Category: Thought Leadership

custom website development

Custom Website Development: Elevate Your Online Presence

At ON Advertising, we’ve seen it all: websites that load slower than dial-up, navigation menus with the logic of a treasure map, and brand voices that shift from William Shakespeare to Jeff “The Dude” Lebowski in a single scroll. These issues don’t just hurt your credibility; they can tank your digital marketing efforts before your content even gets a chance to shine.

Enter custom website development. And no, we don’t mean grabbing a template and slapping your logo on it. We’re talking about building a tailored digital experience that reflects your brand, meets your business needs, and grows with you. Think of it like designing your dream home, except with fewer gallery walls and more JavaScript.

Tailored to Your Brand

Your website should feel like a vibrant extension of your brand, not like you googled “free website template” and then chose the first search result that appeared. With custom website development, you can align everything, from the color palette to the copy tone, with your unique identity. Whether you’re bold and energetic or sleek and professional, your site should speak your language and resonate with your audience.

At ON Advertising, we specialize in creating websites that look, feel, and function like your brand. Through thoughtful structure and navigation design, we ensure that the user journey is intuitive and engaging. And with our SEO copywriting and content strategy services, your site doesn’t just look the part, it performs in search rankings as well.

Functionality That Fits

Why settle for one-size-fits-all when your business is anything but average? One of the biggest perks of custom website development is that it’s, well, custom. That means we build the features you need. Want to integrate your CRM? Create an interactive product builder? Design a blog with filters that actually work? We’ve got you.

This isn’t just about glitter and gadgets or bells and whistles or shiny things that don’t do much. With custom development, we avoid the clutter of unused plugins that slow your site down and create security risks. Our team focuses on what’s essential for your users, so your site runs lean and performs clean.

Scalability and Growth Through Custom Website Development

If we’re being honest, nobody wants to rebuild their website every two years. Custom website development is built with scalability in mind, so as your business grows, your website can grow with it. Think of it as planting a digital oak tree, not a potted fern. Yes, ON Advertising also knows stuff about gardening. 

Anyway, our developers will future-proof your site to handle new technologies, user flows, and even full-scale e-commerce operations. And with services like custom e-commerce applications and user-friendly content management, you’re equipped to manage your content and sales confidently, no IT degree required.

Performance and Optimization

We’ve all bounced off a slow-loading page. According to studies, if your site takes more than three seconds to load, you’re losing visitors, and probably revenue. With custom website development, we optimize every line of code for performance. That includes load testing, mobile responsiveness, and all the secret SEO sauce that helps search engines fall in love with your site.

We don’t just build fast websites, we build smart ones. Our team ensures your content is optimized and internally linked to keep users engaged and moving toward conversion.

Security and Reliability

Let’s talk about security. Template sites are more likely to be targeted by hackers, especially if you’re using common plugins or outdated themes. With custom website development, we bake security into the foundation. We know where the vulnerabilities are, well before the bad guys do.

From secure logins to encrypted data handling, your site will be equipped to handle traffic, transactions, and trolls with equal ease. Plus, with ON Advertising in your corner, you’ll have a reliable partner to monitor and maintain your digital fortress. Or whatever you call it. 

Investing in Your Future

We understand that custom website development might sound like a big investment. But here’s the thing: it is. Don’t worry, that’s a good thing because, unlike a quick-fix site that looks dated in a year, a website built with custom website development is a long-term asset. It adapts, scales, and drives real results.

When you partner with ON Advertising, you’re getting more than just a website. You’re getting a creative team that understands marketing, digital trends, and what it takes to stand out online. From conversion-centered landing pages to full-scale user experience design, we build with purpose and passion.

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

We are the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

Subcultures

Understanding Subcultures: The Key to Effective Cross-Cultural Advertising Campaigns

If your marketing strategy still revolves around tired demographic buckets like “Millennials who like iced coffee” or “Gen Z with a Wi-Fi addiction,” it might be time for a reset. Because let’s be honest: people are more than their age and caffeine consumption. To truly connect with audiences today, brands need to dig deeper. Enter the world of subcultures, the secret sauce behind impactful, authentic, and wildly shareable cross-cultural advertising campaigns.

What Are Subcultures (and Why Should You Care)?

Think of subcultures as modern-day tribes—communities formed around shared interests, values, aesthetics, or experiences. We’re talking sneakerheads, cottagecore enthusiasts, Letterboxd nerds, and crypto traders who live in their moms’ basements (no judgment here, xoxo). These groups may not be huge, but they are powerful in influence.

When brands tap into subcultures with authenticity and respect, they unlock emotional resonance that no generic campaign can replicate. It’s not just about speaking to people, it’s about speaking their language. And when you get it right? These communities don’t just consume your content; they carry it, remix it, and spread it faster than a TikTok dance challenge.

Unlock Deeper Connections Through Subcultures

At ON Advertising, we’ve seen time and again that understanding subcultures is the heartbeat of successful cross-cultural marketing. It’s not enough to say, “We’re targeting urban millennials.” What does that even mean anymore? Instead, we ask: What do they value? What do they fear? What brings them together? 

Whether it’s a fandom, a fashion aesthetic, or a shared online universe (Reddit counts), subcultures give brands the opportunity to forge real connections based on identity and belonging—not just purchase intent.

Subcultures: Master the Art of Influence Mapping

Now, here’s where it gets a little spicy: Subcultural Influence Mapping. This is ON Advertising’s not-so-secret weapon—a strategic approach to identifying how niche communities shape broader cultural conversations. Because—spoiler alert! What starts in a micro-community often goes macro.

Think about how streetwear started in skateboarding subcultures before dominating global fashion. Or how fans of Korean pop culture drove the rise of K-beauty trends in the U.S. We analyze how these cultural breadcrumbs spread, then use those insights to craft campaigns with both laser focus and mass appeal.

Go Beyond Demographics with In-Depth Research

Understanding subcultures requires more than a quick scroll through Instagram. It demands real research, the kind that involves social listening, ethnographic analysis, and trend forecasting. You know, the stuff that sounds fancy but really just means “doing your homework.”

It’s through this deep dive that we uncover the nuances that make or break a campaign. Like why a slang term beloved in one community might be cringeworthy in another, or why featuring the right creator isn’t about follower count, it’s about credibility within the tribe.

Bridging Niche and Mass Markets (Without Trying Too Hard)

One of the biggest myths in marketing is that you have to choose between niche and broad appeal. But here’s the truth: when you engage subcultures authentically, your message doesn’t stay in the corner, it echoes across the room.

Great campaigns don’t dilute themselves for mass audiences; they invite the masses into something authentic. When your brand earns its place within a community, that community becomes your best amplifier.

Partner for Culturally Intelligent Campaigns

Bottom line? Marketing to subcultures isn’t about chasing trends—it’s about building trust. And trust is earned through consistency, empathy, and a little humility (no one likes a tourist who acts like a local five minutes after landing – they come off as fake and untrustworthy.) 

At ON Advertising, we specialize in creating culturally intelligent campaigns rooted in real-world insight and subcultural expertise. We help brands speak to these communities and grow with them, driving engagement, relevance, and long-term brand love. 

So next time you’re planning a campaign, don’t just ask who your audience is—ask what they stand for or believe in. It might just be the key to your next big breakthrough.

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

We are the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

creative process

The Creative Process: From Brainstorm to Execution

The creative process is a mysterious journey. For many, it’s a delicate dance between inspiration and frustration, a constant ebb and flow that can lead to brilliance—or a horrified blank stare at your screen. What works for you may be something as simple as taking a long walk while listening to Steely Dan or even watching old ’90s toy commercials to spark a burst of inspiration. The truth is that the creative process is deeply personal.

What works for one person might not work for another, and what works for a graphic designer may differ wildly from what works for a copywriter or a videographer. Despite these differences, there are some common stages that many creatives go through to bring their ideas to life. Let’s dive into the creative process of three types of creatives: graphic designers, copywriters, and videographers.

Exploring the Creative Process:

Graphic Designers

For a graphic designer, the creative process often begins with a spark of inspiration and evolves into something visual. Here’s an example of how they might approach it:

  • The Spark: Inspiration hits—whether from a photo, color palette, or client brief. Something clicks, and the design journey begins.
  • Research & Moodboarding: The designer gathers ideas, trends, and images to shape the visual direction through moodboards.
  • Sketching & Drafting: Initial sketches and rough drafts lay the groundwork for the concept, moving closer to reality.
  • Refining the Design: Colors, shapes, and typography are fine-tuned, bringing the idea to life and adding cohesion.
  • Final Execution: The design is polished and aligned, with final tweaks and feedback before completion.

Copywriters

Copywriting might seem as simple as putting words on paper, but it’s more like folding 100 fitted sheets blindfolded while someone tases you. Okay, maybe not that extreme, but it’s definitely not easy. The writing process is a wild safari through the jungle of language and clarity. Here’s how a copywriter typically tackles a project:

  • Understanding the Brief: The copywriter sets the foundation of the piece by clarifying the message, target audience, and the proper tone.
  • Brainstorming & Outlining: The copywriter attempts to capture as many free-flowing, relevant ideas living in their brain as possible before organizing them into a structured outline that makes sense to others.
  • Drafting the Copy: The first draft is written imperfectly, aiming to clearly and effectively convey ideas and messages.
  • Editing & Refining: Unnecessary words (and sometimes jokes) are cut, and sentences are tightened for clarity and impact.
  • Final Review: The copy is tested for tone and readability. After final adjustments, it’s ready to be released into the wild—or perhaps just sent to the client.

Videographers

Videography combines creativity with technical skill. For videographers, the creative process often involves a lot of collaboration and technical problem-solving. Here’s their typical approach:

  • Concept Development: The videographer envisions the final product, playing it out in their head. Whether it’s a commercial or social media video, they can envision almost every detail.
  • Storyboarding & Planning: A storyboard or shot list is created, detailing sequences, angles, and timing to tell a compelling story. Generally, this is done on a tight deadline and can be extremely time- and energy-consuming.
  • Filming & Capturing Content: All the pieces come together for filming. Sometimes, this involves actors, and other times, just objects. The videographer captures footage over an extended period, often from multiple angles, waiting anywhere from minutes to hours between shot setups.
  • Editing & Post-Production: The footage is edited, unnecessary shots and superfluous material are removed, and sound effects, visual effects, music, and sometimes voiceovers are added to maximize impact.
  • Final Cut & Feedback: The final version is reviewed, adjusted based on feedback, and prepared for distribution.

Overall, the creative process is never a one-size-fits-all journey. Whether you’re a graphic designer, copywriter, or videographer, your approach will differ based on medium and your unique way of thinking. Yet, the beauty of creativity lies in its diversity—every individual’s process is a personal reflection of their artistry. Embrace the quirks, the chaos, and the inspiration because, in the end, it’s all part of bringing your ideas to life.

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

We are the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

niche marketing

The Psychology of Niche Marketing: Understanding Your Audience’s Needs

Niche marketing isn’t about casting a wide net and hoping for the best. It’s about focusing on a specific audience, speaking directly to their desires, and offering them solutions that matter. ON Advertising believes that effective niche marketing isn’t only about selling a product – it’s about building relationships, understanding needs, and connecting with people on a deeper level. Let’s break down why this works and how you can use these insights to craft a successful marketing strategy.

Niche Marketing Tips

Focus on Specific Desires

Successful niche marketing hinges on understanding the specific desires and pain points of your target audience. While broad marketing strategies try to appeal to everyone, niche marketing is all about pinpointing a well-defined group with unique needs. This means you have to do your research, get to know your audience like a new friend, and tailor your messaging to address what they want – not just what they passively want but what they really want. What keeps them up at night? What do they crave? 

Empathy and Connection

As we said, niche marketing is about connecting with your audience on an emotional level. At the heart of this connection is empathy. If you understand your audience’s struggles, dreams, and challenges, you can craft marketing messages that truly resonate. People want to feel heard, seen, and understood. When your marketing reflects this understanding, you build trust and loyalty. And trust? That’s the secret ingredient in successful marketing.

Identify Shared Values and Beliefs

Niche audiences often share core values and beliefs that shape their purchasing decisions. Whether it’s a passion for sustainability, a love for a specific hobby, or a strong political stance, these shared values create a sense of community. In niche marketing, aligning your brand with these values strengthens the emotional connection with your audience. When you demonstrate that your product or service aligns with what they care about, you reinforce that sense of belonging. And let’s be real – people want to feel like they’re part of something bigger than themselves.

Understanding Subcultures

Many niche markets are subcultures in their own right. They have their own language, norms, and trends. Think about the rise of veganism, the DIY movement, or even niche hobbies like birdwatching. These subcultures often have a distinct identity, and tapping into that can give your marketing an edge. And as ON Advertising always emphasizes, cross-cultural advertising is more important than ever. When you understand their nuances and speak their language, your marketing feels more authentic. It’s not just about targeting a demographic; it’s about joining a conversation that’s already happening.

Addressing Pain Points and Solving Problems

At its core, niche marketing is about solving specific problems for your audience. Whether it’s a product that simplifies their daily routine or a service that addresses a specific challenge, you must highlight how your offering improves their life. People are always searching for solutions to their pain points. If you can position your product as the answer they’ve been looking for, you’re golden. Be the hero to their problem – it’s the way to build a loyal following.

The Power of Identity

Lastly, niche marketing taps into a powerful psychological driver: identity. People love to identify with groups that reflect who they are. Whether it’s a specific lifestyle, belief system, or hobby, niche marketing often helps reinforce a person’s sense of belonging. By aligning your brand with that identity, you’re not just selling a product – you’re reinforcing the consumer’s place in the world. This feeling of belonging is a powerful motivator, making them more likely to buy and become a brand advocate.

Niche marketing is all about understanding the psychological drivers of your audience. By focusing on specific desires, empathizing with their needs, addressing their pain points, and aligning with their values, you can build a marketing strategy that resonates deeply with your audience. At ON Advertising, we understand the nuances of niche marketing, and we know how to craft messages that hit home. By tapping into the psychology behind niche marketing, you can turn your audience into loyal fans who feel understood, supported, and excited about your offering. 

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

We are the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

cross culture

Own It: The Power of Cross Culture Marketing

Welcome to the fourth edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, we’ll discuss ON Advertising’s President & General Manager, Darren Higgs’ trip to the 2024 Agency Leadership Summit in Boca Raton, Florida, and how he learned about cross culture marketing. 

Summit Inspiration 

At the 2024 Agency Leadership Summit in Boca Raton, there were many impressive keynote speakers, but Dr. Marcus Collins really stood out to Darren. In Collins’ book For the Culture, he explores the idea of tribes—how people are drawn to groups they feel a connection to, but still want to maintain their individuality. This concept is highly relevant in today’s marketing, where brands don’t just sell products but also promote ideologies, aiming to connect with consumers on a deeper cultural level. Let’s dive into that.

Dr. Collins’ For the Culture 

In his book For the Culture, Collins explores how brands connect with consumers on a deeper level, rather than simply selling products. Drawing from behavioral science, sociology and cultural anthropology, Collins reveals how modern advertising taps into our deep desire for belonging. At the heart of his insights is the concept of tribes—groups of people united by shared beliefs, interests, and behaviors. These tribes aren’t defined by products; they represent the identities and communities we create.

Collins argues that today’s brands don’t just sell products—they sell identities. The products we buy and the brands we support reflect our values and help us express who we are and where we belong. In today’s advertising, the line between consumer and community member is often blurred.

The Need for Belonging: Tribes and Individuality in Cross Culture

Humans are wired for connection and community, yet we also crave individuality. This tension creates a fascinating dynamic in modern advertising: we want to belong, but we also want to stand out. The idea of cross culture—the blending of different cultural elements—helps modern brands navigate this need. By tapping into cultural movements, societal shifts, and shared experiences, brands craft messages that resonate with diverse audiences while reinforcing unity within each tribe.

The Advantage of Cross Culture in Advertising

Today’s advertising is about why the product matters and why consumers should care. It’s not just about functionality; it’s about tapping into cultural touchpoints. Liquid Death, for instance, engages with the broader cultural conversation about sustainability and environmentalism, forging a connection with consumers who are passionate about these causes. Their message isn’t just about selling water; it’s about selling a belief system that speaks to the collective.

Leveraging a cross culture approach enables brands to speak to multiple tribes at once. By weaving together different cultural elements, they build identities and shared beliefs that transcend the transactional nature of traditional advertising.

cross culture

Connecting on a Personal Level Through Cross Culture

Effective advertising today is about building relationships, not just transactions. Successful brands connect with consumers by aligning their messages with cultural touchpoints, values, and beliefs. The cross culture approach allows brands to resonate with their audiences on a deeply personal level. By understanding the role of cross culture, brands create meaningful connections that go beyond just selling a product—they help consumers express their identity and beliefs.

As Marcus Collins highlights in For the Culture that the true power of advertising lies in the tribes we create and the identities we help shape. By understanding and leveraging cross culture in today’s advertising landscape, brands can foster lasting connections and drive growth that goes beyond the transactional.

Darren’s Final Takeaways

As previously mentioned, a crucial takeaway from Dr. Marcus Collins’ speech was the concept of tribes—how people seek a sense of belonging while striving to maintain their individuality. This idea is highly relevant in modern advertising, where companies no longer simply sell products, but create identities and forge cultural connections with their audiences. 

Cross cultural marketing is all about uncovering a brand’s core beliefs and aligning them with the values of specific subcultures—or “tribes.” Rather than employing a one-size-fits-all approach, it focuses on tailoring messages to distinct audiences with shared values. That’s why ON Advertising is thrilled to announce that we are integrating key principles of cross-cultural marketing into every aspect of our business, including social media. This approach is not only highly effective, but it is also a forward-thinking strategy that will shape the future of our company and the advertising industry.

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

We are the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

matchmakers not manipulators

Own It: Matchmakers, Not Manipulators

Welcome to the first edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, Matt Owens, one of the agency’s leaders, discusses one of ON’s guiding principles; We’re Matchmakers, Not Manipulators.

In the world of advertising, it’s easy to fall into the trap of seeing consumers as mere targets and clients as the only beneficiaries. However, at ON Advertising, we’ve adopted a different approach – one that transforms the traditional advertising model into a more ethical and sustainable practice. We believe in being matchmakers, not manipulators. This principle is rooted in what I call the “quadruple win” – a concept that ensures our work benefits all parties involved.

The Quadruple Win Explained

As matchmakers, when we practice our craft properly, we’re not trying to get people to do things that aren’t in their best interest. Instead, we aim for a win-win-win-win situation. Let’s break down each component of this quadruple win:

  1. Client Win: Naturally, our clients need to gain more customers. This is the primary reason they come to us, and it’s our job to help them achieve this goal. However, we believe that this shouldn’t come at the expense of ethics or long-term sustainability.
  2. Customer Win: The new customers our clients gain should genuinely benefit from their products or services. We’re not in the business of creating false needs or misleading consumers. Instead, we aim to connect people with products and services that will truly add value to their lives.
  3. Agency Win: For us to continue our work and maintain our high standards, the outcome should be positive for ON Advertising as well. This includes not just financial success, but also maintaining our reputation, integrity, and the satisfaction of our team members.
  4. Community Win: Perhaps the most overlooked aspect in traditional advertising, we always keep an eye on how our work impacts the broader community. We believe that advertising has the power to shape culture and society, and we take this responsibility seriously.

Moving Beyond Manipulation

I often hear people say that advertising is manipulative. What bothers me about this perception is the implication of evil intent or darkness. Manipulation sets up winners and losers, and that’s not what we’re about.

When you manipulate someone or something, you’re creating an imbalance – a situation where one party benefits at the expense of another. This approach might yield short-term gains, but it’s unsustainable and frankly, unethical.

Our goal as matchmakers is to have a pure heart and do good in this business. We strive to ensure that everybody wins at every step of the way. This approach allows us to create meaningful connections between brands and consumers without resorting to deceptive practices.

The Power of Ethical Advertising

By focusing on being matchmakers rather than manipulators, we can maintain our integrity while still achieving great results for our clients and the community at large. This approach has several benefits:

  1. Building Trust: When consumers realize that an advertisement is genuinely trying to help them rather than exploit them, they’re more likely to trust the brand.
  2. Long-Term Relationships: Both with clients and consumers, our approach fosters long-term relationships built on mutual benefit and respect.
  3. Positive Impact: By considering the community in our work, we can contribute to positive social change and development.
  4. Employee Satisfaction: Our team members can take pride in their work, knowing that they’re contributing to something positive.
  5. Sustainable Growth: For our clients and ourselves, this approach leads to more sustainable growth as it’s based on real value creation rather than short-term tactics.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

In conclusion, at ON Advertising, we believe that the future of advertising lies not in manipulation, but in being matchmakers. By adhering to the principle of the quadruple win, we’re not just creating advertisements – we’re fostering connections, building trust, and contributing to a more ethical business landscape.

As we move forward in this rapidly changing industry, we remain committed to this principle. We invite other agencies, brands, and marketers to join us in this approach. Together, we can transform advertising from an often-criticized necessity into a force for positive change in our world.

Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients. 

A pennant themed sign with Super Bowl Advertisements on it

Super Bowl Ads Spotlight

Whether you’re an avid football fan or not, you’ve got to admit you’re excited to see the crazy, creative commercials each year at the Super Bowl. We are too. After all, advertising is our gig.

There were plenty to choose from — some great, some not so great. But here are a few of the commercials we want to highlight this Super Bowl season.

Walmart: Famous Cars Pick Up Groceries

“Order groceries online. Pickup for free. No matter what you drive.”

All of your favorite classic movie mobiles including Scooby Doo’s Mystery Machine, the Jurassic Park jeep and Cars’ Lightning McQueen zooming off to the curbside of their choice of a grocery store and greeted by Walmart staff. The commercial was action-packed, humorous and brought some of us back to an earlier time.   

Burger King: #EatLikeAndy

Andy Warhol? In a Super Bowl ad? In 2019? You saw it. Burger King debuted a commercial of one of the most iconic artists eating a Whopper, almost in complete silence. Talk about a major throwback. Many were saying it was the best commercial of the Super Bowl, and some even said it was better than the game itself. This ad represented Warhol as a normal person doing normal things — such as eating a burger, and it sure portrayed the power of silence.

Michael Bublé vs. Bubly

There’s no better person to start a conundrum with Bubly Sparkling Water than Michael Bublé. The entire commercial features Bublé having an argument with people in the store about how to pronounce the name of the drink. With its snarky humor, celebrity guest and use of bright colors, this commercial definitely stood out during the big game.

Olay Killer Skin

In case you’re unaware, women watch football too. This year’s Super Bowl took a step in the right direction, targeting female fans in some of the commercials. This was Olay’s first Super Bowl ad, and it emphasized the brand’s quality skincare products in a 1-minute thriller that was more likely to have you laughing than on the edge of your seat. Olay’s commercial proved female football fans probably have interests other than laundry detergent.

Bumble

While we’re on this female empowerment track, let’s not forget to mention the dating app Bumble also debuted its first-ever Super Bowl ad. With campaign partner, influencer and tennis star Serena Williams, Bumble reinforced that with their app, women make the first move. Football definitely stepped it up in 2019, making women feel like part of one of the biggest games of the year.

Bud Light: Special Delivery

Bud Light? More like Bud Knight. These ads took Game of Thrones fans through an epic adventure in one commercial, leaving them thirsty for the next season (and, perhaps, some beer as well). And when you thought Bud Light was done, they once again entered the Super Bowl scene, this time dissing its competitors like Miller Light and Coors Light, and we’re here for it. It was humorous, majestic and sure to leave its competition on their toes.

Contact ON Advertising today to learn about our services

The ON team staring at a bunch of emojis

How Emojis Help Consumer Engagements

We love using emojis! With more than 2 billion smartphone users all over the world, 6 billion emotes are sent in text messages every single day. They have not only redefined how we communicate with each other, but they are also proving to have a tremendous impact on the marketing and advertising industry.

For Social Media

When we use emojis in our social media posts, we notice more engagement. They are powerful tools that help our marketing messages stick with our audience. For example, studies show that they are used in a tweet, engagement increases by 25.4%. If they are used in a Facebook post, the number of likes increase by 57% and the number of comments and shares rise by 33%.

For Email Marketing

For Chompie’s, we noticed that email campaigns that include emojis in the subject line are more successful than those that do not. Studies show that if a business chooses to include emojis in their email subject lines, open rate increases by 56%, unique opens increase by 3.29%, unique clicks increase by 6.28%, and click-through rate increases by 18.93%.

For Brand Voice

When trying to differentiate your brand from the competition, it can be somewhat challenging to find your unique brand voice. Emojis add personality to text and can make a message appear as more friendly and relatable, thus resonating with more consumers. When using them, we can add emotions to a message, ultimately distinguishing our brand voice from others.
No matter what your marketing strategy, emojis can be beneficial for generating excellent results. Here at ON Advertising, we use emojis in our clients’ social media posts as well as email marketing campaigns to increase consumer engagement. We also frequently use them in our daily communication among our team members. We all have our favorites (see photo).
For more information on how we can help you reach your marketing goals, please contact us here.

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