Tag: Phoenix Advertising

pin point on a map showing an advertising agency phoenix

Advertising Agency Phoenix: 6 Reasons to Choose a Local Agency

Need an advertising agency Phoenix? Are you constantly juggling social media, content creation, and SEO, all while trying to keep up with the latest trends? If so, it might be time to call in the marketing experts.

Signs You Need an Advertising Agency Phoenix:

You’re a Marketing Juggler: If you’re constantly spinning plates (or, in this case, marketing tasks), it’s time to let the professionals handle the acrobatics.
You’re Lost in the Marketing Maze: Advertising can be a labyrinth of strategies, tactics, and trends. If you’re feeling like a tiny mouse in a giant maze, an advertising agency can be your guiding light.
Your Advertising is a Flop: If your marketing efforts are as exciting as watching paint dry, it might be time to add some color to your campaign. An advertising agency Phoenix can inject some life and creativity into your efforts.
You’re Feeling the Pinch: Advertising can be expensive, especially if you’re trying to do it all yourself. An ad agency can help you get the most bang for your buck.
Your Business is Growing: As your business expands, so should your advertising efforts. An advertising agency can help you scale your campaigns to reach a wider audience.

What To Look For:

Track Record of Success: You want a team that knows their stuff and can deliver good results.
Advertising Master: They should be experts in their field and up-to-date on all the latest trends.
Communicates Clearly: A good agency will keep you in the loop and be easy to work with.
Cultural Fit: You want a team that aligns with your business values and goals.
Diverse Perspective: A diverse team can offer unique insights and fresh ideas.
Offers a Fair Price: Discuss pricing upfront and make sure it fits your budget.

Additional Considerations:

Know Your Niche: Just like a superhero has its kryptonite, your industry has its marketing challenges. Look for an advertising agency Phoenix that’s got the superpower to conquer your industry-specific marketing obstacles.
Set Your Sights: Know what you want to achieve. A good agency will be your trusty sidekick, helping you reach your advertising goals faster than a speeding bullet.
Budget Breakdown: Be honest about your financial situation. A great agency will work with you to create an ad campaign that fits your budget without sacrificing quality.
Teamwork Makes the Dream Work: Assess your in-house team’s strengths and weaknesses. An agency can fill in the gaps and level up your advertising game.
Chemistry Check: Do you vibe with the agency’s team? Is the agency’s communication style compatible with yours? A good working relationship is essential for successful marketing campaigns.
Data-Driven Approach: In today’s digital age, data is king. Look for an advertising agency Phoenix that uses data analytics to track performance, measure ROI, and make data-driven decisions.

Tired of being a marketing lone ranger? Partner with an advertising agency Phoenix and unlock the power of expert collaboration. Remember, a great agency can be your secret weapon to success.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

When is the Best Time to Upload Your YouTube Masterpiece

Ah, YouTube. The land of cat videos, makeup tutorials that make you look like a Renaissance painting and questionable life hacks that involve duct tape and a toaster (please don’t try that at home). But for creators, it’s also a battlefield – a fight for views, likes, and comments that validate your existence (just kidding… mostly).

One question that haunts every YouTuber’s dreams is: when is the best time to post a video, especially when it comes to advertising time?

Fear not, fellow content creators! Today, we’ll navigate the murky waters of YouTube analytics and emerge with a roadmap to internet fame (or at least, enough views to impress your grandma).

The Lore of YouTube Analytics

First, let’s dispel some myths. There’s no magical “post at 3:14 AM on a Tuesday during a blue moon” moment that guarantees success. YouTube analytics offer trends and insights, but the algorithm is a bit of a mystery.

However, some general wisdom exists. Here’s a breakdown of the most popular theories:

The “After Work, Before Dinner” Zone: This theory suggests that people are most likely to catch your video between 2 pm and 6 pm on weekdays, that sweet spot between escaping the office and facing the horror of “what’s for dinner?”.
The Weekend Binge: Weekends are for catching up on sleep, questionable life choices, and apparently, YouTube marathons. Posting between 9 am and 6 pm on Saturdays and Sundays might snag viewers kicking back and looking for entertainment.
The Global Grind Never Sleeps: Forget time zones! If you’re a jet-setting vlogger (or just have an audience scattered worldwide), consider posting at various times to catch viewers in different parts of the globe.

But Here’s the Real Truth…

The best time to post on YouTube depends entirely on your audience.

Here’s how to find your sweet spot:

Unlock Your Audience Insights: YouTube Analytics (under the “Audience” tab) is your friend. See your viewer’s time zones and adjust your posting schedule accordingly.
Experiment Like a Mad Scientist: Try different times and track the results. Did your dog parkour video go viral when you posted it at 3 am? Embrace the weird and see what works!
Post Consistently: Scattered content, no matter when you post, won’t hold your audience’s attention. Develop a posting schedule and stick to it (even if it means sacrificing that extra hour of sleep).

Bonus Tip: Consider the Algorithm Gods

Once you’ve identified your posting sweet spot, here’s how to work with the mysterious YouTube algorithm:

Post-Engaging Content: This might seem obvious, but high-quality videos with interesting titles, descriptions, and eye-catching thumbnails are key.
Optimize, Optimize, Optimize: Use relevant keywords in your titles and descriptions, and categorize your videos correctly.
Hook ‘Em Early: The first few seconds of your video are crucial. Grab viewers’ attention and make them want more.

The Final Word (Except for the Cat Video Disclaimer)

Remember, the path to YouTube success isn’t paved with just posting times. It’s a combination of understanding your audience, creating stellar content, and offering a bribe to the algorithm gods (we recommend cookies, they seem to like those). But with a little experimentation and a sprinkle of humor (because who doesn’t love a good laugh?), you’ll be well on your way to YouTube domination.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. It took hard work, long hours, and determination to do excellent work for our clients. Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Female graphic designer working at her desk

7 Logo Guidelines for Branding Success

In the ever-evolving world of branding and marketing, understanding logo guidelines is crucial for building a strong brand identity. The logo design landscape continues to change, demanding innovative approaches to captivate audiences and stand out from the competition.

Here are the best logo guidelines for branding success in 2023

Explore these logo guidelines to help your business succeed in 2023 and ensure that your logos are memorable, versatile, and timeless.

1. Embrace Minimalism

Simplicity remains a timeless principle in logo design. In 2023, the trend towards minimalism continues to gain momentum. Simplified and clean logo designs allow for easy recognition and scalability across different platforms and devices. Consider stripping away unnecessary details and focusing on essential elements to create a visually striking logo that will leave a lasting impression on your audience.

2. Experiment with Typography

Typography plays a significant role in logo design and it is essential for all logo guidelines. Customized lettering, unique fonts, and creative arrangements can help differentiate your brand and convey its personality. Aim for legibility and choose fonts that align with your brand’s tone and values. Experimentation with typography can create a distinctive logo that captures attention and reinforces your brand’s message.

3. Dynamic and Adaptive Logos

In today’s digital age, where brands interact with consumers across multiple platforms, static logos are no longer sufficient. Dynamic and adaptive logos, designed to adapt to different screens, sizes, and contexts, are gaining popularity. Such logos offer versatility, allowing businesses to maintain a consistent brand presence across various mediums, from websites to social media platforms and mobile apps.

4. Incorporate Motion

As video and animation become integral parts of online content, incorporating motion into logos is a growing trend. A well-executed animated logo can captivate viewers, enhance brand storytelling, and create a memorable visual experience. Consider creating logo variations with subtle animations or dynamic elements that bring your brand to life, leaving a lasting impression on your target audience.

5. Prioritize Originality

In an increasingly crowded marketplace, it is crucial to create a logo that stands out from the competition. Strive for originality and avoid clichés or generic design elements. A unique and distinctive logo will help your brand leave a lasting impression and build a strong connection with consumers. Conduct thorough research to ensure your logo is not similar to existing ones and seek inspiration from diverse sources to fuel your creativity.

6. Consider Cultural Sensitivity

In a globalized world, cultural sensitivity plays a vital role in logo design. Ensure that your logo does not unintentionally offend or misrepresent any cultural or religious group. Be mindful of color associations, symbols, and iconography, as they may vary in meaning across different cultures. By being culturally sensitive, you can avoid negative associations and foster a positive connection with a diverse audience.

7. Create a Brand Style Guide

Apart from following the logo guidelines discussed above, it is essential to create a brand style guide to ensure consistent and cohesive visual branding across all touchpoints. A brand style guide outlines the appropriate logo usage, color palette, typography, and other design elements related to your brand identity. This list of logo guidelines will serve as a reference for anyone involved in creating marketing materials, ensuring that your brand’s visual representation remains consistent and impactful.

As we navigate the ever-changing landscape of branding, following logo guidelines that align with current trends is crucial for business success in 2023. A well-designed logo will serve as a powerful tool in establishing a lasting brand identity and setting the stage for success in the years to come.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives, and observers blend their talents to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Two people using productivity management tools

Productivity Management Tips for Ad Agencies

Improving productivity is always a topic of interest among businesses of any size. Profit potential is directly linked to the productivity of the team. Productivity management is the oil that keeps the machine of output running smoothly, as well as the stream of income.

It serves the best interest of ad agencies to invest time in auditing current productivity systems and identifying areas of improvement. However, when working with a variety of clients and serving in various industries, there are likely to be some snags in the chain of progress.

Take a look at the tips below to see how your ad agency might best improve productivity management.

Boosting Productivity as an Ad Agency

The world of creative agency is filled with more than just ticking off tasks. You have to consider the best way to utilize ad spend, plan marketing budgets, define and set the appropriate standards for quality work, and so much more.

Begin implementing the following strategies to see significant progress in your ability to manage all of the above and keep the workflow moving!

Invest in the Right Tools

Having the right tools in place makes all the difference. Organizing and streamlining task flow, as well as automating and consolidating in certain areas play a big role in improving productivity.

There are a wide variety of options when it comes to project management software systems. However, you need to find one that suits your agency best. Perhaps you need the most help tracking the progress of your list of deliverables or managing workloads. Identify the pain points specific to your agency and find the best tools to address those issues.

This one change alone can be enough to noticeably improve production and profits.

Establish Clear and Effective Communication

Misunderstandings cause unnecessary delays on project timelines and are the most avoidable aspect of the project. Don’t be afraid to overcommunicate and invite team members to freely ask questions, seek clarification and receive feedback to improve the two-way communication style of your company’s culture. Straightforward and clear instructions are best for everyone. Make sure your team understands the various methods in place for communicating with others and uses these with the mindset of productivity.

For example, if a video chat or email solves 10 questions, then it’s better than instant messaging those questions one at a time. While you may think it’s easier to send a chat message, in reality, gathering up all your questions at once may prove most productive for everyone. Regular check-ins with employees and team member huddles are good ways to address smaller issues before they become larger ones to deal with.

Offer Flexible Work Options

Productivity may be higher for some employees working from home and others working in-office. Some team members may feel drained and unable to focus in a chatty and open-space office environment. Whatever the case may be, remain open to the versatility of work options available, especially considering the technology that makes it easier to get things done as a team. Consider testing out a hybrid option while measuring productivity to get an idea of how best to structure your agency’s protocol in this area.

These are just some of the many techniques when it comes to raising the level of productivity. But as we are still at the beginning of the year, it’s a great time to make some changes and reap the benefits of a more organized and systematic approach to your workplace.

ON Advertising is One of Phoenix’s Top Advertising Agencies

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

successful billboard advertising placement

3 Secrets to Successful Billboard Advertising

Billboard advertising has been around for over a century, and for good reason. Even in today’s digital age, the power of a well-placed and cleverly designed billboard cannot be denied. With the right approach, billboard advertising can be a highly effective way to promote your brand and reach a wide audience. But to truly succeed in the modern age, there are a few secrets to keep in mind.

Here are three keys to successful billboard advertising:

1. Keep it Simple!

When it comes to billboard advertising, less is often more. With the average driver only having a few seconds to take in your message, it’s important to keep your design simple and easy to understand. Stick to one main message or image, and avoid cluttering your billboard with too much text or graphics.

Remember, your goal is not to provide every detail about your brand or product on the billboard. Instead, you want to create a strong, memorable impression that will stick with your audience long after they’ve passed by

2. Location, Location, Location!

One of the biggest secrets to successful billboard advertising is choosing the right location. Your billboard should be placed in a high-traffic area where it will be seen by as many people as possible. But beyond that, it’s important to think about the context in which your audience will be viewing the billboard.

For example, if your target audience consists of busy commuters, you’ll want to choose a location that’s visible from a major highway or busy intersection. On the other hand, if you’re targeting a more local audience, you might consider placing your billboard in a prominent spot in the center of town.

It’s also important to consider the environment in which your billboard will be placed. Is it surrounded by other billboards and signs that will compete for your audience’s attention? Or is it positioned in a way that will allow it to stand out and make a strong impression? By thinking carefully about the location and context of your billboard, you can ensure that it has the maximum impact on your target audience.

3. Embrace the Power of Digital

Finally, it’s important to remember that in the modern age, billboards don’t have to be purely analog. With the rise of digital billboards, you have the opportunity to create dynamic, interactive advertising experiences that can capture your audience’s attention in new and exciting ways.

For example, you might consider creating a billboard that incorporates social media or other digital channels, allowing viewers to engage with your brand in real time. Or, you could use a digital billboard to create a series of eye-catching visuals that change over time, keeping your audience engaged and interested as they pass by.

By embracing the power of digital, you can take your billboard advertising to the next level and create experiences that truly resonate with your target audience.

Successful billboard advertising in the modern age requires a careful balance of simplicity, location, and innovation. By keeping your design simple and bold, choosing the right location, and embracing the power of digital, you can create billboard advertising that is both effective and memorable. So get out there and start promoting your brand with the timeless power of the billboard!

ON Advertising is One of Phoenix’s Top Advertising Agencies

Two designers collaborate for mobile web design

The Best Web Design Practices in 2023

If you’re looking for a great starting point to kick off your 2023 web design journey, then you’ve come to the right place! As we all know, the world of web design is constantly evolving, and keeping up with the latest trends and techniques is crucial if you want your website to stand out from the crowd.

Without further ado, let’s dive into the best web design practices for 2023.

Mobile-First Design

In a world where smartphones and tablets have become the primary devices for accessing the

internet, it’s more important than ever to prioritize mobile-first design. In fact, Google’s algorithm now ranks websites based on their mobile performance, so if your site isn’t optimized for mobile, you’re in trouble.

So what does mobile-first design mean? Essentially, it means designing your website with mobile users in mind first and foremost. This includes using responsive design techniques to ensure your site looks great on any device, as well as optimizing your site’s loading speed and navigation for mobile users.

Dark Mode

Dark mode has been a hot topic in web design for the past few years, and it’s not going anywhere in 2023. In fact, more and more websites are embracing dark mode as a way to reduce eye strain and provide a sleek, modern look.

But it’s not just about aesthetics – dark mode can also help conserve battery life on mobile devices with OLED screens. So if you want to stay on top of the latest design trends, consider incorporating dark mode into your website.

Minimalism

Less is more in 2023, and minimalism is the name of the game when it comes to web design. This means simplifying your site’s layout, reducing clutter, and focusing on clean, easy-to-read typography.

Minimalism doesn’t mean sacrificing creativity, however – it’s all about finding the right balance between simplicity and visual appeal. By keeping your site clean and uncluttered, you can create a more enjoyable user experience and help your content stand out.

Animation

Animation has been a popular web design trend for a while now, but in 2023 it’s becoming more sophisticated than ever. From subtle micro-animations to full-blown video backgrounds, animation can be used to add depth, personality, and interactivity to your website.

But be warned – animation can also be overused, leading to slow loading times and distracting the user from the content. When using animation in your web design, make sure it serves a purpose and enhances the user experience, rather than detracting from it.

Accessibility

Accessibility has always been important in web design, but in 2023 it’s becoming non-negotiable. As more and more people rely on the internet to conduct their daily lives, it’s crucial that websites are designed with everyone in mind – including those with disabilities.

This means incorporating features like alt text for images, keyboard navigation, and high contrast color schemes to ensure that your site is accessible to all users. Not only is this the right thing to do, but it also helps improve your site’s search engine rankings and can broaden your audience.

By embracing mobile-first design, dark mode, minimalism, animation, and accessibility, you can create a website that not only looks great but also provides a seamless and engaging user experience. So what are you waiting for? Get out there and start designing the website of the future!

ON Advertising is One of Phoenix’s Top Advertising Agencies

Designer implementing website improvement on computer

The Importance of Continuous Website Improvement

In today’s digital age, having a website for your business is crucial. A website serves as the digital face of your brand and is often the first point of contact for potential customers. A well-designed website can attract and retain customers, but it’s not enough to just set up a website and leave it alone. Continuous improvement is necessary to keep your site relevant and effective.

As one of the top ad agencies in Arizona, ON Advertising is ahead of the game in website development. Our team of experienced developers and designers collaborate to craft websites that cater to your business and customers. Read on as we dive into the importance of website improvement and how we use Growth-Driven Design (GDD) to elevate our websites.

Why is website improvement important?

Continuous website improvement involves updating your site to keep up with changes in the market, industry trends, and customer needs. There are several reasons why continuous website improvement is important:

Improves User Experience

The user experience (UX) is critical for the success of your website. Customers are more likely to stay on your site if it is easy to navigate, loads quickly, and is visually appealing. By continuously improving your website, you can ensure that your users have a seamless and enjoyable experience, which can increase engagement and conversion rates.

Boosts SEO Rankings

Search Engine Optimization (SEO) is the process of optimizing your website to rank higher on search engine results pages (SERPs). Continuous website improvement can help improve your SEO rankings by keeping your website up-to-date with the latest best practices and industry standards. This includes optimizing your site for mobile devices, using relevant keywords, and creating high-quality content that meets the needs of your target audience.

Enhances Security

Website security is a critical issue that can impact the safety of your users and the reputation of your brand. Cyberattacks are becoming more sophisticated and frequent, and hackers are constantly finding new vulnerabilities to exploit. By continuously improving your website’s security measures, you can reduce the risk of data breaches, malware infections, and other security threats. This can help build trust with your users and protect your brand’s reputation.

Increases Conversion Rates

The ultimate goal of your website is to convert visitors into customers. Continuous website improvement can help increase conversion rates by optimizing your site for user engagement and creating a seamless customer journey. This includes improving the website’s design and layout, creating compelling calls-to-action, and using A/B testing to determine the most effective strategies for converting visitors into customers.

What is the best method for website improvement?

One approach to achieving continuous website improvement is through Growth-Driven Design (GDD), a methodology that focuses on continuous improvement to help businesses achieve their goals and drive growth. GDD is a user-centric approach that involves continuous testing, analyzing, and optimizing your website to meet the needs of your target audience.

The GDD process begins with developing a launchpad website, a basic version of your site that is designed to meet your business objectives and serve as a starting point for continuous improvement. The launchpad website is then optimized based on data-driven insights gained through continuous testing and analysis. This includes evaluating user behavior, identifying areas for improvement, and making updates to enhance the user experience, boost conversion rates, and achieve business goals.

GDD is different from traditional website design in several ways. First, it prioritizes data-driven decision-making over assumptions, meaning that every change made to the site is based on actual user data rather than guesswork. Second, it involves continuous improvement rather than a one-and-done approach, ensuring that your website is always evolving to meet the needs of your users.

Prioritizing user needs and adopting approaches such as Growth-Driven Design (GDD) can help keep your website updated with the latest industry trends and standards, enhancing user experience, improving SEO rankings, boosting security, increasing conversion rates, staying competitive, and driving growth. This ensures that your website becomes a valuable asset to your business, enabling you to achieve your objectives and drive growth.

ON Advertising Understands Good Web Design

ON Advertising is one of the top web development agencies in Phoenix with a proven track record of creating successful online presences for brands. We employ the Growth-Driven Design methodology to build and enhance your company’s digital personality and continuously optimize your website for the best results. Get in touch with us today to explore our web development services and discover how we can elevate your business’s online presence

man typing on computer using AI marketing tools

How AI Marketing Tools Can Work For You

Are robots taking over the world? We don’t know, but what we do know is that AI is offering an incredible advantage that’s worth taking. Artificial Intelligence (AI) is gaining momentum in the world of marketing as its benefits outweigh any initial concerns.

Honestly, who would oppose anything that improves time efficiency by quickly gathering, analyzing data, and simplifying tasks? It’s a no-brainer!

Here’s how marketing tools using AI can really benefit your business in the months and years ahead. Let’s take a look at how AI can become your newest employee of the month!

AI Marketing Tools Expected to Increase in the Future

AI is here to stay and those that incorporate it early won’t have as much of an adaptation curve as the rest. Now that we know what’s on the scene, let’s find out how it’s best utilized in the marketing space.

Automated Customer Segmentation

Digital marketing is seeing an increased reliance on AI systems intended to automatically segment customers, which is vital for targeted marketing.

AI can quickly identify and categorize your customers according to their:

Behavior
Search intent
Interests
Demographics

This AI automation frees up a lot of time while ensuring better accuracy in the data collected and analyzed. As a result, it allows more personalized and targeted messaging in the content you provide across all platforms.

Algorithms for Predictive Data Sets

Analyzing the behavioral trends of your customers is key to running a successful marketing campaign. AI makes this possible by effectively collecting and establishing a predictive layout for what to expect from customers and how to take action accordingly. By using internal and external algorithms, AI technology is able to offer actionable insights into the preferences and needs of your target audience.

Simplified Monthly and Annual Reporting

Collecting data is one thing, but having all that information organized and reported in an easy to understand way is entirely different. AI simplifies the reporting process, offering clear and easy to understand information available on a consistent basis.

These detailed insights offer you the advantage of knowing where you need to pivot and make improvements in future marketing endeavors.

Other advantages that marketing and advertising agencies may benefit from include:

Assists with faster, more efficient workflows
Saves money using AI software vs. manual work
Increases visibility within search engines
Improves customer experience and engagement
Boosts the quality of content for customers

Stay Balanced

With all the amazing benefits that AI has to offer, don’t forget to ensure your customers continue to feel engaged with relatable content and marketing that incorporates emotion and humanity in your client-facing communication. AI can only go so far, but maintaining a person-to-person or brand-customer relationship is important.

Customers often feel detached from a brand when it’s too reliant on AI and there’s little visibility of the people working behind the scenes of their favorite services and products. In other words, balance is always best!

ON Advertising is One of Phoenix’s Top Advertising Agencies

Signs It’s Time to Rebrand Your Business

Rebranding your business comes with the territory of owning and managing a successful brand. Even corporations that have endured decades in a highly competitive market need to remain open to pivoting and adjusting their brand along the way.

Knowing just when to implement consumer-facing changes is key. In order to gauge the best time to rebrand your business, there are some common signs to look out for.

Should You Rebrand Your Business?

Read over the following signs to determine if rebranding is in your best interest.

Your Brand Appears Oudated and Out of Touch with the Times

This might be the most common and obvious sign that your brand needs a major refresher. Perhaps your visual brand standards are associated with old trends and appear dated to your target audience. If your products or services are intended for a particular age demographic, you need to stay current with what your targeted age bracket resonates with the most.

Should you lose touch with the values and expectations of your ideal target audience, you’ll see a drop in engagement, sales and overall effectiveness. Rebranding could mean visually updating your logo, website, social media presence, slogan, etc. It might also entail making brand improvements in customer communication and sales process preferences.

Either way, you want your brand to be easily recognizable, accessible and relatable to your target demographic. Taking them through the sales funnel and customer journey isn’t difficult when you’re staying in tune with the current trends and preferences of consumers.

You Have an Unclear Target Demographic

Yes, back to target demographics. This one is big. You might need to rebrand your business by first tightening up exactly who your customers are and identifying their needs, goals, pain points, triggers, communication styles, etc.

If you don’t have these key aspects defined, it’s likely that your brand is casting too wide a net and not coming back with the desired results. Once you’ve clearly defined and identified your brand’s target audience, you’ll better understand how to successfully lead them through the buyer’s journey. It is going to require thought and research, but once you have those details worked out, you can begin rebranding your business in a more bullseye kind of way.

You’re Experiencing an Acquisition or Merger

Anytime a business is undergoing a change in leadership through an acquisition or merger, it’s a good time to consider rebranding the business. These top-level changes carry ripple effects throughout the organization and foundational questions will inevitably emerge.

Ask yourself:

How does this (if at all) impact our target audience/demographic?
Will this acquisition or merger eliminate, add or modify any of our existing products or services?
Will this change impact a new geographical location, a new cultural aspect we need to consider?
Does this change the brand’s name, logo, or other brand standards currently in place?

Getting clear on the answers to these questions is the first step towards reshaping and cultivating a more successful brand as these leadership changes take place.

Rebranding is all about revisiting the basics of your brand and business. What worked in the past is not guaranteed to work moving forward and remaining open-minded and flexible will help your business stand the test of time.

Tag: Phoenix Advertising

Signs You Need an Advertising Agency Phoenix:

What To Look For:

Additional Considerations:

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

One question that haunts every YouTuber’s dreams is: when is the best time to post a video, especially when it comes to advertising time?

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Here are the best logo guidelines for branding success in 2023

1. Embrace Minimalism

2. Experiment with Typography

3. Dynamic and Adaptive Logos

4. Incorporate Motion

5. Prioritize Originality

6. Consider Cultural Sensitivity

7. Create a Brand Style Guide

ON Advertising is One of Phoenix’s Top Advertising Agencies

Boosting Productivity as an Ad Agency

Invest in the Right Tools

Establish Clear and Effective Communication

Offer Flexible Work Options

ON Advertising is One of Phoenix’s Top Advertising Agencies

Here are three keys to successful billboard advertising:

1. Keep it Simple!

2. Location, Location, Location!

3. Embrace the Power of Digital

ON Advertising is One of Phoenix’s Top Advertising Agencies

Mobile-First Design

Dark Mode

Minimalism

Animation

Accessibility

ON Advertising is One of Phoenix’s Top Advertising Agencies

Why is website improvement important?

Improves User Experience

Boosts SEO Rankings

Enhances Security

Increases Conversion Rates

What is the best method for website improvement?

ON Advertising Understands Good Web Design

AI Marketing Tools Expected to Increase in the Future

Algorithms for Predictive Data Sets

Simplified Monthly and Annual Reporting

Stay Balanced

ON Advertising is One of Phoenix’s Top Advertising Agencies

Should You Rebrand Your Business?

You Have an Unclear Target Demographic

You’re Experiencing an Acquisition or Merger

ON Advertising is One of Phoenix’s Top Advertising Agencies

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