Client Spotlight: Pioneer Packaging

At ON Advertising, we have a portfolio chock full of incredible clients; and this month, we’d like to talk all about Pioneer Packaging! Founded over 35 years ago, Pioneer Packaging is a leader in packaging design and manufacturing of customized packaging solutions. They’ve been engineering these solutions for various clients within the industrial, retail, and moving and storage industries since the beginning. They make sure that each client partnership results in cutting-edge packaging that truly reflects the quality and message of their business. They approach each project with the mindset of “Imagine It…Done”; and it’s what authentically sets them apart.
We’re honored to have been working with the Pioneer Packaging team since 2013 and cannot wait to see what the future holds for our partnership. Here’s a look at what we’ve done during our time together so far!

What We’ve Been Up To

Having worked with Pioneer Packaging for over 6 years, we’ve gotten to know their brand well. Over the course of our partnership, a custom strategy, unique to their brand, has allowed us to execute some awesome jobs with their team. 
Our extensive scope of services for their team includes:

  • Website Creation and Maintenance:
    • Within the website creation service, we’ve continued to maintain and update their website for performance and functionality. This includes doing things such as updating plugins, keeping media up-to-date, optimizing pages, and more. 
  • SEO Blog Posts
    • We create blog posts that emphasize packaging trends and industry news. They also strategically leverage SEO keyword terms that people use to identify a company like Pioneer Packaging online.
  • Paid Media Management
    • We advertise Pioneer’s Packaging services to users within Arizona and California and leverage keywords in Google’s platform to target the ads to individuals interested in general, food, and medical packaging services.
  • Email Marketing (4,000 Individuals Per Month)
    • We write and distribute an email blast to prospective clients and current Pioneer Packaging clients.
  • Social Media Growth and Management
    • We create content specific to social media platforms to garner traffic and engagement.

In our industry, we know that it’s easy for businesses to get lost, and even lose contact with their customers for a number of reasons. In this instance, our partnership came to fruition because Pioneer was having difficulty engaging with their clientele and building new business. While connecting the right people at the right time may be difficult, it can certainly be done! 
Once we understood the Pioneer Packaging audience, we immediately got started on helping simplify their marketing process. And we also focused on building valuable relationships between them and their customers through inbound marketing techniques. We’ve built them a new website, executed effective email marketing campaigns, engaged digital advertising on Google Ads and LinkedIn, provided high-quality video production, and generated creative collateral. 

What Happened

Due to our efforts, Pioneer Packaging has experienced some pretty incredible growth over the years, in a number of aspects of their business. From 2018 to 2019 alone, we’ve seen an increase in website speed and increased the number of targeted keywords for Search Engine Optimization. The Pioneer Packaging website has been one of the main drivers for new business leads for their company. Plus, thanks to Google Ads, the amount of sessions has increased by 15%, users by 17%, new users by 18%, and paid search by 65% from 2018 to 2019. 
Not to mention, social media strategies have also been crucial to Pioneer Packaging’s increased success. For instance, we work weekly to create social media platform-specific posts that we know Pioneer Packaging’s audience will be interested in. We can attribute the steady growth of their social media numbers to consistent posting when the audience is online. And highlighting specific services and packaging, utilizing trending hashtags, and sharing relevant industry information has also made an impact. Interestingly, much of Pioneer Packaging’s traction can be attributed to the topic of sustainability. Specifically sustainable packaging – of which they have hundreds of products available. Because green packaging initiatives are extremely important to Pioneer Packaging, it has become a strong area of expertise for them and interest for their audience.
But in tandem with post topics, we’ve also streamlined the ways in which we convey Pioneer Packaging’s messaging. How? By implementing an informational, conversational caption style and a cohesive photo editing technique so that each social media platform represents the brand accurately. All of this combined has created an overarching brand they can be proud of.

What We’re Planning for Pioneer Packaging

Each year we partner with Pioneer Packaging means new opportunities for growth! So what’s ahead? Going forward, we are setting our sights on some exciting new ventures. From a new website and new videos to improved paid advertising and new business leads, a ton is in the pipeline. We will continue to work towards increasing engagement with their clientele and new business building.  

ON Advertising

We are an ad agency committed to the success of our clients. Our talented, enthusiastic team brings a diverse set of skills, insight, and creativity to whatever we work on. We cultivate long-term client relationships while executing projects and providing the bottom-line results our clients look for. Contact us today to unlock the potential of your brand.

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