Two designers collaborate for mobile web design

The Best Web Design Practices in 2023

If you’re looking for a great starting point to kick off your 2023 web design journey, then you’ve come to the right place! As we all know, the world of web design is constantly evolving, and keeping up with the latest trends and techniques is crucial if you want your website to stand out from the crowd. 

Without further ado, let’s dive into the best web design practices for 2023.

Mobile-First Design

In a world where smartphones and tablets have become the primary devices for accessing the 

internet, it’s more important than ever to prioritize mobile-first design. In fact, Google’s algorithm now ranks websites based on their mobile performance, so if your site isn’t optimized for mobile, you’re in trouble.

So what does mobile-first design mean? Essentially, it means designing your website with mobile users in mind first and foremost. This includes using responsive design techniques to ensure your site looks great on any device, as well as optimizing your site’s loading speed and navigation for mobile users.

Dark Mode

Dark mode has been a hot topic in web design for the past few years, and it’s not going anywhere in 2023. In fact, more and more websites are embracing dark mode as a way to reduce eye strain and provide a sleek, modern look.

But it’s not just about aesthetics – dark mode can also help conserve battery life on mobile devices with OLED screens. So if you want to stay on top of the latest design trends, consider incorporating dark mode into your website.


Less is more in 2023, and minimalism is the name of the game when it comes to web design. This means simplifying your site’s layout, reducing clutter, and focusing on clean, easy-to-read typography.

Minimalism doesn’t mean sacrificing creativity, however – it’s all about finding the right balance between simplicity and visual appeal. By keeping your site clean and uncluttered, you can create a more enjoyable user experience and help your content stand out.


Animation has been a popular web design trend for a while now, but in 2023 it’s becoming more sophisticated than ever. From subtle micro-animations to full-blown video backgrounds, animation can be used to add depth, personality, and interactivity to your website.

But be warned – animation can also be overused, leading to slow loading times and distracting the user from the content. When using animation in your web design, make sure it serves a purpose and enhances the user experience, rather than detracting from it.


Accessibility has always been important in web design, but in 2023 it’s becoming non-negotiable. As more and more people rely on the internet to conduct their daily lives, it’s crucial that websites are designed with everyone in mind – including those with disabilities.

This means incorporating features like alt text for images, keyboard navigation, and high contrast color schemes to ensure that your site is accessible to all users. Not only is this the right thing to do, but it also helps improve your site’s search engine rankings and can broaden your audience.

By embracing mobile-first design, dark mode, minimalism, animation, and accessibility, you can create a website that not only looks great but also provides a seamless and engaging user experience. So what are you waiting for? Get out there and start designing the website of the future!

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Leave a Comment

Your email address will not be published. Required fields are marked *