Tag: advertising

How Effective is Billboard Marketing?

While digital marketing is dominating the advertising landscape, billboard marketing remains a vibrant (and sometimes humorous) presence on our roadways. But is it still effective in a world dominated by social media feeds and targeted online ads? Absolutely! Billboard marketing, when done right, can be a powerful tool for brand awareness and influencing purchase decisions.

Why Billboard Marketing Still Rules

Social media is taking over the advertising world, but outdoor marketing isn’t gone just yet! Here’s why billboards still deserve a spot in your marketing mix:

They Can’t Be Skipped: Ads that appear online that you reflexively skip, are combated with interesting billboard ads that demand your attention (at least for those few precious minutes while you’re stuck in traffic).
They Target Everyone: Unlike ultra-specific, targeted, online ads that follow you across the internet, billboards can reach a much broader audience.
They Can Make You Laugh: Let’s be honest, some billboard ads are hilarious. A well-placed pun or a witty image can brighten your day (or at least distract you from the fact that you haven’t moved in 10 minutes). And hey, humor is a powerful tool for brand recall.
They Can Spark an Emotional Connection: The best billboard ads go beyond just selling a product. They can evoke emotions, whether it’s a sense of adventure, a touch of nostalgia, or a simple “wow” factor.
They Work in Harmony with Your Digital Assets: Billboards can be the perfect wingman for your digital marketing campaigns. Use them to drive traffic to your website, promote a social media hashtag, or simply reinforce your brand message across platforms.

Making Your Billboard a Masterpiece

So, you’re convinced billboard marketing is worth a shot? Here are a few tips to ensure your ad doesn’t blend into the background:

Location, Location, Location: Finding the right spot is key. Think about who you want to reach and where they’re most likely to be stuck in traffic or just driving by.
Keep it Simple: People whizzing by at 60 mph don’t have time to read a novel on your billboard. Use strong visuals, and a clear message, and keep the text short and sweet.
Embrace the Power of Humor: Don’t be afraid to make people laugh! A funny billboard will not only be memorable but also create a positive brand association.
Give Them a Reason to Act: What do you want people to do after seeing your interesting billboard ads? Visit your website? Use a promo code? Tell their friends about your awesome product? Include a clear call to action to make sure your message sticks.

The Future of Billboards

Billboard marketing isn’t stuck in the past. With the rise of digital billboards, the industry is experiencing a tech makeover. These dynamic displays offer flexibility, allowing for real-time updates and targeted content based on the time of day or even weather conditions. When done strategically, billboard marketing remains a powerful tool for brand awareness, driving consumer action, and entertaining anyone stuck in bumper-to-bumper traffic.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. It took hard work, long hours, and determination to do excellent work for our clients. Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

man standing in office looking out window made with artificial intelligence

How we use Artificial Intelligence to enhance Marketing and Advertising

In the ever-evolving landscape of marketing and advertising, staying ahead of the curve is crucial. At ON Advertising, we embrace cutting-edge technology to provide our clients with unparalleled marketing solutions. One of the most transformative technologies we leverage is Artificial Intelligence (AI). By integrating AI into our strategies, we enhance the effectiveness, efficiency, and creativity of our clients’ marketing and advertising efforts.

Precision Targeting and Personalization

Artificial intelligence allows us to delve deeply into data analytics, providing insights that were previously unattainable. Through machine learning algorithms, we analyze vast amounts of consumer data to identify patterns and predict behaviors. This enables us to create highly targeted and personalized ad campaigns that resonate with specific audience segments. For instance, AI helps us determine the best times to reach audiences, the types of content they prefer, and the platforms they are most active on, ensuring that our clients’ messages hit the mark every time.

Enhanced Creativity and Content Generation

Gone are the days when AI was solely about numbers and data. Today, AI is also a powerful tool for creativity. At ON Advertising, we use AI-driven tools to brainstorm campaign ideas and even create visual content. These tools assist our creative team in producing unique content at a faster pace, allowing us to meet tight deadlines without compromising on quality. AI can also help in A/B testing different versions of ads to see which one performs better, further refining our creative strategies.

Automated and Efficient Campaign Management

Managing multiple advertising campaigns across various platforms can be very time-consuming. Artificial intelligence simplifies this process through automation. From scheduling social media posts to managing PPC campaigns, AI tools streamline these tasks. This automation allows our team to focus more on strategic planning and creative development, while AI handles the repetitive and time-consuming aspects of campaign management.

Real-Time Analytics and Performance Tracking

One of the most significant advantages of integrating artificial intelligence into our marketing efforts is the ability to monitor campaign performance in real time. AI tools provide instant feedback and detailed analytics, allowing us to make data-driven decisions on the fly. If a particular ad is underperforming, we can quickly adjust our strategy to improve its effectiveness. This agility ensures that our clients get the best possible return on investment (ROI) for their marketing spend.

Future-Proofing Marketing Strategies

As AI technology continues to advance, it opens up new possibilities for marketing and advertising. At ON Advertising, we stay at the forefront of these developments, continually integrating the latest AI innovations into our strategies. This commitment to embracing new technology ensures that our clients are always ahead of the competition and ready to capitalize on emerging trends.

Integrating AI into our marketing and advertising efforts has transformed how we operate at ON Advertising. From precision targeting and enhanced creativity to efficient campaign management and real-time analytics, AI empowers us to deliver superior results for our clients. As we continue to explore and adopt the latest AI advancements, we remain dedicated to pushing the boundaries of what’s possible in marketing and advertising.

If you’re interested in how AI can elevate your marketing strategy, contact us at ON Advertising. Let’s harness the power of AI together to achieve your business goals.

Weather Creative Slumps with the Best Brainstorming Methods

Do you ever stare at a blank page wishing a catchy ad campaign would magically appear? Yeah, we feel that ALL. THE. TIME. But fear not fellow creatives! We’ve got some of the best brainstorming methods to turn that creative trickle into a monsoon brainstorm!

Classic Techniques: The Best Brainstorming Methods

The Hits (That Don’t Miss)

These tried-and-true methods are your brainstorm bread and butter:

Question Everything: Is your target audience Grandma Gertrude or Gen Z Gamer Gavin? Maybe the product’s secret power is totally off the radar! Flip the script and see where it leads.
Rapid Fire Frenzy: Set a timer, unleash your inner yapper, and write down EVERY wild idea. No judging, just pure brainstorming bliss!
S.C.A.M.P.E.R. Power: (Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, Rearrange) This handy acronym helps you twist and turn your concept into something unexpected.
Figure Storming Fun: Channel your inner critic, dreamer, or whatever wild role you’ve always wanted to play! Act out different personas to brainstorm from new angles.

Let’s Get Visual

Tired of the same old, same old? Spice things up with these fun visual brainstorming techniques:

Mind Mapping Magic: Start with your main idea, let your thoughts branch out like a crazy vine, and see what connections you make. Bubble maps, circle maps – the world’s your mind map oyster!
Brainwriting Buddies: Feeling shy? This introvert-friendly method lets everyone contribute anonymously. Write down ideas, pass them on, and build on what others have already started. Brainwriting is really that simple!
Group Sketching Symphony: Have you ever played Pictionary with creatives? This is like that but with more brainstorming power! Sketch together, riff off each other’s ideas, and watch unexpected connections bloom.
Secret Ingredient GenAI: Try describing your brainstorming theme to GenAI using whatever words you can possibly think of, and watch it create an image that’s wilder than a unicycle-riding grandma at a heavy metal concert! Use this AI-inspired masterpiece as a starting point for your sketches and see where your team’s imagination takes you!

Building a Creative Oasis from an Idea Desert

These tips will keep your team buzzing with ideas long after the brainstorming session:

Safe Space Sanctuary: Let everyone know it’s okay to be silly and outrageous! A safe space in the workplace is a hot commodity. A judgment-free zone is a creative playground and promotes confidence in the workplace.
Diversity Dance Party: A team with a melting pot of backgrounds is an innovation powerhouse. Many different perspectives = fresh ideas!
Embrace the Limitations: Budget tight? Time crunch? Challenging client requests? Sometimes constraints can spark creativity. See what you can do with less and get those creative juices flowing!
Nurture Your Inspiration: Stay curious! Explore the world, read weird stuff, and keep a notebook and pen handy (or your phone, it’s 2024). Write down anything and everything! Inspiration strikes at the most random times, so be ready to capture those creative lightning bolts!

You’re ready to ditch the creative block blues and get ready to brainstorm like a boss! Now get out there and put those brainstorming skills to the test! And remember, even a sprinkle of inspiration can blossom into a downpour of brilliant ideas.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen! Contact us today to learn more about our services and how we can help your business grow to the next level.

Long-form video or short-form video ads? A short-form video hare or a long-form video tortoise?

Differences Between Short & Long-Form Video Ads: A Complete Guide

Let’s face it— grabbing someone’s attention online is harder than getting your grandma to switch from Internet Explorer to Google Chrome. That’s where short and long-form video ads come in, like a knight in shining … well, maybe not shining armor, more like a knight in slightly wrinkled khakis.

Short-Form Video Ad: A Little Sweet Treat

Need attention FAST? Short video ads (6-60 seconds) are your social media superheroes! Here are some of the benefits of short-form video:

Attention Span Friendly: Short-form video ads quickly grab attention and deliver a clear message before viewers lose interest. They are perfect for platforms like TikTok and Instagram Reels. Short-form videos are the way to go if you have a Gen Z audience!
Spread the Brand Love: Sharing is caring, and short-form video ads are designed to be shared. A catchy tune, hilarious blooper, or a perfectly adorable baby animal – these elements can turn your ad into the next social media sensation, spreading brand awareness faster than you can say “hashtag.”
Get Results Fast, Track Progress: See how well your viral ads are doing by monitoring likes, comments, saves, and shares! Bonus: they’re often more budget-friendly!

Long-Form Video Ads: A Full-Course Meal

Want to Tell a Deeper Story? Well then long-form video ads (over 10 minutes) are your best friend!

Sure, short-form video ads are the flashy dance craze taking the marketing world by storm. But sometimes, you need a deeper dive—a chance to truly woo the audience. That’s where long-form video ads come in, the Jane Austen novels of the advertising world – rich, detailed, and surprisingly captivating. Here’s why you might want to consider going long:

Build a Relationship, Not Just Brand Awareness: A short-form ad is like a flirty wink across the room. A long-form ad is like a captivating conversation filled with witty anecdotes and genuine connection. You get to showcase your brand’s personality, delve into the “why” behind your product, and leave viewers feeling like they know you on a deeper level.
Teach ‘Em All They Need to Know: Not every product is self-explanatory. Complex features or intricate services deserve a chance to shine. Long-form video ads allow you to be the explainer video extraordinaire, guiding viewers through the intricacies of your product and leaving them feeling like empowered consumers.
Tell a Story, Not Just Sell a Product: People connect with stories. Long-form video ads allow you to craft a narrative around your product, showcasing its impact on real people’s lives. It’s the emotional roller coaster of advertising – you make them laugh, you make them cry (hopefully tears of joy!), and ultimately, you make them want your product.

Choosing the Right Format: It’s Not Rocket Science!

So, which format is right for you? Don’t worry, it’s not a trick question. Here are some key factors to consider:

Know Your Audience: Are they social media scrollers or YouTube enthusiasts? Cater your content to where they spend most of their time online. It depends on the person. Some people prefer short stories, and others prefer the Lord of the Rings Trilogy!
Goal Setting is Key: Find out what you are trying to achieve. Are you trying to raise brand awareness? Educate potential customers? Drive immediate sales? Choose the format that best aligns with your objectives and matches your brand’s tone.
Resource Reality Check: Long-form content requires more time, effort, and usually a bigger budget. Be realistic about your resources and figure out what success looks like to your agency.

The Best Part… You Can and SHOULD Use BOTH!

You don’t have to pick just one format! Many successful ad campaigns utilize both short-form and long-form videos strategically.

Imagine this: a short, eye-catching ad piques your viewers’ curiosity on social media. They’re intrigued and want to learn more. With a clear call to action in the video or caption, you can direct them to your website, where a longer, info-packed video awaits them. It’s the marketing equivalent of a captivating trailer followed by the director’s cut, complete with juicy behind-the-scenes details.

By understanding the unique strengths of each format, you can craft a video ad strategy that captivates your audience, delivers on your marketing goals, and ultimately drives business growth!

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Telly Award winning ad agency, ON Advertising

ON Advertising Triumphs with Two Telly Awards

Since 1979, the Telly Awards have honored excellence in video and television across the globe, with 2024 marking the 45th Telly Award season. Selected from over thirteen thousand entries worldwide, ON Advertising is thrilled to announce that we have been awarded both a Gold and Silver Telly Award for our client video work titled: Speak Up AZ! | It’s Our Responsibility. This project was led by Eric Garcia, Chief Creative Officer, and Eric Tozzi, Director.

Our Telly Award Win(s)

The two award categories were: GOLD WINNER: SOCIAL IMPACT — REGIONAL TV and SILVER WINNER: HEALTH & SAFETY — REGIONAL TV. Speak Up AZ! | It’s Our Responsibility is a powerful and impactful campaign designed to raise awareness and drive positive change within our community. The Gold Award in the Social Impact category recognizes the video’s effectiveness in addressing important societal issues, while the Silver Award in the Health & Safety category highlights its contribution to promoting health and safety awareness.

Eric Garcia, Chief Creative Officer, shared his thoughts on this achievement: “Winning these awards is a testament to the hard work and creativity of our team. This project was truly special for us at ON Advertising. Our aim was to educate people on the importance of being a voice for the vulnerable. We believe it’s our obligation to the community to keep ourselves accountable and advocate for those who cannot do so for themselves. This was more than just a project; it was a personal passion to see everyone come together, utilizing the strengths of our entire agency for the greater good of our community.”

Eric Tozzi, who stepped in to direct and edit all of the videos added: “Working on this project was incredibly meaningful. In the video, we wanted to convey the chaos and emotional turmoil that often goes unnoticed. It was an honor to take our creative skills and use them for a greater cause. This project gave us the opportunity to influence and touch people in a profound way. Being able to see the emotional connection and the impact we can make is why we do what we do.”

Our Thanks

We would like to extend our gratitude to our client, the Arizona Department of Economic Security, and everyone involved in bringing this project to life. These awards inspire us to keep pushing the boundaries of creativity and excellence in all our future endeavors.

Our Commitment to Excellence

At ON Advertising, we believe in the power of storytelling to transform brands and captivate audiences. Our approach combines strategic insight with creative ingenuity, ensuring that every campaign we produce is impactful and memorable. The dual awards for Speak Up AZ! | It’s Our Responsibility are not just a win for our agency but a reflection of our commitment to excellence in advertising.

Watch the Telly Award-Winning Videos

We invite you to experience the magic of Speak Up AZ! | It’s Our Responsibility:

GOLD WINNER can be found here: https://www.tellyawards.com/winners/2024/regional-tv/general-social-impact/speak-up-az-its-our-responsibility/314742/

SILVER WINNER can be found here: https://www.tellyawards.com/winners/2024/regional-tv/general-health-safety/speak-up-az-its-our-responsibility/314853/

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

10 Relatable Marketing Memes to Brighten Your Day

Let’s face it, the world of marketing can be a rollercoaster. One minute you’re crushing your KPIs, the next, you’re staring down a social media algorithm change that throws everything into disarray. But fear not, fellow marketer! In the trenches of data analysis and campaign brainstorming, there’s a secret weapon: marketing memes.

Why Marketing Memes Are Our Secret Weapon

Marketing memes are more than just a cheap laugh (though, let’s be honest, they’re hilarious). They’re a powerful tool that can:

Build Community: We’ve all been there – drowning in jargon during a client meeting or questioning our sanity after the tenth round of edits. Marketing memes tap into that shared experience, creating a sense of camaraderie and reminding us we’re not alone in this wild ride.
Boost Morale: When deadlines loom and budgets tighten, a good marketing meme can be your pick-me-up. A quick scroll through a relatable meme stream can lighten the mood and refocus your energy on conquering those marketing goals.
Spark Creativity: Memes often use a healthy dose of irony and wit. This playful approach can spark new ideas and perspectives, helping you approach your marketing challenges with a fresh outlook.
Humanize Your Brand: Marketing memes allow you to show the lighter side of your brand. By joining the conversation in a relatable way, you can connect with your audience on a deeper level.

Now that you know the power of marketing memes, as a gift from us to you, here are 10 memes to brighten your day:

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ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

When is the Best Time to Upload Your YouTube Masterpiece

Ah, YouTube. The land of cat videos, makeup tutorials that make you look like a Renaissance painting and questionable life hacks that involve duct tape and a toaster (please don’t try that at home). But for creators, it’s also a battlefield – a fight for views, likes, and comments that validate your existence (just kidding… mostly).

One question that haunts every YouTuber’s dreams is: when is the best time to post a video, especially when it comes to advertising time?

Fear not, fellow content creators! Today, we’ll navigate the murky waters of YouTube analytics and emerge with a roadmap to internet fame (or at least, enough views to impress your grandma).

The Lore of YouTube Analytics

First, let’s dispel some myths. There’s no magical “post at 3:14 AM on a Tuesday during a blue moon” moment that guarantees success. YouTube analytics offer trends and insights, but the algorithm is a bit of a mystery.

However, some general wisdom exists. Here’s a breakdown of the most popular theories:

The “After Work, Before Dinner” Zone: This theory suggests that people are most likely to catch your video between 2 pm and 6 pm on weekdays, that sweet spot between escaping the office and facing the horror of “what’s for dinner?”.
The Weekend Binge: Weekends are for catching up on sleep, questionable life choices, and apparently, YouTube marathons. Posting between 9 am and 6 pm on Saturdays and Sundays might snag viewers kicking back and looking for entertainment.
The Global Grind Never Sleeps: Forget time zones! If you’re a jet-setting vlogger (or just have an audience scattered worldwide), consider posting at various times to catch viewers in different parts of the globe.

But Here’s the Real Truth…

The best time to post on YouTube depends entirely on your audience.

Here’s how to find your sweet spot:

Unlock Your Audience Insights: YouTube Analytics (under the “Audience” tab) is your friend. See your viewer’s time zones and adjust your posting schedule accordingly.
Experiment Like a Mad Scientist: Try different times and track the results. Did your dog parkour video go viral when you posted it at 3 am? Embrace the weird and see what works!
Post Consistently: Scattered content, no matter when you post, won’t hold your audience’s attention. Develop a posting schedule and stick to it (even if it means sacrificing that extra hour of sleep).

Bonus Tip: Consider the Algorithm Gods

Once you’ve identified your posting sweet spot, here’s how to work with the mysterious YouTube algorithm:

Post-Engaging Content: This might seem obvious, but high-quality videos with interesting titles, descriptions, and eye-catching thumbnails are key.
Optimize, Optimize, Optimize: Use relevant keywords in your titles and descriptions, and categorize your videos correctly.
Hook ‘Em Early: The first few seconds of your video are crucial. Grab viewers’ attention and make them want more.

The Final Word (Except for the Cat Video Disclaimer)

Remember, the path to YouTube success isn’t paved with just posting times. It’s a combination of understanding your audience, creating stellar content, and offering a bribe to the algorithm gods (we recommend cookies, they seem to like those). But with a little experimentation and a sprinkle of humor (because who doesn’t love a good laugh?), you’ll be well on your way to YouTube domination.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Exciting News: ON Advertising has Moved to Cityscape!

Mic drop, Phoenix! In a groundbreaking stride towards enhancing client experiences and bolstering service excellence, ON Advertising, the trailblazer in advertising and public relations, proudly announces its relocation to the CityScape tower in downtown Phoenix!

That’s right, folks – we’re ditching the old digs and setting up shop in the heart of the action.

Fresh digs, fresh ideas. This monumental decision comes hot on the heels of ON Advertising’s prestigious accolade as the Phoenix Business Journal’s top-ranking PR and Advertising Agency for 2023, solidifying its position as a titan in the industry. But it’s time to level up – and CityScape, with its buzzing atmosphere and killer views, is the perfect place to do it.

Think brainstorming sessions fueled by the aroma of The Arrogant Butcher or client meetings overlooking a Chase Field sunset? CityScape’s got it all. Plus, those post-work happy hours just got a whole lot more interesting.

Speaking of work, we’re not just moving boxes – we’re unveiling a creative wonderland. Our new 14,400-square-foot HQ is practically begging for inspiration to strike. We’re talking panoramic windows, sleek design, and enough space to house our brand new, state-of-the-art video production studio (because let’s face it, these days, content is king, queen, and the whole royal court).

This move isn’t just about a snazzy new address – it’s about pushing the boundaries of creativity and building even stronger connections with our amazing clients. So, raise a glass (or three) to a new chapter for ON Advertising – the future’s looking bright.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. It took hard work, long hours and a determination to do excellent work for our clients. Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Business professionals working on Christmas marketing

8 Ways to Master Christmas Marketing for Lasting Gifts and Gains

‘Tis the season to be jolly, and for marketers, it’s also the season to strategically position your brand under the Christmas tree. The holiday season brings with it a unique set of opportunities and considerations for businesses looking to capitalize on festive cheer and consumer spending.

Strategies for Christmas Marketing

We’re here to unwrap the secrets of selling your products while making them the VIPs of the holiday season, so grab your sleigh bells, and let’s dive into the merry madness of Christmas marketing!

Understanding the Holiday Shopper

The Christmas season is marked by a surge in consumer spending as people hunt for the perfect gifts for their loved ones. To succeed in this competitive market, it’s crucial to understand the holiday shopper. Shoppers during this season are often time-pressed and emotionally driven. Holiday shoppers want it all—convenience, value, and a sprinkle of that North Pole magic. Crafting Christmas marketing strategies that resonate with these sentiments is key to capturing their attention and driving sales.

1. Create Festive Content

Your content should shine brighter than Rudolph’s red nose. Leverage the holiday spirit by creating content that resonates with the season. This can include festive visuals, heartwarming stories, and engaging social media campaigns. Use Christmas-themed imagery and messaging across your online platforms to create a cohesive and festive brand identity.

2. Offer Limited-time Promotions

One of the most effective ways to attract holiday shoppers is by offering limited-time promotions. Think of these promotions as the gingerbread of sales – everyone wants a piece, and they disappear fast. Add countdowns, highlight exclusivity, and watch your products fly off the virtual shelves.

3. Optimize for Mobile Devices

Remember to recognize the prevalence of mobile shopping during the holiday season. If your website isn’t mobile-friendly, you’ll lose potential customers and end up on the naughty list. Many consumers browse and purchase gifts on the go, so optimizing for mobile can significantly enhance their shopping experience.

4. Leverage Influencer Marketing

Collaborate with influencers to showcase your product as the perfect gift. Allow them to weave their magic and showcase your product as the ultimate present. Their recommendations can carry significant weight with followers, influencing purchasing decisions during the festive season.

5. Personalized Gift Guides

Santa knows what each customer wants and brands should too. There is an advantage to using customer data to curate gift suggestions that scream, “We have the perfect present for you!” This not only simplifies the decision-making process for customers but also demonstrates that your brand understands and values individual preferences.

6. Engage in Email Marketing

Craft compelling email campaigns that stand out like the biggest present under the Christmas tree. Share exclusive offers, flaunt your hottest products, and sprinkle some holiday cheer throughout. Your email campaigns should be the Nutcracker of communication – festive, engaging, and cracking the code to customer satisfaction.

7. Utilize Social Proof

Leverage the power of social proof to build trust and credibility by encouraging customers to share their love with reviews and testimonials. Social proof is particularly influential during the holiday season when shoppers are looking for reliable gift options, so showcase those glittering five-star ratings and let the world know your product is the real deal.

8. Create a Memorable Unboxing Experience

Since we’re aiming to get under the Christmas tree, brands must think beyond the purchase and look towards the unboxing experience. Consider design packaging that makes people think of Santa’s workshop while tossing in a personalized thank-you note, and maybe a surprise or two. The goal is to make the unboxing moment memorable and shareable, encouraging customers to share their experiences on social media.

In the hustle and bustle of the holiday season, effective Christmas marketing strategies are essential to ensure your product stands out and finds its way into Santa’s gift bag. By understanding the mindset of holiday shoppers and implementing targeted campaigns, your brand can tap into the festive spirit and create a memorable shopping experience. Unwrap the potential of the holiday season with these timely approaches, and watch your sales soar like a sleigh on Christmas Eve. May your products be merry and bright, and your marketing be as jolly as a belly full of holiday cookies.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives, and observers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

Tag: advertising

Why Billboard Marketing Still Rules

Making Your Billboard a Masterpiece

The Future of Billboards

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Precision Targeting and Personalization

Enhanced Creativity and Content Generation

Automated and Efficient Campaign Management

Real-Time Analytics and Performance Tracking

Future-Proofing Marketing Strategies

Classic Techniques: The Best Brainstorming Methods

Let’s Get Visual

Building a Creative Oasis from an Idea Desert

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Short-Form Video Ad: A Little Sweet Treat

Long-Form Video Ads: A Full-Course Meal

Choosing the Right Format: It’s Not Rocket Science!

The Best Part… You Can and SHOULD Use BOTH!

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Our Telly Award Win(s)

Our Thanks

Our Commitment to Excellence

Watch the Telly Award-Winning Videos

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Why Marketing Memes Are Our Secret Weapon

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ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

One question that haunts every YouTuber’s dreams is: when is the best time to post a video, especially when it comes to advertising time?

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Strategies for Christmas Marketing

Understanding the Holiday Shopper

1. Create Festive Content

2. Offer Limited-time Promotions

3. Optimize for Mobile Devices

4. Leverage Influencer Marketing

5. Personalized Gift Guides

6. Engage in Email Marketing

7. Utilize Social Proof

8. Create a Memorable Unboxing Experience

ON Advertising is One of Phoenix’s Top Advertising Agencies

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