Monthly Archives: targeting

It’s Not an Event If No One Knows About It: Why You Need Digital Marketing

There’s no denying the power behind a highly-targeted, cost-effective digital marketing campaign. In today’s tech-absorbed culture, you can reach and connect with the biggest audience through the tiniest of screens. That’s why digital marketing is a must-do when launching and promoting an event. It will not only help get the word out, but also extend the in-person connections that events make possible, and ultimately boost your bottom line.

Why Targeting Matters in Digital Marketing

If you’re looking to grow your business, the days of blowing your advertising budget on a half-page, black and white ad in the local newspaper to goose sales for your “Labor Day Half-Off Sale!” just seems so ‘90s. You might as well use a 56k dial-up modem to get online to check your Friendster account. In 2016, if you want to reach customers, you need to have a robust presence on social media. Your ranking in search results on Facebook, LinkedIn and Twitter are as important as how you fare on Google. This fact means your business should be willing to invest money in targeted marketing, because identifying your market targets enables you to find opportunities and tap into them. Digital marketing helps make use of proven strategies that attract highly targeted traffic to delivers results. An effective strategy also includes email marketing so targeted, it utilizes list segmentation tools that help you precisely focus on the specific customers you need to boost opens, click-throughs and conversions. In other words, to boost sales. …

Fast Food Service Provider Marketing

Over the years as we’ve grown and worked with clients to build a digital presence, one of the things we’ve heard is how our team provided insight into marketing data, not just the data itself. I use the word “insight” for a reason. Data from marketing channels, for many, is like eating out. Small bites of info may be better for some while others need a full course meal. In the spirit of combining two things I appreciate, food and data-driven marketing, I’ve started leading our team to an approach of providing sit-down service during our discussions with certain clients versus providing a fast food service approach. Got your appetite ready? Let’s go. …

Olympic Success: A Marketing Team’s Version of Reaching the Podium

It’s been an amazing couple of weeks, watching athletes from around the globe compete at the Olympic Games in Rio. One day, we’ll be able to tell our grandkids we were there to watch (on a tape-delayed basis, of course) such record-breaking feats of athleticism as a kayak capsizing after hitting a sofa in the water, and Ryan Lochte and three other athletes dodging the Zika virus but not being able to avoid being robbed at gunpoint. Oh, and we heard that Michael Phelps won a few more gold medals for swimming.
The team of world-class digital marketing professionals here at On Advertising have a few thoughts about the Games, and how they relate to the services we deliver to our clients. …

When It’s Time To Upgrade Your Content Ownership From A Part-Timer Or Intern

It’s hard to underestimate the importance of your company’s digital content in today’s crowded marketplace. Having a robust online presence can boost lead generation, organic search success and branding. That means your content strategy must hit all the bases, cohesively incorporating impressive design with fresh, relevant content and a meaningful presence on social media. Here are a few things to consider when you’re thinking about your company’s digital content strategy.  
Making a long-term commitment. For many companies, digital content is almost an afterthought. They’ll take a person from another part of the company, such as sales or operations and put them in charge, or bring on a part-timer or even an intern. Maybe that was fine for handling your company’s Twitter feed or cranking out the occasional blog, but successful companies realize it pays off, long-term, to have one person lead a cohesive, structured approach to website design and development, email, landing pages, blogs, newsletters and social media. When your company decides it’s ready for a long-term commitment and wants longer, sustainable growth, it needs to follow through and partner with a digital marketing agency or bring in a full-time employee.

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