Monthly Archives: marketing

man typing on computer using AI marketing tools

How AI Marketing Tools Can Work For You

Artificial Intelligence (AI) is gaining momentum in the world of marketing as its benefits outweigh any initial concerns. Are robots taking over the world? We don’t know, but what we do know is that AI is offering an incredible advantage that’s worth taking.

Honestly, who would oppose anything that improves time efficiency by quickly gathering, analyzing data, and simplifying tasks? It’s a no-brainer!

Here’s how marketing tools using AI can really benefit your business in the months and years ahead. Let’s take a look at how AI can become your newest employee of the month!

AI Marketing Tools Expected to Increase in the Future

AI is here to stay and those that incorporate it early won’t have as much of an adaptation curve as the rest. Now that we know what’s on the scene, let’s find out how it’s best utilized in the marketing space.

Automated Customer Segmentation

Digital marketing is seeing an increased reliance on AI systems intended to automatically segment customers, which is vital for targeted marketing.

AI can quickly identify and categorize your customers according to their:

Behavior
Search intent
Interests
Demographics

This AI automation frees up a lot of time while ensuring better accuracy in the data collected and analyzed. As a result, it allows more personalized and targeted messaging in the content you provide across all platforms.

Algorithms for Predictive Data Sets

Analyzing the behavioral trends of your customers is key to running a successful marketing campaign. AI makes this possible by effectively collecting and establishing a predictive layout for what to expect from customers and how to take action accordingly. By using internal and external algorithms, AI technology is able to offer actionable insights into the preferences and needs of your target audience.

Simplified Monthly and Annual Reporting

Collecting data is one thing, but having all that information organized and reported in an easy to understand way is entirely different. AI simplifies the reporting process, offering clear and easy to understand information available on a consistent basis.

These detailed insights offer you the advantage of knowing where you need to pivot and make improvements in future marketing endeavors.

Other advantages that marketing and advertising agencies may benefit from include:

Assists with faster, more efficient workflows
Saves money using AI software vs. manual work
Increases visibility within search engines
Improves customer experience and engagement
Boosts the quality of content for customers

Stay Balanced

With all the amazing benefits that AI has to offer, don’t forget to ensure your customers continue to feel engaged with relatable content and marketing that incorporates emotion and humanity in your client-facing communication. AI can only go so far, but maintaining a person-to-person or brand-customer relationship is important.

Customers often feel detached from a brand when it’s too reliant on AI and there’s little visibility of the people working behind the scenes of their favorite services and products. In other words, balance is always best!

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

5 Reasons To Work at an Ad Agency

Looking for an exciting career to use the degree you just earned? Perhaps you’re looking to take the leap into a new field. Either way, an ad agency is an excellent place to land a job. Creative agencies are often the launching place for the numerous smart and witty ads you see on billboards, commercials, social posts, websites, etc. Agencies have solidified an industry reputation for high return on investment for the various types of clients they serve.

If you’re interested in how agency life works and what you might gain from working in the industry, keep reading. You’ll learn how beneficial it is to take a job at an agency and how to get your foot in the door.

Major Benefits of Working at a Smaller Ad Agency

No matter what your educational background is, if you have a strong interest in breaking into the realm of advertising, there are plenty of reasons to do so. You’ll not only gain a wealth of new knowledge and skills in lucrative areas but will likely find a place worth putting roots down.

Take a look at the following 5 benefits of working at an advertising agency:

Learning to Sell — The world of advertising is rooted in the foundational aspect of selling. Whether that starts by stirring up someone’s curiosity, spreading awareness, or explaining the benefits of something to clients and customers alike, all efforts are meant to sell customers on the idea of engaging and partnering with the brands that hire the agency. Learning the skill of influence through client-account executive communication, content marketing, copywriting, social media strategies, graphic design, etc. is possible when working at an agency.

Developing New Skills Other than Your Primary Role — Smaller agencies are especially good for developing valuable experience in multiple areas of the industry at once. It’s not uncommon to adjust to the needs of the clients and dynamic culture by taking on opportunities that require flexibility in your role. Client needs and tasks may change, and adjustments by everyone are necessary to cover the workload and ensure timely delivery.

A Variety of Industries — There is plenty of variety in the industries that you’ll interact with and learn about while working at an ad agency. If you’re naturally curious and enjoy learning about different types of businesses and brands, then you’ll enjoy the range. Each task becomes a creative puzzle to strategically put together and launch with measurable results.

Boost Your Career Path Forward — With so much variety within the agency, you’ll be skilled and knowledgeable across significant career areas. Due to the fast-paced nature, you’ll learn so much in a short amount of time and be equipped with greater proficiency in key skills.

Fun Work Culture — Ad agencies are known for offsetting the demands of a rigorous schedule with plenty of fun and connection time for team members. This looks different everywhere, but it’s not uncommon for agencies to host team-building outings or cater lunches to promote positivity and strengthen work relationships.

Best Ways to Land a Job at an Ad Agency

Now that we’ve discussed the many wonderful benefits of working at an ad agency, let’s look at ways to land a job at one. Here are some tips for job hunters looking to break into the world of advertising:

Become an intern
Take an entry-level position
Do freelance work
Earn a degree related to the industry (e.g., Marketing and Advertising, Graphic Design, Film, Website Design, etc.)
Show enthusiasm as you network
Call or email local agencies and express interest
Keep an eye on openings and apply right away

Hopefully, these tips will help you on your job search journey and shed light on just some of the many benefits when working at an ad agency.

ON Advertising is One of Phoenix’s Top Advertising Agencies

5 Signs Your Marketing Strategies are Working

Developing marketing strategies is no easy task to undertake. However, when all the planning and strategies have been deployed, how can you be certain your efforts will pay off? What indicates your marketing strategy was successful? It starts by building metrics into your plan every step of the way.

It is extremely important to know what key performance indicators (KPIs) are telling you if you’re going to accurately gauge the success of your latest marketing strategy. Without a quantifiable way to track your performance, the effectiveness of a marketing plan remains largely in the dark.

Want to know how much influence your marketing plan is having on the actions of your audience? Keep reading below for telltale signs that all your hard work is paying off.

Identifying Successful Marketing Strategies

Keep an eye on the following to track and measure your success.

Boost in Sales or Leads — A spike in sales or leads is an obvious sign of success. Using targeted marketing methodology within the details of your plan helps safeguard your strategy. For example, it is good to ensure your calls to action are communicating clearly and directly, leading customers to “buy now” or “click here”. If you notice you’re not quite hitting the mark in this area, review for ambiguity throughout all aspects of your messaging and adjust accordingly.

Analyze the Analytics — Marketing analytics is your best friend in tracking performance and making any necessary adjustments along the way. Periodically checking reports from Google Analytics or other tools will enable you to spot weaknesses and make improvements right away.

For example, you might need to tweak your keywords, reevaluate your ad spend or optimize digital ads. Sometimes, making a few targeted adjustments is all it takes to redirect the success of your marketing efforts.

More Attention, Interactions and Requests — It’s a good sign you’re reaching the right people when you see an increase in overall attention to what you put out. The more people engaging with your content, (e.g., clicks, following gated offer prompts, signing up for newsletters, commenting, sharing, calling, emailing, purchasing, etc.) the better!

You never want to hear crickets when putting your marketing plan to the test. After all, the purpose of strategizing is ‌to capture more leads, generate higher sales and resonate with your audience. At the same time, you want to be building long-term credibility and a dependency from others to supply more useful, high-value resources.

Increased Demand for New Hires — Successful marketing strategies are designed to increase sales and business, naturally leading to an increased demand for new hires. This is a good indicator that financial investments are paying off. Managing the growth of a business with more employees is often the result of successful marketing plans that raise brand awareness and customer loyalty.

You’ll want to carefully track growth to determine whether or not the best return on investment (ROI) is taking place for the amount of money invested in marketing strategies.

Maintaining or Growing a Positive Reputation — It is important to know how customers view and regard a brand after launching a new marketing plan. What reputation trends do you notice, if any? What patterns do you see in the comments and feedback you receive? A company and brand’s reputation often hinges on the marketing strategies launched. It’s why consistency in identifying and communicating a brand’s values and mission with every piece of collateral is essential.

Watching your hard work pay off is the ultimate reward after conducting the preliminary work that goes into building a successful marketing strategy. With careful planning and insight, you can take any brand to the next level.

ON Advertising is One of Phoenix’s Top Advertising Agencies

Avoid These Common Digital Marketing Strategy Mistakes

Failing to plan is planning to fail, and digital marketing is no exception to this timeless adage. By thoughtfully researching and planning the best marketing strategies, each step is fine-tuned to launch the most successful competitive edge over your top competitors.

Failing to identify your target audience, track competitors, develop compelling content, and distribute through key channels are lost opportunities to secure the most success.

Although it may feel daunting to compile the backend work that needs to be done, it’s highly worthwhile. Watch out for the following common mistakes every digital marketer needs to avoid.

Mistake #1 — Failing to Speak to Your Audience’s Needs and Wants

In order to craft a compelling message that is shareable and memorable, you need to know who you’re speaking to, along with their needs and wants in relation to your business. Consider your ideal buyer and how your service or products solve their problems.

Ask yourself the following questions:

Who is my primary and secondary target buyer? Why?
How do their demographics support my business goals and align with my mission/values?
What are their needs, behaviors, and concerns? How do these connect with what I am offering?
How do my products or services help them achieve their goals?
How is my ideal customer most likely to hear about my product? What social media channels?

Building a buyer persona will greatly help you make the most of your marketing efforts before executing campaigns.

Mistake #2 — Failing to Map out the Buyer’s Journey

There’s a wonderful book that details the importance as well as the roadmap to planning out your buyer’s journey. Digital marketing that is not implementing a story brand in its efforts is making a huge mistake.

Every buyer is on a journey and you need to identify the milestones your buyer will likely face when on their way to discovering and remaining loyal to what you offer. This may include certain gatekeepers and motivators through shared challenges and decision-making crossroads. You want your brand to play a strong role in guiding and leading your buyer toward what you know they need and want (see the previous mistake).

Apply some thought and intention to your buyer journey and you’ll see a dramatic improvement in strategizing and executing successful messaging.

Mistake #3— Not Tracking Your KPIs

Your key performance indicators (KPIs) are a vital element of your overall strategy. When businesses fail to track these, they lose out on the opportunity to capitalize on conversion and sales opportunities. You need to see through responsive data what is working and what is a waste of your time and effort. Put your energy where it’s working by using tracking methods.

Gather data on the time your customer is spending on the pages you’ve optimized, how cooperative they are with gated offers, etc. Are there any pages with unresponsive buttons or obstacles that would make a potential buyer click away? Outlining and tracking your KPIs is a game changer for anyone serious about leveraging their time and effort.

ON Advertising is One of Phoenix’s Top Advertising Agencies

Building a Successful Market Strategy

Successful market strategies are meant to be fluid. While businesses are tempted to continue using what worked well in the past, this fixed way of thinking could leave you in the dust of your more agile competitors. Plateaus in business are drop-traps worth avoiding as you navigate your marketing strategy plans.

When you’re facing a challenge, analyze your approach to marketing. You’ll likely find holes in areas that have changed in the market and require new methods to boost your visibility and profits.

It’s possible when you enforce a go-to-market strategy.

Building Your Default Market Strategy

When laying the foundation for the success of your business, you need a go-to strategy that takes into account your capabilities and goals. Also, consider where you stand in the market and how you’re best serving your customers with what you offer.

This foundational strategy plan will lay out a blueprint to follow as you launch and relaunch products and services. Part of the planning process is collecting information on customer experience and areas of improvement.

Putting a Strong Plan in Place

Some basic marketing truths ring true across the board. While you should customize your approach depending on your company’s unique positioning, the following steps provide a strong framework to get you started.

Step One: Identify Your Main Goals

The main goals that got your business started may not work in your favor to take you where you want to go. Think carefully about the new goals you are setting and how achieving them will support your overall mission. Communicate these goals to your team to have a cohesive sense of direction and purpose in work duties and performance.

Step Two: Make a Realistic Timeline

Setting up a realistic timeline with intended milestones helps set clear expectations for everyone involved. Before launching your strategy, you need to look ahead at what tasks need to be accomplished and estimate by when you can expect to be ready.

Step Three: Work through the Process

Delegate the details of the strategy process to those on your team. Make clear definitions of what needs to be done and when including the background work necessary to get started.

Background aspects may include developing:

Customer buyer profiles: interviewing and research
Auditing your closest competitors
Conducting lead generation best practices (SEO, content creation, etc.)
Measurable goals and KPIs

Once you’ve begun your foundational market strategizing, it’s time to execute the work it takes to reach your defined goals.

Communicate with your team on how sales and marketing are working best in today’s marketplace and where they are heading. Discuss the new workflow process your team will be involved in, and how to guide potential customers through their journey into loyal brand followers.

Launching a successful brand strategy begins by organizing your business to align with your specific goals. The foundational framework outlined is a great way to get the creative juices flowing and start personalizing your marketing efforts.

ON Advertising is One of Phoenix’s Top Advertising Agencies

Grand Openings: Mastering Your First Impression

Grand openings are often a long-awaited celebration of the development of a business. Watching your dreams materialize on grand opening day is a memory that will last you a lifetime. It’s rewarding to see your hard work and diligence finally pay off.

However, as with any first impression, mastering a successful grand opening is key. Establishing your brand identity in the marketplace is crucial for your ongoing reputation. At these special events, your business is officially gaining attention and drawing in new customers. It’s the perfect opportunity to make a strong impression on your community and competitors alike.

Grand openings are appealing to potential customers, especially as people are more inclined to get out of the house, find an event to attend, and maybe even choose a new favorite business.

How Grand Openings Set You Up For Success

Grand openings are not only an entertaining way to introduce a new business, but they are a gold mine for marketing initiatives. If used effectively, grand openings are a great tool for promoting the unique qualities that set your business apart from others.

Investing in an impressive grand opening event may appear daunting, especially when you’re just starting out. However, the benefits are worth it.

The Benefits of a Successful Grand Opening

Generate Long-Lasting Talk —

Hosting a grand opening may cause some buzz around your company and the event. Some companies write press releases to announce the opening, using the press as a way to reach their audience and generate great conversations around new products and services.

Grand openings also create buzz through social media and word-of-mouth communication. For example, there’s nothing more satisfying than potential customers hearing about your new restaurant opening downtown, inviting their friends for a special dinner, and then becoming regulars.

Media Coverage —

Events like these are a great way to generate good publicity. Sending out press releases is a way of enticing local newspapers, radio stations, tv stations, and potential customers to spread the word about the big event. This puts your business under a much-needed spotlight and often leads to more customers, more positive press, and all-around company success.

Connect with New Customers —

Announcing a grand opening targets customers who are looking for new places to eat, shop, or run other errands. You may also use media coverage and advertising to target those who aren’t necessarily looking for new businesses to frequent but may be open to the idea once they hear about your event.

Creating a welcoming event that introduces the business to the community may end up attracting a lot of new customers. The buzz around a new business even without a grand opening oftentimes is already helpful in the success of the business. However, launching a grand opening may attract even more customers and attention.

Keep a lively environment to captivate the interest of new customers at an opening. Providing free samples and placing banners or signs outside the establishment prove to be great methods of engaging the public.

Network with Other Businesses –

Grand openings give you the opportunity to introduce your business to other local businesses nearby. The event serves as a way to meet neighboring business owners and cultivate relationships with them. This may be important to the future success of your business.

For example, these business owners may be able to recommend your business to their own customers. Tap into this resource and you have the potential to gain a long list of new customers, and with luck, loyal ones who will frequent your establishment.

ON Advertising is One of Phoenix’s Top Advertising Agencies

Karrie Webb Wins LPGA Tournament at Salina Country Club

Salina Country Club— a client of ON Advertising, proudly hosted the 2022 LPGA Senior Championship with a full three-day event coming to an end last week. Karrie Webb was named the winner by the end of the live-streamed tournament and crowned this year’s first-time Senior Champion!

The LPGA event brought people together from around the world to participate and enjoy a weekend-long tournament filled with challenging and exhilarating activities for amateurs and professionals alike.

We are proud to have supported this much-anticipated event by creating beautifully graphic designed signage, an official Tournament Program Booklet, and more that we’ll discuss further on.

Now let’s dive into the details!

Annika Sorentstam vs. Karrie Webb

The tournament had been billed as a Battle of Hall of Famers, as the 47-year-old Webb and 51-year-old Annika Sorenstam rekindled a rivalry that spans decades. Sorenstam, a Swede, and the Australian Webb have played head to head dozens of times and have a combined 113 LPGA titles, including 17 majors and a total of 150 wins worldwide.

Karrie Webb’s First Senior Championship Title

The two Hall of Fame players felt the pressure of the competition as the game continued to advance, and they were tied at the final turn. However, Annika closed with a 69, not making a birdie the rest of the way and putting Karrie in the lead. The 2022 LPGA Senior Championship tournament offered Karrie Webb a challenging yet rewarding victory playing against a well-experienced rival— Annika Sorenstam. Despite the loud cheers for Annika and the reputation she carried throughout her many years dominating women’s professional golf, Karrie Webb persevered. She closed with a 5-under 67, for a four-shot victory over Annika Sorenstam. Karrie finished 14-under 202, winning her first senior title and a prize of $60,000.

Karrie Webb was pronounced the winner, later taking the stage with thanks and appreciation for her rewards and recognition. On the way to her first senior title, Webb knew she must play her best when Sorenstam sunk a first-hole eagle in the final round. Webb later told reporters, “It was kind of a ‘game-on’ moment. Once that went in, I was like, ‘All right, here we go.’ I just knew I had to play my best golf.”

Congratulations to Karrie Webb from everyone at ON Advertising!

ON Advertising Providing Real-Time Coverage in Salina, Kansas

Our role at the agency was pivotal in capturing the real-time events of the LPGA Senior Championship and sharing them with the world.

Long before the event kicked off, our skilled team of creatives successfully promoted this event by developing special landing pages, ad banners, blog post content, and other ad announcements on the Salina Country Club website, social media, local advertising, and media buys. Throughout the planning process, our accounts team worked with our LPGA contacts to organize event marketing strategies for significantly increasing ticket sales and Pro-Am Tournament sign-ups.

On the weekend of the LPGA tournament, On Advertising was there and ready to capture all the action, passion, enthusiasm, awards, and community engagement of the event. Select team members traveled to Salina, Kansas to shoot videos, take photographs, and provide real-time social media updates throughout each day of the tournament.

On Ad’s before, during, and after involvement proved to bolster event awareness and community engagement, providing anticipation for an even greater turnout for next year’s annual LPGA event.

Giving Back to the Community

The Salina Country Club provided a beautifully spacious and bright backdrop for the tournament. The atmosphere was filled with enthusiasm and excitement from fans, spectators, amateur players, and fellow participants. It was sponsored by The Bennington State Bank with a portion of the proceeds going towards supporting the Love Chloe Foundation.

The Salina, Kansas community came together to make the experience for everyone involved a memorable one. All the sponsors and partners assisting with accommodations and activities throughout the weekend are tremendously valuable for their contribution to the success of the 2022 LPGA Championship Tournament.

ON Advertising is One of Phoenix’s Top Advertising Agencies

Our team of thinkers, creatives, and observers blend their talents to develop a brand that works for you. Whether you are seeking advice on how to revamp your business attraction or need help with any marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

Client Spotlight: Salina Country Club

We are proud to showcase our latest client, Salina Country Club – one of the many successful companies owned by JRI Hospitality, a long-standing client of ours. We’ve had the great pleasure of building and promoting their brand for a polished and presentable market presence that accurately reflects their mission and vision.

Our marketing and advertising efforts have continued to reach the span of the local market for Salina Country Club. We showcase their many exceptional benefits available, quality service, and overall enjoyment that awaits through fine-tuned marketing strategies.

About Salina Country Club

For more than a century, Salina Country Club has been a gathering place for making unforgettable memories. A true social organization and a staple to the Salina community. In 1911, the country club was initially established and final construction was completed a year later. The country club constructed its clubhouses and golf courses upon an impressive 163 acres of rolling hills.

Since 1913, the Salina Country Club has encouraged female participation in golf and other activities they regularly host. An organization was formed, called “Country Club Ladies” in 1923 and in 1928, the first Ladies’ Golf Championship was established to honor women who love the sport.

Recently, the expansive property has undergone several million dollars in renovations to increase its modernization and offer more amenities with pools, tennis courts, fine dining, party areas, fitness centers, and much more.

Centered Around the Local Community

Located in Salina, Kansas, this prestigious country club is home to many exquisite amenities and annual events including this year’s 2022 Senior LPGA Championship tournament. They provide countless opportunities for rewarding experiences for both members and guests alike. The local community is truly the heart of what Salina Country Club is all about.

With its century-long history, the community has relied on the country club for all types of social gatherings and recreational activities. Countless friendships and lasting memories have formed as a result of its community legacy of bringing everyone together. Salina Country Club is an extension of the families that make it a part of their lives generation after generation.

We Build Brands that Entice and Excite

Behind every business endeavor is the opportunity to entice interest and generate excitement around what your business has to offer in goods and services. Salina Country Club is no different and it is a true pleasure tailoring our keen marketing skills towards increased memberships and so much more. Our efforts have also seen a significant increase in raising awareness and engagement towards events and activities that might otherwise go unnoticed.

For nearly 30 years, ON Advertising has been one of Arizona’s top marketing agencies as we continually deliver favorable results for our clients. We take a strategic-creative approach to increasing our client’s annual revenue. Our business partnerships are centered around tracking and improving their bottom-line growth and expansion.

Marketing and Advertising Trends that Work

At ON Advertising, we focus our efforts on what’s working without wasting time with out-of-date or out-of-touch tactics. We are keen observers of changing trends while balancing tried and true methodology to reach new customers and encourage long-lasting brand loyalty.

Our eye-catching websites offer a rich experience for users who are curious about your business and need to know about all the wonderful things you offer. Our toolset includes email marketing, social media marketing, search engine optimization, engaging content, and so much more all aimed at your success.

Marketing and Advertising Trends that Work

Our team of thinkers, creatives, and trend observers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice or any other marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

What Brands Need to Know About Advertising While in a Recession

The dark clouds of recession are gathering over the nation, causing many businesses to seriously pause and evaluate their advertising strategy. What should brands know when it comes to advertising during a recession? What are the most helpful tips that apply across the board?

Although every industry and brand is unique and positioned differently in terms of its advertising tactics, there are some timeless truths that can greatly benefit anyone seeking to advertise while experiencing a national recession.

Advertising Resiliency in Tough Economic Times

If we’ve learned anything from the global pandemic and its devastation across all types of personal and business operations, it’s what to do to prepare and persevere in the midst of economic calamity. Thankfully, there are ways to create an environment of stability to reach your advertising goals regardless of what’s going on.

Scaling back is not an option when weathering the storm of recession. Besides, as the saying goes, “When times are good, you should advertise. When times are bad, you must advertise.”

Here are some key tips every brand should follow:

Invest in your Brand — You can never neglect to protect your brand. Disney Corp. is a perfect example of this. They are known for their strict dedication to protecting all aspects of their brand’s image and reputation. They invest in their own brand identity not by selling products and movie tickets but selling an imagination-charged experience of magical storytelling that connects with the emotions of their audience. Similarly, your brand is more than what you sell or do for others, but who you are as a company organization and how that connects with your customers. Investing in the deeper component of your brand is what builds lifelong brand loyalty.

Maintain your Budget — Resist the urge to cut back on marketing costs. According to the historical pattern of surviving a recession, the companies who did not decrease their advertising budget, bounced back more easily. You may adjust how you spend your budget, just don’t reduce your allotted spending amount. It goes back to investing in your brand. Continue your campaigning and promoting throughout the tough economic times. It will pay off.

Prioritize Customer Experience — It’s more important than ever to prioritize your customers and their personal experience with your brand, products, services, and any other associations they draw from what you offer. Capitalize on cultivating strong relationships and brand loyalty during these times.

Push the Value Proposition — Pushing the value proposition of what you’re offering the market is important to keep at the forefront of your advertising endeavors. You must advertise and continue to push and promote the value your customers can expect over your competitors.

A recession is no time to play it safe, cut costs, or fade into the background. It’s a time to keep your budget and adjust your creativity towards having the greatest impact and connection with your customers. When the economy starts going back up again, you want your brand to go with it— not get left behind.

AI Marketing Tools Expected to Increase in the Future

Automated Customer Segmentation

Algorithms for Predictive Data Sets

Simplified Monthly and Annual Reporting

Stay Balanced

ON Advertising is One of Phoenix’s Top Advertising Agencies

Major Benefits of Working at a Smaller Ad Agency

Best Ways to Land a Job at an Ad Agency

ON Advertising is One of Phoenix’s Top Advertising Agencies

Identifying Successful Marketing Strategies

ON Advertising is One of Phoenix’s Top Advertising Agencies

Mistake #1 — Failing to Speak to Your Audience’s Needs and Wants

Mistake #2 — Failing to Map out the Buyer’s Journey

Mistake #3— Not Tracking Your KPIs

ON Advertising is One of Phoenix’s Top Advertising Agencies

Building Your Default Market Strategy

Putting a Strong Plan in Place

Step One: Identify Your Main Goals

Step Two: Make a Realistic Timeline

Step Three: Work through the Process

ON Advertising is One of Phoenix’s Top Advertising Agencies

How Grand Openings Set You Up For Success

The Benefits of a Successful Grand Opening

Generate Long-Lasting Talk —

Media Coverage —

Connect with New Customers —

Network with Other Businesses –

ON Advertising is One of Phoenix’s Top Advertising Agencies

Annika Sorentstam vs. Karrie Webb

Karrie Webb’s First Senior Championship Title

ON Advertising Providing Real-Time Coverage in Salina, Kansas

Giving Back to the Community

ON Advertising is One of Phoenix’s Top Advertising Agencies

About Salina Country Club

Centered Around the Local Community

We Build Brands that Entice and Excite

Marketing and Advertising Trends that Work

Marketing and Advertising Trends that Work

Advertising Resiliency in Tough Economic Times

ON Advertising is One of Phoenix’s Top Advertising Agencies

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