It’s coming faster than we think; the anticipated holiday season. It’s the time when people are ready to spend and indulge on gifts for their loved ones. Sales are up during this quarter for a lot of companies and business owners are excited to get a piece of the shopper traffic. However, you may find yourself being buried by competitors through all the extensive holiday noise. Here are some best practices that will spice up your business for the season.
Hurry! Create a Sense of Urgency
As you may have experienced with the craziness of the holiday season, consumers are already feeling a sense of urgency to buy gifts for their friends and family. However, we have found that companies get better results when they add additional pressure to consumers using language such as “limited time only” or “before supplies run out for the holidays” because consumers respond faster to the call to action.
Feel the Love ❤ Connect with the Emotions of the Holidays
The winter season is all about being with your loved ones and making the best of memories with them. We can connect with consumers on a deeper level when we emulate those feelings with specific advertising language. We use powerful visuals to give people a nostalgic and happy feeling, enticing them to pull the trigger on buying a product that gives them these emotions.
Use Festive Words
We use words and photos that are unique to the brand and can be memorable, not cheesy and overused. For example, “Make it a holiday season to remember” is over-used and very cheesy. The holidays are a good time to make a lasting impression on consumers by giving your brand a new angle on traditional themes.
Here at ON Advertising, we want you to have a successful season and take advantage of the spike in consumer spending. We know how the holidays can set the tone for businesses in the new year and we want your brand to be able to cut through the all the extra noise. Contact us to learn more about how you can make it an outstanding season.