Monthly Archives: Social media marketing

Young businesswoman excited and cheering

Simple Marketing Wins You Can Execute Quickly

In today’s fast-paced digital landscape, marketing success relies on agility and the ability to adapt quickly to ever-changing trends and consumer behaviors. While long-term marketing strategies are vital for sustainable growth, various quick wins can have a rapid impact on your business.

6 Helpful Marketing Wins for Your Benefit

You can implement these quick and effective marketing wins today to help boost your brand, engage your audience, and drive conversions.

Leverage the Power of Social Media

With billions of active users, social media platforms offer immense marketing opportunities. Identify the platforms that resonate with your target audience and establish a strong presence there. Regularly post engaging content, interact with your followers, and utilize paid advertising to reach a wider audience. Remember to track your social media metrics to identify what resonates with your audience and refine your strategy accordingly.

Implement Email Marketing Campaigns

Email marketing remains one of the most effective ways to nurture leads and drive conversions. Build an email list by offering valuable content or incentives to your website visitors. Segment your list based on demographics or purchase history to deliver personalized and relevant messages. Craft compelling subject lines, use eye-catching visuals, and incorporate clear calls to action to maximize open rates and click-through rates.

Implement Chatbot Assistance

Chatbots offer round-the-clock customer support, allowing you to provide immediate assistance and gather valuable data. Implement chatbots on your website and social media platforms to answer frequently asked questions, guide visitors through the sales process, and collect customer feedback. Make sure your chatbot is intuitive, user-friendly, and capable of escalating complex queries to human representatives when needed.

Create Engaging Video Content

Video marketing continues to dominate online platforms, capturing users’ attention like no other medium. Invest in creating high-quality, engaging video content that aligns with your brand. Use videos to showcase your products, educate your audience, or tell compelling stories. Share your videos across your website, social media channels, and email campaigns to increase engagement and foster a deeper connection with your audience.

Offer Limited-Time Promotions

Creating a sense of urgency is a powerful marketing tactic. Leverage limited-time promotions to drive immediate action from your audience. Whether it’s a flash sale, exclusive discount code, or time-limited offer, communicate the scarcity and value of the promotion to motivate customers to take action. Monitor the results closely to understand which promotions resonate best with your audience and optimize future campaigns accordingly.

Implement Retargeting Campaigns

Retargeting campaigns can help you reconnect with users who have previously shown interest in your brand but haven’t converted yet. Utilize pixel tracking on your website to collect data on user behavior and create targeted ads tailored to their interests. Serve these ads on various platforms, reminding potential customers of your products or services and encouraging them to return and make a purchase.

These quick wins empower you to achieve expedited marketing success and propel your business forward. Seize these opportunities today and witness the potential positive impact on your brand’s growth and customer engagement!

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives, and observers blend their talents to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

What Brands Need to Know About Advertising While in a Recession

The dark clouds of recession are gathering over the nation, causing many businesses to seriously pause and evaluate their advertising strategy. What should brands know when it comes to advertising during a recession? What are the most helpful tips that apply across the board?

Although every industry and brand is unique and positioned differently in terms of its advertising tactics, there are some timeless truths that can greatly benefit anyone seeking to advertise while experiencing a national recession.

Advertising Resiliency in Tough Economic Times

If we’ve learned anything from the global pandemic and its devastation across all types of personal and business operations, it’s what to do to prepare and persevere in the midst of economic calamity. Thankfully, there are ways to create an environment of stability to reach your advertising goals regardless of what’s going on.

Scaling back is not an option when weathering the storm of recession. Besides, as the saying goes, “When times are good, you should advertise. When times are bad, you must advertise.”

Here are some key tips every brand should follow:

Invest in your Brand — You can never neglect to protect your brand. Disney Corp. is a perfect example of this. They are known for their strict dedication to protecting all aspects of their brand’s image and reputation. They invest in their own brand identity not by selling products and movie tickets but selling an imagination-charged experience of magical storytelling that connects with the emotions of their audience. Similarly, your brand is more than what you sell or do for others, but who you are as a company organization and how that connects with your customers. Investing in the deeper component of your brand is what builds lifelong brand loyalty.

Maintain your Budget — Resist the urge to cut back on marketing costs. According to the historical pattern of surviving a recession, the companies who did not decrease their advertising budget, bounced back more easily. You may adjust how you spend your budget, just don’t reduce your allotted spending amount. It goes back to investing in your brand. Continue your campaigning and promoting throughout the tough economic times. It will pay off.

Prioritize Customer Experience — It’s more important than ever to prioritize your customers and their personal experience with your brand, products, services, and any other associations they draw from what you offer. Capitalize on cultivating strong relationships and brand loyalty during these times.

Push the Value Proposition — Pushing the value proposition of what you’re offering the market is important to keep at the forefront of your advertising endeavors. You must advertise and continue to push and promote the value your customers can expect over your competitors.

A recession is no time to play it safe, cut costs, or fade into the background. It’s a time to keep your budget and adjust your creativity towards having the greatest impact and connection with your customers. When the economy starts going back up again, you want your brand to go with it— not get left behind.

ON Advertising is One of Phoenix’s Top Advertising Agencies

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

A smartphone in a Christmas tree highlight social media

Creating Brand-tastic Social Media Content for the Holidays

The holiday season is upon us; which means it’s time to plan a social media strategy that excites and delights online users. Many platforms see a tremendous spike in conversations during the holidays, so it’s important to create and post content that gets your followers engaging.

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn how you can use social media to help your branding during the holidays.

Where Should I Start With My Holiday-Focused Social Media Content?

It’s almost always tricky figuring out where to start in developing social media content that’s focused on the holiday. But, as long as you have a strong digital marketing strategy guiding you, it is made much easier. Here are some things to consider when developing your content:

Send out messages that are on-brand for your company across multiple channels: This includes your social media, email marketing, website copy, newsletters, and traditional advertising. Making sure your messaging is consistent and easily recognizable to your followers is a top priority.
Prepare your editorial calendar in advance: This will give you time to brainstorm, create, adjust, and post in a timely, consistent manner.
Create holiday-themed graphics: Not only does this connect the post to your holiday campaign, but it creates fun imagery that catches the eyes of your followers.
Hashtag it up: Another element to consider is adding holiday-specific hashtags that relate to your business. If you’re a restaurant promoting a holiday menu, hashtags are a great way for diners to spread the word they’re eating at your business.

User-Generated Content Contests Help Boost Social Media Branding

Some of the best digital marketing campaigns involve followers creating content related to your brand. For example, look at Sun-Maid’s #12DaysOfSunMaid sweepstakes. To enter, fans simply had to share a family favorite Sun-Maid holiday memory – a story, photo, or both – post it on their Instagram or Twitter using hashtags #12DaysOfSunMaid and #sweepstakes. Every winner would win one of twelve daily gift packages.

User-generated content is a great way to get your customers involved with your brand and initiates a strong word-of-mouth aspect, which results in people talking about your campaign and getting more attention towards your brand.

When it comes time to choose a winner, you have two options. If voting was enabled, you could choose the entry with the most votes, or choose a winner randomly from the entries with the most votes. Or another option is to choose a random winner from all of the entries. Once your winner has been selected, be sure to share it across your social media channels!

Offer Exclusive Rewards, Discounts, and Giveaways

The holidays are a time for giving and cherishing those you care about. Why not show your social media audience just that? By offering exclusive rewards, discounts, and giveaways only your followers will see, you’re almost rewarding them for being avid followers. This makes it seem like a big thank you for being a fan. To really pull it off, create an announcement mentioning that you value your followers (because you hopefully do!).

Make Social Media Branding for the Holidays Easy With ON Advertising

As one of the best creative agencies in Phoenix, ON Advertising are experts in developing successful brands. Our strategic approach will expand your company’s personality and help determine the image you wish to portray to the public. ON’s team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Contact us today to learn more about our services and how we can help your business shine.

A close up shot of an Iphone with social media app icons on display

Do Restaurants Need Social Media?

In today’s digital-heavy world, checking social media is an influential part of our daily online activities. According to HootSuite, 3.8 billion people use at least one platform, which has caused businesses to incorporate these platforms into their digital marketing efforts. For restaurants, it’s become almost mandatory to have a social media presence. But, do they need it? How can these platforms benefit restaurants and other businesses? As one of the premier digital marketing agencies in Arizona, we have the details below.

Social Media Provides Brand Awareness

Every brand has a target audience they’d like to reach in their marketing efforts. With social media, every business can attract the specific consumer they want, and restaurant owners can cast a larger net to catch them. Users who search or follow these hashtags may see your post and find their way to your profile and, eventually, your restaurant.

It Can Generate Traffic to a Website

Of course, you want people to visit your restaurant’s website. It will have detailed information about your business, menu, location, and imagery that builds up an appetite. By incorporating social media into your online efforts, you will have the ability to bring more visitors to your site. According to Total Food Service, things like posting a discount code or a new menu item can increase users to your website. Furthermore, we’ve seen how crucial applying well-thought out call-to-actions (CTAs) is to driving more users to a website.

Social Media is an Affordable Marketing Strategy

While businesses can utilize commercials and radio spots to promote their restaurant, social media is a more affordable online platform to promote their businesses. Also, business owners can buy ad space to promote their brand to their target audience. While this form of digital marketing is cost-effective, it can be time-consuming for some business owners. But with each platform having a large user base, advertising on these sites can be extremely beneficial in promoting your restaurant.

Helps Restaurants Stay Connected With Guests

Consumers appreciate when businesses are responsive and active in communicating with their customers. By incorporating social media into your digital marketing efforts, it will allow you to do just that. Did someone have a good or bad experience? Do they have a question regarding one of your menu items? These platforms provide an opportunity for customers to communicate with businesses about their experiences. Furthermore, you can use them to update your followers on specials, changes to the menu, holiday hours, etc. Communication is the name of the game, and these platforms provide an easier way to do so.

Social Media Can Improve Trust and Loyalty in Restaurants

We’ve established how these online platforms can improve the communication between your business and consumer, but it can also enhance a customer’s trust and loyalty. There’s no doubt guests want to know they can trust the service and quality of food served. By adopting social media into your business operations, restaurants can establish transparency by allowing users to comment, review, and post pictures about their experience.

ON Advertising Are Social Media Experts

Social media has the power to bring people and businesses together. As a restaurant owner, it’s especially important to incorporate these platforms into their digital marketing strategy to build and maintain a relationship with customers. At ON Advertising, we specialize in developing strategies that ensure your brand is seen by the right people. We leverage creative, unique, and informative content to help push your business in the right direction. Contact us today to learn how we can assist you in your digital marketing efforts.

A title picture that says marketing strategy

Digital Marketing vs Traditional Marketing Strategy: Which One is Better?

For the last decade, the debate between traditional and digital marketing strategy has been a question on many marketing professionals’ minds. On the one hand, technology is evolving, and consumers continue to be engaged online. But, on the other hand, some audiences are more impacted by traditional marketing methods. Both have their advantages and can build brand awareness of your company and product. As one of the top advertising agencies in Arizona, we have first-hand experience in both methods. Learn why each method is important below.

Investing in a Digital Marketing

This form of marketing is, as you’d expect, entirely digital. It’s a strategy that involves anything online, such as social media, online ads, email marketing, Pay-Per-Click advertising, and website optimization. As consumers become more reliant on digital, there are more opportunities open for marketing.

Some form of digital marketing is essential for businesses today. It’s become routine for consumers to research and buy products online. For example, when someone is interested in trying a new Italian restaurant, they will typically Google: “Italian restaurants near me.” In doing so, you’ll see ads of Italian eateries and strategically ranked websites.

Digital marketing allows for a truly personalized marketing experience by targeting specific audiences in cost-effective, measurable ways. By partnering with a digital agency, you can expect a marketing strategy that will resonate with your target market for a fraction of the cost of a traditional campaign.

Investing in a Traditional Marketing Strategy

Traditional marketing refers to any type of marketing that isn’t digital. It consists of a range of mediums including, television, print, radio, direct mail, and billboards. It’s one of the oldest forms of marketing, making it one of the most researched. Traditional may seem antiquated in the fast moving digital age, but it doesn’t mean it’s not effective.

People still rely on traditional media for information. According to 99 Designs, the experience of an impactful TV commercial or a clever array of words on an ad in a magazine has a lasting effect on a person’s memory. The familiarity of traditional methods of promotion makes it much easier for many consumers to understand. Studies have shown that hard copy marketing is easier for audiences to process and recall.

Furthermore, by implementing a traditional marketing strategy your message has a great chance of reaching local consumers. Mediums such as radio and television make it easy to communicate your message on time. While digital strategies may be able to get your message across globally, traditional advertising can resonate locally.

Which Marketing Strategy Should You Use

When it comes to choosing a superior marketing strategy, we believe there is no right answer. Both methods provide many benefits that businesses can use to reach their target audience. A great marketing campaign should find the right balance between traditional and digital. TV commercials and print ads are often repurposed for social media and online ads to help consumers recall the message. By combining both methods into one strategy, the campaign has a greater chance of success.

Benefit From Our Marketing Strategy Expertise

For over 25 years, innovation and creativity have been the core of ON Advertising’s marketing strategies. Whether you’re a B2B or B2C company, we work closely with each client to ensure their brand and message reaches the right audience at the right time. Contact us today and let us know what you are looking for in your marketing strategy.

The Influence of Gen Z on Marketing

Boomers? Gen X? Millennials? Move aside and make way for the newest generation making waves in the marketing industry: Gen Z! Born after 1996, many members of Generation Z aren’t even old enough to vote yet. The oldest of the group turning 23 just this year. But despite their seemingly young age, they’ve been given an advantage. And that’s the ability to be a completely internet dependent generation; with a whole lot of influence that comes with it.

Just last week, a couple of our expert team members virtually attended the WP Engine webinar: “Generation Influence. Gen Z and the power of identity in marketing” featuring Jason Dorsey, a leading Millennial and Gen Z researcher and president with the Center for Generational Kinetics, as well as Mary Ellen Dugan, CMO at WP Engine. And we learned a ton about how Gen Z is making an impact on buying habits; and influencing the marketing aimed at every other generation. Join us as we discuss what sets this generation apart and what differences they’re making in marketing at every turn.

Who is Gen Z?

According to WP Engine’s brand new, groundbreaking study (data collected pre-COVID-19) with The Center for Generational Kinetics, the identity of Gen Z is unlike other generations. One difference being that they are the most internet dependent generation. So much so that anything less than 1 hour without screen time can feel pretty uncomfortable for 24% of participants. And while these users, who need constant access, are active on the internet, many have become their own content creators. With some even making a living doing so in industries like gaming, vlogging, and more. Even teaching themselves, through trial and error, about platforms like WordPress. Interestingly enough, Gen Z is leading all Americans in planning to (21%) or possibly starting (24%) their own business in the future.

What else sets Gen Z apart on the internet? Their overall openness and transparency. Because they are born-digital, they have a digital mindset – and a digital vision to match. According to the study, they see the digital experience as being the emotional human experience; that they are one and the same. In fact, 54% of Gen Z members share images publicly online, 50% share videos publicly online, and 46% even share selfies publicly online. And they hope that honesty is reciprocated; with 23% trusting someone they met online rather than in person and 56% being friends with someone they only know online and have never actually met in person. But above all, Dugan says that Gen Z wants entertainment before information. That personalization is important, but a predictive experience (41%) is really what they’re searching for in comparison to an anonymous one (59%).

The Gen Z Difference

So, how does that translate into making a difference? The answer is influence. Generation influence more specifically. To do this, they’ve achieved a cohesion as a generation; and they are similar around the world due to internet and cheap technology access. According to the WP Engine’s study, freedom (22%) and tech-savviness (19%) are the most important things to them. Which seeps into everything they do. Intriguingly, 72% believe they are part of a social movement, as a form of activism, only if they are responding to a position on social media.

Less surprisingly, 72% of Gen Z participants use brands that contribute to a social cause, compared to 69% of Millenials, 62% of Gen X, and Boomers coming in last at 51%. Truly, a great product is what builds Gen Z’s trust in a company or brand the most. Across all generations, loyalty ranked highest in importance, which means they use a product regularly. As long as it aligns with their values and helps others view their lifestyle as cool, of course. They are, however, more likely to buy a product if they can customize it (75%) in comparison to 56% of Boomers. Plus, because they do the research, they don’t need to know someone to have recommendations. But on top of it all, Gen Z has a sense of corporate social responsibility; and they’ll forgive you if you aren’t perfect, which is pretty critical for a brands longevity nowadays.

To fully build trust in a company or a brand, Gen Z is looking for quality products, stellar customer service, and most importantly: honesty. Achieved through real online reviews, from real customers. In fact, 82% of participants in the study said they would trust a company more if the images they use are unedited and of actual customers. Compared to Boomers at 73% with the same feeling, and even Millenials at 79%, this younger generation is holding companies accountable and demanding more transparency, which is beneficial to all of us in the long run.

Gen Z Influence

To put it frankly, Gen Z has the power to make huge changes in marketing and buying habits for all generations to follow. For example, 59% of Gen Z participants believe that all shopping will begin to take place online within the next 10 years. However, it may take a moment for other generations to catch up to similar sentiments. Take for instance the stance on AI. 64% of Gen Z thinks artificial intelligence will positively impact the world; and only 46% of Boomers feel the same way.

According to the study, 79% of Gen Z participants feel as though the internet has made people even more connected, compared to 70% of Boomers. So, how do we bridge this disconnect? By realizing the similarities between generations, what they want, and letting Gen Z lead the charge. Case in point being that all generations, with the exception of ready-to-eat food, prefer websites over apps for online purchases. And this could drastically change how we do our online shopping in the future.

According to the webinar, if we make a Gen Z digital experience other generations will continue to catch up – which is key.

Work with ON Advertising

As the world shifts towards Gen Z influence, we are keeping up with what’s new at ON Advertising. Because we believe that in order to keep up with the ever-changing marketplace, it’s essential to stay in the know. When you partner with us we develop a strategy, based on research, that targets your ideal audience and accomplishes your business growth goals. And from advertising to digital marketing, full-service is what we do best.
Contact us to speak with our team of experts and start working with us today!

Ephemeral Content

Have you heard of ephemeral content? You may not know it by its official name, but you sure have seen it in applications like Snapchat and Instagram Stories. And according to Strike Social, ephemeral content is here to stay.

We already utilize ephemeral content in our everyday content here at ON Advertising, both for ourselves and our clients! But as the content grows in popularity, we’re following how it may impact our marketing and advertising tactics overall. We looked at how ephemeral content is evolving, what it could mean for our strategies, and how it may affect yours.

What is Ephemeral Content?

Ephemeral, by definition, means “lasting for a very short time”. And this is a concept we’ve seen rapidly take off in the world of social media over the last few years. Interestingly enough, we have the social media platform Snapchat to thank for this popular content style. They were the first to entertain the idea back in 2011, according to Rebrandly. What was the reason behind this new concept? The platform was looking for a way to break up the monotonous, overly planned aspect of social media. Unsurprisingly, internet users were behind this new way of utilizing their accounts; and from there, a beloved social media medium was born.

Since then, we’ve seen ephemeral content abilities, of various approaches, pop up in a number of platforms. Instagram, Facebook, and, most recently, Twitter with their introduction of fleets – just to name a few. Each platform’s idea is slightly personal, but with a common main concept. It’s content that, once posted, typically lasts a maximum of 24 hours before it disappears for good. At least from an outside viewer’s vantage point.

Ephemeral Content and ON Advertising

We’re no stranger to the inclusion of ephemeral content at ON Advertising. That goes for both our employee’s personal content, our own company posts, and client activity as well! With all that said: we see a huge value in the strategic use of the idea. With where our industry currently is, as well as where it’s headed, being able to convey a sense of authenticity is more important than ever. This goes for personal social accounts belonging to an everyday user, to the much larger, unapproachable platforms that celebrities and public entities hold. And for us, this also applies to our own clients and their businesses.

Typically, the main feed of a company’s social account is fairly premeditated. Whether it’s an in-house social team managing the page or an outside agency running it for them, posts are often planned. It allows for consistency and a sense of cohesiveness that can help solidify brand recognition. But with this also comes a lack of spontaneity; and in a sense, relatability. After all, if everything is perfectly in place all the time, where’s the sense of fun? This goes without saying, but a perfectly balanced mix of both planned and impromptu posting is the ideal strategy.

How We Use Ephemeral Content

So, how do we utilize ephemeral content in our work? By doing a little planning, funnily enough. When thinking about how best to utilize ephemeral posts in our content strategies, we had to think about what goes best, and where. For example, for a business, a planned feed is likely to house things like product updates, strong photos of their work, and anything else they want eyes to consistently be on. Ephemeral content, on the other hand, may be where things such as casual behind the scenes photos, timely event updates, and more personal posts may go.

By evaluating our client’s needs, and the needs of our own company, we have implemented approaches that mirror this! And beyond the ability to communicate with followers on a more intimate level through the content you know won’t last, it’s a great way to keep your feed uncluttered in general. With brand recognition in mind, it is important to have a sense of eye-catching branding. And a feed is the perfect place for that kind of content to live. By allowing more unedited, raw videos and photos to stay within the ephemeral bubble, you can really enjoy the best of both worlds for your accounts.

Along with everything else, ephemeral content analytics are extremely helpful when it comes to meeting the needs of our clients. For example, though posted stories on Instagram only last 24 hours max for another user, it still lives on in an archive. If you have a business account, that is. By regularly tracking this data, we can see what’s working, what isn’t performing, and come up with new ideas based on those numbers.

Where Do We Think It’s Headed

In reality, the capabilities of ephemeral content, as well as its impact on analytics, are at the beginning stages. Like any other aspect of social media, we’re bound to go through millions of changes over the coming years. So far, we’ve found that it’s a great way to engage with our various audiences in a more personal, timely way. And we’re truly excited to see what new ways we can implement ephemeral content, whether it be the introduction of a whole new platform or just an update to the capabilities we know and love.

Partner With ON Advertising

We know it’s important to connect your brand values with your company goals, and we’re here to help. We use customized social media strategies and campaigns to make sure you’re reaching the right people, in the right places, at the right time. And if you’re looking for help with ephemeral content, our highly-skilled social media experts can provide you with the solutions that work. Contact us today to partner with our team.

Client Spotlight: Chompie’s Restaurants

In 1979, the Borenstein family brought their timeless family recipes from Queens, New York all the way to Phoenix, Arizona, and Chompie’s Restaurants were born. While we’re grateful for the opportunity to enjoy classic, authentic New York deli foods right here at home, we’re also grateful for the partnership we’ve created with the Chompie’s family! ON Advertising has been working with Chompie’s for over 2 years and we can’t wait to see what comes next. But before we begin the next chapter, take a look at what we’ve worked on so far!

What We’ve Been Up To

Although our union with Chompie’s Restaurants is relatively new, we’ve gotten to work on some pretty amazing things with their team thus far. And our custom, thorough strategy for Chompie’s may have something to do with it!

Our extensive scope of services for their team includes:

Social Media Content & Management
Menus, Promotional & Packaging Designs
Email Marketing
Website Maintenance
eCommerce Website Development
Media Relations
Paid Media Management
Google My Business Management
Still Photography
Video Production
Service Evaluation Reports

But, how exactly did our partnership begin? Chompie’s reached out to ON Advertising to help with increasing their brand awareness. And in a state with ever-changing demographics, an increasingly competitive restaurant community, and five locations across the Valley, the task at hand seemed big, but we were confident our team was up to the challenge!

From the beginning, we were tasked with revamping the restaurant’s menu, driving sales through paid advertising and media relations, and enhancing customer retention through strategic email communication. In addition, we did marketing for the restaurant’s 40th anniversary in 2019 and continually handle their social media. Before we began, we first needed to interview patrons of each of the various locations. This was to find out exactly what it was about Chompie’s that resonated with them so much.

Oftentimes our own assumptions, and the assumptions of our clients, were right. Other times what we uncovered was a surprise! The reality is that people in different places, even within a span of a few miles, have different motivators for behaviors. Our data ultimately pointed to a broad consensus point transcending generations of Chompie’s fans: nostalgia!

Memories of coming to Chompie’s Restaurants for years shined through. Stories of East Coast natives who moved to Arizona and miss New York deli’s, to parents of younger individuals taking them to Chompie’s were just some of the memories we were honored to hear. And once we understood the audience at hand, our team of diverse, skilled experts got straight to work.

What Happened

As a result of our efforts, sales increased substantially at three of the five Chompie’s Restaurant locations all within just six months. The two other locations had sales equal to the previous year and remained steady. We even helped Chompie’s eliminate items from the menu that were not selling in high volumes. Meaning we helped them cut internal costs by curating a menu that customers truly enjoy.

Another vital aspect of Chompie’s success is its cohesive social media strategy! And during our time with Chompie’s Restaurants, we’ve implemented some stellar tactics within our partnership. We can attribute much of our Instagram success to a rapidly growing industry: keto influencers. Because Chompie’s offers unique, low-carb products, working with influencers can reach a farther, larger niche audience. Coupled with giveaways, the keto community is proving to be a powerful, driving force for Chompie’s Restaurants.

But beyond social media partnerships, an internal shift of Chompie’s messaging has gone a long way. By using a cohesive photoshoot style and photo editing style, their platforms have a consistent look across the board. Pair this with short, witty, straight to the point captions and Chompie’s has a strategy that’s working.

In our industry, it all comes back to ROI for the client. And in June of 2019, we launched a new online shopping experience! We continue to maintain and update the shopping page for performance and functionality. The results of this update were further ease in ordering products and reduced shipping costs! Plus, a dramatic increase in website orders has shown ever since we launched the new online shopping cart – and sales are only increasing.

We are proud to say we gave this 40-year-old brand a positive return on their investment in us – what we strive for in every one of our partnerships.

In fact, here’s what Chompie’s VP of Operations, Frank Lara, had to say about working with us: “We couldn’t be more pleased about our partnership with ON Advertising! They’ve delivered measurable ROI, helping us to increase sales at our restaurant locations. They’ve streamlined our menu, and their creative team redesigned our bagel boxes. They are creative, responsive and thoughtful…ON Advertising is the best!”

What We’re Planning for Chompie’s Restaurants

A new year means a whole new set of goals! In 2020, we are aiming to greatly enhance the overall awareness of Chompie’s brand and further expand its customer base. This means aiding them in sharing their Jewish culture and DELIcious food with the melting pot that is Phoenix! And because Phoenix is the fifth-largest city in the United States, the future’s looking bright.

Ultimately, we hope to continue helping to share authentic New York deli recipes with new customers that share a love for comfort food. Additionally, we will work to strengthen and expand their current digital advertising impact, both locally and nationally!

ON Advertising

At ON Advertising, our goal is to unlock the potential of your brand. And by partnering with our team of experts, in various fields, we can help you enhance your brand – just like Chompie’s! Contact us to get started on your project.

How 2020’s Super Bowl Commercials Stacked Up

Super Bowl LIV has come and gone! While some were in it to root for favorite teams, many tuned in to watch a Super Bowl of a different kind: commercials! Each year, millions gather to see what out-of-the-box, memorable ads will join the ranks of what is considered the pinnacle of advertising. In fact, according to Heavy, companies needed to shell out approximately $5.6 million for just a 30-second slot this year; far from the $37,500 it cost in 1967. We’ve had enough time to watch and rewatch our favorite (and least favorite) ads over and over again. So, here’s a look at how we thought a few of the highly-anticipated 2020 Super Bowl spots performed and alternatives for those who might not have the budget.

Best Performing

Snickers

Perhaps one of the most recognizable brands today, Snickers has become a staple in the Super Bowl commercial world. Each year we wait to see what star-studded cast will grace their promotions, and this year, actor Luis Guzman made an appearance! But what was successful about this commercial from an advertising standpoint? By sticking to the same similar message year after year, Snickers has cemented themselves as an expected participant; and people are watching. This year, the company took their “You’re Not You When You’re Hungry” slogan to the next level.

A common theme throughout Super Bowl commercials this time around was the use of relevant references and pop culture mentions. And with commentaries about the world’s problems, like smart home surveillance or children being named “Kale”, they certainly target a specific audience. Then, thousands gathered to save the state of our world by “feeding the earth” a Snickers bar. But not before a pair of “social media influencers”, another reference to the state of things, fell into the pit.

From the very beginning, filling the spot with relevant cultural and pop culture references helped capture viewers. Sticking with a recognizable message kept them locked in. And emotionally, viewers can relate to a changing world. While it was a slight turn from the typical Snickers message, it appeared to make its mark on audiences. It even came first in lists, like the one from Thrillist, ranking the commercials from best to worst.

Doritos

For some, along with brands like Budweiser and Pepsi, the Doritos spot is one of the most well-known ads to play during the big game. And just like Snickers, they too utilize celebrity power to get viewers’ attention with Chance the Rapper and the Backstreet Boys appearing in 2019. This year, we saw rapper Lil Nas X and actor Sam Elliott have a western dance-off over a bag of Cool Ranch Doritos in a minute-long ad – ending with Lil Nas X edging out Elliott with a dancing horse.

While certainly unique, Doritos did exactly what it does best each year: kept it simple. In analyzing the commercial content itself, it’s easy to see that Doritos didn’t have to go above and beyond to sell themselves. Instead, they maintain their core message and focus on continually adding to brand recognition, and it works!

Pepsi

When it comes to brand identity, Pepsi also knows exactly how to market with a purpose. In 2019, rapper Cardi B, actor Steve Carrell, and rapper Lil Jon partnered with them. This year, hip hop artists Missy Elliott & H.E.R. remixed the Rolling Stones’ “Paint It Black” while visibly transforming their competitor’s iconic red Coca-Cola cans into black, sugar-free Pepsi cans.

Luckily for Pepsi, this promo appeared successful in a number of ways. By working with a recognizable song, the company appealed to multiple age and gender demographics. Not to mention they perfectly incorporated their competitor in a subtle, yet notable way. Unsurprisingly, they also have made many lists of the most popular Super Bowl commercials. Even landing themselves on Vogue’s roundup of “The 16 Most Iconic Super Bowl Ads of All Time”.

Least Favorites

From unclear messaging to lackluster footage, there were also a few ads during the Big Game that seemingly missed the mark, leaving less of an impact on viewers.

Quibi

One Super Bowl commercial that left the audience with more questions than answers? An ad for the new streaming service launching in April of this year, Quibi. The 30-second clip features bank robbers running away from a bank heist, expecting to see their getaway driver out front. He tells them he’ll be there in “a quibi”, meaning 10 minutes or less. The spot then explains that Quibi will have quick bites, big stories, and episodes in 10 minutes or less.

It’s clear this promo intends to sell the streaming service, but without any indication of what shows they’ll be featuring, viewers are left wondering what kind of entertainment the subscription platform will offer. And with conglomerates like Hulu, Netflix, and now Disney+ to compete with, it could be a difficult sell in such a saturated market.

Procter & Gamble

Contrary to ads like Pepsi and Doritos that used celebrities sparingly (but successfully), Procter & Gamble’s 2020 Super Bowl ad was chock-full of recognizable faces; too many, perhaps. The 60-second ad was introduced as the “first interactive Super Bowl ad”. It featured a mix of various celebrity spokespeople representing many of the brands under Procter & Gamble.

Sofia Vergara was the star, Troy Polamalu showed up for Head & Shoulders, the Old Spice guy Isaiah Mustafa was included, Busy Philipps promoted Olay, Boyz II Men sang a jingle, and Rob Riggle was a superhero who arrived to save the day from a chili mess with Bounty paper towels. Not to mention that animated Mr. Clean and a Charmin toilet paper bear also made an appearance. And while it’s clear what the message is trying to convey, it gets lost in what feels like a slew of guest appearances; and with selling the company’s goods falling by the wayside.

Super Bowl Advertising Alternatives

Have you ever wanted to air an ad during the Super Bowl? Unfortunately for a lot of companies both big and small, it’s just not feasible in terms of costs. There are alternatives, however, to make sure your advertisements are seen by the right people, on the right platforms, at the right time during the game – without having to drop a whopping $5.6 million.

According to Hubspot, buying video ad space on social platforms, developing a deeper narrative, maximizing on major events or holidays, co-marketing, and influencer marketing are other ways to be seen and get noticed; and ON Advertising can help.

ON Advertising

Advertising is our game, and it’s even in our name. We utilize a consumer-centric approach in everything we do, including creating, planning, and buying advertising locally, nationally, and internationally. We develop tailor-made media strategies for our clients and see projects through from inception to completion. From TV to desktop and mobile to billboards, we can put you in front of your target consumers. Contact us to learn how we can help unlock the potential of your brand.