Tag: YouTube

when is the best time to upload?

When is the Best Time to Upload Your YouTube Masterpiece

Ah, YouTube. The land of cat videos, makeup tutorials that make you look like a Renaissance painting and questionable life hacks that involve duct tape and a toaster (please don’t try that at home). But for creators, it’s also a battlefield – a fight for views, likes, and comments that validate your existence (just kidding… mostly).

One question that haunts every YouTuber’s dreams is: when is the best time to post a video, especially when it comes to advertising time?

Fear not, fellow content creators! Today, we’ll navigate the murky waters of YouTube analytics and emerge with a roadmap to internet fame (or at least, enough views to impress your grandma).

The Lore of YouTube Analytics

First, let’s dispel some myths. There’s no magical “post at 3:14 AM on a Tuesday during a blue moon” moment that guarantees success. YouTube analytics offer trends and insights, but the algorithm is a bit of a mystery.

However, some general wisdom exists. Here’s a breakdown of the most popular theories:

  • The “After Work, Before Dinner” Zone: This theory suggests that people are most likely to catch your video between 2 pm and 6 pm on weekdays, that sweet spot between escaping the office and facing the horror of “what’s for dinner?”.
  • The Weekend Binge: Weekends are for catching up on sleep, questionable life choices, and apparently, YouTube marathons. Posting between 9 am and 6 pm on Saturdays and Sundays might snag viewers kicking back and looking for entertainment.
  • The Global Grind Never Sleeps: Forget time zones! If you’re a jet-setting vlogger (or just have an audience scattered worldwide), consider posting at various times to catch viewers in different parts of the globe.

But Here’s the Real Truth…

The best time to post on YouTube depends entirely on your audience.

Here’s how to find your sweet spot:

  • Unlock Your Audience Insights: YouTube Analytics (under the “Audience” tab) is your friend. See your viewer’s time zones and adjust your posting schedule accordingly.
  • Experiment Like a Mad Scientist: Try different times and track the results. Did your dog parkour video go viral when you posted it at 3 am? Embrace the weird and see what works!
  • Post Consistently: Scattered content, no matter when you post, won’t hold your audience’s attention. Develop a posting schedule and stick to it (even if it means sacrificing that extra hour of sleep).

Bonus Tip: Consider the Algorithm Gods

Once you’ve identified your posting sweet spot, here’s how to work with the mysterious YouTube algorithm:

  • Post-Engaging Content: This might seem obvious, but high-quality videos with interesting titles, descriptions, and eye-catching thumbnails are key.
  • Optimize, Optimize, Optimize: Use relevant keywords in your titles and descriptions, and categorize your videos correctly.
  • Hook ‘Em Early: The first few seconds of your video are crucial. Grab viewers’ attention and make them want more.

The Final Word (Except for the Cat Video Disclaimer)

Remember, the path to YouTube success isn’t paved with just posting times. It’s a combination of understanding your audience, creating stellar content, and offering a bribe to the algorithm gods (we recommend cookies, they seem to like those). But with a little experimentation and a sprinkle of humor (because who doesn’t love a good laugh?), you’ll be well on your way to YouTube domination.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. It took hard work, long hours, and determination to do excellent work for our clients.  Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

Contact us today to learn more about our services and how we can help your business grow to the next level. 

Video Advertising | YouTube | by clasesdeperiodismo on flickr

When is the Best Time of Day to do Video Advertising?

With millions of websites, YouTube, Facebook and other online video advertising options, the opportunity to present your product or service on the web is limitless. Understanding the relationship between video viewing habits and ad receptivity will maximize your results. By understanding how this relationship works, you can increase revenue opportunities using these insights when engaging in digital ad campaigns.
The research behind this relationship uses a combination of behavioral, contextual and psychographic factors as they all play a role in how consumers view and respond to advertising messaging. Advertisers can improve the effectiveness of any digital ad campaign when using consumer insights and adapt publishing practices to optimize ad receptivity and effectiveness.

Dayparts

While evenings are traditionally viewed as optimal due to the volume of video viewership, early morning viewing has a higher level of receptivity to advertising and the willingness to receive a message from a brand. According to a national study, consumers viewing an advertisement early morning (3:00am – 11:59am) are 11% more likely to buy or react positively to your product or service than during the evening hours. This is the highest time frame for purchase intent. Late night/early morning (9:00pm – 2:59am) is the next highest time for purchasing at 5% more likely to buy than any other time of the day except the early morning time slot.

Devices

Consumers are more receptive to video advertising on tablets than on smartphones during the morning hours but, this trend is reversed during the evening hours when smartphones become the device of choice. This could be attributed to the larger screen size and more immersive experience that tablets offer, making them ideal for consuming longer-form content. Additionally, consumers may be more likely to be relaxed and engaged with their tablets in the morning, making them more receptive to video advertising messages.

Content

Like any effective advertising campaign, content is king! If the content is enjoyable, consumers are four times are more likely to buy your product or service than if they don’t like the content. Storytelling is also a powerful tool in video advertising, capable of creating a strong emotional connection with viewers. By developing well-rounded characters, crafting compelling narratives, and incorporating humor, brands can make their ads more relatable, memorable, and effective. Additionally, visually appealing content, combined with the right music, can enhance the overall message and make ads more enjoyable to watch. User-generated content (UGC) can also add authenticity and credibility to video ads, while also being a cost-effective option. By understanding and leveraging these elements, brands can create video ads that resonate with their target audience and drive results.

Increasing Revenue

By understanding viewership behaviors, ad receptivity and ad performance insights, advertisers can build strategies to better connect with consumers at the time across the right device.  Therefore, advertisers should take advantage of this research and maximize profit opportunities particularly as it relates to placing ads in early morning time slots when digital ad receptivity is highest.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours and determination to do excellent work for our clients. 

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

Video Marketing

Video Marketing – Reusing Video Ads in Other Media

One of our clients recently finished a very successful video marketing campaign using YouTube advertising. For this campaign we had created several brand new videos. Like many clients, outside of this campaign, they had not previously done very much to promote their YouTube channel, and did not have immediate plans for doing so going forward. As such, there was a feeling that a bunch of great, successful content was going to sit there without very much attention.

Of course, one way of tackling this problem would be to continue to promote their YouTube channel, which I definitely recommend to anyone reading this blog. While our client may do that too, they were also wisely looking for ways to bring their video marketing content to other media. There are at least 3 good ways to do this can be done.

First, you can put your content on your website. For some websites, maybe it’s appropriate to put one or more videos on your home page. For others, you might consider adding a videos link in your navigation. Alternatively, you can share the videos as blog posts. Lastly, if you’re willing to invest in doing something really cool with your videos, it might make sense to do a deeper website integration. For example, if you’re a restaurant and the videos relate to specific menu items, you could integrate the videos into your online menu.

A second idea is to integrate videos into your email campaigns. Certainly you’ll want to make sure that there’s a match between your email audience’s interest and the videos you’re sharing. You’ll also want to make sure that your video doesn’t distract from other objectives you may have. But if you determine that there is a fit, getting your loyal email audience to view your videos can generate additional demand and deepen loyalty.

A third idea is sharing you video ads on other social media besides the site where it was initially posted. If you created your video on YouTube, share it in Facebook. If you created it in Facebook, post it to YouTube. As appropriate, throw in Twitter, LinkedIn, etc. If you have a little bit of budget, you can amplify the reach of all your cross posting. Depending on the number of videos you create, you can post 1 every month or so and go many months or even years without repeating the same video. Hope that’s helpful. Good luck getting the most out of your video content!

Contact us today to learn how we can help with your video marketing!

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