Category: Tips, Tricks and Trends

niche marketing

The Psychology of Niche Marketing: Understanding Your Audience’s Needs

Niche marketing isn’t about casting a wide net and hoping for the best. It’s about focusing on a specific audience, speaking directly to their desires, and offering them solutions that matter. ON Advertising believes that effective niche marketing isn’t only about selling a product – it’s about building relationships, understanding needs, and connecting with people on a deeper level. Let’s break down why this works and how you can use these insights to craft a successful marketing strategy.

Niche Marketing Tips

Focus on Specific Desires

Successful niche marketing hinges on understanding the specific desires and pain points of your target audience. While broad marketing strategies try to appeal to everyone, niche marketing is all about pinpointing a well-defined group with unique needs. This means you have to do your research, get to know your audience like a new friend, and tailor your messaging to address what they want – not just what they passively want but what they really want. What keeps them up at night? What do they crave? 

Empathy and Connection

As we said, niche marketing is about connecting with your audience on an emotional level. At the heart of this connection is empathy. If you understand your audience’s struggles, dreams, and challenges, you can craft marketing messages that truly resonate. People want to feel heard, seen, and understood. When your marketing reflects this understanding, you build trust and loyalty. And trust? That’s the secret ingredient in successful marketing.

Identify Shared Values and Beliefs

Niche audiences often share core values and beliefs that shape their purchasing decisions. Whether it’s a passion for sustainability, a love for a specific hobby, or a strong political stance, these shared values create a sense of community. In niche marketing, aligning your brand with these values strengthens the emotional connection with your audience. When you demonstrate that your product or service aligns with what they care about, you reinforce that sense of belonging. And let’s be real – people want to feel like they’re part of something bigger than themselves.

Understanding Subcultures

Many niche markets are subcultures in their own right. They have their own language, norms, and trends. Think about the rise of veganism, the DIY movement, or even niche hobbies like birdwatching. These subcultures often have a distinct identity, and tapping into that can give your marketing an edge. And as ON Advertising always emphasizes, cross-cultural advertising is more important than ever. When you understand their nuances and speak their language, your marketing feels more authentic. It’s not just about targeting a demographic; it’s about joining a conversation that’s already happening.

Addressing Pain Points and Solving Problems

At its core, niche marketing is about solving specific problems for your audience. Whether it’s a product that simplifies their daily routine or a service that addresses a specific challenge, you must highlight how your offering improves their life. People are always searching for solutions to their pain points. If you can position your product as the answer they’ve been looking for, you’re golden. Be the hero to their problem – it’s the way to build a loyal following.

The Power of Identity

Lastly, niche marketing taps into a powerful psychological driver: identity. People love to identify with groups that reflect who they are. Whether it’s a specific lifestyle, belief system, or hobby, niche marketing often helps reinforce a person’s sense of belonging. By aligning your brand with that identity, you’re not just selling a product – you’re reinforcing the consumer’s place in the world. This feeling of belonging is a powerful motivator, making them more likely to buy and become a brand advocate.

Niche marketing is all about understanding the psychological drivers of your audience. By focusing on specific desires, empathizing with their needs, addressing their pain points, and aligning with their values, you can build a marketing strategy that resonates deeply with your audience. At ON Advertising, we understand the nuances of niche marketing, and we know how to craft messages that hit home. By tapping into the psychology behind niche marketing, you can turn your audience into loyal fans who feel understood, supported, and excited about your offering. 

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

We are the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

wilhelm scream and video production

The Wilhelm Scream: Origins, Impact, and Its Role in Video Production

If you’ve watched a classic action movie or TV show, you’ve probably heard it—a distinct, high-pitched scream that signals a character’s fall, injury, or death. This is the Wilhelm Scream, one of cinema’s most iconic sound effects. But where did it come from, and how does it relate to the world of video production, especially in high-quality video advertising like ON Advertising delivers?

A Wilhelm Scream Is Born 

Even though it was first recorded by actor Sheb Wooley in 1951 for the film Distant Drums, it’s named after Private Wilhelm, a character in the 1953 western, The Charge at Feather River, who lets out a scream after being shot by an arrow. The Wilhelm Scream became widely known when sound designer Ben Burtt used it in Star Wars: Episode IV – A New Hope in 1977, sparking its resurgence. Since then, it has appeared in countless films, TV shows, and video games, often hidden as an Easter egg for movie buffs. 

Wil-haveya Screaming at the Movies

Initially just a quirky sound effect, the Wilhelm Scream has become a cultural reference in filmmaking. Directors use it to pay homage to classic films, inject humor, or create continuity in their work. It’s a fun inside joke for filmmakers appearing in movies like Indiana Jones, The Lord of the Rings, Inglourious Basterds, and Batman Returns. Its recurrence has turned it into a symbol of nostalgia within the entertainment industry.

Video Production and Advertising

At ON Advertising, we know that every detail in video production—sound, visuals, or storytelling—plays a crucial role in engaging an audience. Our services include:

  1. Content Development: From scriptwriting to storyboarding, we lay a strong foundation to bring your vision to life. 
  2. Corporate Filming & Training Videos: Documentary-style interviews or a structured series of workplace training videos; we have the equipment and the creative team to make that possible. 
  3. Video Advertising: We can create short clips or excise them from your existing videos to create bite-sized marketing content for social media. 
  4. Voice-Over Production: We have several talent resources and the equipment to capture powerful, professional voice-over work for your projects. 
  5. Animation and Motion Graphics: Our talented designers can handle your video’s extra special effects. 
  6. Pre and Post-Video Production: We edit and refine your video, sometimes even adding sound effects in post (maybe even a Wilhelm Scream if it fits!) to create a powerful final product.

Video advertising is a powerful tool in today’s marketing world. It grabs attention, conveys messages clearly, and drives engagement. Whether promoting a product or raising brand awareness, video helps you connect with your audience in a way other mediums can’t. It’s emotional, visual, and direct.

Also a notorious attention-grabber, the Wilhelm Scream perfectly blends creativity, storytelling, and nostalgia in film. At ON Advertising, we bring that same creative touch to every video we produce. Whether you need a promotional video or a brand campaign, our expert team is here to help you make an impact—just like the Wilhelm Scream has in the world of film.

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

ON Advertising is the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

ultimate guide to types of advertising

Types of Advertising: A Modern Marketer’s Roadmap (2024 Edition)

Navigating the world of types of advertising can be overwhelming. From traditional methods to cutting-edge digital strategies, businesses have a vast array of options to promote their products, services, or ideas. This comprehensive guide explores the critical categories of advertising services available in today’s evolving marketing landscape.

Types of Advertising: Why Traditional Methods Still Matter

Traditional advertising, like a well-worn leather jacket, has a certain charm. Unlike other types of advertising, it relies on tried-and-true methods like television, radio, print and outdoor advertising. These channels have been building brands and driving sales for decades.

Why choose traditional advertising?

  • Emotional Connection: Tap into the power of emotions with visually stunning and auditory experiences.
  • Broad Reach: Cast a wide net and reach a mass audience with minimal targeting.
  • Brand Awareness: Build brand recognition and credibility through consistent and traditional exposure.

Digital Advertising: The New Kid on the Block

Digital advertising, on the other hand, is the shiny new toy that everyone wants. It leverages online platforms and technologies to connect with consumers. This includes search engine advertising, social media marketing, email marketing, and content marketing.

Why choose digital advertising?

  • Precision Targeting: Reach your ideal customer with laser-focused targeting.
  • Measurable Results: Track every click, conversion and interaction with data-driven insights.
  • Cost-Effective: Get more bang for your buck with flexible budgets and scalable campaigns.
  • Interactive Engagement: Engage in two-way communication and build relationships with your audience.

Choosing the Right Types of Advertising Channels

The most effective advertising strategy involves a combination of traditional and digital channels. When selecting the proper channels, consider the following factors:

  • Target Audience: Identify your ideal customer and tailor your advertising efforts to their preferences and behaviors.
  • Budget: Allocate your budget wisely, considering the cost-effectiveness of different types of advertising channels.
  • Brand Awareness: Focus on building brand recognition and recall with broad-reach channels like television and outdoor advertising.
  • Customer Engagement: Utilize social media and content marketing to foster relationships with your audience.

The Hybrid Hero: A Balanced Approach

While digital advertising has undoubtedly gained significant traction, traditional methods still hold value. Combining the best of both worlds, a hybrid approach often yields the best results. Think of it as a superhero team-up: the strength of traditional advertising combined with digital agility.

By strategically integrating traditional and digital channels, businesses can:

  • ​​Maximize Your Reach: Combine the broad reach of traditional media with the targeted precision of digital.
  • Enhance Brand Image: Reinforce your message across multiple channels for consistent brand recognition.
  • Optimize Your Return on Investment: Allocate your budget wisely and measure the impact of your campaigns.

The Future of Advertising

As technology continues to evolve, the advertising industry will undoubtedly adapt. Emerging trends like artificial intelligence, augmented reality, and virtual reality have the potential to revolutionize the way brands connect with consumers.

Ultimately, the key to successful advertising lies in understanding your target audience and tailoring your message accordingly. Whether you choose a traditional, digital, or hybrid approach, a well-executed campaign can have a significant and positive impact on your brand. 

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

display advertising

The Benefits of Display Advertising

In the digital age, where consumers are bombarded with information from countless sources, capturing their attention is more challenging than ever. This is where display advertising comes into play. With its ability to deliver visually engaging content to a targeted audience, display advertising offers numerous benefits for businesses of all sizes.

What is Display Advertising?

Display advertising involves placing ads on websites, apps, and social media platforms in the form of banners, images, videos, or interactive elements. These ads are typically served based on user demographics and psychographics, which makes them highly relevant and effective.

Benefits of Display Advertising

  1. Increased Brand Awareness: Display ads can significantly boost brand visibility by exposing your brand to a wider audience. The visually appealing nature of these ads can create a lasting impression and help your brand stand out from your competition.
  2. Targeted Reach: With advanced targeting capabilities, display advertising allows you to reach your specific demographics. This ensures that your ads are seen by the right people, maximizing their effectiveness.
  3. Enhanced Engagement: Display ads can be interactive and engaging, encouraging users to click through and learn more about your brand or products. This can lead to higher click-through rates and increased conversions.
  4. Measurable Results: Display advertising offers valuable insights into campaign performance through metrics such as impressions, clicks, click-through rates, and conversions. This data can be used to optimize your campaigns and achieve better results.
  5. Versatility: Display advertising can be adapted to achieve various marketing goals, including:
    • Brand Building: Creating awareness and positive associations with your brand.
    • Product Promotion: Highlighting specific products or services.
    • Retargeting: Reaching users who have previously visited your website but didn’t convert.
  6. Cross-Channel Integration: Display advertising can be seamlessly integrated with other marketing channels, such as email marketing, social media, and search engine marketing, to create a cohesive and effective campaign.
  7. Increased Website Traffic: Well-targeted and engaging display ads can drive significant increases in website traffic, leading to more leads and conversions.

Effective Display Advertising Strategies

To maximize the benefits of display advertising, consider the following strategies:

  • Creative Excellence: Design visually appealing and engaging ads that resonate with your target audience.
  • Strategic Targeting: Use advanced targeting options to reach the right people at the right time.
  • A/B Testing: Experiment with various ad designs, targeting options, and landing pages to find the most effective combinations.
  • Retargeting Campaigns: Reach users who have shown interest in your brand by retargeting them with relevant ads.
  • Mobile Optimization: Ensure your ads are optimized for mobile devices, as a significant portion of display ad impressions now occur on smartphones and tablets.

Display advertising is a powerful tool for businesses looking to increase brand awareness, reach targeted audiences, and drive conversions. By leveraging the benefits of display advertising and implementing effective strategies, you can create successful campaigns that deliver measurable results and help your business thrive in the digital landscape.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients. 

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

video advertising

The Power of Video Advertising: Elevating Your Business to New Heights

By: Ron Meritt 

Consumers are bombarded with a constant stream of information and advertisements, making it crucial for businesses to stand out. One of the most effective ways to stand out is to use video advertising to promote your products or services. Studies have shown that consumers are more likely to watch a video than read an article by over 40%. At ON Advertising, we understand the transformative power of video, and here’s why it should be a cornerstone of your marketing strategy.

Why Video Advertising?

1. Engaging and Memorable Content

Video combines visual and auditory elements to create a multi-sensory experience that is far more engaging than text or static images alone. This engagement is crucial in capturing and holding the attention of your audience. Research has shown that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. This makes video an incredibly powerful tool for delivering your brand’s message in a memorable way.

2. Boosting Conversion Rates

The ultimate goal of any campaign is to drive conversions, and video advertising excels in this area. Including a video on a landing page can increase conversion rates by up to 80%. Videos provide a dynamic way to showcase your products or services, demonstrate their benefits, and build trust with potential customers. This increased engagement and understanding often translates into higher conversion rates and, ultimately, more sales.

3. Enhancing Brand Awareness

Video content is highly shareable, making it an excellent vehicle for increasing brand awareness. Platforms like YouTube, Instagram, and TikTok are designed to encourage sharing, and videos are among the most shared content on these platforms. When viewers share your videos, they are essentially endorsing your brand to their network, amplifying your reach organically. This can significantly enhance your brand’s visibility and reputation.

4. SEO Benefits of Video Advertising

Search engines love video content. Websites with video are 53 times more likely to rank on the first page of Google search results. This is because videos increase the amount of time visitors spend on your site, which is a key factor that search engines consider when ranking pages. Additionally, properly optimized videos with relevant keywords, tags, and descriptions can further improve your search engine ranking, driving more organic traffic to your site.

5. Versatility Across Platforms

One of the greatest advantages of video advertising is its versatility. Videos can be tailored to fit various platforms and formats, whether it’s a short clip for social media, a tutorial for YouTube, or a compelling story for your website. This adaptability enables you to reach your audience wherever they are and customize your message to suit the unique context of each platform.

6. Building Trust and Credibility

In an age where consumers are increasingly skeptical of traditional advertising, video offers a way to build trust and credibility. Authentic, high-quality videos can humanize your brand, showcase your company culture, and provide valuable insights into your products or services. This transparency helps establish a stronger connection with your audience, fostering loyalty and trust.

7. Measurable Results

With advanced analytics tools, the effectiveness of video advertising can be easily measured. Metrics such as view count, engagement rate, click-through rate, and conversion rate provide valuable insights into how your videos are performing. This data allows you to refine your strategy, ensuring that your video content continues to resonate with your audience and drive desired outcomes.

Incorporating video advertising into your marketing strategy is no longer optional; it’s essential. At ON Advertising, we leverage the power of video to help our clients elevate their brand, engage their audience, and drive measurable results. By embracing video, you can stay ahead of the competition and connect with your audience in a way that is both impactful and memorable. Don’t let your business get left behind—start harnessing the power of video advertising today.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients. 

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

pin point on a map showing an advertising agency phoenix

Advertising Agency Phoenix: 6 Reasons to Choose a Local Agency

Need an advertising agency Phoenix? Are you constantly juggling social media, content creation, and SEO, all while trying to keep up with the latest trends? If so, it might be time to call in the marketing experts.

Signs You Need an Advertising Agency Phoenix:

  • You’re a Marketing Juggler: If you’re constantly spinning plates (or, in this case, marketing tasks), it’s time to let the professionals handle the acrobatics.
  • You’re Lost in the Marketing Maze: Advertising can be a labyrinth of strategies, tactics, and trends. If you’re feeling like a tiny mouse in a giant maze, an advertising agency can be your guiding light.
  • Your Advertising is a Flop: If your marketing efforts are as exciting as watching paint dry, it might be time to add some color to your campaign. An advertising agency Phoenix can inject some life and creativity into your efforts.
  • You’re Feeling the Pinch: Advertising can be expensive, especially if you’re trying to do it all yourself. An ad agency can help you get the most bang for your buck.
  • Your Business is Growing: As your business expands, so should your advertising efforts. An advertising agency can help you scale your campaigns to reach a wider audience.

What To Look For:

  1. Track Record of Success: You want a team that knows their stuff and can deliver good results.
  2. Advertising Master: They should be experts in their field and up-to-date on all the latest trends.
  3. Communicates Clearly: A good agency will keep you in the loop and be easy to work with.
  4. Cultural Fit: You want a team that aligns with your business values and goals.
  5. Diverse Perspective: A diverse team can offer unique insights and fresh ideas.
  6. Offers a Fair Price: Discuss pricing upfront and make sure it fits your budget.

Additional Considerations:

  • Know Your Niche: Just like a superhero has its kryptonite, your industry has its marketing challenges. Look for an advertising agency Phoenix that’s got the superpower to conquer your industry-specific marketing obstacles.
  • Set Your Sights: Know what you want to achieve. A good agency will be your trusty sidekick, helping you reach your advertising goals faster than a speeding bullet.
  • Budget Breakdown: Be honest about your financial situation. A great agency will work with you to create an ad campaign that fits your budget without sacrificing quality.
  • Teamwork Makes the Dream Work: Assess your in-house team’s strengths and weaknesses. An agency can fill in the gaps and level up your advertising game.
  • Chemistry Check: Do you vibe with the agency’s team? Is the agency’s communication style compatible with yours? A good working relationship is essential for successful marketing campaigns.
  • Data-Driven Approach: In today’s digital age, data is king. Look for an advertising agency Phoenix that uses data analytics to track performance, measure ROI, and make data-driven decisions.

Tired of being a marketing lone ranger? Partner with an advertising agency Phoenix and unlock the power of expert collaboration. Remember, a great agency can be your secret weapon to success.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients. 

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

Effective billboard marketing

How Effective is Billboard Marketing?

While digital marketing is dominating the advertising landscape, billboard marketing remains a vibrant (and sometimes humorous) presence on our roadways. But is it still effective in a world dominated by social media feeds and targeted online ads? Absolutely! Billboard marketing, when done right, can be a powerful tool for brand awareness and influencing purchase decisions.

Why Billboard Marketing Still Rules 

Social media is taking over the advertising world, but outdoor marketing isn’t gone just yet! Here’s why billboards still deserve a spot in your marketing mix:

  • They Can’t Be Skipped: Ads that appear online that you reflexively skip, are combated with interesting billboard ads that demand your attention (at least for those few precious minutes while you’re stuck in traffic).
  • They Target Everyone: Unlike ultra-specific, targeted, online ads that follow you across the internet, billboards can reach a much broader audience. 
  • They Can Make You Laugh: Let’s be honest, some billboard ads are hilarious. A well-placed pun or a witty image can brighten your day (or at least distract you from the fact that you haven’t moved in 10 minutes). And hey, humor is a powerful tool for brand recall. 
  • They Can Spark an Emotional Connection: The best billboard ads go beyond just selling a product. They can evoke emotions, whether it’s a sense of adventure, a touch of nostalgia, or a simple “wow” factor. 
  • They Work in Harmony with Your Digital Assets: Billboards can be the perfect wingman for your digital marketing campaigns. Use them to drive traffic to your website, promote a social media hashtag, or simply reinforce your brand message across platforms.

Making Your Billboard a Masterpiece

So, you’re convinced billboard marketing is worth a shot? Here are a few tips to ensure your ad doesn’t blend into the background:

  • Location, Location, Location: Finding the right spot is key. Think about who you want to reach and where they’re most likely to be stuck in traffic or just driving by.
  • Keep it Simple: People whizzing by at 60 mph don’t have time to read a novel on your billboard. Use strong visuals, and a clear message, and keep the text short and sweet.
  • Embrace the Power of Humor: Don’t be afraid to make people laugh! A funny billboard will not only be memorable but also create a positive brand association. 
  • Give Them a Reason to Act: What do you want people to do after seeing your interesting billboard ads? Visit your website? Use a promo code? Tell their friends about your awesome product? Include a clear call to action to make sure your message sticks.

The Future of Billboards

Billboard marketing isn’t stuck in the past. With the rise of digital billboards, the industry is experiencing a tech makeover. These dynamic displays offer flexibility, allowing for real-time updates and targeted content based on the time of day or even weather conditions. When done strategically, billboard marketing remains a powerful tool for brand awareness, driving consumer action, and entertaining anyone stuck in bumper-to-bumper traffic. 

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. It took hard work, long hours, and determination to do excellent work for our clients. Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

Contact us today to learn more about our services and how we can help your business grow to the next level.

The best brainstorming methods

Weather Creative Slumps with the Best Brainstorming Methods

Do you ever stare at a blank page wishing a catchy ad campaign would magically appear? Yeah, we feel that ALL. THE. TIME. But fear not fellow creatives! We’ve got some of the best brainstorming methods to turn that creative trickle into a monsoon brainstorm!

Classic Techniques: The Best Brainstorming Methods

The Hits (That Don’t Miss)

These tried-and-true methods are your brainstorm bread and butter:

  • Question Everything: Is your target audience Grandma Gertrude or Gen Z Gamer Gavin? Maybe the product’s secret power is totally off the radar! Flip the script and see where it leads.
  • Rapid Fire Frenzy: Set a timer, unleash your inner yapper, and write down EVERY wild idea. No judging, just pure brainstorming bliss!
  • S.C.A.M.P.E.R. Power: (Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, Rearrange) This handy acronym helps you twist and turn your concept into something unexpected.
  • Figure Storming Fun: Channel your inner critic, dreamer, or whatever wild role you’ve always wanted to play! Act out different personas to brainstorm from new angles.

Let’s Get Visual

Tired of the same old, same old? Spice things up with these fun visual brainstorming techniques:

  • Mind Mapping Magic: Start with your main idea, let your thoughts branch out like a crazy vine, and see what connections you make. Bubble maps, circle maps – the world’s your mind map oyster!
  • Brainwriting Buddies: Feeling shy? This introvert-friendly method lets everyone contribute anonymously. Write down ideas, pass them on, and build on what others have already started. Brainwriting is really that simple!
  • Group Sketching Symphony: Have you ever played Pictionary with creatives? This is like that but with more brainstorming power! Sketch together, riff off each other’s ideas, and watch unexpected connections bloom.
  • Secret Ingredient GenAI: Try describing your brainstorming theme to GenAI using whatever words you can possibly think of, and watch it create an image that’s wilder than a unicycle-riding grandma at a heavy metal concert! Use this AI-inspired masterpiece as a starting point for your sketches and see where your team’s imagination takes you! 

Building a Creative Oasis from an Idea Desert 

These tips will keep your team buzzing with ideas long after the brainstorming session:

  • Safe Space Sanctuary: Let everyone know it’s okay to be silly and outrageous! A safe space in the workplace is a hot commodity. A judgment-free zone is a creative playground and promotes confidence in the workplace. 
  • Diversity Dance Party: A team with a melting pot of backgrounds is an innovation powerhouse. Many different perspectives = fresh ideas!
  • Embrace the Limitations: Budget tight? Time crunch? Challenging client requests? Sometimes constraints can spark creativity. See what you can do with less and get those creative juices flowing!
  • Nurture Your Inspiration: Stay curious! Explore the world, read weird stuff, and keep a notebook and pen handy (or your phone, it’s 2024). Write down anything and everything! Inspiration strikes at the most random times, so be ready to capture those creative lightning bolts!

You’re ready to ditch the creative block blues and get ready to brainstorm like a boss! Now get out there and put those brainstorming skills to the test! And remember, even a sprinkle of inspiration can blossom into a downpour of brilliant ideas.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. It took hard work, long hours, and determination to do excellent work for our clients. Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen! Contact us today to learn more about our services and how we can help your business grow to the next level.

Long-form video or short-form video ads? A short-form video hare or a long-form video tortoise?

Differences Between Short & Long-Form Video Ads: A Complete Guide

Let’s face it— grabbing someone’s attention online is harder than getting your grandma to switch from Internet Explorer to Google Chrome. That’s where short and long-form video ads come in, like a knight in shining … well, maybe not shining armor, more like a knight in slightly wrinkled khakis. 

Short-Form Video Ad: A Little Sweet Treat

Need attention FAST? Short video ads (6-60 seconds) are your social media superheroes! Here are some of the benefits of short-form video:

  • Attention Span Friendly: Short-form video ads quickly grab attention and deliver a clear message before viewers lose interest. They are perfect for platforms like TikTok and Instagram Reels. Short-form videos are the way to go if you have a Gen Z audience! 
  • Spread the Brand Love: Sharing is caring, and short-form video ads are designed to be shared. A catchy tune,  hilarious blooper, or a perfectly adorable baby animal – these elements can turn your ad into the next social media sensation, spreading brand awareness faster than you can say “hashtag.”
  • Get Results Fast, Track Progress: See how well your viral ads are doing by monitoring likes, comments, saves, and shares! Bonus: they’re often more budget-friendly!

Long-Form Video Ads: A Full-Course Meal

Want to Tell a Deeper Story? Well then long-form video ads (over 10 minutes) are your best friend!

Sure, short-form video ads are the flashy dance craze taking the marketing world by storm. But sometimes, you need a deeper dive—a chance to truly woo the audience. That’s where long-form video ads come in, the Jane Austen novels of the advertising world – rich, detailed, and surprisingly captivating. Here’s why you might want to consider going long:

  • Build a Relationship, Not Just Brand Awareness: A short-form ad is like a flirty wink across the room. A long-form ad is like a captivating conversation filled with witty anecdotes and genuine connection. You get to showcase your brand’s personality, delve into the “why” behind your product, and leave viewers feeling like they know you on a deeper level.
  • Teach ‘Em All They Need to Know: Not every product is self-explanatory. Complex features or intricate services deserve a chance to shine. Long-form video ads allow you to be the explainer video extraordinaire, guiding viewers through the intricacies of your product and leaving them feeling like empowered consumers.
  • Tell a Story, Not Just Sell a Product: People connect with stories. Long-form video ads allow you to craft a narrative around your product, showcasing its impact on real people’s lives. It’s the emotional roller coaster of advertising – you make them laugh, you make them cry (hopefully tears of joy!), and ultimately, you make them want your product.

Choosing the Right Format: It’s Not Rocket Science!

So, which format is right for you? Don’t worry, it’s not a trick question. Here are some key factors to consider:

  • Know Your Audience: Are they social media scrollers or YouTube enthusiasts? Cater your content to where they spend most of their time online. It depends on the person. Some people prefer short stories, and others prefer the Lord of the Rings Trilogy!
  • Goal Setting is Key: Find out what you are trying to achieve. Are you trying to raise brand awareness? Educate potential customers? Drive immediate sales? Choose the format that best aligns with your objectives and matches your brand’s tone. 
  • Resource Reality Check: Long-form content requires more time, effort, and usually a bigger budget. Be realistic about your resources and figure out what success looks like to your agency. 

The Best Part… You Can and SHOULD Use BOTH! 

You don’t have to pick just one format! Many successful ad campaigns utilize both short-form and long-form videos strategically.

Imagine this: a short, eye-catching ad piques your viewers’ curiosity on social media. They’re intrigued and want to learn more. With a clear call to action in the video or caption, you can direct them to your website, where a longer, info-packed video awaits them. It’s the marketing equivalent of a captivating trailer followed by the director’s cut, complete with juicy behind-the-scenes details.

By understanding the unique strengths of each format, you can craft a video ad strategy that captivates your audience, delivers on your marketing goals, and ultimately drives business growth!

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. It took hard work, long hours, and determination to do excellent work for our clients. Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen! Contact us today to learn more about our services and how we can help your business grow to the next level.

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