Monthly Archives: strategic planning
two men discussing marketing strategies

5 Signs Your Marketing Strategies are Working

Developing marketing strategies is no easy task to undertake. However, when all the planning and strategies have been deployed, how can you be certain your efforts will pay off? What indicates your marketing strategy was successful? It starts by building metrics into your plan every step of the way.

It is extremely important to know what key performance indicators (KPIs) are telling you if you’re going to accurately gauge the success of your latest marketing strategy. Without a quantifiable way to track your performance, the effectiveness of a marketing plan remains largely in the dark.

Want to know how much influence your marketing plan is having on the actions of your audience? Keep reading below for telltale signs that all your hard work is paying off.  

Identifying Successful Marketing Strategies 

Keep an eye on the following to track and measure your success.

  1. Boost in Sales or Leads — A spike in sales or leads is an obvious sign of success. Using targeted marketing methodology within the details of your plan helps safeguard your strategy. For example, it is good to ensure your calls to action are communicating clearly and directly, leading customers to “buy now” or “click here”. If you notice you’re not quite hitting the mark in this area, review for ambiguity throughout all aspects of your messaging and adjust accordingly.
  1. Analyze the Analytics — Marketing analytics is your best friend in tracking performance and making any necessary adjustments along the way. Periodically checking reports from Google Analytics or other tools will enable you to spot weaknesses and make improvements right away. 

For example, you might need to tweak your keywords, reevaluate your ad spend or optimize digital ads. Sometimes, making a few targeted adjustments is all it takes to redirect the success of your marketing efforts.

  1. More Attention, Interactions and Requests — It’s a good sign you’re reaching the right people when you see an increase in overall attention to what you put out. The more people engaging with your content, (e.g., clicks, following gated offer prompts, signing up for newsletters, commenting, sharing, calling, emailing, purchasing, etc.) the better! 

You never want to hear crickets when putting your marketing plan to the test. After all, the purpose of strategizing is ‌to capture more leads, generate higher sales and resonate with your audience. At the same time, you want to be building long-term credibility and a dependency from others to supply more useful, high-value resources.

  1. Increased Demand for New Hires — Successful marketing strategies are designed to increase sales and business, naturally leading to an increased demand for new hires. This is a good indicator that financial investments are paying off. Managing the growth of a business with more employees is often the result of successful marketing plans that raise brand awareness and customer loyalty. 

You’ll want to carefully track growth to determine whether or not the best return on investment (ROI) is taking place for the amount of money invested in marketing strategies. 

  1. Maintaining or Growing a Positive Reputation — It is important to know how customers view and regard a brand after launching a new marketing plan. What reputation trends do you notice, if any? What patterns do you see in the comments and feedback you receive? A company and brand’s reputation often hinges on the marketing strategies launched. It’s why consistency in identifying and communicating a brand’s values and mission with every piece of collateral is essential. 

Watching your hard work pay off is the ultimate reward after conducting the preliminary work that goes into building a successful marketing strategy. With careful planning and insight, you can take any brand to the next level. 

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

A graphic of Mikaela doing some strategic planning

Service Spotlight: Strategic Planning

At ON Advertising, our main goal is to help make you successful. Whether that means we’ve created a video that perfectly tells your story, or developed a website that transforms your eCommerce business, developing your brand is in our DNA. And it involves strategic planning.

But before we reach project’s end – in fact, before we even begin in-depth research, we develop a strategic approach. One that aligns sales and marketing objectives. This allows us to learn what unique business goals and challenges your business has; and that’s what drives everything else that we do! 

Our focus is on providing our clients with a tailored marketing plan that aligns with their business approach. And what’s the most important aspect of making it all come together? Strategic planning by our expert team members.

Strategic Planning

When examining our clients, and what ultimately drives their success, one common denominator stands out: the strategy behind each service we provide. Why is this important? In the end, the goal is to create long-term marketing objectives for your marketing team. And the sales team gets the ongoing short-term support they need to close more deals. Don’t worry if you aren’t selling anything physical and instead provide a service. Our strategic planning extends to social media campaigns and beyond. Whatever you need, we can plan for it.

To fully understand your business’s needs, we start by analyzing the current state of your brand; and focus on what will resonate with new customers. We create your marketing strategy by identifying what differentiates you from all your competitors; and what builds an affinity with prospective customers. To do this, we focus on a number of strategic planning services.

Brand Messaging and Positioning:
We aim to unlock the potential of your brand. By performing brand positioning, we define how you want your audience to view your service. That, paired with brand messaging to further solidify you’re targeting this desired positioning, leaves you with a cohesive voice.

Customer Research and Insights:
To become top of mind for customers, you’ve got to be able to dive deeper into theirs’. Not only is it vital to research your competitors, but to evaluate your customer’s habits, both current and prospective. With this, we can better define the direction your messaging takes. We can also utilize any past analytics, in combination with new insights as we begin our partnership; and we can adjust strategies as we go. Adaptability is key, after all!

Strategic Planning and Sales Plan:
When considering a strategy for any marketing and sales tactics, evaluating a company’s current environment is often where we start. For example, many of our clients have fluctuating “busy seasons”. This can ultimately guide things like how much marketing money is spent, where, and at what time of year. This is also where we can get granular in our target markets and create feasible, attainable goals for our clients about who they’re spending their dollars on. 

SWOT Analysis:
You’ve likely heard of a SWOT analysis, which is the evaluation of a company’s strengths, weaknesses, opportunities, and threats. This could include anything from direct competition in your market to a strong internal culture that makes for happy employees! By analyzing the good, the bad, the ugly, and everything in between, we’re better equipped to help you make the strategic decisions that will shape your business’s future.

Target Market Analysis:
You’ve got a good or service and someone out there has the need for it! But how do you find them in such saturated industries? We perform a target market analysis to determine whether or not you’re reaching your ideal audience. From there we can refine, retarget, and create a truly dialed in customer base/audience – and grow it as you do! 

Value Proposition:
At its core, a value proposition describes why a customer would want to purchase your product over another. Or, why they’d rather work with you over another company! And articulating this message, succinctly and successfully, can take a lot more strategic planning than you might think. This message is often one that is seen before anything else concerning your brand. So, we work to make it all-encompassing and expertly crafted.

ON Advertising

We understand that there is a tangible business goal that you want to achieve. And aligning our communication strategies with business objectives of our clients is how we create well-conceived strategies to meet them. When our analytical approach meets big, creative ideas, magic happens! Contact us to tell us all about your business or project; and get matched with the experts ready to take your business to the next level with quality strategic planning.