Tag: Phoenix Advertising

niche marketing

The Psychology of Niche Marketing: Understanding Your Audience’s Needs

Niche marketing isn’t about casting a wide net and hoping for the best. It’s about focusing on a specific audience, speaking directly to their desires, and offering them solutions that matter. ON Advertising believes that effective niche marketing isn’t only about selling a product – it’s about building relationships, understanding needs, and connecting with people on a deeper level. Let’s break down why this works and how you can use these insights to craft a successful marketing strategy.

Niche Marketing Tips

Focus on Specific Desires

Successful niche marketing hinges on understanding the specific desires and pain points of your target audience. While broad marketing strategies try to appeal to everyone, niche marketing is all about pinpointing a well-defined group with unique needs. This means you have to do your research, get to know your audience like a new friend, and tailor your messaging to address what they want – not just what they passively want but what they really want. What keeps them up at night? What do they crave? 

Empathy and Connection

As we said, niche marketing is about connecting with your audience on an emotional level. At the heart of this connection is empathy. If you understand your audience’s struggles, dreams, and challenges, you can craft marketing messages that truly resonate. People want to feel heard, seen, and understood. When your marketing reflects this understanding, you build trust and loyalty. And trust? That’s the secret ingredient in successful marketing.

Identify Shared Values and Beliefs

Niche audiences often share core values and beliefs that shape their purchasing decisions. Whether it’s a passion for sustainability, a love for a specific hobby, or a strong political stance, these shared values create a sense of community. In niche marketing, aligning your brand with these values strengthens the emotional connection with your audience. When you demonstrate that your product or service aligns with what they care about, you reinforce that sense of belonging. And let’s be real – people want to feel like they’re part of something bigger than themselves.

Understanding Subcultures

Many niche markets are subcultures in their own right. They have their own language, norms, and trends. Think about the rise of veganism, the DIY movement, or even niche hobbies like birdwatching. These subcultures often have a distinct identity, and tapping into that can give your marketing an edge. And as ON Advertising always emphasizes, cross-cultural advertising is more important than ever. When you understand their nuances and speak their language, your marketing feels more authentic. It’s not just about targeting a demographic; it’s about joining a conversation that’s already happening.

Addressing Pain Points and Solving Problems

At its core, niche marketing is about solving specific problems for your audience. Whether it’s a product that simplifies their daily routine or a service that addresses a specific challenge, you must highlight how your offering improves their life. People are always searching for solutions to their pain points. If you can position your product as the answer they’ve been looking for, you’re golden. Be the hero to their problem – it’s the way to build a loyal following.

The Power of Identity

Lastly, niche marketing taps into a powerful psychological driver: identity. People love to identify with groups that reflect who they are. Whether it’s a specific lifestyle, belief system, or hobby, niche marketing often helps reinforce a person’s sense of belonging. By aligning your brand with that identity, you’re not just selling a product – you’re reinforcing the consumer’s place in the world. This feeling of belonging is a powerful motivator, making them more likely to buy and become a brand advocate.

Niche marketing is all about understanding the psychological drivers of your audience. By focusing on specific desires, empathizing with their needs, addressing their pain points, and aligning with their values, you can build a marketing strategy that resonates deeply with your audience. At ON Advertising, we understand the nuances of niche marketing, and we know how to craft messages that hit home. By tapping into the psychology behind niche marketing, you can turn your audience into loyal fans who feel understood, supported, and excited about your offering. 

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

We are the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

programmatic advertising

Programmatic: A Comprehensive Guide to Automated Advertising

Let’s be real – advertising is a lot like dating. You’ve got to find the right person, find the perfect moment to ask them out, and, of course, find the ideal setting for the actual date. But what if we told you there’s a smarter way with programmatic advertising? This tech-savvy matchmaker and futuristic solution does all the hard work while you sleep. Yes, you read that right. While you’re counting those sheep. 

What is Programmatic Advertising?

At its core, programmatic advertising uses automated technology to buy and place digital ads. Gone are the days of manual negotiations and endless email chains with ad sellers. With this type of advertising, it’s all about using algorithms and data to serve the right ad to the right person at the right time. Think of it as the “set it and forget it” of the advertising world — except it’s not just “forgotten,” it’s continuously optimizing.

How Programmatic Advertising Works

Programmatic advertising uses real-time data to make decisions about where and when to place ads. Imagine you’re an online shopper looking for Crocs (we’ve all been there, no judgment). As you browse, programmatic advertising kicks in, analyzing your behavior and serving an ad for a pair of Crocs just like the ones you were eyeing. It’s almost like the internet’s way of reading your mind — a tad creepy, but in a good way.

The process involves several players, like Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). The DSP buys ad space, while the SSP sells it. When you visit a website, the SSP opens up an auction, and the DSP places bids to display an ad to you. All of this happens in milliseconds. It’s like the world’s fastest game of “who gets the ad?”

Benefits of Programmatic Advertising

Programmatic advertising is popular because it saves time. That means no more spending hours negotiating rates or manually placing ads. It’s also incredibly efficient. Programmatic allows for hyper-targeted ads, meaning you’re not wasting your budget on random clicks from people who have no interest in your product.

And let’s not forget the power of data. With programmatic, you can track the effectiveness of your campaigns in real-time and make adjustments on the fly. It’s like having a GPS for your advertising journey — always recalculating to get you to the destination faster and more efficiently.

Programmatic Advertising Best Practices

Of course, just because programmatic advertising is powerful doesn’t mean it’s a free-for-all. Here are a few best practices to keep in mind:

  1. Target with Precision: Leverage data to understand your audience and their behaviors. The more you know, the better you can serve them relevant ads.
  2. Optimize your Creatives: Make sure your ads are not only eye-catching but also match the intent of your audience. The right ad at the right moment is what really makes programmatic shine.
  3. Monitor Performance: Just because programmatic is automated doesn’t mean you can forget about it. Track the results, and optimize as needed.

Challenges of Programmatic Advertising

Now, let’s talk about the elephant in the room: no system is perfect. One of the biggest challenges of programmatic advertising is ad fraud. Since transactions happen in real-time, there’s a chance that bots or fraudulent websites could trick the system into placing ads in low-quality spaces. But don’t worry; there are tools and solutions available to help detect and prevent fraud.

Another challenge is the complexity of the ecosystem. With so many platforms involved, it can be overwhelming for beginners. But once you get the hang of it, you’ll be running campaigns like a pro.

Programmatic vs. Traditional Advertising

So, how does programmatic stack up against traditional advertising? Traditional advertising is more like a one-size-fits-all approach. You buy ad space, run your ads, and hope for the best. With programmatic, you’re using data to fine-tune your approach, making it more targeted, flexible, and efficient. It’s the difference between throwing everything you have at the wall and using laser-scope precision. 

In the ever-evolving world of digital marketing, programmatic advertising stands out as a powerful, data-driven solution that offers efficiency, precision, and optimization. Sure, it’s a little more high-tech than traditional methods, but it’s also the future of advertising — and the future is now. So, next time you’re planning your ad campaign, consider letting programmatic take the reins. It’ll do all the heavy lifting, while you kick back and watch the results roll in. Happy advertising!

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

We are the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

cross culture

Own It: The Power of Cross Culture Marketing

Welcome to the fourth edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, we’ll discuss ON Advertising’s President & General Manager, Darren Higgs’ trip to the 2024 Agency Leadership Summit in Boca Raton, Florida, and how he learned about cross culture marketing. 

Summit Inspiration 

At the 2024 Agency Leadership Summit in Boca Raton, there were many impressive keynote speakers, but Dr. Marcus Collins really stood out to Darren. In Collins’ book For the Culture, he explores the idea of tribes—how people are drawn to groups they feel a connection to, but still want to maintain their individuality. This concept is highly relevant in today’s marketing, where brands don’t just sell products but also promote ideologies, aiming to connect with consumers on a deeper cultural level. Let’s dive into that.

Dr. Collins’ For the Culture 

In his book For the Culture, Collins explores how brands connect with consumers on a deeper level, rather than simply selling products. Drawing from behavioral science, sociology and cultural anthropology, Collins reveals how modern advertising taps into our deep desire for belonging. At the heart of his insights is the concept of tribes—groups of people united by shared beliefs, interests, and behaviors. These tribes aren’t defined by products; they represent the identities and communities we create.

Collins argues that today’s brands don’t just sell products—they sell identities. The products we buy and the brands we support reflect our values and help us express who we are and where we belong. In today’s advertising, the line between consumer and community member is often blurred.

The Need for Belonging: Tribes and Individuality in Cross Culture

Humans are wired for connection and community, yet we also crave individuality. This tension creates a fascinating dynamic in modern advertising: we want to belong, but we also want to stand out. The idea of cross culture—the blending of different cultural elements—helps modern brands navigate this need. By tapping into cultural movements, societal shifts, and shared experiences, brands craft messages that resonate with diverse audiences while reinforcing unity within each tribe.

The Advantage of Cross Culture in Advertising

Today’s advertising is about why the product matters and why consumers should care. It’s not just about functionality; it’s about tapping into cultural touchpoints. Liquid Death, for instance, engages with the broader cultural conversation about sustainability and environmentalism, forging a connection with consumers who are passionate about these causes. Their message isn’t just about selling water; it’s about selling a belief system that speaks to the collective.

Leveraging a cross culture approach enables brands to speak to multiple tribes at once. By weaving together different cultural elements, they build identities and shared beliefs that transcend the transactional nature of traditional advertising.

cross culture

Connecting on a Personal Level Through Cross Culture

Effective advertising today is about building relationships, not just transactions. Successful brands connect with consumers by aligning their messages with cultural touchpoints, values, and beliefs. The cross culture approach allows brands to resonate with their audiences on a deeply personal level. By understanding the role of cross culture, brands create meaningful connections that go beyond just selling a product—they help consumers express their identity and beliefs.

As Marcus Collins highlights in For the Culture that the true power of advertising lies in the tribes we create and the identities we help shape. By understanding and leveraging cross culture in today’s advertising landscape, brands can foster lasting connections and drive growth that goes beyond the transactional.

Darren’s Final Takeaways

As previously mentioned, a crucial takeaway from Dr. Marcus Collins’ speech was the concept of tribes—how people seek a sense of belonging while striving to maintain their individuality. This idea is highly relevant in modern advertising, where companies no longer simply sell products, but create identities and forge cultural connections with their audiences. 

Cross cultural marketing is all about uncovering a brand’s core beliefs and aligning them with the values of specific subcultures—or “tribes.” Rather than employing a one-size-fits-all approach, it focuses on tailoring messages to distinct audiences with shared values. That’s why ON Advertising is thrilled to announce that we are integrating key principles of cross-cultural marketing into every aspect of our business, including social media. This approach is not only highly effective, but it is also a forward-thinking strategy that will shape the future of our company and the advertising industry.

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

We are the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

pin point on a map showing an advertising agency phoenix

Advertising Agency Phoenix: 6 Reasons to Choose a Local Agency

Need an advertising agency Phoenix? Are you constantly juggling social media, content creation, and SEO, all while trying to keep up with the latest trends? If so, it might be time to call in the marketing experts.

Signs You Need an Advertising Agency Phoenix:

  • You’re a Marketing Juggler: If you’re constantly spinning plates (or, in this case, marketing tasks), it’s time to let the professionals handle the acrobatics.
  • You’re Lost in the Marketing Maze: Advertising can be a labyrinth of strategies, tactics, and trends. If you’re feeling like a tiny mouse in a giant maze, an advertising agency can be your guiding light.
  • Your Advertising is a Flop: If your marketing efforts are as exciting as watching paint dry, it might be time to add some color to your campaign. An advertising agency Phoenix can inject some life and creativity into your efforts.
  • You’re Feeling the Pinch: Advertising can be expensive, especially if you’re trying to do it all yourself. An ad agency can help you get the most bang for your buck.
  • Your Business is Growing: As your business expands, so should your advertising efforts. An advertising agency can help you scale your campaigns to reach a wider audience.

What To Look For:

  1. Track Record of Success: You want a team that knows their stuff and can deliver good results.
  2. Advertising Master: They should be experts in their field and up-to-date on all the latest trends.
  3. Communicates Clearly: A good agency will keep you in the loop and be easy to work with.
  4. Cultural Fit: You want a team that aligns with your business values and goals.
  5. Diverse Perspective: A diverse team can offer unique insights and fresh ideas.
  6. Offers a Fair Price: Discuss pricing upfront and make sure it fits your budget.

Additional Considerations:

  • Know Your Niche: Just like a superhero has its kryptonite, your industry has its marketing challenges. Look for an advertising agency Phoenix that’s got the superpower to conquer your industry-specific marketing obstacles.
  • Set Your Sights: Know what you want to achieve. A good agency will be your trusty sidekick, helping you reach your advertising goals faster than a speeding bullet.
  • Budget Breakdown: Be honest about your financial situation. A great agency will work with you to create an ad campaign that fits your budget without sacrificing quality.
  • Teamwork Makes the Dream Work: Assess your in-house team’s strengths and weaknesses. An agency can fill in the gaps and level up your advertising game.
  • Chemistry Check: Do you vibe with the agency’s team? Is the agency’s communication style compatible with yours? A good working relationship is essential for successful marketing campaigns.
  • Data-Driven Approach: In today’s digital age, data is king. Look for an advertising agency Phoenix that uses data analytics to track performance, measure ROI, and make data-driven decisions.

Tired of being a marketing lone ranger? Partner with an advertising agency Phoenix and unlock the power of expert collaboration. Remember, a great agency can be your secret weapon to success.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients. 

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

when is the best time to upload?

When is the Best Time to Upload Your YouTube Masterpiece

Ah, YouTube. The land of cat videos, makeup tutorials that make you look like a Renaissance painting and questionable life hacks that involve duct tape and a toaster (please don’t try that at home). But for creators, it’s also a battlefield – a fight for views, likes, and comments that validate your existence (just kidding… mostly).

One question that haunts every YouTuber’s dreams is: when is the best time to post a video, especially when it comes to advertising time?

Fear not, fellow content creators! Today, we’ll navigate the murky waters of YouTube analytics and emerge with a roadmap to internet fame (or at least, enough views to impress your grandma).

The Lore of YouTube Analytics

First, let’s dispel some myths. There’s no magical “post at 3:14 AM on a Tuesday during a blue moon” moment that guarantees success. YouTube analytics offer trends and insights, but the algorithm is a bit of a mystery.

However, some general wisdom exists. Here’s a breakdown of the most popular theories:

  • The “After Work, Before Dinner” Zone: This theory suggests that people are most likely to catch your video between 2 pm and 6 pm on weekdays, that sweet spot between escaping the office and facing the horror of “what’s for dinner?”.
  • The Weekend Binge: Weekends are for catching up on sleep, questionable life choices, and apparently, YouTube marathons. Posting between 9 am and 6 pm on Saturdays and Sundays might snag viewers kicking back and looking for entertainment.
  • The Global Grind Never Sleeps: Forget time zones! If you’re a jet-setting vlogger (or just have an audience scattered worldwide), consider posting at various times to catch viewers in different parts of the globe.

But Here’s the Real Truth…

The best time to post on YouTube depends entirely on your audience.

Here’s how to find your sweet spot:

  • Unlock Your Audience Insights: YouTube Analytics (under the “Audience” tab) is your friend. See your viewer’s time zones and adjust your posting schedule accordingly.
  • Experiment Like a Mad Scientist: Try different times and track the results. Did your dog parkour video go viral when you posted it at 3 am? Embrace the weird and see what works!
  • Post Consistently: Scattered content, no matter when you post, won’t hold your audience’s attention. Develop a posting schedule and stick to it (even if it means sacrificing that extra hour of sleep).

Bonus Tip: Consider the Algorithm Gods

Once you’ve identified your posting sweet spot, here’s how to work with the mysterious YouTube algorithm:

  • Post-Engaging Content: This might seem obvious, but high-quality videos with interesting titles, descriptions, and eye-catching thumbnails are key.
  • Optimize, Optimize, Optimize: Use relevant keywords in your titles and descriptions, and categorize your videos correctly.
  • Hook ‘Em Early: The first few seconds of your video are crucial. Grab viewers’ attention and make them want more.

The Final Word (Except for the Cat Video Disclaimer)

Remember, the path to YouTube success isn’t paved with just posting times. It’s a combination of understanding your audience, creating stellar content, and offering a bribe to the algorithm gods (we recommend cookies, they seem to like those). But with a little experimentation and a sprinkle of humor (because who doesn’t love a good laugh?), you’ll be well on your way to YouTube domination.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. It took hard work, long hours, and determination to do excellent work for our clients.  Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

Contact us today to learn more about our services and how we can help your business grow to the next level. 

Female graphic designer working at her desk

7 Logo Guidelines for Branding Success

In the ever-evolving world of branding and marketing, understanding logo guidelines is crucial for building a strong brand identity. The logo design landscape continues to change, demanding innovative approaches to captivate audiences and stand out from the competition.

Here are the best logo guidelines for branding success in 2023

Explore these logo guidelines to help your business succeed in 2023 and ensure that your logos are memorable, versatile, and timeless.

1. Embrace Minimalism 

Simplicity remains a timeless principle in logo design. In 2023, the trend towards minimalism continues to gain momentum. Simplified and clean logo designs allow for easy recognition and scalability across different platforms and devices. Consider stripping away unnecessary details and focusing on essential elements to create a visually striking logo that will leave a lasting impression on your audience.

2. Experiment with Typography 

Typography plays a significant role in logo design and it is essential for all logo guidelines. Customized lettering, unique fonts, and creative arrangements can help differentiate your brand and convey its personality. Aim for legibility and choose fonts that align with your brand’s tone and values. Experimentation with typography can create a distinctive logo that captures attention and reinforces your brand’s message.

3. Dynamic and Adaptive Logos 

In today’s digital age, where brands interact with consumers across multiple platforms, static logos are no longer sufficient. Dynamic and adaptive logos, designed to adapt to different screens, sizes, and contexts, are gaining popularity. Such logos offer versatility, allowing businesses to maintain a consistent brand presence across various mediums, from websites to social media platforms and mobile apps.

4. Incorporate Motion 

As video and animation become integral parts of online content, incorporating motion into logos is a growing trend. A well-executed animated logo can captivate viewers, enhance brand storytelling, and create a memorable visual experience. Consider creating logo variations with subtle animations or dynamic elements that bring your brand to life, leaving a lasting impression on your target audience.

5. Prioritize Originality 

In an increasingly crowded marketplace, it is crucial to create a logo that stands out from the competition. Strive for originality and avoid clichés or generic design elements. A unique and distinctive logo will help your brand leave a lasting impression and build a strong connection with consumers. Conduct thorough research to ensure your logo is not similar to existing ones and seek inspiration from diverse sources to fuel your creativity.

6. Consider Cultural Sensitivity 

In a globalized world, cultural sensitivity plays a vital role in logo design. Ensure that your logo does not unintentionally offend or misrepresent any cultural or religious group. Be mindful of color associations, symbols, and iconography, as they may vary in meaning across different cultures. By being culturally sensitive, you can avoid negative associations and foster a positive connection with a diverse audience.

7. Create a Brand Style Guide

Apart from following the logo guidelines discussed above, it is essential to create a brand style guide to ensure consistent and cohesive visual branding across all touchpoints. A brand style guide outlines the appropriate logo usage, color palette, typography, and other design elements related to your brand identity. This list of logo guidelines will serve as a reference for anyone involved in creating marketing materials, ensuring that your brand’s visual representation remains consistent and impactful.

As we navigate the ever-changing landscape of branding, following logo guidelines that align with current trends is crucial for business success in 2023. A well-designed logo will serve as a powerful tool in establishing a lasting brand identity and setting the stage for success in the years to come.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Two people using productivity management tools

Productivity Management Tips for Ad Agencies

Improving productivity is always a topic of interest among businesses of any size. Profit potential is directly linked to the productivity of the team. Productivity management is the oil that keeps the machine of output running smoothly, as well as the stream of income. 

It serves the best interest of ad agencies to invest time in auditing current productivity systems and identifying areas of improvement. However, when working with a variety of clients and serving in various industries, there are likely to be some snags in the chain of progress. 

Take a look at the tips below to see how your ad agency might best improve productivity management. 

Boosting Productivity as an Ad Agency

The world of creative agency is filled with more than just ticking off tasks. You have to consider the best way to utilize ad spend, plan marketing budgets, define and set the appropriate standards for quality work, and so much more. 

Begin implementing the following strategies to see significant progress in your ability to manage all of the above and keep the workflow moving! 

Invest in the Right Tools 

Having the right tools in place makes all the difference. Organizing and streamlining task flow, as well as automating and consolidating in certain areas play a big role in improving productivity.

There are a wide variety of options when it comes to project management software systems. However, you need to find one that suits your agency best. Perhaps you need the most help tracking the progress of your list of deliverables or managing workloads. Identify the pain points specific to your agency and find the best tools to address those issues. 

This one change alone can be enough to noticeably improve production and profits. 

Establish Clear and Effective Communication

Misunderstandings cause unnecessary delays on project timelines and are the most avoidable aspect of the project. Don’t be afraid to overcommunicate and invite team members to freely ask questions, seek clarification and receive feedback to improve the two-way communication style of your company’s culture. Straightforward and clear instructions are best for everyone. Make sure your team understands the various methods in place for communicating with others and uses these with the mindset of productivity. 

For example, if a video chat or email solves 10 questions, then it’s better than instant messaging those questions one at a time. While you may think it’s easier to send a chat message, in reality, gathering up all your questions at once may prove most productive for everyone. Regular check-ins with employees and team member huddles are good ways to address smaller issues before they become larger ones to deal with. 

Offer Flexible Work Options

Productivity may be higher for some employees working from home and others working in-office. Some team members may feel drained and unable to focus in a chatty and open-space office environment. Whatever the case may be, remain open to the versatility of work options available, especially considering the technology that makes it easier to get things done as a team. Consider testing out a hybrid option while measuring productivity to get an idea of how best to structure your agency’s protocol in this area. 

These are just some of the many techniques when it comes to raising the level of productivity. But as we are still at the beginning of the year, it’s a great time to make some changes and reap the benefits of a more organized and systematic approach to your workplace.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

successful billboard advertising placement

3 Secrets to Successful Billboard Advertising

Billboard advertising has been around for over a century, and for good reason. Even in today’s digital age, the power of a well-placed and cleverly designed billboard cannot be denied. With the right approach, billboard advertising can be a highly effective way to promote your brand and reach a wide audience. But to truly succeed in the modern age, there are a few secrets to keep in mind. 

Here are three keys to successful billboard advertising:

1. Keep it Simple!

When it comes to billboard advertising, less is often more. With the average driver only having a few seconds to take in your message, it’s important to keep your design simple and easy to understand. Stick to one main message or image, and avoid cluttering your billboard with too much text or graphics.

Remember, your goal is not to provide every detail about your brand or product on the billboard. Instead, you want to create a strong, memorable impression that will stick with your audience long after they’ve passed by

2. Location, Location, Location!

One of the biggest secrets to successful billboard advertising is choosing the right location. Your billboard should be placed in a high-traffic area where it will be seen by as many people as possible. But beyond that, it’s important to think about the context in which your audience will be viewing the billboard.

For example, if your target audience consists of busy commuters, you’ll want to choose a location that’s visible from a major highway or busy intersection. On the other hand, if you’re targeting a more local audience, you might consider placing your billboard in a prominent spot in the center of town.

It’s also important to consider the environment in which your billboard will be placed. Is it surrounded by other billboards and signs that will compete for your audience’s attention? Or is it positioned in a way that will allow it to stand out and make a strong impression? By thinking carefully about the location and context of your billboard, you can ensure that it has the maximum impact on your target audience.

3. Embrace the Power of Digital

Finally, it’s important to remember that in the modern age, billboards don’t have to be purely analog. With the rise of digital billboards, you have the opportunity to create dynamic, interactive advertising experiences that can capture your audience’s attention in new and exciting ways.

For example, you might consider creating a billboard that incorporates social media or other digital channels, allowing viewers to engage with your brand in real time. Or, you could use a digital billboard to create a series of eye-catching visuals that change over time, keeping your audience engaged and interested as they pass by.

By embracing the power of digital, you can take your billboard advertising to the next level and create experiences that truly resonate with your target audience.

Successful billboard advertising in the modern age requires a careful balance of simplicity, location, and innovation. By keeping your design simple and bold, choosing the right location, and embracing the power of digital, you can create billboard advertising that is both effective and memorable. So get out there and start promoting your brand with the timeless power of the billboard!

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Two designers collaborate for mobile web design

The Best Web Design Practices in 2023

If you’re looking for a great starting point to kick off your 2023 web design journey, then you’ve come to the right place! As we all know, the world of web design is constantly evolving, and keeping up with the latest trends and techniques is crucial if you want your website to stand out from the crowd. 

Without further ado, let’s dive into the best web design practices for 2023.

Mobile-First Design

In a world where smartphones and tablets have become the primary devices for accessing the 

internet, it’s more important than ever to prioritize mobile-first design. In fact, Google’s algorithm now ranks websites based on their mobile performance, so if your site isn’t optimized for mobile, you’re in trouble.

So what does mobile-first design mean? Essentially, it means designing your website with mobile users in mind first and foremost. This includes using responsive design techniques to ensure your site looks great on any device, as well as optimizing your site’s loading speed and navigation for mobile users.

Dark Mode

Dark mode has been a hot topic in web design for the past few years, and it’s not going anywhere in 2023. In fact, more and more websites are embracing dark mode as a way to reduce eye strain and provide a sleek, modern look.

But it’s not just about aesthetics – dark mode can also help conserve battery life on mobile devices with OLED screens. So if you want to stay on top of the latest design trends, consider incorporating dark mode into your website.

Minimalism

Less is more in 2023, and minimalism is the name of the game when it comes to web design. This means simplifying your site’s layout, reducing clutter, and focusing on clean, easy-to-read typography.

Minimalism doesn’t mean sacrificing creativity, however – it’s all about finding the right balance between simplicity and visual appeal. By keeping your site clean and uncluttered, you can create a more enjoyable user experience and help your content stand out.

Animation

Animation has been a popular web design trend for a while now, but in 2023 it’s becoming more sophisticated than ever. From subtle micro-animations to full-blown video backgrounds, animation can be used to add depth, personality, and interactivity to your website.

But be warned – animation can also be overused, leading to slow loading times and distracting the user from the content. When using animation in your web design, make sure it serves a purpose and enhances the user experience, rather than detracting from it.

Accessibility

Accessibility has always been important in web design, but in 2023 it’s becoming non-negotiable. As more and more people rely on the internet to conduct their daily lives, it’s crucial that websites are designed with everyone in mind – including those with disabilities.

This means incorporating features like alt text for images, keyboard navigation, and high contrast color schemes to ensure that your site is accessible to all users. Not only is this the right thing to do, but it also helps improve your site’s search engine rankings and can broaden your audience.

By embracing mobile-first design, dark mode, minimalism, animation, and accessibility, you can create a website that not only looks great but also provides a seamless and engaging user experience. So what are you waiting for? Get out there and start designing the website of the future!

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Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

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