A mouse hoovering over Google security button

Google and SSL Certificates in 2017: Why You Should Care

As several high-profile hacking incidents made news the past few months and with hackers even inspiring a popular TV show, cybersecurity is becoming more and more important. To improve security for its users, Google recently announced that starting with the release of Chrome 56 early next year, any website that does not have SSL will display an “insecure connection” error message. If you’re not familiar with this terminology, SSL stands for Secure Sockets Layer. It’s the standard technology for establishing an encrypted link between a web server and a browser. This secure link ensures that any data passed between the server and browser remains private. Google will start with sites that have fields to enter a password or credit card information,  but throughout 2017 will expand to include websites that have paid for an SSL certificate or used Let’s Encrypt to get a free certificate. Eventually, Google will label all HTTP pages as non-secure, and change the HTTP security indicator to the red triangle they currently use for broken HTTPS. …

overhead view of lunch on table at restaurant

Fast Food Service Provider Marketing

Over the years as we’ve grown and worked with clients to build a digital presence, one of the things we’ve heard is how our team provided insight into marketing data, not just the data itself. I use the word “insight” for a reason. Data from marketing channels, for many, is like eating out. Small bites of info may be better for some while others need a full course meal. In the spirit of combining two things I appreciate, food and data-driven marketing, I’ve started leading our team to an approach of providing sit-down service during our discussions with certain clients versus providing a fast food service approach. Got your appetite ready? Let’s go. …

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