Tag: ON Advertising

interactive design

Interactive Design in Advertising: Captivating Your Target Audience

Let’s face it: we’ve all seen ads that make us roll our eyes and hit “skip.” However, ads sometimes can make you stop, smile, and perhaps even click. What’s the difference? Enter interactive design—the secret sauce that makes advertising fun, engaging, and, dare we say, memorable?

What is Interactive Design?

At its core, interactive design is about creating experiences that engage its audience with content. It’s not just a static image or a simple message; it’s a call to action that invites participation. Whether swiping, clicking, or dragging, interactive design creates an experience where the audience isn’t just a viewer—they’re a contributor.

The Benefits of Interactive Design

So why should advertisers care about interactive design? Simple. People love being involved! Allowing your audience to interact with your brand makes them more likely to remember it. Think about it—how often have you tried a quiz or personalized poll and shared the results? That’s interactive design at work, building a connection.

But it’s not just about engagement. This type of design leads to better brand recall, higher conversion rates, and even more social media shares. Plus, it allows for deeper insights into customer preferences. So, while your audience enjoys their experience, you’re gathering valuable data for future campaigns.

How Has Interactive Design Helped Shape Modern Advertising?

Gone are the days of passive advertising. Today’s consumers are more than just recipients of an ad—they’re co-creators of the experience. The rise of interactive design has fundamentally changed how brands connect with their audience. Think of the viral campaigns where you can design your own product, vote on what happens next in a story, or even test out a product virtually. This level of engagement didn’t exist in traditional ads.

Take, for example, Instagram stories or Facebook polls. These features let brands engage with their audience directly in real-time. And let’s not forget AR (augmented reality) ads that allow users to try on virtual clothes or makeup. Interactive design has genuinely leveled up the advertising game, making it more fun and engaging than ever before.

Interactive Design Across Different Platforms

What makes interactive design so powerful is its versatility. It can be tailored to each platform, whether on social media, websites, or mobile apps. On Instagram, polls and interactive stickers create a dialogue with followers. You might find a product configurator on a website that lets you customize your purchase. And let’s not overlook mobile apps with games, quizzes, or AR features that immerse users in branded experiences.

Each platform offers a different way to engage, but the goal remains to capture attention and create a connection. When done right, interactive design leaves a lasting impression.

Interactive design is revolutionizing the advertising world. It’s not just about promoting products—it’s about creating experiences that resonate with your audience. So, if you want to captivate your target audience and keep them returning for more, ensure your next campaign has a healthy dose of interactive design.

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

ON Advertising is the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

super bowl ads

The Best Super Bowl Ads of 2025: Our Top Picks

We’ve been watching Super Bowl commercials for years, and each year, we get to see how brands get creative, bold, and innovative in reaching their audience. The 2025 Super Bowl ads were no different, featuring a fantastic mix of humor, heart, and sheer oddity. From nostalgic parodies to thought-provoking campaigns, here’s a compiled list of what we think are the best ads of the season (in no particular order).

“Cowboy Head” by Mischief @ No Fixed Address

Tubi’s 60-second spot for their “If It’s In You, It’s In Here” campaign is definitely one of the most bizarre and memorable ads of the year. A boy born with a fleshy cowboy hat on his head faces social adversity in a world where everyone else sports a Gandalf-inspired wizard flesh hat head. The clever and weird narrative plays with the concept of shifting trends and the absurdity of internet culture, making it a perfect fit for a free streaming platform known for its unique offerings. It’s strange in the best way possible.

“These Legs: A Dove Big Game Film | #KeepHerConfident” by Ogilvy UK

Dove’s latest addition to their “Campaign for Real Beauty” tackles the issue of body positivity in a simple yet impactful way. The ad features a 3-year-old girl running joyfully down the street, oblivious to body image concerns that won’t affect her until years later. By showing how society’s expectations of beauty seep into our lives at a young age, this ad delivers a powerful message with minimal fuss. A standout in a sea of flashy Super Bowl ads.

“Dunkings 2: The Movie” by Artists Equity

This ad/sketch is all over the place, with a lot going on, including a Jay & Silent Bob cameo, Casey Affleck replacing Matt Damon, and a beef between two boy bands, one sponsored by Dunkin. However, a hilarious appearance by Jeremy Strong as Dunkin Coffee amusingly comments on the real-life Succession actor’s ridiculous and widely criticized method acting philosophies, which makes it all worth it.   

“So Win” by Wieden+Kennedy Portland

Nike’s black-and-white commercial featuring strong female athletes is an absolute triumph. The ad’s simple message, paired with a powerful voice-over, challenges the notion that women can’t achieve greatness in sports and beyond. It’s a timeless reminder of resilience, empowerment, and the fact that women can do anything—even when society says they can’t.

“Goldilocks and the Three Trucks” by GSD&M

Glen Powell’s sheer charisma shines in this ad, where he plays the protagonist of a mock fairytale. Dressed in various costumes, Powell delivers an energetic and captivating performance, showing that sometimes an ad can succeed based solely on the star power of its lead. The simplicity of the concept and Powell’s charm made it an enjoyable and unforgettable moment during the game.

“Kiss From a Lime” by Goodby, Silverstein & Partners

In a delightfully weird ad, a CGI version of Seal as an actual seal serenades viewers with a rendition of his iconic hit “Kiss From a Rose,” but with a twist—it’s about Mountain Dew Baja Blast and a lime. The twist is a bit lame and nonsensical but, watching a CGI version of Seal as an actual seal is wildly amusing, no matter the circumstances. It’s refreshing to see a spot lean so hard into absurdity without being completely obnoxious. 

“Slow Monday” by Mischief @ No Fixed Address

“Mondays stink” isn’t exactly a hot take, but Coors Light gives it a fun twist by featuring sloths doing typical Monday activities. Instead of humans, these adorable creatures embody our collective Sunday laziness. The ad includes a series of funny moments, like a sloth too lazy to chase a lawnmower, resulting in a destroyed flower bed and a slow-speed bank robbery chase. The spot wraps up with a sloth delivering a Coors Light case to another sloth, who immediately transforms into a human. The message? Maybe we’re all sloths because we’re lazy, and doing literally anything takes so much effort. It’s a bit odd but undeniably cute and funny.

“Dream Job” by Google

Google’s ad is simple yet deeply emotional. It features a middle-class dad using Gemini’s AI assistant to prep for a job interview. As he reflects on past challenges, it’s clear his hardest job has been learning how to be a dad. While it doesn’t reinvent the wheel, the ad’s sincerity is enough to bring a tear to even the toughest football fan.


These 2025 Super Bowl ads showcase the best of creative advertising: from wild humor to deep emotion, these brands know how to captivate an audience. At ON Advertising, we know how to craft compelling ads that not only entertain but also leave a lasting impression. If you’re looking to create a video advertisement as impactful as these Super Bowl spots, reach out to ON Advertising. Let us help you bring your brand’s story to life in the most exciting way possible!

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

We are the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

cross culture

Own It: The Power of Cross Culture Marketing

Welcome to the fourth edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, we’ll discuss ON Advertising’s President & General Manager, Darren Higgs’ trip to the 2024 Agency Leadership Summit in Boca Raton, Florida, and how he learned about cross culture marketing. 

Summit Inspiration 

At the 2024 Agency Leadership Summit in Boca Raton, there were many impressive keynote speakers, but Dr. Marcus Collins really stood out to Darren. In Collins’ book For the Culture, he explores the idea of tribes—how people are drawn to groups they feel a connection to, but still want to maintain their individuality. This concept is highly relevant in today’s marketing, where brands don’t just sell products but also promote ideologies, aiming to connect with consumers on a deeper cultural level. Let’s dive into that.

Dr. Collins’ For the Culture 

In his book For the Culture, Collins explores how brands connect with consumers on a deeper level, rather than simply selling products. Drawing from behavioral science, sociology and cultural anthropology, Collins reveals how modern advertising taps into our deep desire for belonging. At the heart of his insights is the concept of tribes—groups of people united by shared beliefs, interests, and behaviors. These tribes aren’t defined by products; they represent the identities and communities we create.

Collins argues that today’s brands don’t just sell products—they sell identities. The products we buy and the brands we support reflect our values and help us express who we are and where we belong. In today’s advertising, the line between consumer and community member is often blurred.

The Need for Belonging: Tribes and Individuality in Cross Culture

Humans are wired for connection and community, yet we also crave individuality. This tension creates a fascinating dynamic in modern advertising: we want to belong, but we also want to stand out. The idea of cross culture—the blending of different cultural elements—helps modern brands navigate this need. By tapping into cultural movements, societal shifts, and shared experiences, brands craft messages that resonate with diverse audiences while reinforcing unity within each tribe.

The Advantage of Cross Culture in Advertising

Today’s advertising is about why the product matters and why consumers should care. It’s not just about functionality; it’s about tapping into cultural touchpoints. Liquid Death, for instance, engages with the broader cultural conversation about sustainability and environmentalism, forging a connection with consumers who are passionate about these causes. Their message isn’t just about selling water; it’s about selling a belief system that speaks to the collective.

Leveraging a cross culture approach enables brands to speak to multiple tribes at once. By weaving together different cultural elements, they build identities and shared beliefs that transcend the transactional nature of traditional advertising.

cross culture

Connecting on a Personal Level Through Cross Culture

Effective advertising today is about building relationships, not just transactions. Successful brands connect with consumers by aligning their messages with cultural touchpoints, values, and beliefs. The cross culture approach allows brands to resonate with their audiences on a deeply personal level. By understanding the role of cross culture, brands create meaningful connections that go beyond just selling a product—they help consumers express their identity and beliefs.

As Marcus Collins highlights in For the Culture that the true power of advertising lies in the tribes we create and the identities we help shape. By understanding and leveraging cross culture in today’s advertising landscape, brands can foster lasting connections and drive growth that goes beyond the transactional.

Darren’s Final Takeaways

As previously mentioned, a crucial takeaway from Dr. Marcus Collins’ speech was the concept of tribes—how people seek a sense of belonging while striving to maintain their individuality. This idea is highly relevant in modern advertising, where companies no longer simply sell products, but create identities and forge cultural connections with their audiences. 

Cross cultural marketing is all about uncovering a brand’s core beliefs and aligning them with the values of specific subcultures—or “tribes.” Rather than employing a one-size-fits-all approach, it focuses on tailoring messages to distinct audiences with shared values. That’s why ON Advertising is thrilled to announce that we are integrating key principles of cross-cultural marketing into every aspect of our business, including social media. This approach is not only highly effective, but it is also a forward-thinking strategy that will shape the future of our company and the advertising industry.

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

We are the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

crisis communication

Why Your Business Needs a Crisis Communication Plan

In today’s fast-paced, interconnected world, no business is immune to crises. It’s not a question of if, it’s a question of when. Whether it’s a product recall, a public relations blunder, or an unforeseen disaster, how your company responds can make or break its reputation. This is why having a crisis communication plan is essential. At ON Advertising, we understand the critical importance of crafting a strategic response to any situation that could threaten your brand’s integrity.

What Is Crisis Communication?

Crisis communication is the practice of managing information during an emergency or crisis. It involves delivering precise, accurate, timely messages to stakeholders, the media, and the public to protect a brand’s reputation. The goal is to minimize damage, maintain trust, and restore confidence quickly. Unlike regular marketing or public relations strategies, crisis communication is reactive. It requires a clear, decisive, and often immediate response to unforeseen events that could disrupt a business’s operations or damage its image.

Why You Need A Crisis Communication Plan

Every business, regardless of size or industry, faces the risk of a crisis. Whether it’s a social media backlash, a customer complaint gone viral, or an operational failure that makes headlines, how you communicate during a crisis can have long-lasting effects on your brand.

Here are a few reasons why having a crisis communication plan is non-negotiable:

  1. Protect Your Reputation: Your company’s reputation is on the line when a crisis hits. Transparent communication helps prevent misunderstandings and maintain public trust.
  2. Maintain Customer Loyalty: Loyal customers will look for assurance during a crisis. How you address the issue can either reinforce their trust or cause them to abandon your brand.
  3. Control the Narrative: In a crisis, news spreads fast, often fueled by rumors and misinformation. Effective crisis communication ensures that your message reaches your audience before inaccurate information takes hold.
  4. Minimize Financial Loss: Poor crisis management can lead to lost revenue, regulatory fines, or lawsuits. A strong communication plan helps mitigate these risks by addressing issues head-on.

The Evolution of Crisis Communication in the Digital Age

The digital age has fundamentally transformed crisis communication. In the past, businesses could control the narrative by managing traditional media channels like TV, radio, and print. However, the rise of social media, online news, and user-generated content has made managing a crisis more challenging than ever.

Today, a crisis can unfold in real-time, often starting on social media. With the rapid spread of information online, businesses must respond quickly and consistently to avoid escalation. A delayed response or inconsistency across platforms can exacerbate the situation and lead to greater public scrutiny.

Social media also means that everyone is a potential reporter. Your employees, customers, and even bystanders can broadcast information to a global audience within seconds. The speed and reach of online platforms demand a more agile, comprehensive approach to crisis communication than ever before.

How ON Advertising Can Help You Build a Crisis Communication Plan

At ON Advertising, we specialize in helping businesses craft tailored crisis communication plans that ensure you are prepared for the unexpected. We understand that each business is unique, as are the crises it might face. That’s why we take a personalized approach to creating strategies that resonate with your audience while protecting your brand.

Our process includes:

  1. Risk Assessment: We identify potential vulnerabilities and assess the likelihood of crises that could impact your business.
  2. Message Development: We help you craft clear, concise messages that align with your brand voice and reassure your audience.
  3. Crisis Training: Our experts will train your team to respond quickly and effectively, ensuring consistency across all channels.
  4. Ongoing Support: In the fast-evolving digital landscape, crises can unfold at any time. We offer continuous support to ensure you’re always ready to manage any situation.

Don’t wait for a crisis to catch you off guard. Let ON Advertising guide you in building a comprehensive crisis communication plan to protect your business, maintain customer loyalty, and preserve your reputation.

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

ultimate guide to types of advertising

Types of Advertising: A Modern Marketer’s Roadmap (2024 Edition)

Navigating the world of types of advertising can be overwhelming. From traditional methods to cutting-edge digital strategies, businesses have a vast array of options to promote their products, services, or ideas. This comprehensive guide explores the critical categories of advertising services available in today’s evolving marketing landscape.

Types of Advertising: Why Traditional Methods Still Matter

Traditional advertising, like a well-worn leather jacket, has a certain charm. Unlike other types of advertising, it relies on tried-and-true methods like television, radio, print and outdoor advertising. These channels have been building brands and driving sales for decades.

Why choose traditional advertising?

  • Emotional Connection: Tap into the power of emotions with visually stunning and auditory experiences.
  • Broad Reach: Cast a wide net and reach a mass audience with minimal targeting.
  • Brand Awareness: Build brand recognition and credibility through consistent and traditional exposure.

Digital Advertising: The New Kid on the Block

Digital advertising, on the other hand, is the shiny new toy that everyone wants. It leverages online platforms and technologies to connect with consumers. This includes search engine advertising, social media marketing, email marketing, and content marketing.

Why choose digital advertising?

  • Precision Targeting: Reach your ideal customer with laser-focused targeting.
  • Measurable Results: Track every click, conversion and interaction with data-driven insights.
  • Cost-Effective: Get more bang for your buck with flexible budgets and scalable campaigns.
  • Interactive Engagement: Engage in two-way communication and build relationships with your audience.

Choosing the Right Types of Advertising Channels

The most effective advertising strategy involves a combination of traditional and digital channels. When selecting the proper channels, consider the following factors:

  • Target Audience: Identify your ideal customer and tailor your advertising efforts to their preferences and behaviors.
  • Budget: Allocate your budget wisely, considering the cost-effectiveness of different types of advertising channels.
  • Brand Awareness: Focus on building brand recognition and recall with broad-reach channels like television and outdoor advertising.
  • Customer Engagement: Utilize social media and content marketing to foster relationships with your audience.

The Hybrid Hero: A Balanced Approach

While digital advertising has undoubtedly gained significant traction, traditional methods still hold value. Combining the best of both worlds, a hybrid approach often yields the best results. Think of it as a superhero team-up: the strength of traditional advertising combined with digital agility.

By strategically integrating traditional and digital channels, businesses can:

  • ​​Maximize Your Reach: Combine the broad reach of traditional media with the targeted precision of digital.
  • Enhance Brand Image: Reinforce your message across multiple channels for consistent brand recognition.
  • Optimize Your Return on Investment: Allocate your budget wisely and measure the impact of your campaigns.

The Future of Advertising

As technology continues to evolve, the advertising industry will undoubtedly adapt. Emerging trends like artificial intelligence, augmented reality, and virtual reality have the potential to revolutionize the way brands connect with consumers.

Ultimately, the key to successful advertising lies in understanding your target audience and tailoring your message accordingly. Whether you choose a traditional, digital, or hybrid approach, a well-executed campaign can have a significant and positive impact on your brand. 

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

display advertising

The Benefits of Display Advertising

In the digital age, where consumers are bombarded with information from countless sources, capturing their attention is more challenging than ever. This is where display advertising comes into play. With its ability to deliver visually engaging content to a targeted audience, display advertising offers numerous benefits for businesses of all sizes.

What is Display Advertising?

Display advertising involves placing ads on websites, apps, and social media platforms in the form of banners, images, videos, or interactive elements. These ads are typically served based on user demographics and psychographics, which makes them highly relevant and effective.

Benefits of Display Advertising

  1. Increased Brand Awareness: Display ads can significantly boost brand visibility by exposing your brand to a wider audience. The visually appealing nature of these ads can create a lasting impression and help your brand stand out from your competition.
  2. Targeted Reach: With advanced targeting capabilities, display advertising allows you to reach your specific demographics. This ensures that your ads are seen by the right people, maximizing their effectiveness.
  3. Enhanced Engagement: Display ads can be interactive and engaging, encouraging users to click through and learn more about your brand or products. This can lead to higher click-through rates and increased conversions.
  4. Measurable Results: Display advertising offers valuable insights into campaign performance through metrics such as impressions, clicks, click-through rates, and conversions. This data can be used to optimize your campaigns and achieve better results.
  5. Versatility: Display advertising can be adapted to achieve various marketing goals, including:
    • Brand Building: Creating awareness and positive associations with your brand.
    • Product Promotion: Highlighting specific products or services.
    • Retargeting: Reaching users who have previously visited your website but didn’t convert.
  6. Cross-Channel Integration: Display advertising can be seamlessly integrated with other marketing channels, such as email marketing, social media, and search engine marketing, to create a cohesive and effective campaign.
  7. Increased Website Traffic: Well-targeted and engaging display ads can drive significant increases in website traffic, leading to more leads and conversions.

Effective Display Advertising Strategies

To maximize the benefits of display advertising, consider the following strategies:

  • Creative Excellence: Design visually appealing and engaging ads that resonate with your target audience.
  • Strategic Targeting: Use advanced targeting options to reach the right people at the right time.
  • A/B Testing: Experiment with various ad designs, targeting options, and landing pages to find the most effective combinations.
  • Retargeting Campaigns: Reach users who have shown interest in your brand by retargeting them with relevant ads.
  • Mobile Optimization: Ensure your ads are optimized for mobile devices, as a significant portion of display ad impressions now occur on smartphones and tablets.

Display advertising is a powerful tool for businesses looking to increase brand awareness, reach targeted audiences, and drive conversions. By leveraging the benefits of display advertising and implementing effective strategies, you can create successful campaigns that deliver measurable results and help your business thrive in the digital landscape.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients. 

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

matchmakers not manipulators

Own It: Matchmakers, Not Manipulators

Welcome to the first edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, Matt Owens, one of the agency’s leaders, discusses one of ON’s guiding principles; We’re Matchmakers, Not Manipulators.

In the world of advertising, it’s easy to fall into the trap of seeing consumers as mere targets and clients as the only beneficiaries. However, at ON Advertising, we’ve adopted a different approach – one that transforms the traditional advertising model into a more ethical and sustainable practice. We believe in being matchmakers, not manipulators. This principle is rooted in what I call the “quadruple win” – a concept that ensures our work benefits all parties involved.

The Quadruple Win Explained

As matchmakers, when we practice our craft properly, we’re not trying to get people to do things that aren’t in their best interest. Instead, we aim for a win-win-win-win situation. Let’s break down each component of this quadruple win:

  1. Client Win: Naturally, our clients need to gain more customers. This is the primary reason they come to us, and it’s our job to help them achieve this goal. However, we believe that this shouldn’t come at the expense of ethics or long-term sustainability.
  2. Customer Win: The new customers our clients gain should genuinely benefit from their products or services. We’re not in the business of creating false needs or misleading consumers. Instead, we aim to connect people with products and services that will truly add value to their lives.
  3. Agency Win: For us to continue our work and maintain our high standards, the outcome should be positive for ON Advertising as well. This includes not just financial success, but also maintaining our reputation, integrity, and the satisfaction of our team members.
  4. Community Win: Perhaps the most overlooked aspect in traditional advertising, we always keep an eye on how our work impacts the broader community. We believe that advertising has the power to shape culture and society, and we take this responsibility seriously.

Moving Beyond Manipulation

I often hear people say that advertising is manipulative. What bothers me about this perception is the implication of evil intent or darkness. Manipulation sets up winners and losers, and that’s not what we’re about.

When you manipulate someone or something, you’re creating an imbalance – a situation where one party benefits at the expense of another. This approach might yield short-term gains, but it’s unsustainable and frankly, unethical.

Our goal as matchmakers is to have a pure heart and do good in this business. We strive to ensure that everybody wins at every step of the way. This approach allows us to create meaningful connections between brands and consumers without resorting to deceptive practices.

The Power of Ethical Advertising

By focusing on being matchmakers rather than manipulators, we can maintain our integrity while still achieving great results for our clients and the community at large. This approach has several benefits:

  1. Building Trust: When consumers realize that an advertisement is genuinely trying to help them rather than exploit them, they’re more likely to trust the brand.
  2. Long-Term Relationships: Both with clients and consumers, our approach fosters long-term relationships built on mutual benefit and respect.
  3. Positive Impact: By considering the community in our work, we can contribute to positive social change and development.
  4. Employee Satisfaction: Our team members can take pride in their work, knowing that they’re contributing to something positive.
  5. Sustainable Growth: For our clients and ourselves, this approach leads to more sustainable growth as it’s based on real value creation rather than short-term tactics.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

In conclusion, at ON Advertising, we believe that the future of advertising lies not in manipulation, but in being matchmakers. By adhering to the principle of the quadruple win, we’re not just creating advertisements – we’re fostering connections, building trust, and contributing to a more ethical business landscape.

As we move forward in this rapidly changing industry, we remain committed to this principle. We invite other agencies, brands, and marketers to join us in this approach. Together, we can transform advertising from an often-criticized necessity into a force for positive change in our world.

Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients. 

are keywords and seo the same thing

Are Keywords and SEO the Same Thing? Unraveling the Essential Connection

While the terms “keywords” and “SEO” are often used interchangeably, they are not the same thing. Keywords play a crucial role in SEO, but they are just one piece of the larger puzzle. Let’s dive deeper and find out, are keywords and SEO the same thing?

Keywords: The Foundation 

Keywords are the words or phrases that potential customers search for when looking for products or services online. They are the building blocks of your website content, guiding search engines to understand what your website is all about. When used effectively, keywords can significantly improve your website’s search engine ranking and drive targeted traffic.

SEO: The Master Builder

SEO, or Search Engine Optimization, is the broader practice of optimizing your website to improve its visibility and ranking in search engine results pages (SERPs). It involves a multitude of techniques, including keyword research, on-page optimization, link building and technical SEO. While keywords are a crucial component of SEO, they are not the only factor that determines your website’s success.  

The Connection Between Keywords and SEO

Are keywords and SEO the same thing? To achieve optimal SEO results, keywords and SEO must work together harmoniously. Here’s how they interact:

Keyword Research

Keyword research involves identifying relevant keywords potential customers use when searching for products or services similar to yours. This research helps you tailor your website content to match the search intent of your target audience, increasing your chances of appearing in search engine results pages (SERPs).

On-Page Optimization

On-page optimization involves strategically incorporating keywords into your website’s content, including titles, headings, meta descriptions and body text. This helps search engines understand the topic of your page and its relevance to search queries, improving your website’s chances of ranking higher.

Keyword Density

Keyword density refers to the frequency of keywords appearing on your webpage. While it’s essential to include keywords naturally, excessive keyword stuffing can harm your rankings. The goal is to strike a balance between keyword inclusion and readability.

Keyword Targeting

Keyword targeting involves focusing on specific keywords that align with your business goals. By targeting relevant keywords, you can attract qualified traffic to your website and improve your conversion rates.

Beyond Keywords: Other SEO Factors

While keywords are essential, they are not the only factors that influence your website’s ranking. Other important SEO elements include:

User Experience

User experience (UX) plays a crucial role in SEO. Providing a positive user experience involves factors such as fast page load times, mobile compatibility, and easy navigation. When users have a seamless experience on your website, they are more likely to stay longer, engage with your content, and share your website with others. This positive user behavior signals to search engines that your website is valuable and relevant.

Link Building

Link building involves acquiring high-quality backlinks from reputable websites. Backlinks act as endorsements, indicating to search engines that your website is valuable and relevant. When other websites link to yours, it shows that your content is considered authoritative and informative.

Technical SEO

Technical SEO ensures that your website is technically sound and free from errors. This includes factors like site speed, mobile-friendliness, and proper XML sitemaps. Technical SEO ensures that search engines can crawl and index your website efficiently, allowing them to understand your content and rank it appropriately in search results.

So, are Keywords and SEO the Same Thing? Keywords and SEO are interconnected but they are not interchangeable. Keywords serve as the foundation stones, providing search engines with clues about your website’s content. SEO, on the other hand, is the overarching strategy that encompasses various techniques to improve your website’s visibility and ranking. By understanding the relationship between keywords and SEO, you can create a more effective online presence and attract targeted traffic to your website. While keywords are important, they should be used strategically and in combination with other SEO best practices. 

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours and determination to do excellent work for our clients. 

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

video advertising

The Power of Video Advertising: Elevating Your Business to New Heights

By: Ron Meritt 

Consumers are bombarded with a constant stream of information and advertisements, making it crucial for businesses to stand out. One of the most effective ways to stand out is to use video advertising to promote your products or services. Studies have shown that consumers are more likely to watch a video than read an article by over 40%. At ON Advertising, we understand the transformative power of video, and here’s why it should be a cornerstone of your marketing strategy.

Why Video Advertising?

1. Engaging and Memorable Content

Video combines visual and auditory elements to create a multi-sensory experience that is far more engaging than text or static images alone. This engagement is crucial in capturing and holding the attention of your audience. Research has shown that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. This makes video an incredibly powerful tool for delivering your brand’s message in a memorable way.

2. Boosting Conversion Rates

The ultimate goal of any campaign is to drive conversions, and video advertising excels in this area. Including a video on a landing page can increase conversion rates by up to 80%. Videos provide a dynamic way to showcase your products or services, demonstrate their benefits, and build trust with potential customers. This increased engagement and understanding often translates into higher conversion rates and, ultimately, more sales.

3. Enhancing Brand Awareness

Video content is highly shareable, making it an excellent vehicle for increasing brand awareness. Platforms like YouTube, Instagram, and TikTok are designed to encourage sharing, and videos are among the most shared content on these platforms. When viewers share your videos, they are essentially endorsing your brand to their network, amplifying your reach organically. This can significantly enhance your brand’s visibility and reputation.

4. SEO Benefits of Video Advertising

Search engines love video content. Websites with video are 53 times more likely to rank on the first page of Google search results. This is because videos increase the amount of time visitors spend on your site, which is a key factor that search engines consider when ranking pages. Additionally, properly optimized videos with relevant keywords, tags, and descriptions can further improve your search engine ranking, driving more organic traffic to your site.

5. Versatility Across Platforms

One of the greatest advantages of video advertising is its versatility. Videos can be tailored to fit various platforms and formats, whether it’s a short clip for social media, a tutorial for YouTube, or a compelling story for your website. This adaptability enables you to reach your audience wherever they are and customize your message to suit the unique context of each platform.

6. Building Trust and Credibility

In an age where consumers are increasingly skeptical of traditional advertising, video offers a way to build trust and credibility. Authentic, high-quality videos can humanize your brand, showcase your company culture, and provide valuable insights into your products or services. This transparency helps establish a stronger connection with your audience, fostering loyalty and trust.

7. Measurable Results

With advanced analytics tools, the effectiveness of video advertising can be easily measured. Metrics such as view count, engagement rate, click-through rate, and conversion rate provide valuable insights into how your videos are performing. This data allows you to refine your strategy, ensuring that your video content continues to resonate with your audience and drive desired outcomes.

Incorporating video advertising into your marketing strategy is no longer optional; it’s essential. At ON Advertising, we leverage the power of video to help our clients elevate their brand, engage their audience, and drive measurable results. By embracing video, you can stay ahead of the competition and connect with your audience in a way that is both impactful and memorable. Don’t let your business get left behind—start harnessing the power of video advertising today.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients. 

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

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