Monthly Archives: Phoenix Advertising
PeddlerCon

PeddlerCon

Peddler’s Son is a longstanding client of ON Advertising. One of our favorite parts about working with them is getting to plan, promote, and attend their yearly event: PeddlerCon.

Who is Peddler’s Son

It all started when Ted Palmisano created an open-air produce market selling watermelon, cantaloupe, and honeydew from the back of his pickup truck. Once the business really began to thrive, Ted called on the help of his finance-savvy brother, Joe, to continue growing what we know as Peddler’s Son. Today, Peddler’s Son is a trusted wholesale delivery produce partner, specializing in product quality and customer service.

What is PeddlerCon

Started 7 years ago by the owners of Peddler’s Son, PeddlerCon is a yearly event filled with mouthwatering food from Arizona and California, music, and awards. Not only is this event a way to celebrate the local food industry and foster vendor relationships, but it also serves as a thank you from the Peddler’s Son owners to their partners and vendors.

PeddlerCon 2022 Highlights

This year PeddlerCon was hosted on August 30 at the Talking Stick Resort. It included fun competitions, a DJ, awards celebrating suppliers, and over 100 vendors. The vendors served all kinds of amazing products, ranging from meat, dairy, and produce to household cleaning supplies. 

Peddler’s Son was also pleased to host its first-ever PeddlerCon food art competition. Chefs from across the valley were able to showcase an artistic spin on Peddler’s Son food products. 

Our Involvement

ON Advertising was working on PeddlerCon every step of the way, from promotions to the day of the event. We even had a dedicated team of staff meeting weekly to brainstorm ideas and go over logistics. The success of the event and ON’s contributions are due to three main sectors:

Events Department 

Filling the day with entertainment and decorations, our events department got it all done. The ON events staff planned the new food art competition, along with other mini competitions happening throughout the day, such as guessing the spice by smell. We also prepared the floral arrangements, signage, and photo booth you might’ve seen at the event. Behind the scenes, the events department handled all the communication with vendors regarding signage and adherence to the event plans: a vital part of PeddlerCon.

Promotion

During the preparation of PeddlerCon, the ON team used various channels of promotion. We ran advertisements through the Arizona Restaurant Association, updated the Peddler’s Son website to promote the event on the banner and on the PeddlerCon page, and connected with Peddler’s Son subscribers through email blasts. We not only incorporated PeddlerCon promotions into the regularly scheduled Peddler’s Son email blasts, but we also created new email blasts to specifically highlight PeddlerCon and to encourage event registration. We find email blasts to be a great way to connect with the Peddler’s Son audience and spread the word about the event. Another side of our promotion efforts comes from video production. We created PeddlerCon promotional videos straight from our studio and shot content at the event to post a follow-up video. 

Design

All of the signage at the PeddlerCon event was put together by ON Advertising designers. Our brilliant team of designers also created the PeddlerCon logo, promotional flyers for the event, and invites to the vendor cocktail party on the eve of PeddlerCon.

All of this hard work led up to the important day when our team was on-site and able to witness the fruition of our efforts. We were thrilled with the outcome of PeddlerCon 2022 and we hope to see you at next year’s event!

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

grand opening

Grand Openings: Mastering Your First Impression

Grand openings are often a long-awaited celebration of the development of a business. Watching your dreams materialize on grand opening day is a memory that will last you a lifetime. It’s rewarding to see your hard work and diligence finally pay off. 

However, as with any first impression, mastering a successful grand opening is key.  Establishing your brand identity in the marketplace is crucial for your ongoing reputation. At these special events, your business is officially gaining attention and drawing in new customers. It’s the perfect opportunity to make a strong impression on your community and competitors alike. 

Grand openings are appealing to potential customers, especially as people are more inclined to get out of the house, find an event to attend, and maybe even choose a new favorite business.

How Grand Openings Set You Up For Success

Grand openings are not only an entertaining way to introduce a new business, but they are a gold mine for marketing initiatives. If used effectively, grand openings are a great tool for promoting the unique qualities that set your business apart from others. 

Investing in an impressive grand opening event may appear daunting, especially when you’re just starting out. However, the benefits are worth it. 

The Benefits of a Successful Grand Opening

Generate Long-Lasting Talk — 

Hosting a grand opening may cause some buzz around your company and the event. Some companies write press releases to announce the opening, using the press as a way to reach their audience and generate great conversations around new products and services. 

Grand openings also create buzz through social media and word-of-mouth communication. For example, there’s nothing more satisfying than potential customers hearing about your new restaurant opening downtown, inviting their friends for a special dinner, and then becoming regulars. 

Media Coverage — 

Events like these are a great way to generate good publicity. Sending out press releases is a way of enticing local newspapers, radio stations, tv stations, and potential customers to spread the word about the big event. This puts your business under a much-needed spotlight and often leads to more customers, more positive press, and all-around company success. 

Connect with New Customers — 

Announcing a grand opening targets customers who are looking for new places to eat, shop, or run other errands. You may also use media coverage and advertising to target those who aren’t necessarily looking for new businesses to frequent but may be open to the idea once they hear about your event.

Creating a welcoming event that introduces the business to the community may end up attracting a lot of new customers. The buzz around a new business even without a grand opening oftentimes is already helpful in the success of the business. However, launching a grand opening may attract even more customers and attention. 

Keep a lively environment to captivate the interest of new customers at an opening. Providing free samples and placing banners or signs outside the establishment prove to be great methods of engaging the public.

Network with Other Businesses –

Grand openings give you the opportunity to introduce your business to other local businesses nearby. The event serves as a way to meet neighboring business owners and cultivate relationships with them. This may be important to the future success of your business. 

For example, these business owners may be able to recommend your business to their own customers. Tap into this resource and you have the potential to gain a long list of new customers, and with luck, loyal ones who will frequent your establishment.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

karrie webb

Karrie Webb Wins LPGA Tournament at Salina Country Club

Salina Country Club— a client of ON Advertising, proudly hosted the 2022 LPGA Senior Championship with a full three-day event coming to an end last week. Karrie Webb was named the winner by the end of the live-streamed tournament and crowned this year’s first-time Senior Champion! 

The LPGA event brought people together from around the world to participate and enjoy a weekend-long tournament filled with challenging and exhilarating activities for amateurs and professionals alike. 

We are proud to have supported this much-anticipated event by creating beautifully graphic designed signage, an official Tournament Program Booklet, and more that we’ll discuss further on. 

Now let’s dive into the details!

Annika Sorentstam vs. Karrie Webb

The tournament had been billed as a Battle of Hall of Famers, as the 47-year-old Webb and 51-year-old Annika Sorenstam rekindled a rivalry that spans decades. Sorenstam, a Swede, and the Australian Webb have played head to head dozens of times and have a combined 113 LPGA titles, including 17 majors and a total of 150 wins worldwide. 

Karrie Webb’s First Senior Championship Title

The two Hall of Fame players felt the pressure of the competition as the game continued to advance, and they were tied at the final turn. However, Annika closed with a 69, not making a birdie the rest of the way and putting Karrie in the lead. The 2022 LPGA Senior Championship tournament offered Karrie Webb a challenging yet rewarding victory playing against a well-experienced rival— Annika Sorenstam. Despite the loud cheers for Annika and the reputation she carried throughout her many years dominating women’s professional golf, Karrie Webb persevered. She closed with a 5-under 67, for a four-shot victory over Annika Sorenstam. Karrie finished 14-under 202, winning her first senior title and a prize of $60,000.

Karrie Webb was pronounced the winner, later taking the stage with thanks and appreciation for her rewards and recognition. On the way to her first senior title,  Webb knew she must play her best when Sorenstam sunk a first-hole eagle in the final round. Webb later told reporters, “It was kind of a ‘game-on’ moment. Once that went in, I was like, ‘All right, here we go.’ I just knew I had to play my best golf.” 

Congratulations to Karrie Webb from everyone at ON Advertising!

ON Advertising Providing Real-Time Coverage in Salina, Kansas

Our role at the agency was pivotal in capturing the real-time events of the LPGA Senior Championship and sharing them with the world. 

Long before the event kicked off, our skilled team of creatives successfully promoted this event by developing special landing pages, ad banners, blog post content, and other ad announcements on the Salina Country Club website, social media, local advertising, and media buys. Throughout the planning process, our accounts team worked with our LPGA contacts to organize event marketing strategies for significantly increasing ticket sales and Pro-Am Tournament sign-ups. 

On the weekend of the LPGA tournament, On Advertising was there and ready to capture all the action, passion, enthusiasm, awards, and community engagement of the event. Select team members traveled to Salina, Kansas to shoot videos, take photographs, and provide real-time social media updates throughout each day of the tournament.

On Ad’s before, during, and after involvement proved to bolster event awareness and community engagement, providing anticipation for an even greater turnout for next year’s annual LPGA event. 

Giving Back to the Community

The Salina Country Club provided a beautifully spacious and bright backdrop for the tournament. The atmosphere was filled with enthusiasm and excitement from fans, spectators, amateur players, and fellow participants. It was sponsored by The Bennington State Bank with a portion of the proceeds going towards supporting the Love Chloe Foundation.

The Salina, Kansas community came together to make the experience for everyone involved a memorable one. All the sponsors and partners assisting with accommodations and activities throughout the weekend are tremendously valuable for their contribution to the success of the 2022 LPGA Championship Tournament. 

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to develop a brand that works for you. Whether you are seeking advice on how to revamp your business attraction or need help with any marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

Small business retailer working on Public Relations

How Retailers Benefit from Public Relations Agencies

Reputation is everything for retailers in a competitive market vying for the loyalty of their ideal target demographic. A quality public image serves to bolster a company’s success over a long period of time. Public relations (PR) is the key tool used by retailers to manage their relationship with the public and its various aspects of engagement. Public relations agencies foster, preserve and protect a retailer’s positive image. Conducting damage control on hearsay or false information that lacks proper context are some of the many battles public relations teams manage on the behalf of retailers.

Top Benefits of Having a PR Agency 

Let’s discuss why having an exceptional agency should never be overlooked. 

Raises and Reinforces Credibility — As a retailer, a PR agency works diligently to keep your image sustainable in the sphere of public consciousness.  How a retail company is portrayed will put it at a greater advantage over its competitors.  Without a respectable team, you may be at risk of encountering costly strife to your reputation and brand’s credibility.  Losing public trust is not easily regained, especially when you don’t have a prepared plan of action to best address issues as they arise. 

Yields a High Return on Investment (ROI)— Retailers of all sizes can take advantage of the strong ROI public relations agencies offer.  It is an investment that yields impressive results as free media is often used to spread brand awareness and elicit demand for what you have to offer in the market.  Contrast this with paying for advertisements and you have a more cost-effective marketing strategy to follow. 

Stretch Your Brand’s Reach— Investing in a public relations agency is a great way to significantly widen your brand’s reach.  There is no sense in having a great product or service that fails to reach its income-generating potential due to a lack of awareness that your brand even exists. Public relations can change all that and offer a refined communication approach to your target audience. Leveraging the resources available through online social media outlets it’s possible to maximize the scope of your brand’s reach and influence. PR requires the right plan at the right time, and when it is done correctly, it can really help a business reach its goals. By utilizing trustworthy news sources, your business will grow and boost its brand awareness

The Power of Good Publicity

Publicity is undoubtedly powerful, possessing the capability to reach a large audience within seconds, like a wildfire resulting from one strike of a match. Good publicity drives the success and engagement of many potential new customers.  A larger platform to operate from is highly desirable for small retailers looking to get ahead. 

Although the benefits of good publicity are important, most small businesses don’t know how to get started when it comes to building a good public image, let alone managing it as the business grows and expands its reach of influence.  The importance of a public relations agency cannot be overlooked when desiring to grow your business and brand loyalty.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

A videographer in a ambient setting shooting a video for a retail business

Strong Creative Results in Strong Sales for Retail Business

If you own a retail business, you know firsthand how competitive the industry is. Not to mention, eCommerce shopping is only getting more prominent in our lives. So, how do you stand out from your competitors? ? Simple. Partner with a full-service advertising agency that can concept, develop, and place effective creative advertising to strengthen your sales numbers.

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn more about our creative services and how they can help your retail business find great success. 

Capture The Essence Of Your Retail Business With Video Production Services

Video production is nothing new to retail. In fact, businesses have been using professional video production for commercials and websites for a long while. With social media and other digital platforms only becoming more popular, there are many opportunities for retailers to highlight their brands visually.  Some benefits to consider when enlisting in video production services include:

  • Personalization for customers.
  • Showing them what you’re all about is better than telling them.
  • Powerful videos can result in better sales and conversions.
  • It adds a human element to your retail business.
  • Videos are perfect for showing off more complex products.

Looking To Resonate With Your Target Customers? Go With The Copywriter.

What separates a retail business from its competitors? Personality. To develop a brand tone of voice that truly resonates with your customer, you need a copywriter. They’re the chameleons of the advertising world as they can shapeshift words to fit what your customers are looking for. This will play a huge role in turning casual shoppers into loyal buyers. But, finding a formula that works for your business is critical. So, what exactly goes into great retail copywriting?

  • Great copywriting will focus on benefits, not features.
  • It will influence action and understand consumer behavior.
  • Great work can spark an emotional reaction.
  • Writers understand the importance of storytelling.

Graphic Designers Influence Consumer Behavior For Retail Businesses

Another important aspect of strong creative is the role of the graphic designer. The work they do is probably the most important as it helps capture your audience’s attention, intrigue them, and engage them. This is especially true when they’re partnered with a copywriter. Moreover, graphic design helps you form people’s positive perceptions of your brand, as well as inspire them to remember your products. Some benefits of partnering with a graphic designer include:

  • Strong graphic design can boost brand familiarity.
  • It can help tailor your brand to your customers’ needs.
  • They will understand color theory and what will be most impactful for your designs.
  • They can make your projects relatable to your target audience.

ON Advertising’s Creative Team Knows Retail

As one of the best creative agencies in Phoenix, ON Advertising are experts in developing successful brands. Our strategic approach will expand your company’s personality and help determine the image you wish to portray to the public. ON’s team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Contact us today to learn more about our services and how we can help your business shine.

Two hands reaching out to each other, one black and one white, indicating diversity

Representation Matters: How Diversity Makes Advertising Stronger

In the last few years, issues surrounding diversity, equity, and inclusion have become prominent talking points in our society. It’s also become a focal point for the advertising industry, as more agencies and businesses include some level of diverseness in their messaging. It simply makes one’s advertising efforts stronger. But, how?

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn why representation in advertising is important and how it makes your message stronger.

The Rise of Diversity and Inclusion

In case you’ve been living under a rock, there have been several movements in our society that are fighting for equality and representation. These movements have advocated for the rights and protections of specific members of our communities, regardless of their race, sexuality, religion, nationality, and economic status. 

But, what does this have to do with advertising? Well, everything. Advertising is more than just selling a brand to a target audience, it can change how we view companies, people, and societal norms. While the advertising industry has notoriously played a huge role in creating and reinforcing stereotypes in years past, it also has the power to lead the charge in positive change. 

Kantar says it best, “the very best creative cannot only sell products and build brand equity, but it can also change behaviors and shape society.”

But, What is Diversity’s Role in My Messaging?

Surely, you’ve heard the United States is a melting pot of cultures and identities. According to Pew Research, roughly 40% of the U.S. population is a racial or ethnic minority. Furthermore, the average age of those minority groups tends to be much younger than that of non-Hispanic whites. 

There is evidence to support that progressive and inclusive advertising improves ROI. Why? Because many consumers recognize its importance. It’s comparatively like the eco-friendly consumer movement that buys products from companies that emphasize sustainable operations. It makes them feel good that the brands they follow support a cause they resonate with. This bonds customers and companies in a common goal, resulting in stronger brand loyalty.

What Can My Company Do to Ensure Diversity is in My Advertising? 

If you’re working towards more diversity in your marketing efforts, good on you. It’s an admirable goal to strive for, but it’s also critical you get it right. Otherwise, your company’s message may be viewed as simply “woke-washing”. This term is used to describe companies that are only using diversity as a superficial lip service as opposed to an actual meaningful action. So, we recommend that you also look at your internal operations to make sure you’re practicing what you preach.

Some things to consider when it comes to diversity in messaging:

  • Understand Gender: In AdReaction’s ‘Getting Gender Right’ study, they found that ¾ of consumers believe the way they are portrayed in advertising is completely out of touch. They found women were being over targeted in ads for products like laundry and household products, while under targeted in areas like automotive. 
  • Gender and Race Inclusive: Looking at today’s advertising, you can take many approaches to how you portray race and gender. The two most common are: explicit and implicit. Explicit being that you’re promoting products specifically made by minority groups or showing direct support for advocacy groups and minority interests. Implicit advertising is simply just showing more diversity in the actors you choose to be in your ad, like including a black postal worker, a female CEO, or a Hispanic chef. 
  • Inclusivity Promotes Sales: Following the rise of the Black Lives Matter movement, researchers found that inclusion contributes to long-term equity by positioning the brand as emotionally different. This results in short-term sales due to making one’s message impactful for customers. 

You (or the ad agency you partner with) must conduct extensive research into your market and examine how people engage with your brand. This will give you an idea of who exactly is buying your products and what they think of your current messaging. This will give you valuable insights into what your future messaging goals should be.

ON Advertising Can Push Your Branding to the Next Level

Diversity and inclusion in advertising should be more than just a marketing strategy, it should be a mirror image of our society as a whole. If your company is working towards a more inclusive image, it needs to start from within before you share it with the world. 
Once you get there, ON Advertising is the expert team to help highlight these actions and turn this mission into impactful messaging. Our strategic approach will expand your company’s personality and help highlight the image you wish to portray to the public. ON’s team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Contact us today to learn more about our services and how we can help your business shine.

The Phoenix skyline where ON was named one of the best advertising agencies in phoenix

We Did It Again: ON is One of the Best Advertising Agencies in Phoenix

There’s nothing like being acknowledged for your hard work. ON Advertising is excited to share that we have been named one of the best advertising agencies in Phoenix in 2022. Between our company’s growth and working with many new exciting clients, this is just the icing on the cake. So far we’ve been recognized by two publications, Expertise.com and Digital.com. We’re extremely proud of our team and can’t wait to see what else we achieve this year. You can learn how we were able to obtain these awards below. 

How Did Expertise.com Name Us One of the Best Advertising Agencies in Phoenix

Expertise’s goal is to connect people with the best local experts. They scored over 254 agencies in Phoenix and broke down the best 35 based on each company’s availability, qualifications, reputation, experience, and professionalism. Based on their scores, this is what ON Advertising got:

  • Online Profile: Good
  • Average Review Score: 4.6/5 (Best)
  • Total Reviews: 11 (Better)
  • Score Consistency: Consistent (Best)

How Did Digital.com Name Us One of the Best Advertising Agencies in Phoenix

Digital’s advertising and marketing agency reviews are based on over 40 hours of research on 230+ agencies across the web. Their goal is to help small businesses and startups find the best advertising and marketing agency for their needs. They evaluate agencies based on their service lines, their size, and the industries that they focus on. Based on their research for the Phoenix metro area, ON Advertising is one of two standouts.

ON Advertising is Your Choice for Quality Marketing Services

As one of the top advertising agencies in Phoenix, Arizona, we strive to combine innovation and creative ideas to every assignment. Whether it’s part of our video production services and social media or our PR capabilities and event planning, we’re the go-to for quality servicing. We’re excited to continue this mission and look forward to developing new projects and relationships with our clients. If you’re looking to enhance your marketing efforts this year, contact us and one of our team members will be in touch.

A man is holding his iphone with the Google Search Engine up to highlight PPC and SEO

How Do PPC and SEO Work Together?

PPC and SEO are the Batman and Robin of the digital marketing world. Why? Because the two go hand-and-hand in attracting additional website visitors, increasing your leads, and boosting your overall revenue. But, how exactly do the two work together and how can you measure their success?

As one of the top digital marketing agencies in Arizona, ON Advertising is committed to the success of our clients. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below on why PPC and SEO are needed in your digital marketing strategy.

What is SEO? 

SEO, or search engine optimization, is a digital marketing practice we use to boost the visibility of your website in relevant searches on sites like Google or Bing. It is the process by which a website is improved to rank better in searches for targeted keywords and phrases.

For example, a company that wants to improve its search engine ranking for “sustainable packaging” might use this phrase in its website components like product description, page titles, meta descriptions, and more. Additionally, website design plays a huge role in boosting the SEO score. You can get a better idea of what SEO is all about in our article here

What is PPC?

PPC, or pay-per-click advertising, refers to the advertising you see on the top and along the sides of searches on Google, Bing, and Yahoo!. It’s called pay-per-click because the companies that place them only pay for the ads when they are clicked.

PPC ads are a fairly affordable way to acquire new customers and generate leads. 

However, the cost to bid on specific words and phrases, also known as keywords, varies. Some words are just more affordable than others, while the more costly ones can cost hundreds of dollars, simply because there is so much competition for this specific word.  We’ll explain in the next section how that works.

Do PPC and SEO Affect One Another?

To put it simply, no. Having PPC ads does not directly affect your site’s ranking, and your ranking doesn’t affect your ads. While there are no SEO benefits to having PPC ads, there are other benefits that can affect how well your website performs when using both PPC and SEO.

How Do PPC and SEO Work Together?

If you’re looking to improve your website, increase your leads, and boost your revenue, launching a digital marketing strategy that incorporates PPC and SEO is key. Here is why

  • SEO + PPC = Better Search Engine Presence: As you know, improving your website with SEO gives you a better chance at ranking on the first page for one or more keywords that you are targeting. Purchasing PPC ads for that keyword allows your ad to appear near the top of the page when someone searches for that keyword. When you do both of these things for that particular keyword, you are ensuring your brand dominates the search results resulting in more valuable clicks.
  • Remarketing Campaigns Allow You to Reach Previous Visitors: So, your website ranks fairly well thanks to SEO activities. You’re drawing in a good amount of visitors but shoppers are taking a while to make up their mind on doing business with you. You can use PPC and SEO to create a remarketing campaign to bring visitors back to your site to complete their purchase at a later time.

For example, say someone wants to buy those sustainable packaging materials but wants some time to think about it. You can purchase ad space from a website in Google’s network to show them ads for those same materials at a later time. This will remind them to come back to your site and complete the purchase. 

  • PPC Lets You Test New Keywords for SEO: Building up your SEO takes a lot of time and research. There are times where you want to target a specific keyword but aren’t sure if it will be worth it in the end. One way you can test its success is by using the keyword in a PPC ad. This way you can see how popular it is and how successful it is in generating leads. 

ON Advertising Can Help Build Your Digital Marketing

To attract prospective customers, having an online presence is essential in today’s business world. By employing strategic SEO activities and creating PPC ads, you can effectively reach your target audience and generate more leads. 

As one of Arizona’s top digital marketing agencies, ON Advertising specializes in all things digital. By enlisting in our digital services, your brand will get on the first page of your favorite search engine and maximize your conversions and revenue. Sounds promising? Contact us today to get started.

ON Advertising and Peddler's Son delivering food for the canned food drive

ON Advertising Is Proud to Give Back With a Canned Food Drive

The past year has been challenging for many people across the State of Arizona. In the spirit of the holidays, ON Advertising felt it was necessary to give back to the community that needs it most. So, in partnership with Peddler’s Son, we launched a canned food drive to benefit the Harvest Compassion Center of North Phoenix. Read our article below to learn more about our canned food initiative. 

Arizona is Hungry and Needs Help

According to the Harvest Compassion Center website, 1 in 4 Arizona children and 1 in 5 adults are hungry. Arizona ranks 13th worst in the country in food hardship, with 19.2% of Arizonians not having enough money to provide food for their family throughout the year. The national food hardship rate is 17.2%.

That’s not even accounting for the hardships people have struggled with during the COVID-19 pandemic. While we were fortunate enough to have had a successful year, we knew many others haven’t, so we decided to give back.

In Partnership with Peddler’s Son, We Started a Canned Food Drive

Both companies launched a food drive to help support the Harvest Compassion Center of North Phoenix and its mission in feeding families in need. Nobody should go hungry, especially around the holidays, so our team and clients brought in nonperishable food and supplies to help keep people fed. 

Bechét Proto, an ON Advertising Account Executive and lead on this project states, “It’s such a joy to be able to collaborate with our teams in an effort that helps benefit others. In the spirit of the giving season, it’s important to acknowledge the successes we’ve had, and to be able to pay it forward is both rewarding and meaningful. When we donated food to Harvest Compassion Center, there was a line out the door. To see who we are helping makes a small project like this feel like a big difference in the community.” 

What Did We Accomplish With Our Canned Food Drive?

We are happy to share that between both ON Advertising and Peddler’s Son, the Harvest Compassion Center of North Phoenix received over 100 pounds of food and supplies. We’re extremely proud of our team and clients for stepping up this year to give back to our community.

Bechét describes the excitement of reaching our goal, “Peddler’s Son has a lot of experience in giving back to the community, and it was inspiring to us to be able to jump in and help. Even with our small team, we ended up filling all of our boxes to meet our goal. If you are willing and able to give back, I highly recommend it because it brings people together and shines light amongst any negativity that might be going on.” 

If you’d like to get involved with the Harvest Compassion Center, visit their website and reach out so you can play a part in making a difference

Looking For Help Boosting Your Marketing Activity in 2022? ON Advertising is Here.

For more than 25 years, ON Advertising has been one of Phoenix, Arizona’s premier marketing firms. Our agency is composed of a variety of professionals ranging from marketing strategists and account executives to creative video producers and graphic designers. We’re the source for marketing solutions that bring you an increase in ROI. Contact us today and learn how our team can help elevate your business. 

RECENT POSTS
ARCHIVES
Archives
Scroll to Top Skip to content