Monthly Archives: digital marketing
Paper with Google Analytics on a desk

What Are Predictive Analytics and How It Can Help Increase Sales

Marketers wish they had a crystal ball that would allow them to peek into the future to see how their customers will behave and whether they’ll buy a product. Since that’s impossible, they have to settle for what is called Predictive Analytics. That’s when you take the data from past performance and use tools (such as data mining, modeling and even artificial intelligence) and analyze it to develop models that predict future performance. In a recent study, the research and advisory firm Forrester Research offered several guidelines for using Predictive Analytics.
Search for data from multiple sources. You need to look for data both internally (in places within your company like sales per month, average order values and customer type lifetime value) and externally (in places like social media dashboards, Google analytics and government reports) to develop trustworthy analytics.

A smartphone with email marketing on the screen

Is Email and Email Marketing Dead?

When a newspaper (remember those?) printed his obituary after rumors he had passed away, 19th century writer Mark Twain famously quipped, “The reports of my death are greatly exaggerated.”
The past few years, many obituaries have been written for email and email marketing. Some people are saying that social media is to blame, as millennials prefer to communicate in 140-character bursts on Twitter and via pictures shared on Snapchat. These “experts” are saying that because people aren’t using email, reaching consumers with email marketing is also dead. …

Using Social Media Support To Boost Engagement

Twitter recently celebrated its 10th anniversary. The social media app has become such a part of the nation’s collective conversation and so ubiquitous (even playing a pivotal role in the 2016 presidential election) it’s difficult to remember a world in which we still communicated in more than 140 characters. Despite its popularity and influence, many companies struggle to find a way to harness the power of Twitter and other social media to promote their brand leadership, cultivate leads and bolster their bottom line.

A video camera capturing media coverage for a business

Tools To Help Your Business Get Media Coverage

In our last blog we told you about a couple of tools to keep your eye on in 2016. Along those lines, we now want to share some tips that could help you grow your business this year. We recently read an article that listed resources available to entrepreneurs for better media coverage. While most were geared toward making it easier for a small business to operate on a day-to-day basis (like Asana and Google Drive), some of them stood out because they promise to help businesses do something that used to be left to experts: obtaining media coverage.

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