Looking ahead to the 2019 year, new trends will be in place and companies need to stay up-to-date on the latest direction of the marketing industry to be competitive in their respective fields. In our agency, we are always on the watch for future trends and how we can incorporate them with our clients to give them the best results. Right now, some of the most important marketing trends for the future include:
We have talked about preparing your firm for AI marketing in a previous blog, and in 2019, this trend is only going to grow. AI will help companies do more in less time when it comes to learning the behaviors of consumers and giving a more personable experience for customers.
There are many generic ads out there, consumers are becoming better at tuning them out. We are using more and more personalization in our agency to reach a specific audience and to have a better chance of capturing their attention. With the ability to track consumers’ behavior through heat maps, analytics, and tracking, we are able to determine what a specific consumer prefers and responds to the most. Companies are using AI to help with the personalization of ads.
Voice Search & Smart Speakers
Soon smart speakers like Alexa, Google Home, Siri and more will be producing advertisements. Companies will be under pressure to purchase ad space and produce audio ads to reach even more consumers through this channel.
These are only just a few trends we predict will be prominent in the 2019 year, we won’t fully know what will be favorable until further along. Contact us to find our what your business can be doing in the 2019 year.