We love using emojis! With more than 2 billion smartphone users all over the world, 6 billion emojis are sent in text messages every single day. Emojis have not only redefined how we communicate with each other, but they are also proving to have a tremendous impact on the marketing and advertising industry.
For Social Media
When we use emojis in our social media posts, we notice more engagement. They are powerful tools that help our marketing messages stick with our audience. For example, studies show that if emojis are used in a tweet, engagement increases by 25.4%. If they are used in a Facebook post, the number of likes increase by 57% and the number of comments and shares rise by 33%.
For Email Marketing
For Chompie’s, we noticed that email campaigns that include emojis in the subject line are more successful than those that do not. Studies show that if a business chooses to include emojis in their email subject lines, open rate increases by 56%, unique opens increase by 3.29%, unique clicks increase by 6.28%, and click-through rate increases by 18.93%.
For Brand Voice
When trying to differentiate your brand from the competition, it can be somewhat challenging to find your unique brand voice. Emojis add personality to text and can make a message appear as more friendly and relatable, thus resonating with more consumers. When using them, we can add emotions to a message, ultimately distinguishing our brand voice from others.
No matter what your marketing strategy, emojis can be beneficial for generating excellent results. Here at ON Advertising, we use emojis in our clients’ social media posts as well as email marketing campaigns to increase consumer engagement. We also frequently use them in our daily communication among our team members. We all have our favorites (see photo).
For more information on how we can help you reach your marketing goals, please contact us here.
Here at ON Advertising, we heavily rely on Google Analytics. It is a huge part of our business, and it is helpful when tracking the results of our work. Being able to see how a website is doing in response to marketing efforts is critical to see if there is growth in website traffic and a return on investment for clientele. Nowadays with everything being online, seeing if your website could be doing better is a great way to improve your business and lead generation efforts. Here are three benefits of using Google Analytics:
1. It answers the question; why are visitors leaving the site?
This question correlates with the Bounce Rate. If there is a high bounce rate, it means that people are arriving on the website and leaving quickly for some reasons. There are multiple reasons why there could potentially be a high bounce rate. Having a team of experts available to help analyze the situation is crucial to solving it. To lower the bounce rate, you may want to look at the detailed report for Google Analytics supplies. The report could include recommendations for optimizing SEO keywords, a landing page is not attractive enough, or it is not optimized correctly. Examining the bounce rate closely and checking it is very important and could be a key factor in improving business.
2. Understand what social media platforms are working.
When using social media, you want to make sure that efforts for each platform are converting into website visits. If one platform is outperforming another drastically, consider removing or making adjustments to the lower performing platform. Optimizing each social media platform will ensure your budget is being used efficiently. It is also important to keep in mind that just because a social media platform exists, it doesn’t always mean your business needs to be on it. Industries have different appeal across platforms, ensuring you are devoting resources to the right ones will save you time, money, and headaches
3. Looking at Progress Overtime.
The primary goal of a business should be to improve and grow over time. Google Analytics can assist with that by showing the traffic flow during an extended period, i.e., annual, quarterly, etc.you will be able to fine tune your website to better resonate with your audience.
There are many more benefits to using Google Analytics. At ON Advertising, we review the results of marketing efforts on a regular basis to track our clients’ progress. Contact us to learn more about how Google Analytics has helped our clients and how it can help your business reach its goals.
It has just been announced that Colin Kaepernick is the new face of Nike’s 30th anniversary “Just Do It” advertising campaign. Nike always likes to bring an edgy yet youthful factor to their campaign that draws attention to the brand.
Public companies usually don’t like to take a stance on political issues for fear of alienating customers. However, without a worded message or political images, just a slogan and the face of a man, Nike has taken a political stance on what the company believes in a new and powerful message.
What is the Outcome?
As a result, Nike’s stock took a deep dive on the release date of the campaign, September 4th. Some people did not like the stance Nike took, and as a result, fans have been posting on social media #BoycottNike. There have been reports of people burning their own Nike shoes to show they do not support Kaepernick or Nike.
However, Nike knew exactly what they were doing; they wanted to appeal to the younger millennials and the Gen Z audience. Short term, this might have some ramifications, but long term it could potentially put them in a more favorable stance with their target audience. Nike makes efforts to show they believe in what their athletes believe in; they want to show athletes they are on their side.
Social Issues in Advertising
Right now, social activism is the trendy thing to do in advertising that attracts consumers to brands. Nike is not the only company that has tried to take a political stance to gain attention and wins over consumers. The reason behind making a political stance is that companies have realized that more attention is brought to them in the long run. Consumers feel connected to companies that take a political side aligned with their target market; it’s just good for business.
Whether one’s opinion of Kaepernick is positive or negative, Nike has received a lot of attention and publicity from the media. They have created a buzz around the brand that has caught the eye of many people. Advertisers are using bolder strategies than ever before to stand out amongst the competition. Nike is counting on this edgy campaign to resonate with the younger demographic and pay off in the long run.
If your brand is in need of advertising that can evoke emotion in your audiences and ideal clients, please contact us today!
Recently, there have been spikes in STI (Sexually Transmitted Infections) outbreaks throughout Arizona, and the Maricopa County Department of Public Health took it upon themselves to educate the community through a creative and informative campaign. In June we offered our followers a behind the scenes look into this ad campaign focused around HIV and Syphilis testing; The Risk is Not Knowing, Get Tested Today.
A recent study revealed that “around 1.1 million Americans have HIV and about 15 percent of people ages 13 and older have HIV and don’t know they have it.” And “in 2016, a total of 27,814 syphilis cases were reported. During 2015–2016, the national syphilis rate increased by 17.6% to 8.7 cases per 100,000 population, the highest rate reported since 1993. “So in other words, it has become a serious health issue that needed to be brought to the community’s attention.”
With the help from the Maricopa County Department of Public Health and SNEAKY Big Studios, we were able to produce a set of commercials centered around an individual’s sexual history. As well as the effects of STI’s on the human body and an overall message of the importance of getting tested; even if you don’t suspect you have an STI the message rings true, the risk is not knowing.
“The concept we created had a sort of romantic comedy feel to it with the goal to encourage people to get tested, which was our main priority,” says Eric Garcia, Chief Creative Officer of ON and the brains behind this campaign. “The idea we had for the HIV commercial was for our female actress to take on a more responsible role, questioning if her date has been tested. The actor portraying her date opens the door to his apartment revealing a group of women exposing his sexual history.”
“We were careful not to discriminate and portray the message that HIV can affect anybody in any situation where you are having unprotected sex. We wanted people to be accountable as well as encourage people in new relationships to get tested,” says Garcia.
Having the opportunity to flex our creative muscles while providing a strong and important message was a great experience. Check out the two spots today!
If you or your business is interested in spreading an important message through the art of design and video production, we would love to speak to you. Contact us today!
A couple of weeks ago we introduced you to our social media star, Michelle, and the tools, tips, and tricks she uses to manage all ON’s social media accounts. Well, now we get to learn more about her personal story. Michelle Berry is an Arizona native who knew she belonged in the advertising and marketing world but didn’t know how. A few years out of college she discovered her love and passion for social media, and from there she has been able to share her talent and knowledge with the ON family and all of our clients. Read on to learn more about she spends her days in the office, what she’s genuinely passionate about, tips to staying organized in the crazy world of social media and more!
So, tell us, how long have you been working for ON?
I have worked for ON Advertising for one year this month and it has flown by.
What is the coolest thing you’re working on right now?
One thing I have been focusing a lot on is the social media for the agency. Getting a consistent posting schedule in order and making sure our brand reflects our work and the work we do for our clients, present, and future. What I learned early on in my career is if a company or brand is looking for an agency, especially for social media work, why should they hire an agency whose social media isn’t fresh and on point so it’s been my goal to have a rockin’ social media presence.
Another client that has some cool things going on is Chompie’s! They’re already a great brand to be working with but being able to implement Facebook Live videos once a month and being able to utilize the Instagram Story Highlights tool for them has been a lot of fun and it really is gratifying work.
What would you say is the hardest part about being a social media manager?
Staying organized is probably the hardest part of my job. I’m already a pretty organized person when it comes down to it, but when you are managing more than ten clients with multiple social media platforms, it can get a little chaotic. But if you have a solid system in place, to-do lists, calendars, and checklists, to keep all the moving parts in order, then it makes life and work a lot easier.
We know how much you love your job but what are some of your passions?
Other than trying to save every animal I possibly can, I only have so much space, it would be Alzheimer’s research and working to find a cure. My grandpa (fondly known as Boppa) lost a ten year battle with Alzheimer’s about four years ago, and after his death, it was eating me up inside that I wasn’t doing anything to help aid this cause. I found out that Phoenix has a yearly Alzheimer’s walk so near the one year anniversary of his passing my mom, and I participated which was such an amazing experience but it didn’t feel like enough. And as if by some divine intervention I received an email from the Desert Southwest Alzheimer’s Association chapter asking for volunteers to join the walk planning committee. I signed up without a second thought and attended my first meeting. From there I became the Marketing and Outreach Committee Chair, grown my committee, and now it is my second year as the chair, and the third year I’ll be walking. While there is not a cure yet, the money we have been able to raise, even in just this year alone, we know is helping fund the research to help find the cure. It always feels like such a small gesture, but I know it’s helping. So really, my passion and work are almost one in the same.
What is the most rewarding part of your job?
I am a firm believer in data being able to tell a story of how your social media efforts are doing and what you could be doing better. I love doing the monthly social media reports for all of our clients because I get to see how the hard work as well as the small changes and ideas I wanted to try are doing. And when I look at their numbers improving it is just so rewarding. It’s that small validation that we all seek at some point or another that we have found our niche and we are good at what we do. Seeing those increase in followers or impressions is my validation.
What inspires you to succeed every day?
Of course, being able to give my animals (I actually have three cats and one dog, other two not pictured) the very best life they could ever hope for but I also put pressure on myself to succeed which can be a double-edged sword. But I believe if I didn’t put that pressure on myself I wouldn’t be where I am today.
How do you recharge?
If I have the time and want to recharge for the week ahead, I’m all about #SelfcareSunday. I take a long bath, do a face and hair mask and just sit and try not to think about anything. It can be very relaxing, but it takes a lot to shut my mind off completely. But when time is not on my side, I try to do at least an hour of yoga a day. I never thought I could be the person who thinks of nothing during their practice, but when my body is in some uncomfortable position where a pretzel is less twisted than I am, I can’t think about work. It’s so refreshing to have at least one hour a day where my mind isn’t going a million miles a minute. And it probably helps my phone isn’t near me, so I’m not always checking my emails. (And yes I am guilty of working on vacation.)
Michelle is the strong personality we need here at ON. She does a great job of managing our social media and finding new innovative ways to enhance our work. We are so grateful to have her as a part of the ON team. Her spunky attitude keeps us all going throughout the day and we can always count on her for a laugh when we’re feeling down or a Pandora station filled with new music that we haven’t heard yet. Our team at ON wouldn’t be complete without her.
Instagram can be a powerful tool. It can be an excellent platform for advertising and an easy way to promote your brand. However, a lot of your business’ reputation can lie within Instagram, and one bad post from a hacker can have significant consequences. How can you protect yourself from hackers? ON Ad has the insight!
Having a dual login system in place is an easy way to keep hackers from getting access to your Instagram account. Even if a hacker finds out a password, they will not be able to get in because of the second device needed to authenticate themselves.
Revoke access to third-party apps
Third party apps are other social networks, services that alert you when users unfollow you, or a service that posts on your behalf that may have access to your account. Do not give access to apps you do not trust or apps that seem sketchy. Using the apps that are managed by the Facebook or Instagram team is a good rule of thumb to follow.
Beware of unrecognized, shortened URL’s
Some examples of shortened URL’s are:
There are more URL’s out there, some are shortened like the ones above and some are not. Either way, they look a little different than a regular, safe URL. It’s crucial to stay away from clicking a shortened URL and avoiding accounts that contain them. These links are one of the most important things to beware of on Instagram or any social media platform. They give hackers access to private information in your account by using hidden malware.
Instagram is a fun and useful social media platform for many people and businesses. But, it’s everyone’s worst nightmare to lose control of an account because of trusting an unworthy source or link. By following cautious protocol and these helpful tips, you can ensure the reputation of your personal or business brand stays safe. To learn more about how we keep our accounts safe and how you can protect yourself, your business and your brand, contact us today!
For further reading, learn how an Instagram influencer had her account hacked, what steps she had to take to get her account back, and how she now protects her Instagram from having this happen again.
The world is constantly changing when it comes to business trends, new technology, and consumer preferences. Having up to date content on your online platforms to reflect new trends in your industry is a key component of being successful in marketing. Sometimes, you may find yourself running out of material to write or you are losing business to competition, it may be time to freshen up your content. We’ve compiled some tips and tricks from the experts to help get your content in tip-top shape.
Using a graphic with information (infographic) makes it easier for your audience to view and understand a concept. Customers nowadays don’t have the patience to read text-heavy paragraphs, they lightly skim the content. An infographic can make a lot of information visually appealing and way easier to read and understand.
Stick to Relevant Content
Making sure content on your online platforms is relevant to your service or product is very important. Stay up-to-date on current research regarding your industry and remove everything that is not appropriate anymore. Keyword research can give you a good idea if a topic is relevant enough to continuously write about or to shift efforts into a different area.
Pay Attention to SEO
It is essential that you and your company pay attention to SEO. Having good information on your website, as well as having high-level keywords in the content consistently will help your website traffic. Keywords have to naturally flow within the text, meaning it cannot be over-stuffed and used repeatedly. Putting a list of keywords next to you when you write a blog, blurb, or any content is a good way to make sure you are using all of them efficiently and consistently.
Freshening up the content on your online platforms don’t have to be difficult. Taking a little bit of time to update some information is well worth it and will give you a good return on your investment. Here at ON Advertising, we help our clients in a variety of industries freshen up their content. We have seen their business have positive results when giving their content a face-lift. If you have any further questions about how to keep your content up-to-date, feel free to contact us.
Here at ON Advertising, we have such a diverse range of people with different talents and interests. One of our Senior Account Executives, Darren Higgs, sits down and shares with us a little more about himself. Originally from Bowen Island, Canada, Darren has come to the states to pursue his career in marketing and advertising.
ON: What do you do to recharge?
DH: I love spending time with my wife and my 22-month-old son. It’s great being a dad and seeing the development process of a toddler; watching him grow and learn new things every day. On Sunday nights, I play goalie for my ice hockey league in Chandler. Naturally, being from Canada, I am a huge fan of hockey and enjoy being out on the ice whenever I can be.
ON: What was your first job?
DH: My first job ever was a dishwasher when I was 15 during one of my summers in high school. It was a humbling experience and I built a lot of character from it. However, my first job in the states was working as a marketing assistant at an interior plaster company. This experience is what really got me interested in the marketing/advertising world.
ON: What is the most rewarding part of your job?
DH: The most rewarding part of my job is the satisfaction of a client. It brings me joy when we can help and grow their business and watch it evolve. In addition to that, working together as a team to make clients happy is very rewarding in itself because we have such an amazing team here at ON.
ON: What is the most challenging part of your job?
DH: One is balancing all of our clients’ needs. Having a timeline that works with our schedule and the clients’ needs can be challenging because there is not enough time in the day. Additionally, balancing various departments. I have backgrounds in project management and creative work, sometimes I have a conflict with both sides of my brain to do one thing over another.
ON: What inspires you to succeed every day?
DH: The marketing industry is constantly changing with new technologies and evolving trends. The desire I have to improve and learn new techniques really inspires me to grow and flourish.
We love having Darren here on the ON team because of his friendly personality and his plethora of talents. Darren does it all, from project management to creative work, he is really a shining star in the advertising world!