Monthly Archives: Blog
Square blocks lined up to read different aspects what makes up brands with personality

3 Considerations for Creating Strong Brands with Personality

Whether you’re stressfully engaging in a job interview or charming your way through a first date; first impressions are important. That same mentality is no different for companies looking to create brands with personality. It’s absolutely critical to developing a brand personality that resonates and attracts consumers to your business. But, what are some ways this can be achieved?

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn what goes into creating successful brands with personality.

Brands with Personality: What is it?

Brand personality is an important component for every business as it essentially encompasses the human characteristics tied to your brand. There are few questions you need to ask yourself when developing your brand tone of voice. 

  • How would your brand be perceived?
  • What age group are you trying to target?
  • What is their social class?
  • How does your brand act when compared to your competitors?

What is Your Brand’s Personality Type?

Jennifer Aaker, a researcher at Stanford, created a paper that breaks down the 5 frameworks of a brand personality. These include:

  • Sincerity: Down-to-earth, honest, wholesome, cheerful
  • Excitement: Daring, spirited, imaginative, up-to-date
  • Competence: Reliable, intelligent, successful, hardworking 
  • Sophistication: Upper class, charming, glamorous, feminine 
  • Ruggedness: Outdoorsy, tough, masculine, western

You’ll want to pick 3-5 personality traits you want to be perceived when people think of your brand. The simple framework can help you differentiate yourself from your competitors and give you a clear direction on how to create brands with personality. 

Creating Brands with Personality with Strong Messaging

Now that you’ve identified the personality type you’re trying to go for, it’s time to develop your messaging. Whether it be on your website, social media, advertising, etc., everything revolves around your messaging. Additionally, your messaging should complement your visual components. This may include:

  • What fonts you are using
  • Your logo
  • The images and videos you’re using  

Copywriting also plays a significant role in your messaging. To convey what you’re all about, you need to articulate it through website copy, ads, videos, social media graphics/captions, etc. Copywriting is what drives home brands with personality by informing and exciting target audiences about one’s brand.

Frankie Calandra, ON Advertising’s copywriter, explains, “your messaging is the lifeblood of your brand. It’s meant to highlight what you are all about and why the customer should care about you. We’re all attracted to different personalities, so it’s important to develop one for your brand to attract your audience.” He explains further, “whenever I work on website copy or an ad piece I brainstorm ways to make the client stand out. I look at what they’ve done previously, where they’d like to take their brand, and what resonates with their audience. Also, I look at what their competitors are doing. Once I’ve identified them, I jump into brainstorming mode and craft messaging unique to them.”

Successful Brands with Personality are Consistent

As previously mentioned, everything revolves around your messaging. From social media and email marketing to your website and advertising spots, your personality should be consistent across all platforms. Think about how disjointed it would be if you came off as glamorous and sophisticated on your website, while your social media is heavily masculine and tough. It just wouldn’t click and your audience would take notice.

Stay the course, stay consistent with your personality across all your marketing efforts. If your branding isn’t resonating with your target audience, it’s okay to reevaluate what your brand’s personality should be. That is why we encourage A/B testing to see what is working to develop a better course of action.

ON Advertising Creates Brands with Personality

As one of the best creative agencies in Phoenix, ON Advertising are experts in developing successful brands. Our strategic approach will expand your company’s personality and help determine the image you wish to portray to the public. ON’s team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Contact us today to learn more about our services and how we can help your business shine.

A Copywriter brainstorming ideas for a piece of advertising

What Does a Copywriter Do and Why Do You Need One?

Go to anyone in the advertising world and they’ll tell you content is king. Look at all of the great advertisements in history, each has a unique way of connecting to the public and they transcend the idea of a “simple ad”. Instead, they become a part of a culture, even if it’s for a few days or years. A large part of its unicity is the role of the copywriter and the creative, persuasive wordplay they bring to all mediums of advertising. While it’s not entirely different from what you probably saw from Peggy Olson and Don Draper in Mad Men, the writer’s role has evolved quite a lot in the past 50 years.

At ON Advertising, we appreciate good creative. We strive to develop incredible ads that create a response with our clients’ target audience. Our creative staff is comprised of a team of video production professionals, graphic designers, and a copywriter; who specialize in making your brand stand out with memorable advertising.  Read our blog post below to learn more about what the copywriter does in an ad agency and why it is important for one’s branding. 

What is a Copywriter?

Before we get into what a copywriter does, let’s talk about what a copywriter exactly is. They’re the wordsmiths of the advertising world that turn simple messaging into exciting branding exclamations. They encourage people to act in some way with their toolbox of adjectives, verbs, and buzzwords that resonate with consumers. Additionally, they’re an important part of the creative brainstorming process by sharing ideas for video scripts, content direction, and the overall feel of a piece of advertising.

What Does a Copywriter Do?

Research… Lots and Lots of Research

For many writers, each project begins with a brief and a strenuous research process. Once the copywriter understands what the client or manager is looking for, they go deep into research.

Frankie Calandra, ON Advertising’s in-house copywriter, explains his research process, “Typically when I get a project I start with extensive research on the client and what their competitors are doing.” He continues, “then I brainstorm ways to make the client stand out from their competitors by using verbiage that might connect with their target audience.”

it’s also not uncommon for writers to use keyword research to guide them when developing website content, i.e. websites and blog posts. 

Of Course, a Copywriter is Going to Write

As you’d expect, writing is the main responsibility of the copywriter. They work in a variety of areas by brainstorming and creating engaging prose that enlists a response. Some of the most common types of copy they write include:

  • Webpages
  • Blog posts
  • Landing pages
  • Printed, radio, and video ads
  • Email marketing
  • Brand taglines
  • Product descriptions
  • And many more

Additionally, many copywriters must follow specific guidelines every time they produce copy. For example, when it comes to digital writing they must incorporate keywords into the website content and blog posts for search engine optimization (SEO) purposes

The Copywriter Collaborates with All Members of the Agency

Of course, the copywriter works very closely with other members of the creative team. It’s not uncommon for them to share ideas with the graphic designer working on the project, or go to the creative director for some guidance on a piece. Also, writers collaborate with the video production team to develop the direction of a video spot. 

While the writer may be a full-fledged member of the creative team, they work closely with all members of an ad agency. For example, they work with the accounts team quite often to better understand what the client is looking for in a project. Also, they collaborate with the social media team to ensure the brand tone of voice aligns with what is established for the client. 

Create Inspired Taglines and Engaging Content

Copywriters spend an extraordinary amount of time researching and writing headlines and content for blog posts, sales pages, website copy, and brochures. It’s fairly typical for writers to run tagline ideas to other writers, marketers, and clients to gauge how well they may be received. Depending on the feedback, they’ll refine the taglines to make them truly stand out. 

They also create content that engages the audience. One way our copywriter measures copy performance is by looking at our clients’ Google Analytics report. He explains, “there are three things that I look at after publishing a blog post or launching a website: specific page views, average time on the page, and where it ranks on the website’s popular pages.” 

This information gives Frankie and other writers an idea of how engaging the copy is for the user. As well as how enticing the headline is in attracting users to the website. So, you better believe Frankie will be spying on this blog post’s Google Analytics report to see how it performs!

Good Copy That Reflects Your Brand Image

A good advertisement is not just about colorful designs and attractive product placements. Incorporating copy into the mix, or at least considering it, is an absolute must. 

Good copy is what connects people to a brand by playing to their interests and personality. It creates a strong brand tone of voice that consumers resonate with and one they come back to ensure their favorite brands are still one of their own. It projects an image of what a company is all about and sells it to the consumer with captivating writing. 

One brand ON Advertising is particularly proud to establish its brand tone of voice is JRI Hospitality’s The Original Grande

Frankie explains his approach to developing the tone for The Original Grande, “After a lot of research and brainstorming, I geared the brand tone of voice towards a more laid-back, fun attitude to promote a more casual environment. While the restaurant chain isn’t open yet, I can’t wait to see how people react to the work we’re doing for The Original Grande.”

Make Your Brand Stand Out With ON Advertising’s Creative Services

For more than 25 years, ON Advertising has been one of Phoenix, Arizona’s premier marketing firms. Our agency is composed of a variety of professionals ranging from marketing strategists and account executives to creative video producers and graphic designers. We’re the source for marketing solutions that bring you an increase in ROI. Contact us today and learn how our team can help elevate your business today. 

Client Spotlight: Dorn Policy Group

Dorn Policy Group was founded in 2000 on the belief that integrity, tenacity, and client results should be the cornerstone of quality government relations. Since their inception, they have grown to become one of Arizona’s premier lobbying firms working within all levels of government to ensure their clients’ best interests are represented. We’re honored to work with Dorn in a variety of their marketing efforts and look forward to pushing their company even further.

As one of the top advertising agencies in Phoenix, ON Advertising is an incredible resource for quality marketing services. Our team of professionals strives for results that invigorate your business and secure an increase in ROI. Read our article below and learn how we’ve been able to assist Dorn Policy Group in its marketing activity.

Redesigning Dorn Policy Group’s Website

One of the things we knew we had to tackle with Dorn’s marketing strategy is to update their online presence. This started with completely overhauling the design of their website to be more appealing for the user. This involved incorporating new brand colors, updating the company logo, and decluttering their website navigation. Additionally, we made sure to incorporate images of the Dorn team as our research had shown that this is an excellent way to build trust amongst prospective clients.

Since redesigning Dorn Policy Group’s website, the company has seen tremendous success. According to their website analytics, they’ve seen an increase in their users (+398%), new users (+431%), and sessions (+280%). As a result, the company is receiving more interest from prospective clients.

Social Media Matters

From LinkedIn, Facebook, and Twitter, Dorn’s social strategy is all about informing their audience on how they can serve organizations with proficient government relations and influence public policy. By creating “shoutouts” to Dorn’s current clients, they strengthen their partnerships and create profound trust amongst their audience.

Alice Huynh, one of ON Advertising’s talented Social Media Assistants explains, “Dorn focuses on being bipartisan and that can be tricky when it comes to important issues in today’s world, especially on Twitter. It’s not easy to show on social media, but we understand that it’s an important social strategy for Dorn to convey that message to their audience and that they are willing to work with both sides of the aisle to meet their clients’ demands.”  

On Twitter alone, Dorn consistently gains over 8k impressions month-over-month. With the right hashtag strategy and extensive research, ON Advertising positions Dorn Policy Group to be a bipartisan news source on what’s happening in the Arizona Legislature. Not to mention how it affects their clients and the communities they serve. 

Developing Content That Resonates With Dorn Policy Group’s Audience

Content marketing is a very important tool for Dorn as it allows users to connect with the company. We offer strategic content marketing services designed to reach and resonate with their audience. This is achieved through monthly blog posts, videos, and infographics.  

Also, we use SEO keyword research to help us determine what their audience is searching for to better position them in search engine results. Moreover, it helps drive the content on Dorn’s website.

Frankie Calandra, ON Advertising’s copywriter explains, “keyword research isn’t just used for Google Ads. It’s an important resource for writers to determine which words the client has the best chance at ranking higher for. When you see me working on website copy or a blog post, the keyword research is typically close by so I can formulate the copy around these important words”.

That mentality has given Dorn Policy Group incredible results. Looking at their website analytics, their organic search has played a vital role in attracting users to their page. Their organic search has blown up by 685% when compared to last year. This is entirely due to our push for obtainable keywords in the website copy and blog posts.

Email Marketing is Key in Dorn Policy Group’s Strategy

Another important element of Dorn’s marketing strategy is email marketing. Every month we create messaging that goes out to almost 17,000 contacts with the overall goal to generate traffic towards the Dorn website and interest in their services. Through this, we’re able to inform recipients of Dorn Policy Group’s range of services and why having a government relations professional is important to their business. 

Through our email marketing efforts, our client has been able to generate more leads for their services. Additionally, our blog posts benefit from an increase in visitors by linking the emails to their respective pages. Tools such as campaign URL builders help us evaluate how effective our email marketing is in pushing users to the Dorn Policy Group website.

ON Advertising Are Experts in a Wide Range of Industries

We’re proud of the work we accomplished for Dorn Policy Group, Inc., and we’re excited to continue our partnership with them. As one of the top advertising agencies in Phoenix, ON Advertising is an award-winning full-service advertising and marketing agency committed to the success of our clients — and featuring a diverse team of highly skilled professionals who are passionate about what we do. We provide our clients with award-winning services customized for each organization to ensure their brand succeeds. Contact us today to learn how ON Advertising can help you.

A rough draft of how the UX content will look on a business's website

The Importance of UX Content and Its Knack for Conversions

As digital marketers, one of the biggest challenges we face is developing a high-performing user experience (UX). UX content is a key component in your digital marketing and has the power to attract and nurture customers to your brand.  It does not matter what industry or which customers you serve, an effective digital marketing strategy must be incorporated.

As one of Phoenix’s top digital marketing agencies, ON Advertising is an incredible resource for effective marketing that increases ROI. Our team of professionals are experts in helping you accomplish your goals with our wide range of services. Read our article below and learn more about the importance of UX and how it leads to conversions. 

What is UX Content?

User experience design is defined as the process design teams use to create meaningful and relevant experiences with a product. This involves designing the entire process of acquiring and integrating the product, including branding, design, usability, and function. UX is especially prominent in a company’s website.

In order to develop quality UX content, you need a deep understanding of your users’ needs, wants, abilities, what they value, and their limitations. Designers are experts in identifying these aspects and will take into account your business goals to develop an experience that leads to conversions.

UX Content Requires Extensive Research

A designer’s typical routine will vary, but there is one consistent part of developing user experience – consumer research. Rather than blindly theorizing who will engage with your product, why not utilize research to identify your users? This allows your designer to develop experiences that will more likely resonate with your target market. We often incorporate different means of research, like creating buyer personas, designing wireframes and interactive prototypes. 

User Experience Designers Understand Usability

After conducting extensive research on your users, we begin the design process. As we conceptualize and implement your design we figure out how your users will interact with the content. This is extremely important as interactions between customer and brand can make or break the relationship. Thankfully, UX content designers will have valuable information handy to figure out what your users might expect with your product. 

This involves designers putting their focus on what users might need/want to do with your product and ensure the design has elements that are easy to access, understand, and use in order to meet their needs. 

What Does UX Content Include?

When designing user experiences on a website, it incorporates various elements to create a cohesive concept. This involves creating an enjoyable environment by using attractive visual designs and a user-friendly interface. Additionally, UX content incorporates engaging copywriting to educate users on your product and brand. Not only does this inform your audience on what you are all about, but it also allows you to create a unique brand tone of voice.

Frankie Calandra, ON Advertising’s copywriter, explains, “In order for your business to truly resonate with your target customers, you need a unique identity. Not only will an attractive, easy-to-navigate interface engage consumers, developing a tone of voice will help your brand stand out and create a personality that generates interest towards your brand.”

The Importance of UX on Conversions

When users have a horrible experience on your website, they’re most likely not going to return or buy anything anytime soon. Not only that, their horrible experience will lead them to other options, i.e. your competitors. However, when you incorporate effective UX content into your digital marketing, you benefit tremendously.

The whole point of developing an engaging user experience is to produce leads. By streamlining the UX design you’re single-handedly manipulating your buyer’s journey by shortening the time from lead to sale. This in turn increases your ROI and generates more leads and greater customer loyalty. 

ON Advertising Builds High Engaging UX Content

For more than 25 years, ON Advertising has been one of Phoenix, Arizona’s premier marketing firms. We strive to provide excellent service for every one of our clients to ensure their goals are being met. Whether it’s designing user experiences, a unique brand tone of voice, or videography, we’re your choice for quality services. Contact us today and see how we can help your business grow to new heights.

ON Advertising Mug sitting next to a marketing strategy web chart

Why Should You Have Marketing in Your Business?

Marketing isn’t just a part of your business – it is your business. Almost every aspect of your business depends on your marketing strategy. Why? Because everything you do revolves around sales and marketing leads to more of it. Marketing is a powerful tool that ensures consumers have their eyes on your brand and products. With a well-developed strategy, you can grow your business even further.

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn why you should adopt marketing into your business.

What is Marketing?

The term “marketing” is very broad as it can pertain to a lot of activities like media buying, advertising, social media, branding, public relations, and so much more. However, the overarching goal is the same – bring consumer attention to your business. This leads to awareness, brand loyalty, and most importantly, sales.

Identifies Consumer Needs

Not only does marketing determine consumer needs, but it also creates consumer needs. Why should they buy from you? What sets you apart from your competition? As advertising professionals, it is our job to tell people the when, why, and how they can engage with your business. Oftentimes, this involves playing to their consumer needs.

For instance, if you’re a restaurant owner who specializes in Mexican cuisine, how can you differentiate yourself from your competitors? There are several routes you can go; you use fresh ingredients, you’re authentic, you’re close to a major attraction, etc. What about offering vegetarian options?

Before fast-food chains brought Impossible Meat to their menus, Taco Bell was a hidden gem for vegetarian eaters. It gained many loyal customers because they were able to customize their menu items to fit their vegetarian diet. Thanks to its internal marketing team’s research, the fast-food chain found an opportunity to answer consumers’ need for vegetarian options by adding them to their menu. They partnered with American Vegetarian Association (AVA) to have the new menu items vegetarian-certified. This has been a huge differentiator from their competitors and boosts their brand image. 

Marketing Professionals Can Help Identify the Ideal Customer

To attract customers, you need to know who you are selling to. Part of a marketer’s job is to help you identify target audiences to ensure your brand attracts your ideal consumer. One way that ON Advertising achieves this is by developing consumer profiles. This involves extensive research into key demographics to ensure your messaging influences a reaction from the target customer.

When we develop these profiles, we look at a few things like:

  • Age
  • Gender
  • Hobbies
  • Location
  • Income
  • Goals or motivation

Everyone is Going Digital, So Should You

According to Optinmonster, the global online shopping market size nearly hit $4 trillion in 2020, with $300 million in the United States alone. While traditional marketing still plays an integral role in attracting business, digital marketing has one of the biggest impacts on today’s consumers. 

Your customers are online, and you should be too. ON Advertising offers comprehensive digital services to ensure your presence is known by your target audience. This may involve a social media strategy, digital advertising, content development, and website design.

Darren Higgs, ON Advertising’s VP of Marketing explains, “The essence behind any effective marketing strategy is to understand our customers’ audience. The advantage of hiring an advertising agency is the ability to use tools to analyze audience intelligence. If you identify your audience’s biggest source of influence, and how they live day to day, then you can create new opportunities for your marketing and advertising efforts.” 

ON Advertising is Arizona’s Choice for Marketing Strategy

Every business needs some sort of marketing. It’s an incredible tool that leads to greater sales, customer loyalty, and a brighter brand image. The people at ON Advertising are masters in developing strategies to ensure your business is seen by your ideal customer. Our talented staff come from different backgrounds and carry unique skill sets to move your business forward. Visit our services page to learn how we can push your business to new heights.

A lined sheet of paper that reads public relations and ON Advertising PR agency

What is a PR Agency and How Can It Boost Your Business?

As a full-service agency, one area we see a lot of confusion over is what exactly is public relations. A PR agency is very similar to an ad agency in the sense that they share the same goals. However, the biggest difference between the two is how they achieve those goals. When it comes to public relations, it’s all about getting eyes and ears on a person or business via editorial coverage. 

As one of the top marketing agencies in Phoenix, we have experience in many areas of the industry. Public relations is just one of those areas, and we have a knowledgeable team with innovative ideas to get your name in the public’s eye. Learn how PR can play a critical role in your marketing efforts and what ON Advertising can do to help.

What Does a PR Agency Do?

Public relations can be defined in several ways. It can anticipate, analyze, and interpret public opinion and attitudes that might impact an organization. PR can influence or change public policies and manage resources needed to sway the opinion of a target community. Additionally, PR professionals research, evaluate, and implement programs of action and communication to inform the public daily. 

The overall goal of public relations is to obtain editorial coverage. At ON Advertising, we achieve this by developing and distributing numerous press releases, writing several pitches, and blogging nonstop for our clients. Moreover, we perform a considerable amount of research for clients to fine-tune their messaging to grab audience attention. 

At the end of every month, we compile a media coverage report to determine the success of our public relations activity. This allows us to determine what areas we need to focus on and gives us valuable information on publications that run our press releases. Additionally, we’re able to track the publication’s reach and ad cost, giving us an idea of the potential amount of people who will see the editorial. 

The Benefits of Partnering with a PR Agency

Reduce business costs by hiring a public relations agency. According to Home Business Magazine, businesses need to use different tactics to bring in new clients in today’s competitive business world. While entrepreneurs can achieve this themselves, this is a PR agency’s bread and butter. They have years of experience in strategizing, developing, and implementing campaigns to get results within budget. 

Reaching out to publications and broadcast companies can be a difficult task. Fortunately, when you partner with an experienced PR agency you not only benefit from their knowledge but also their connections. They’ll have a range of contacts from media outlets and community leaders to help grow your brand efficiently. 

To attract new clients, investors, and talented employees, you need a good reputation. PR teams have a knack for polishing your business’s image and increasing awareness of your brand. As a result, their efforts will generate new leads that will help your business thrive.

Another benefit to hiring a PR agency is its ability to open a lot of time for you and your employees. Instead of having to take time out of your day to develop uncertain strategies, write press releases, and research publications, you can hire somebody else to do the heavy lifting. PR teams are experts in these areas and more, giving you more time to focus on the other parts of your business.

ON Advertising Knows How To Get Eyes On Your Brand

Public relations is a vital part of a strong marketing campaign and it should not be forgotten. When you partner with ON Advertising you can expect a strong campaign that incorporates our range of services. From strategy to creative and PR, we use our knowledge and expertise to obtain positive results. We’re not just the PR agency of choice, we’re the marketing partner of choice. Contact us today to learn more about our range of services and how we can enhance your business today.

A man holding a remote towards a tV changing the channel away from the television advertising

4 Reasons Why You Should Not Rule Out Television Advertising

Take a moment to think back at some of the most famous advertisements in history. Maybe you’re replaying Apple’s “1984”, Coca-Cola’s “I’d Like to Buy The World a Coke”, Wendy’s “Where’s the Beef?”, or Tide’s “It’s a Tide Ad” advertisements in your head. But what do these advertisements have in common? They’re all examples of how television advertising can create a lasting impression on its viewers. As one of the top advertising agencies in Phoenix, our team dedicates itself to crafting creative content that captivates your target audience.

Read our article below to learn some reasons why television is still a powerful medium to use in your advertising strategy. 

Television Advertising Reaches Large Audiences

According to TEC Direct Media, 121 million homes, or 96% of all U.S. households have at least one television. On average, Americans watch 5 hours of television every day, indicating that there is an opportunity to reach mass audiences with a single ad spot. Furthermore, this medium is especially critical for businesses who are looking to attract an older demographic, as Gen Xers and Baby Boomers spend the most time watching TV. 

Studies have shown that 60% of consumers are more likely to purchase a product after viewing an ad on TV than one seen on social media. So, while digital marketing should not be ignored, television advertising has a better chance of influencing consumer purchasing decisions.

Television Advertising Improves Your Ability to Target Specific Audiences

Another important factor that should not be ignored is the ability to target specific audiences. Advertisers can purchase ad spots that align with their intended demographic’s interests. This involves choosing a specific TV show, channel, or time of day, where your audience will likely see the spot. For instance, you’ve probably noticed sports broadcasts typically will have beer commercials during their breaks. 

Promotes Creative Ways to Attract Consumers

As you know, television advertising combines visual and audio elements to create a message for your target audience. Furthermore, a creative concept will be able to stand out amongst the static and grab viewers’ attention. Video production teams, copywriters, and art directors will synergize their talents to develop a message that resonates with target audiences and generate a positive response. ON Advertising has its own in-house specialists who are capable of bringing creative concepts to life. 

Television and Social Media Work Together

With so many technologies at our disposal, you might think people are disengaging with ads on TV. However, this is simply not the case. “Social TV” – the simultaneous consumption of TV alongside social media engagement is strong in today’s society. It creates online interaction with people as they watch and talk about popular shows. For advertisers, this creates a new opportunity to promote online engagement through their television advertising. 

Nuremberg Institute for Market Decisions states, “One could make the case that if viewers are talking about the program on social media platforms, then they are engaging with the show. If they’re investing in the program, that high level of engagement may benefit advertisers”.

However, choosing the right show that would best fit this type of strategy is imperative because it can hinder viewers’ attention to advertising. For instance, shows that end on a cliffhanger can distract the viewer from an ad because they’ll take to social media to discuss the ending. Working with an advertising agency can help determine the best way to create online engagement through your television ad.               

Break the Static of Television Advertising With ON Advertising

Since 1993, ON Advertising has been one of Phoenix’s premier sources for creative advertising that produces results. Whether your business is looking to build brand awareness or promote new products and services, our team can grab your audience’s attention. We ensure your business makes a unique visual impact by creating a memorable ad that benefits your image and growth. Contact us today to learn more about our creative services!

A healthcare grand opening event where a groundbreaking took place for a new healthcare facility

How to Have a Successful Grand Opening Event

Are you launching a new business venture? Expanding your reach by opening an additional location? If so, one way you can get the word out is by throwing a grand opening event. It’s an excellent way to generate enthusiasm for your business and build a healthy relationship with your community. However, the process and strategy to throw an extraordinary event should not be overlooked. ON Advertising’s event planning team has helped hundreds of businesses turn grand opening ideas into reality. That is why we’ve listed a few things to consider when throwing this type of event.

The Type of Grand Opening You Throw Is Dependent on Your Industry

Just about every business can throw their own celebration to honor their big opening. But, depending on the industry you serve it may look different from events in other industries. For example:

  • Retail: Typically, grand openings give the public a chance to interact with the retail space, i.e. engage with employees, products, and services. Activities may include ribbon cuttings, giveaways, and special promotions
  • Hospitality: Similar to retail, businesses in the hospitality industry will work to bring consumers into the location. ON Advertising has helped set up activities involving groundbreakings, ribbon cuttings, and mix and mingles with food and drink
  • Real Estate: One of the most important goals of a grand opening event for real estate firms is to attract potential tenants and investors. A common practice for this industry is to conduct a press exclusive event, meaning members of the press get first access to the property so they can spread the word on its features. This helps leverage potential tenants and investors to seek the property out to see if it fits their needs
  • Healthcare: When it comes to opening new healthcare facilities, it’s important to create buzz around the property. This involves a mix of press coverage, social media, and even partnerships with local businesses and non-profit organizations. 

Set Goals for the Grand Opening Event

Before planning an event it’s critical to set measurable goals, such as getting a certain number of contact information or reaching specific sales numbers. Additionally, planning out intangible goals, like raising brand awareness, are an important factor in a grand opening event. Hence why partnering with an event planner is important. They will be able to assist you in developing goals that are attainable and offers ways you can reach them.

Plan As Early As Possible

Grand opening events require a lot of time and attention to detail for them to work. Depending on the size of the event, you could be working with several vendors to create an enjoyable atmosphere for guests. For example, if it’s an outside event, you’ll need to book a venue as soon as possible because they typically fill up quickly. Furthermore, coordinating with catering crews, parking staff, security, and other vendors can be a lengthy process. 

Before The Event, Establish and Maintain a Presence in the Area

If your location is under construction before your business’s launch, it’s critical to make your presence known long before the lights are turned on. This may involve “Coming soon” signage and sharing flyers, brochures, and business cards to people in the area. Sharing details such as the date of the grand opening, details on the event itself, and what to expect from the business can create excitement for community members. 

When planning a grand opening it’s important to use marketing resources to establish your presence in the area. In addition to flyers and coming soon signs, you can use other advertising methods to bring awareness to your event and business.

  • Radio
  • TV
  • Direct Mail 
  • Social Media
  • Email marketing

Work Out the Kinks Before The Big Day

This is the first impression many people will have with your business, so it’s important to make their experience as positive as possible. To ensure your grand opening goes off without a hitch, you need to get your ducks in a row. The time for trial and error is not during your grand opening. With this in mind, make sure your employees are trained for business and your vendors are prepared weeks in advance to entertain and serve your guests. 

ON Advertising’s Event Planning Team Assists in Grand Opening Events

Our team has been involved in just about every type of event imaginable. We’ve assisted in small networking events to large grand opening celebrations. We develop strategies and concepts from scratch to ensure your event runs smoothly and your goals are met. Contact us today and learn how our event planning team can assist in your events. 

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What Social Media Platforms are Right for My Business?

Choosing to advertise your business on social media offers a vast amount of opportunities that surpass the more traditional advertising avenues such as print and television. Just as social media offers users a way to connect with friends and family, it also offers users a way to connect with businesses. With almost 4 billion people active on social media platforms worldwide, if you’re not visibly active, then you’re missing out on a large customer base. Each social media platform is powerful in its own right but each platform offers unique benefits to businesses and users. So, which platform is right for you? As one of Phoenix’s fastest-growing advertising agencies of social media clients, the experts here can help.  

Restaurants and Hospitality

As a restaurant or hospitality-based business, your goal is to directly connect with the consumer to sell your product or service, and utilizing social media has proven to be the easiest and fastest way to do so. It offers a way to visually show users, and your future customers, what they can expect and experience from your product or service. Just as each social media platform is unique, each business is unique. While one platform may work for one business, it may not work for yours. The exception to the rule is Facebook. All businesses, no matter their size or industry, can easily leverage this platform and drive a large number of users to their page. Not only can you connect with these users, but you are also offering a resource for them to learn more about your business and to receive updates in real-time. 

As Facebook continues to grow in popularity for B2C businesses, Instagram is a close second. With one billion users currently on the platform, utilizing this highly visual platform offers another way to grow your business. By posting high-quality photos of products or services, you are offering users a look into the experience they can receive. Whether you are a restaurant and are posting menu items or a hair salon sharing your client’s transformations, Instagram is a valuable resource to connect and engage with your current and future audience. Being active on Instagram also opens another door of opportunity: user-generated content. Customers who have used your product or service and see you are active on the platform are compelled to post on their personal account and tag your account, exposing your business to a larger user base. Social media was created to connect and that still rings true today. Connecting with your past, present, and future users is the first step to successfully advertising your business on social media.  

Real Estate

When it comes to B2B marketing in real estate, LinkedIn, Facebook, and Twitter are great platforms to start with. According to LinkedIn, it is the top-rated social media platform for lead generation, making it one of the best platforms for real estate B2B marketing. Many, if not all, real estate projects rely on some form of collaboration, so opportunities to cross-promote with other businesses such as construction, finance, and vendors are great ways to announce project developments and attract potential tenants. Though LinkedIn is a great platform to start, other platforms shouldn’t be overlooked. According to a survey conducted by Buffer in 2019, 93.7% of businesses use Facebook, with Twitter coming in second at 84.4%. 

Recruiting

Instagram is the social media platform known for sharing photos and short video content, making it a great place to recruit potential candidates. By sharing high-quality photos, it gives recruiters a chance to “humanize” the organization by sharing behind the scene posts. According to Sprout Social’s latest demographic update for 2021, Instagram achieved a milestone of 1 billion monthly active users at the end of 2020, with their largest age group being millennials. Although recruitment is open to all over the age of 18, the age group between 25-34 is a sweet spot to attract followers that may be interested in your organization. With a little bit of research, utilizing a hashtag strategy will drive more traffic to your page, creating more impressions and engagement with your content. Consistency is key on Instagram, so posting high-quality content with a clear brand voice will make you stand out. 

Government

Sprout Social’s Twitter stats for 2021 showed that much-discussed current events, such as the increased conversation around COVID-19 on a global scale and the lead-up to U.S. elections, drove interest to the platform of Twitter. By Q3 of 2020, Twitter saw a 29% increase of monetizable daily active usage. As trending topics continue to revolve around politics in 2021, the need to utilize social media platforms that discuss events and gather breaking news makes Twitter a prime place to share content and drive discussions for government organizations. Facebook and LinkedIn are great additional platforms to be on as well, as they allow organizations to connect with their audience on trending topics.

Technology

When it comes to technology, it’s no surprise that there’s still a large demographic gap between males and females throughout the industry, despite the steadily increasing number of women working in science, technology, engineering, and math (STEM) careers over the past few years. When it comes to which social media platforms tech companies should be on, this demographic statistic is important to take note of. According to Hootsuite’s latest Twitter Stats for 2021, Twitter has far more male users at 70% than female users at 30%. Although Twitter is great for quick updates, tech companies looking for B2B marketing should include Facebook and LinkedIn in addition to Twitter in their social media strategies.

Education

Instagram is the perfect place for businesses to make important announcements, as a post can receive four times more interactions on Instagram than compared to Facebook. A major takeaway from COVID-19 was that organizations within the education sector need to be able to quickly make important announcements about school closures, upcoming events, and more. With over 1 billion active monthly users on Instagram, the platform is great for making important statements and showing behind-the-scenes content. However, organizations within the education sector should also include Facebook, Twitter, and LinkedIn in their social media marketing efforts to create open conversations with parents, students, staff, and potential employees.

CBD

According to Business News Daily, the U.S. CBD market is expected to reach $20 billion in sales by 2024. This impressive growth has led to a surge in new businesses that are trying to enter into one of the fastest-growing industries. Because of this competitive market, your business will need to be on Facebook, Twitter, LinkedIn, and Instagram to increase brand awareness, connect with your target audience, and further educate consumers. Forbes has officially dubbed Instagram as the king of B2C social media due to its emphasis on high-quality visuals and the younger demographic that flocks to the platform. While targeting the younger market on Instagram is more appealing, it is also important to target older age groups on Twitter, Facebook, and LinkedIn. People over the age of 50 are responsible for more than half of consumer spending, according to Harvard Business Review.

Nonprofit

As a nonprofit organization, your main goals for social media are spreading awareness of your mission and amplifying your brand voice. Being active on Facebook, Twitter, LinkedIn, and Instagram is a great way to boost your organization’s visibility. Not only do these platforms help raise awareness for your mission, but they also have helpful tools to facilitate donations. Through Facebook, your followers can directly donate to your cause or create birthday fundraisers. There are also multiple tools on Instagram that eligible nonprofits and their followers can use to raise money directly on the platform, such as a profile donate button, donation stickers in Stories, and Live Donations. Many of these platforms are a great all-in-one tool that helps spread awareness, connect with the community, and raise funds for your cause.

ON Advertising Makes Social Media Look Easy

Face it, social media is not going anywhere. It’s only going to become more popular and your competitors are likely already on board. By partnering with ON Advertising, you’re not just investing in top-quality services. You’re investing in the future of your business by promoting customer engagement and enriching your brand exposure. Contact us today to learn how our creative social media team can help enhance your online presence! 

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