A Beginner’s Guide to SEO

SEO, or Search Engine Optimization, is the practice of improving your website’s visibility on search engines like Google. This is a crucial part of online marketing, and it’s something that every website owner should be familiar with. If you’re just starting out with SEO, this beginner’s guide will help you get up to speed!

Understand the Basics of SEO

Before you dive into the more technical aspects of SEO, it’s important to understand the basics. Search engines like Google use algorithms to rank websites based on various factors. Some of the most important factors include the relevance and quality of your content, the number and quality of backlinks to your site (don’t worry we’ll explain further), and the overall user experience.

Ensure Your Content is Relevant

How do you do this? Conduct keyword research. Keyword research is the process of finding the keywords and phrases that people use to search for information related to your brand or product. By identifying the keywords that are most relevant to your business, you can optimize your content to include those keywords and improve your search engine rankings.

There are a number of tools that you can use to conduct keyword research, including Google Keyword Planner, SEMrush, and Ahrefs. These tools may help you identify the most popular keywords in your industry, as well as the keywords that your competitors are targeting.

Optimize Your Website for On-Page SEO

On-page SEO refers to the elements of your website that you can control directly, such as your content, meta tags, and URLs. By optimizing these elements for your target keywords, you may improve your chances of ranking higher in search engine results pages (SERPs).

Some Key On-Page SEO Elements to Focus On Include:

Title tags: Your title tags should be relevant to your content and include your target keywords.

Meta descriptions: Your meta descriptions should be a brief summary of your content and also include your target keywords.

Headers: Use headers (H1, H2, H3) to break up your content and make it easier for readers to scan.

Content: Your content should be high-quality, relevant, and informative. Use your target keywords naturally throughout your content, but avoid overusing them.

URL structure: Use descriptive URLs that include your target keywords.

Build Quality Backlinks

Backlinks are links from other websites to your website (so not as technical as it sounds). Search engines view backlinks as a sign of credibility and authority, so building high-quality backlinks is an important part of SEO.

Some ways to build backlinks include:

Create high-quality content that other websites will want to link to.
Reach out to other websites and ask them to link to your content.
Participate in online communities and forums related to your industry, and include links to your content where appropriate.
Guest post on other websites and include links back to your own site.

Monitor Your Analytics

Finally, it’s important to monitor your website’s analytics to see how your SEO efforts are paying off. Google Analytics is a free tool that allows you to track website traffic, including where your traffic is coming from, which pages are the most popular, and how long visitors are spending on your site.

By monitoring your analytics, you will identify areas where your SEO strategy may need improvement and make adjustments as needed.

ON Advertising Knows SEO

SEO is a complex and ever-changing field, but by focusing on the basics you can lay a solid foundation for your website’s search engine rankings. At ON Advertising we are experts in SEO and can help you take your website to the next level. Our team of creatives and web developers blend their talents together to develop websites that are above the rest. Whether you are seeking help with your current website or looking to build one that fits your brand, we can make it happen!