Using Social Media Support To Boost Engagement
Twitter recently celebrated its 10th anniversary. The social media app has become such a part of the nation’s collective conversation and so ubiquitous (even playing a pivotal role in the 2016 presidential election) it’s difficult to remember a world in which we still communicated in more than 140 characters. Despite its popularity and influence, many companies struggle to find a way to harness the power of Twitter and other social media to promote their brand leadership, cultivate leads and bolster their bottom line.
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