Tag: Phoenix Advertising

A Peddler's Son Delivery truck parked outside of the facility

Client Spotlight: Peddler’s Son

Peddler’s Son, a well-known produce supplier in Arizona, has a history that began in the summer of 1988. With an early start in the produce industry from his hometown in Wisconsin, founder Ted Palmisano brought his vision of wholesale produce delivery to life by spending $3,000 on a delivery truck. From the back of his flatbed one-ton pickup, he built customized racks and assembled an open-air produce market. Ted’s commitment to customer service, quality, and honest pricing enabled his dream to grow.

As the business continued to boom, Ted enlisted the assistance of his brother Joe, whose background in finance helped Peddler’s Son progress to the next level. With Ted now able to focus on purchasing and warehouse operations and Joe overseeing sales and finance, the company was able to more fiercely contend with the competition while maintaining its customer-centric mindset. Today, the company boasts an annual revenue of over $50 million, with 130 employees and more than 35 vehicles serving Arizona and the Southwest.

When Peddler’s Son approached ON Advertising to assist them in overhauling their brand to make it more modern and competitive, we knew, because their background and way of doing business are as wholesome as the products they sell, we could create something unique and wonderful for the company.

Redeveloping the Peddler’s Son Brand

The first item on the list was Peddler’s Son’s brand identity, including logo, color scheme, and brand voice. The goal was to create a look that embodied the Peddler’s Son culture while showing the company’s growth and sophistication.

ON Advertising’s Creative Director and Partner Eric Garcia described the design process behind the new look.

“We created a custom font that was a bit more modern while paying homage to Peddler’s Son’s past,” he said. “Utilizing red to reflect the original brand and green leaves to symbolize the company’s transition. We stayed away from creating trendy designs, so the branding can be appreciated for a longer period.“

Creating a New Website to Highlight the Peddler’s Son Brand

While Peddler’s Son’s previous website generated traffic for the company, the site failed to convey the company’s competitive advantages. The ON Advertising team examined several of their competitor’s websites to see how their competition was presenting their brands. We knew that Peddler’s needed to create an engaging UX (user experience) that had compelling messaging and an easy-to-follow design.

Peddler’s Son has a strong presence in several industries, including healthcare, education, restaurants, and catering. So we geared the company’s brand tone of voice towards these industries by incorporating effective SEO practices, industry-related imagery, and highlighting why they’re the right partner for goods and produce delivery.

Since its launch, Peddler’s Son has seen a 99% growth in the number of users who visit the website, including increases in traffic from organic, direct, social media, and referral sources. We’re pleased with the increased exposure Peddler’s Son has achieved thanks to its updated website.

Creating Peddler’s Son Brand Tone with Visuals

Peddler’s Son is an ideal subject for storytelling through video — the company’s owners have a compelling presence on camera, and its culture and commitment to freshness come through vividly on the screen to help tell the Peddler’s Son story, ON Advertising’s Director of Video Production Nate Sorensen created a mood board to develop the look and feel of the videos. He put together a collage of images and keywords that the company wanted to convey, including subjects such as sunshine, farm-fresh produce, and wholesomeness.

The videos were an ideal way of conveying the company’s new brand and telling the company’s story clearly and compellingly.

From spotlighting the company’s new technology to the warm smiles of the employees, putting visuals to the Peddler’s Son brand was a rewarding and enjoyable project.

Connecting With Customers Through Social Media

Another key element of Peddler’s Son’s rebranding was incorporating a new strategy for social media outreach. Our goal is to resonate with clients, old and new, to ensure Peddler’s Son is top-of-mind for their produce delivery needs. Our social media team focuses heavily on the company’s excellent customer service and quality of products while establishing a personable tone to communicate with their followers.

In addition to highlighting the company’s customer service, the Peddler’s Son social media feeds share company news, community involvement, local partnerships, and team member spotlights. The overall goal is to further reflect the company’s culture, expertise, and commitment to quality customer service.

Since enlisting ON Advertising’s social media services, Peddler’s Son has seen a spike in followers and enjoyed significant engagement and traffic towards its website. According to Google Analytics, the company has enjoyed a 208% increase in traffic to the website from its social media year over year.

Enhance Your Brand with ON Advertising

We’re proud of the work we accomplished for Peddler’s Son, and we’re excited to continue our partnership with them. As one of the top advertising agencies in Phoenix, ON Advertising, is an award-winning full-service advertising and marketing agency committed to the success of our clients — and featuring a diverse team of highly skilled professionals who are passionate about what we do. We provide our clients with award-winning services customized for each organization to ensure their brand succeeds. Contact us today to learn how ON Advertising can help you.

A piece of billboard marketing over a busy highway in a city

3 Ways Billboard Marketing is an Effective Method of Promotion

If you’ve ever taken a lengthy road trip or commute to work, you’ve likely noticed some form of billboard marketing. According to Scenic, there are over 425,000 billboards across U.S. highways that promote businesses and organizations. This does not account for the amount located in populated urban areas. While some commuters may not notice this form of promotion, it remains an effective method of bringing awareness to your business.

As one of the best advertising agencies in Phoenix, we’ve seen firsthand how out-of-home advertising can enhance business awareness and revenue. Read below and see what we have learned about out-of-home advertising.

Billboard Marketing Can Reach Target Markets

Because billboards are everywhere, you can choose where you want to promote your business and products. Selecting the right location gives your company a better shot at attracting its target customers. For example, a restaurant could attract hungry drivers and other passersby on highways and highly populated areas.

Measuring billboard marketing effectiveness always begins with evaluating the potential location of the ad’s placement. This is achieved by considering several factors about the location, including:

The number of people or vehicles that pass the billboard per day
The number of people or vehicles that could see the billboard per day
The people who noticed/interacted with the billboard

Build Awareness with Billboard Marketing

While billboards aren’t as effective at getting a response as digital strategies, they’re excellent at building brand awareness. Because many commuters see the same billboard multiple times, they retain the message and associate it with the brand/company. By creating memorable billboard designs, potential customers will remember the business when they need their services or products. A billboard for a restaurant, for example, helps build awareness of the brand by providing information to passersby on its location and food. When people have a craving for the food they serve, they will recall the brand and where to find them.

Billboard marketing must be creative to stand out among people’s commute or on long road trips. It should tell a story or create a call to action in as few words as possible to make it memorable. By working with a creative advertising agency, you will benefit from our agency’s knowledge and expertise in designing noteworthy billboards.

Billboard Marketing is Always On

While you might invest in broadcasting your ads at certain times of the day, billboard advertising is visible all day and night, in some cases. Out-of-home advertising leads to repeated exposure as people continually pass by the advertisement. While the message tends to be shorter than other forms of advertising, a potential customer has a high possibility of retaining this information. Additionally, when paired with an effective digital strategy, billboard marketing can boost the strategy’s effectiveness by 40%.

According to Mixed Media Outdoor, the average person drives between 26.2 and 31.5 miles a day. Additionally, Americans spend an average of 293 hours in their cars a year. What does this data mean? The more time people spend in the car, the more time they will look at their surroundings. As a result, Hubspot notes that 71% of people consciously look at billboards while driving. This is partially because ads cannot be blocked out like online and other traditional ads can.

Invest in Creative Out-Of-Home Marketing with ON Advertising

Since 1993, ON Advertising has been the source of full-service marketing solutions. Whether you’re looking for creative billboard marketing or an upgrade to your digital strategy, we’re here to help. Our expert team works closely with every client to ensure their brand and messaging are front and center. Contact us today and see why ON Advertising is one of the leading ad agencies in Arizona.

A laptop with marketing analytics sitting on top of the keyboard

Why Are Analytics Important in a Marketing Strategy?

Sometimes a gut feeling will drive an entrepreneur to take a chance. While others may just throw a dart and hope for the best. But to truly make confident decisions, business owners should rely on several tools available through analytics. Analytics has helped millions of businesses obtain data to plan, adjust, and implement effective marketing strategies. But what is marketing analytics, and why are they necessary for most digital marketing strategies? As one of the top advertising agencies in Phoenix, Arizona, we’ve got you covered below.

What is Marketing Analytics?

Simply put, if you don’t know what isn’t working in a strategy, how are you going to fix it? Marketing analytics provides businesses with that information. A market analysis is a practice of measuring and analyzing performance data to maximize the efficiency of one’s marketing efforts. Furthermore, it allows businesses to improve their return on investment. This information can help guide professionals on what areas they need to work on to improve their strategy.

Metrics to Consider in One’s Analytics

With so many tools available, there are a lot of analytic software platforms you can use to gain valuable insight. In today’s digital world, we believe these are a few metrics to build an effective marketing strategy:

Organic search traffic
Top landing pages
Keywords
Traffic source

With this data, marketers and business owners can evaluate what their best course of action is. They can use this information to optimize their website’s Search Engine Optimization (SEO), plug-in keywords for Google Ads, learn who their audience is and where they are coming from, and build content relating to their keywords and landing pages.

Past and Present Analytics

As mentioned above, analytics can provide data on what has happened in the past and what is happening now. This information allows you to examine what is and what is not working. Furthermore, it can provide valuable insights into an increase or decrease in sales, who and where the audience is, and how they found your business.

Analytics Can Help Predict What Will Happen

According to GutCheck, the most important element of analytics software is its ability to help predict what will happen during the execution of a marketing strategy. With this information, one can examine key elements to predict their strategy’s future, such as consumer behavior, website engagement, and gain leads from similar users who have converted. This information helps you make educated decisions to enhance your business.

Analytics to Marketing Strategy with ON Advertising

As you’ve seen, analytics play a large role in a business’s digital marketing strategy. It provides business owners with key information about your marketing efforts and what you can do to make them stronger. However, many businesses and entrepreneurs aren’t experienced in setting up, tracking, and analyzing what these metrics mean and what their next move should be. That is where ON Advertising comes in.

Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours and determination to do excellent work for our clients. Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

A business man showing growth thanks to ON Advertising marketing services

How Can ON’s Marketing Services Improve Your Business?

It doesn’t matter what industry you are in, staying on top of market trends and services is vital to your success. As one of the top marketing agencies in Phoenix, AZ, ON Advertising is able to leverage our knowledge and experience to help grow your business. We’re a full-service agency that specializes in advertising, video production, public relations media outreach, strategy, and all things digital. With our marketing services, businesses can obtain the results they need for growth.

We are a full-service marketing agency designed to help businesses in all areas of their marketing strategy. We consist of marketing professionals who have a wealth of knowledge and experience in designing a strategic plan for any business. ON’s team of specialists collaborate to develop a marketing plan that best suits each client. This may involve incorporating elements of social media, media outreach, a new website design, and other services to create a strong plan of action. View our full list of services that you can benefit from.

How Can Your Business Benefit From Our Services?

Help Build and Nurture Brand Recognition and Voice

If your business is looking to build or refresh its brand, hiring a marketing agency is a great way to strengthen brand awareness. This is achieved by developing a strategy that targets specific audiences at the right time and place with effective messaging. ON Advertising uses a combination of services, such as social media and content development, to highlight our client’s expertise to their target audience.

Drive Leads and Sales Through Google Ads

Google Ads is one of the most important elements of digital advertising because it allows businesses to market themselves across Google platforms. It can help companies drive leads and sales at a cost-effective rate using a pay-per-click (PPC) method of payment, where businesses will incur a fee each time someone clicks on one of the digital ads.

It’s always a good idea to hire professionals with a proven track record to manage Google Ad campaigns because certain campaigns can be extremely volatile and require a lot of attention and planning to ensure they remain cost-efficient.

Create Conversions Through Valuable Content

In our industry, content is king. It’s an essential element of any campaign as it helps promote a business and encourage engagement with their target audience. This may be achieved in a number of ways, such as:

Compelling website copy
Developing 360 marketing campaigns to reach the target audience
Creating on-going blog posts and digital ads
Using SEO techniques to ensure your website is seen through Google searches

At ON Advertising, we have a creative team of writers and designers who know how to connect businesses with consumers. Developing great content starts with a strong strategy. Our team dedicates itself to brainstorming strategies to bring our client’s message to life in order to encourage consumer engagement.

Stand Out With ON Advertising’s Marketing Services

Since 1993, ON Advertising has provided clients with in-depth knowledge and creative ideas to meet their goals. We’re heavily focused on developing strategic marketing plans to help grow brand recognition and revenue for our clients. It doesn’t matter what industry you are in, we’re ready and able to help you succeed. Contact us today to let us know what your goals are and how they can be achieved.

ON Advertising is Starting Off 2021 Strong

Between our company growth, working with new exciting clients, and winning more awards, 2020 was an eventful year for ON Advertising. We’re expecting 2021 to be even greater! So far, we’ve been recognized by two publications, Digital.com and Expertise, as one of the best digital marketing agencies in Phoenix, Arizona. We’re extremely proud of our team and can’t wait to see what else we achieve this year. You can learn how we were able to obtain these awards below.

ON Advertising is One of the Top Advertising Agencies in Phoenix in 2021

At least, that is what Expertise and Digital.com say! We’re extremely proud to be recognized by these two organizations. Both evaluate companies in the Phoenix metro-area based on a number of variables; including reputation, credibility, experiences, professionalism, and many more.

At ON Advertising, our team is dedicated to providing top-level services for each of our clients. Whether they’re in need of a website refresh, social media strategy, or PR and media outreach, we’re there to help elevate their marketing activities. In 2021, we’re just as committed to assisting our clients in meeting their business goals.

2021 is the Perfect Time for a New Web Design

With the continuous innovation of technology, people are interacting with brands differently than in years past. As a result, web design must adapt to new consumer behavior patterns. In 2021, it might be the perfect time for companies to transition to a new website.

ON Advertising has been recognized as one of the top digital marketing agencies for our web design services by Digital.com. They examined a number of Phoenix-based agencies relating to their size, services offered, and the industries they serve. They found that ON Advertising, amongst other firms, excelled in specific areas, such as manufacturing, retail, hospitality, and healthcare.

ON Advertising works to combine research-driven strategy, responsive coding, and interactive experiences to develop a compelling website. Furthermore, we build mobile-friendly websites to make sure each client is keeping up with market trends. By partnering with us, businesses can be assured that they’re receiving our utmost quality of service.

ON Advertising is One of Phoenix’s Best Branding Agencies

Recently, Digital.com announced that we have been named one of the best branding agencies in Phoenix in 2021. We’re honored to receive this award. We have a strong passion for making companies stand out and strive to develop brands with personality to attract your target audience.

This Year, Partner with ON Advertising

As one of the top advertising agencies in Phoenix, Arizona, we strive to combine innovation and creative ideas to every assignment. We’re excited to continue this mission and look forward to developing new projects and relationships with our clients. If you’re looking to enhance your marketing efforts this year, contact us and one of our team members will be in touch.

A close up shot of an Iphone with social media app icons on display

Do Restaurants Need Social Media?

In today’s digital-heavy world, checking social media is an influential part of our daily online activities. According to HootSuite, 3.8 billion people use at least one platform, which has caused businesses to incorporate these platforms into their digital marketing efforts. For restaurants, it’s become almost mandatory to have a social media presence. But, do they need it? How can these platforms benefit restaurants and other businesses? As one of the premier digital marketing agencies in Arizona, we have the details below.

Social Media Provides Brand Awareness

Every brand has a target audience they’d like to reach in their marketing efforts. With social media, every business can attract the specific consumer they want, and restaurant owners can cast a larger net to catch them. Users who search or follow these hashtags may see your post and find their way to your profile and, eventually, your restaurant.

It Can Generate Traffic to a Website

Of course, you want people to visit your restaurant’s website. It will have detailed information about your business, menu, location, and imagery that builds up an appetite. By incorporating social media into your online efforts, you will have the ability to bring more visitors to your site. According to Total Food Service, things like posting a discount code or a new menu item can increase users to your website. Furthermore, we’ve seen how crucial applying well-thought out call-to-actions (CTAs) is to driving more users to a website.

Social Media is an Affordable Marketing Strategy

While businesses can utilize commercials and radio spots to promote their restaurant, social media is a more affordable online platform to promote their businesses. Also, business owners can buy ad space to promote their brand to their target audience. While this form of digital marketing is cost-effective, it can be time-consuming for some business owners. But with each platform having a large user base, advertising on these sites can be extremely beneficial in promoting your restaurant.

Helps Restaurants Stay Connected With Guests

Consumers appreciate when businesses are responsive and active in communicating with their customers. By incorporating social media into your digital marketing efforts, it will allow you to do just that. Did someone have a good or bad experience? Do they have a question regarding one of your menu items? These platforms provide an opportunity for customers to communicate with businesses about their experiences. Furthermore, you can use them to update your followers on specials, changes to the menu, holiday hours, etc. Communication is the name of the game, and these platforms provide an easier way to do so.

Social Media Can Improve Trust and Loyalty in Restaurants

We’ve established how these online platforms can improve the communication between your business and consumer, but it can also enhance a customer’s trust and loyalty. There’s no doubt guests want to know they can trust the service and quality of food served. By adopting social media into your business operations, restaurants can establish transparency by allowing users to comment, review, and post pictures about their experience.

ON Advertising Are Social Media Experts

Social media has the power to bring people and businesses together. As a restaurant owner, it’s especially important to incorporate these platforms into their digital marketing strategy to build and maintain a relationship with customers. At ON Advertising, we specialize in developing strategies that ensure your brand is seen by the right people. We leverage creative, unique, and informative content to help push your business in the right direction. Contact us today to learn how we can assist you in your digital marketing efforts.