Monthly Archives: marketing
Small business retailer working on Public Relations

How Retailers Benefit from Public Relations Agencies

Reputation is everything for retailers in a competitive market vying for the loyalty of their ideal target demographic. A quality public image serves to bolster a company’s success over a long period of time. Public relations (PR) is the key tool used by retailers to manage their relationship with the public and its various aspects of engagement. Public relations agencies foster, preserve and protect a retailer’s positive image. Conducting damage control on hearsay or false information that lacks proper context are some of the many battles public relations teams manage on the behalf of retailers.

Top Benefits of Having a PR Agency 

Let’s discuss why having an exceptional agency should never be overlooked. 

Raises and Reinforces Credibility — As a retailer, a PR agency works diligently to keep your image sustainable in the sphere of public consciousness.  How a retail company is portrayed will put it at a greater advantage over its competitors.  Without a respectable team, you may be at risk of encountering costly strife to your reputation and brand’s credibility.  Losing public trust is not easily regained, especially when you don’t have a prepared plan of action to best address issues as they arise. 

Yields a High Return on Investment (ROI)— Retailers of all sizes can take advantage of the strong ROI public relations agencies offer.  It is an investment that yields impressive results as free media is often used to spread brand awareness and elicit demand for what you have to offer in the market.  Contrast this with paying for advertisements and you have a more cost-effective marketing strategy to follow. 

Stretch Your Brand’s Reach— Investing in a public relations agency is a great way to significantly widen your brand’s reach.  There is no sense in having a great product or service that fails to reach its income-generating potential due to a lack of awareness that your brand even exists. Public relations can change all that and offer a refined communication approach to your target audience. Leveraging the resources available through online social media outlets it’s possible to maximize the scope of your brand’s reach and influence. PR requires the right plan at the right time, and when it is done correctly, it can really help a business reach its goals. By utilizing trustworthy news sources, your business will grow and boost its brand awareness. 

The Power of Good Publicity

Publicity is undoubtedly powerful, possessing the capability to reach a large audience within seconds, like a wildfire resulting from one strike of a match. Good publicity drives the success and engagement of many potential new customers.  A larger platform to operate from is highly desirable for small retailers looking to get ahead. 

Although the benefits of good publicity are important, most small businesses don’t know how to get started when it comes to building a good public image, let alone managing it as the business grows and expands its reach of influence.  The importance of a public relations agency cannot be overlooked when desiring to grow your business and brand loyalty.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Gen Z friends using mobile smartphone outdoor

How To Reach Gen Z in Your Advertising

Keep it real. Gen Z is not interested in marketing gimmicks and advertising game-play. This generation doesn’t settle for what’s worked in the past. It’s a demographic hooked on TikTok and other creative platforms for self-expression. 

They are less likely to buy into something at face value and instead look behind the curtain for shared values and virtues held by the brand. The best thing advertisers can do is understand what makes the Gen Z consumer demographic different and use this information to their advantage.

What Works When Advertising to Gen Z

Let’s explore in more detail what actually works when advertising to Gen Z and why. There are likely to be areas you’ll need to rework your current ad strategy to elevate effectiveness.

Convey Strong and Clear Values and Mission

This generation doesn’t tolerate smoke and mirrors of any kind. Not in what’s coming down the advertising pipelines nor ambiguous values or generic mission statements. Depth and authenticity are of high priority among the Gen Z collective. 

They appreciate and arguably demand no-nonsense transparency in a brand’s values and mission. They understand their purchasing power and are adamant about using their finances to support a brand whose cause they believe in.

Why it Works — They understand influence. Gen Zers want to be part of a movement when supporting brands and their underlying values and virtues. They know they can either help influence a product or service or seek to shun it out of existence.

Overall, they need to feel like they are making a positive impact on the world in the areas they believe are important. When brands align with their strongly held beliefs, they will support them.

Connect with Influencers

Influencers are the liaison between Gen Z consumers and the competition of brands vying for their loyalty. They hold tremendous advertising power to the Gen Z audience. Influencers will be honest and transparent through unfiltered opinions and reviews. It’s especially effective when influencers are fellow Gen Zers and therefore better able to speak to their own generation with the understanding of what they value.

Why it Works — Trust is crucial to Gen Z. When they have an influencer they trust, they are much more likely to follow their recommendations and invest in the products they promote. They want honesty over salesy tricks and gimmicks.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

Travel Advertising

Tourism Marketing Has Evolved: Here’s What You Need to Know

Tourism marketing has taken a big hit ever since the global lockdowns and massive regulations were introduced to the entire world. The travel and tourism industry has been feeling its negative effects ever since. This unfortunate reality is still continuing to recover and is in need of strong marketing efforts more than ever. 

It’s not easy battling the “zoom-fluence” along with the lingering fear and hesitation felt by so many trying to get back to their pre-pandemic lives. Ramping up travel and tourism marketing is more important than ever for businesses and communities that depend heavily on it for economic stability.

Make Tourism Marketing Work for You

What are some emerging trends for tourism marketing since the pandemic? What should travel marketers address in their messaging to encourage more travel? Let’s dive in!

Here are some key items travel and tourism strategists should be aware of with their marketing efforts:

  1. Keep it simple and hassle-free – Tourism marketing is challenged now more than ever to keep things simple and easy to step back into for their prospective customers. It can be a difficult time for many travel businesses to motivate people who feel uncomfortable booking a trip or vacation. Simple and convincing brand messaging is always pivotal, but more so in order to experience economic recovery.
  1. Highlight increased quality of life –  Since the pandemic has negatively affected the quality of life for countless individuals, tourism marketing can benefit by highlighting its self-care capabilities. One angle is focusing its message on the improved mental health experienced when taking a beach vacation or other desirable travel destination. 

People need to be reminded of how wonderful your locations are and how much they need to break the monotony of staying home or indoors so much. Influencing your potential customers through effective marketing tactics requires highlighting the most compelling benefits your travel seeker can expect to experience.

  1. Market the affordability factor – Unfortunately, rising prices are everywhere and it doesn’t help when people are already having to pay higher prices for everything else, including food and gas. 

By highlighting your cost-effectiveness, you increase the likelihood of keeping or attracting new destination seekers. This is a huge part of the influential strategy for tourism marketing looking to recover financially and thrive moving forward.

Speak Straight to the Different Types of Travelers You Target

Your social media and other types of travel marketing efforts should all account for the different types of travelers you target; looking specifically at what they want and need in these unique times. For example, single Gen Z’ers are using different platforms than other types of individuals and may prioritize specific locations due to popular cultural influences. 

However, target demographics of all types can greatly benefit from knowing what’s new in your area and how it can relieve them of the stress, depression, anxiety, and fear so much of the country has been living with since 2020.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to develop a brand that works for you. Whether you are seeking additional tourism marketing guidance or any other ad or marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

What Makes a Successful Creative Billboard Ad?

Billboard advertising is a competition all its own. Not only for the attention and memorability of its target audience but also to stand out among all the other billboard ads flooding the busy streets. 

How does one cut through all the noise with enticing, yet effective messaging? How do businesses avoid adding to the chaos of visual voices all vying for attention? These are good questions to ask when strategizing to launch a billboard. 

What’s more, this type of advertising does not run cheap. When you invest in creative billboard advertising, it has to be effective. Some billboard creativity hits the target, making the financial investment payoff, while others flop. Why is this?
Let’s explore these winning billboard strategies to find out.

Creative Billboard Ads and Why they Work

Simplicity

Of everything you want to say to your moving audience, narrow it down to one main message. 

If you’re trying to share too much in one billboard, even if you’re trying to make it worth the money, this could easily work against you. If you approach the billboard concept confused about what you are trying to convey, chances are your audience will be just as mixed up digesting your creative messaging efforts. 

However, approaching a creative advertising project with a specific intention helps you execute a successfully targeted billboard advertising message. People’s attention spans tend to shrink when faced with a sea of media messages, let alone the capacity to remember the brand and its benefits. 

People don’t have much time to take their eyes off the road and focus on the details of your freeway-bound message. Perhaps this is why successful billboard advertising is typically only six words max. Or one. Or none. Whatever boosts your effectiveness in establishing your point.

Bottom line: Less is more. Less clutter, less wordy text, less unclear imagery, and more sales.

Clear Goal

If you have multiple priorities, you don’t have a priority. The same goes for goals in branding efforts using billboard ads. You need to set a clear goal and never lose sight of it throughout the strategy and implementation process. 

Ask yourself:

  • Who are you targeting? Why? 
  • What’s the one thing you want to accomplish through your billboard? Why? 
  • What is your call to action? Why?
  • Asking the question ‘why?’ forces you to dig deeper every time you ask it. In doing so, it reveals more of what’s beneath the surface and will help you get crystal clear on your intentions and how you will measure success. 

Here are some examples of common goals businesses for billboard advertising:

  • Raise brand awareness
  • Raise awareness about a promotion or sale
  • Marketing a specific product or service
  • Get more customers in person or online
  • Generating interest in your brand

Bottom line: Set a clear goal and know why.

Determine Effectiveness

Don’t confuse creativity with effectiveness. Unfortunately, the most elaborate and quirky, creative ads don’t always translate to sales or brand awareness, or any of the other goals you have in mind. It is why you must always keep your goals center stage. 

You need to thoughtfully consider whether or not the text and visual strategy in place is going to support your anticipated outcome. After all, what good is it to have an over-the-top billboard and people miss the point or worse — mistake it for another business.

Bottom line: Funny, punchy, and creative are nice; but does it reach your goal?

ON Advertising Is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Whether you are seeking additional billboard advertisement guidance or any other ad or marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

What is the Difference Between UX and UI Design?

Websites, mobile apps, and smart home devices. Oh my! Utilizing your business’s digital presence in the most effective way is becoming more important every day. UX and UI design are at the forefront of successful technology integration. But what are these and how do they make your business’s digital interface a web-site for sore eyes?

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your customers. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn how UX and UI design make your message stronger.

What is UI?

User Interface is the point of interaction between the user and a digital device or site. When it comes to designing a website, app, or ordering kiosk, UI considers every visual, functional, and interactive element that might be a part of a digital platform. A UI designer will think about icons, buttons, typography, color schemes, spacing, imagery, and responsive design. An effective user interface transfers the brand’s visual appeal into a digital format in a way that is consistent, coherent, and appealing.

What is UX?

User Experience or “UX” is the icing on the cake of great UI design. UX considers the customer’s needs above all else and ensures that the company creates a digital interface that meets those needs when and how the customer expects. A UX designer designs an experience, not just an interaction. They operate under the idea that any interface is always centered around the human being behind the screen. UX design includes:

  • Understanding Users: UX design requires research to understand the target audience.
  • Design Strategy: Develop the sequence of actions users take as they interact with the interface.
  • Analyzing Designs: UX continues even after a digital interface is launched by analyzing how people interact with the platform.

UX vs. UI

UX and UI constitute separate processes that each require separate tasks and understanding in order to achieve the most constructive design. A good way to compare the differences is that UX is the framework on which UI is built. UX measures and optimizes to support functionality. UI is the cosmetics and presentation that are generated based on the UX recommendations. 

Combining UX and UI Design

In the case of website design, UX and UI complement each other and make each other stronger. If your website has great UI, it might look appealing but be difficult to use. A website design with great UX might be simple to use, but terrible to look at. When it comes to your business’s online presence, having both is crucial to standing out amongst your competitors. 

For example, your new site just launched selling state-of-the-art sneakers. The text is easy to read, the color scheme is on-point, and the buttons are far enough apart that customers don’t tap the wrong shoes by mistake. That is UI. UX guarantees that the customer can search through their options and when they find the perfect pair, they can easily navigate to the checkout. 

ON Advertising Can Push Your Branding to the Next Level

To attract prospective customers, having an online presence is essential in today’s business world. By employing effective UX and UI design, you can develop a digital integration for your brand. 

As one of Arizona’s top marketing agencies, ON Advertising specializes in all things digital. By enlisting in our digital services, your brand will be represented by an online presence that looks and feels seamless to your customers.

A man writing Grand Opening on a chalkboard outside of the retail space

5 Grand Opening Ideas That Put Retailers in the Spotlight

Opening a business is one of the most exhilarating, yet nerve-wracking, experiences for any business owner. You repeatedly ask yourself, how are you going to attract customers to your business and how are you going to retain them? Well, one way you can achieve this is by introducing your target market to your business with a grand opening event. But, what exactly does that entail?

ON Advertising is one of Arizona’s top full-service marketing agencies whose services range from advertising and digital marketing to public relations and video production. We handle almost every aspect of your marketing strategy to ensure your business is front and center of your target audience. Our event planning team has helped hundreds of businesses turn grand opening ideas into reality. Read our blog post below to learn about some ideas that will help put your retail store on the map. 

Offer a Pop-Up Experience

One way you can attract attention towards your business is to offer a nearby pop-up experience for your grand opening. Consider planning something special to get your name out there. You may even use brand ambassadors to hand out flyers to your target audience in a place where they frequent. Seeing and taking part in an experience in-person offers a better chance for people to recall your business when they require your products.

Hand Out Some Swag at Your Grand Opening

Surely, you have one or two shirts hanging in the closet from a business trying to get their name out there. You probably have more branded pencils than you can even count. Offering swag to prospective customers is an excellent way to entice people to check out your store because who doesn’t like free stuff? People are attracted to it like a magnet. Moreover, they will have an easier time remembering your business as they use your pencils, comb through their closet, or use your tote bag for groceries.

Get Neighboring Businesses Involved in Your Grand Opening

Another way you can attract customers to your store is by getting nearby businesses involved in your opening festivities. You can invite them to come to your event and offer extra discounts and incentives for visiting. For example, perhaps the employees of another business can get 10% off their first purchase if they shop with you. Additionally, building a strong bond with neighboring businesses can help lead to strong marketing opportunities to push your business even further.

Promote Your Grand Opening on Social Media

Let’s face it, everyone is on social media. This means your business needs a presence there too. Creating an event page or posting on social media about your event is a great way to attract customers to your website and grand opening event. It’s a relatively easy thing to do, with lots of potential for attracting your target audience. Users who respond to your event page can even help you determine how many people you might expect at your event.

Incorporate Live Music on Your Big Day

People are attracted to music, and booking a band to perform at your grand opening event can be a great way to increase awareness. It also creates great background noise and gives attendees something to watch as they take a break from shopping. Not to mention it’s much like your partnership with neighboring businesses, where you both promote one another to increase your brand exposure. 

ON Advertising Can Help You Hold ANY Event

Our team has been involved in just about every type of event imaginable. We’ve assisted in small networking events to large grand opening celebrations. We develop strategies and concepts from scratch to ensure your event runs smoothly and your goals are met. Contact us today and learn how our event planning team can assist in your events. 

A row of white pills highlighting advertising in healthcare

What Goes Into Advertising in Healthcare?

The healthcare industry is one of the most important industries in the world. It’s also one of the most competitive with so many different services available across practitioners. It can be difficult to set your business apart from the rest, but enlisting in the services of a marketing agency is a sure-fire way to reach the public. 

ON Advertising is one of Arizona’s top advertising agencies with experience in getting the results our clients require. We work with a wide range of businesses, including those in healthcare, hospitality, restaurants, CBD, financial services, and many more. We’re the go-to for quality services and a partnership with us leads to exciting new opportunities. Read our blog post below to learn what goes into advertising in healthcare.

The Impact Advertising Has on Healthcare

Because of its specificity, healthcare marketing is a very unique field of our industry because it uses certain concepts, methods, and techniques specific to both traditional and social marketing. Marketing strategies play an important role in helping medical professionals create, communicate, and provide value to their target market through strong education, empathy, and accessibility for the public at large.

Additionally, it’s up to us to ensure prospective patients know the potential benefits of choosing your practice. Oftentimes, this involves considering patients’ attitudes, judgments, and preferences towards certain brands and procedures. Your marketing partner will determine the best course of action that will resonate with your target patients.

Planning Your Healthcare Marketing Strategy 

Use Consistent Healthcare Branding

Just like with any other marketing strategy, having consistent branding is vital to differentiate yourself from your competitors. Creating a brand tone of voice that is uniquely yours will ensure people quickly identify your marketing when they see it. When developing your brand, you need to consider a few things:

  • What is unique about your services?
  • What are your services?
  • What are your competitors doing for their brand?
  • What kind of environment are you trying to create for your patients?

These are just a select few questions you should be asking yourself when developing your brand. Your marketing agency will conduct extensive research to determine the behavior of your target market and develop an action plan for your branding to attract these individuals. 

Have a Strong Digital Presence

Today’s digital-reliant consumers expect every business to have some sort of online presence. And that same mentality goes for medical providers. This isn’t just a simple website launch, it involves much more than that, including:

  • Social media
  • Google Ads
  • Email marketing
  • Influencer marketing
  • Search Engine Optimization (SEO)
  • And many more

Having helped our healthcare clients reach their target market, ON Advertising is strong in all areas of digital marketing. One of the greatest advantages to adopting a digital presence is the ability to pinpoint exactly who and where you’d like to market yourself. We’re very fortunate enough to have the tools and resources to identify, implement, and manage digital marketing activities to reach your target audience. 

Understand the FTC’s Role and Regulations for Healthcare Advertising

According to JDSUPRA, keeping patients well informed is a core principle of American healthcare policy, and marketing plays a vital role in getting information out to the public. However, advertising is strongly enforced by the FTC to protect the public from deceptive practices. They created a three-part standard for the determination of a deceptive ad, which includes:

  • The representation must mislead or be likely to mislead the consumer;
  • The consumer’s interpretation must be reasonable under the circumstances; and
  • The misleading misrepresentation, omission, or practice must be material.

The FTC has also created guidelines relating to the substantiation of claims and consumer endorsements; something very relevant in this area of marketing.

ON Advertising Provides Extensive and Effective Marketing Strategies

The team at ON Advertising are masters in developing strategies to ensure your business is seen by your ideal customer. Our talented staff come from different backgrounds and carry unique skill sets to move your healthcare business forward. It doesn’t matter what you’re looking for, we’re here to support you. Visit our services page to learn how we can push your business to new heights.

A smartphone lying on a table to highlight advertising in mobile apps

Advertising in Mobile Apps is the Future

As marketers, we must promote businesses where consumers go, and right now it’s their smartphones. Between the streaming services, social media accounts, and easy access to eCommerce sites, it comes as no surprise. That’s why many marketing strategies incorporate advertising in mobile apps as it gets eyes on your brand from a wide audience. But, what does mobile app advertising entail and what can it mean for your business? Where do you even get started?

ON Advertising is one of the best advertising agencies in Phoenix, Arizona. We’re experts in finding solutions and obtaining results that ensure your business secures an increase in ROI. One way we achieve this is by developing a strong marketing strategy that makes sure your brand is front and center of your target audience. Read our blog post below to learn how advertising in mobile apps can be the key to unlocking a new level of branding. 

Advertise Where the People Are

According to Insider Intelligence, U.S. adults spend an average of 3 hours and 35 minutes per day on mobile devices. The top leading activities in apps include digital audio, social networking, video streaming, gaming, and messaging. With the growing popularity of eCommerce, people are only becoming more reliant on their smartphones. But what does this mean for advertising in mobile apps?

It’s simple. It’s making it easier for people to promote their businesses to a wide range of consumers. Thanks to the countless amounts of data available online, it’s even made our job easier in identifying, strategizing, and implementing a marketing plan that ensures your business is seen by your target audience. 

How Does Advertising in Mobile Apps Work?

When you decide to launch mobile app advertising, there are a few steps you must take to get started. Such as:

  1. Choose an Ad Network: Mobile app ad networks act as the middleman by connecting publishers with advertisers. To launch a successful campaign, you need to consider many things like who you want to reach, where they are, and what your advertising goals are
  2. Select Your In-App Ad Format: There are 5 different ad formats you typically see in mobile advertising. There’s the banner, interstitial, native, video, offer-wall, and playable and rewarded ads
  3. Select an Ad Pricing Model: There are several different pricing models for mobile app advertising campaigns: Cost-Per-Mille (CPM), Cost-Per-Click (CPC), and Cost-Per-Action (CPA).

What is the Difference Between Mobile Advertising Pricing Models?

Cost-Per-Mille (CPM)

The CPM is a format in which the advertiser pays the publisher every 1,000 times an ad is displayed. This is particularly beneficial for app publishers since an ad will only be shown to generate revenue. 

Cost-Per-Click (CPC)

The CPC model is one where the advertiser only pays when their ad is clicked. This is the most popular model as advertisers won’t pay anything for an ad that doesn’t generate a lot of clicks. 

Cost-Per-Action (CPA)

With a CPA model, advertisers only pay for clicks that lead to a specific action. This might include an app install, a form submission, registration, or newsletter signup. It’s a low-risk option for professionals since they’ll only pay for specific outcomes.

Advertising in Mobile Apps Leads to Better Targeting

In-app advertising is displayed in the context of the app, which means they’re usually more natural than ads seen in a browser. Additionally, many apps can be made to be interactive and be chosen to display at certain points during an in-app experience. But, what’s even more important is its ability to target very specific consumers.

Advertisers are able to achieve this by pulling direct demographics and geo-location data. This allows us to analyze and determine if particular apps are a good fit for your marketing strategy. Additionally, this detailed view enables us to fine-tune our strategy to ensure we’re not wasting your time and money on an audience who wouldn’t engage with your ad.

Advertising in Mobile Apps is Going to Get a Boost With 5G

5G-enabled smartphones are one of the biggest innovations hitting the market. By 2023, global 5G smartphone shipments are expected to exceed 424 million. This means many smartphone users are going to experience improvements in their mobile experience, such as high-definition media and greater interactive technology. These developments open a wealth of new opportunities for advertisers, giving them more room for creative solutions and even more engaging in-app ads. 

ON Advertising is YOUR Partner Across All Marketing Activities

To attract prospective customers, having an online presence is essential in today’s business world. By employing strategic advertising in mobile apps, you can effectively reach your target audience and generate more leads for your business. 
As a leading ad agency, ON Advertising specializes in making your company seen by those who matter – current and prospective customers. Our team consists of a variety of professionals with backgrounds in PR, video production, copywriting, strategy, media buying, and more; ensuring you have the support across all marketing activities. Contact us today and learn how we can help maximize your marketing efforts.

ON Advertising Mug sitting next to a marketing strategy web chart

Why Should You Have Marketing in Your Business?

Marketing isn’t just a part of your business – it is your business. Almost every aspect of your business depends on your marketing strategy. Why? Because everything you do revolves around sales and marketing leads to more of it. Marketing is a powerful tool that ensures consumers have their eyes on your brand and products. With a well-developed strategy, you can grow your business even further.

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn why you should adopt marketing into your business.

What is Marketing?

The term “marketing” is very broad as it can pertain to a lot of activities like media buying, advertising, social media, branding, public relations, and so much more. However, the overarching goal is the same – bring consumer attention to your business. This leads to awareness, brand loyalty, and most importantly, sales.

Identifies Consumer Needs

Not only does marketing determine consumer needs, but it also creates consumer needs. Why should they buy from you? What sets you apart from your competition? As advertising professionals, it is our job to tell people the when, why, and how they can engage with your business. Oftentimes, this involves playing to their consumer needs.

For instance, if you’re a restaurant owner who specializes in Mexican cuisine, how can you differentiate yourself from your competitors? There are several routes you can go; you use fresh ingredients, you’re authentic, you’re close to a major attraction, etc. What about offering vegetarian options?

Before fast-food chains brought Impossible Meat to their menus, Taco Bell was a hidden gem for vegetarian eaters. It gained many loyal customers because they were able to customize their menu items to fit their vegetarian diet. Thanks to its internal marketing team’s research, the fast-food chain found an opportunity to answer consumers’ need for vegetarian options by adding them to their menu. They partnered with American Vegetarian Association (AVA) to have the new menu items vegetarian-certified. This has been a huge differentiator from their competitors and boosts their brand image. 

Marketing Professionals Can Help Identify the Ideal Customer

To attract customers, you need to know who you are selling to. Part of a marketer’s job is to help you identify target audiences to ensure your brand attracts your ideal consumer. One way that ON Advertising achieves this is by developing consumer profiles. This involves extensive research into key demographics to ensure your messaging influences a reaction from the target customer.

When we develop these profiles, we look at a few things like:

  • Age
  • Gender
  • Hobbies
  • Location
  • Income
  • Goals or motivation

Everyone is Going Digital, So Should You

According to Optinmonster, the global online shopping market size nearly hit $4 trillion in 2020, with $300 million in the United States alone. While traditional marketing still plays an integral role in attracting business, digital marketing has one of the biggest impacts on today’s consumers. 

Your customers are online, and you should be too. ON Advertising offers comprehensive digital services to ensure your presence is known by your target audience. This may involve a social media strategy, digital advertising, content development, and website design.

Darren Higgs, ON Advertising’s VP of Marketing explains, “The essence behind any effective marketing strategy is to understand our customers’ audience. The advantage of hiring an advertising agency is the ability to use tools to analyze audience intelligence. If you identify your audience’s biggest source of influence, and how they live day to day, then you can create new opportunities for your marketing and advertising efforts.” 

ON Advertising is Arizona’s Choice for Marketing Strategy

Every business needs some sort of marketing. It’s an incredible tool that leads to greater sales, customer loyalty, and a brighter brand image. The people at ON Advertising are masters in developing strategies to ensure your business is seen by your ideal customer. Our talented staff come from different backgrounds and carry unique skill sets to move your business forward. Visit our services page to learn how we can push your business to new heights.

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