New developments in technology have been impacting consumer preferences and attitudes toward the restaurant industry. These changes have left consumers wanting faster and more convenient ways to purchase food from restaurants. Companies like UberEats and GrubHub have capitalized on these emerging trends. The millennial generation is also known for being more mobile than previous generations, meaning they are constantly busy and have an “on the go” mindset. Millennials are also willing to spend more on experiences rather than services and products, with 72% of millennial spending going towards experiential-based activities. The restaurant industry will need to be making some dramatic changes in order to appeal to these new trends. Some ideas we have are:
Online and Mobile Ordering
Consumers are spending more time on their phones now than ever before. Smartphones and other smart devices make it easy for consumers to place orders on their mobile devices. Having a mobile-friendly ordering platform will ensure that consumers can conveniently order food from your restaurant.
Mobile Payment Options
Continuing with the habit of increased mobile device usage, mobile payment options are starting to slowly replace traditional cash or credit cards. Platforms like ApplePay and PayPal can encrypt consumers’ payment data so all they have to do is scan a barcode on their phone. Having a POS system that supports this method of payment can speed up line waits as well as ensure that your restaurant caters to the needs of every consumer.
Personalized Experiences
One of the most influential factors that consumers now look for when choosing a restaurant is an establishment that can offer them personal experiences. Consumers are looking for experiences that document and share with their friends on social media. Restaurants can capitalize on this by offering specialized dishes, extra service features, and branded hashtags.
These adaptations may sound overwhelming at first, however, adopting these tactics will allow your restaurant to become differentiated amongst the growing restaurant industry.
ON Advertising is One of Phoenix’s Top Advertising Agencies
Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients.
Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.
Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!
