Tag: marketing

Why Your Business Needs a Crisis Communication Plan

In today’s fast-paced, interconnected world, no business is immune to crises. It’s not a question of if, it’s a question of when. Whether it’s a product recall, a public relations blunder, or an unforeseen disaster, how your company responds can make or break its reputation. This is why having a crisis communication plan is essential. At ON Advertising, we understand the critical importance of crafting a strategic response to any situation that could threaten your brand’s integrity.

What Is Crisis Communication?

Crisis communication is the practice of managing information during an emergency or crisis. It involves delivering precise, accurate, timely messages to stakeholders, the media, and the public to protect a brand’s reputation. The goal is to minimize damage, maintain trust, and restore confidence quickly. Unlike regular marketing or public relations strategies, crisis communication is reactive. It requires a clear, decisive, and often immediate response to unforeseen events that could disrupt a business’s operations or damage its image.

Why You Need A Crisis Communication Plan

Every business, regardless of size or industry, faces the risk of a crisis. Whether it’s a social media backlash, a customer complaint gone viral, or an operational failure that makes headlines, how you communicate during a crisis can have long-lasting effects on your brand.

Here are a few reasons why having a crisis communication plan is non-negotiable:

Protect Your Reputation: Your company’s reputation is on the line when a crisis hits. Transparent communication helps prevent misunderstandings and maintain public trust.
Maintain Customer Loyalty: Loyal customers will look for assurance during a crisis. How you address the issue can either reinforce their trust or cause them to abandon your brand.
Control the Narrative: In a crisis, news spreads fast, often fueled by rumors and misinformation. Effective crisis communication ensures that your message reaches your audience before inaccurate information takes hold.
Minimize Financial Loss: Poor crisis management can lead to lost revenue, regulatory fines, or lawsuits. A strong communication plan helps mitigate these risks by addressing issues head-on.

The Evolution of Crisis Communication in the Digital Age

The digital age has fundamentally transformed crisis communication. In the past, businesses could control the narrative by managing traditional media channels like TV, radio, and print. However, the rise of social media, online news, and user-generated content has made managing a crisis more challenging than ever.

Today, a crisis can unfold in real-time, often starting on social media. With the rapid spread of information online, businesses must respond quickly and consistently to avoid escalation. A delayed response or inconsistency across platforms can exacerbate the situation and lead to greater public scrutiny.

Social media also means that everyone is a potential reporter. Your employees, customers, and even bystanders can broadcast information to a global audience within seconds. The speed and reach of online platforms demand a more agile, comprehensive approach to crisis communication than ever before.

How ON Advertising Can Help You Build a Crisis Communication Plan

At ON Advertising, we specialize in helping businesses craft tailored crisis communication plans that ensure you are prepared for the unexpected. We understand that each business is unique, as are the crises it might face. That’s why we take a personalized approach to creating strategies that resonate with your audience while protecting your brand.

Our process includes:

Risk Assessment: We identify potential vulnerabilities and assess the likelihood of crises that could impact your business.
Message Development: We help you craft clear, concise messages that align with your brand voice and reassure your audience.
Crisis Training: Our experts will train your team to respond quickly and effectively, ensuring consistency across all channels.
Ongoing Support: In the fast-evolving digital landscape, crises can unfold at any time. We offer continuous support to ensure you’re always ready to manage any situation.

Don’t wait for a crisis to catch you off guard. Let ON Advertising guide you in building a comprehensive crisis communication plan to protect your business, maintain customer loyalty, and preserve your reputation.

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

Own It: How We Used Collaborative Advertising To Execute A Client’s Vision

Welcome to the third edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, we feature Corrie Coleman’s inspiring story of client collaboration and creative problem-solving.

The Collaborative Approach

At ON Advertising, we believe that exceptional and collaborative client relationships are the cornerstone of genuinely remarkable marketing experiences. Our recent project with a client in Albuquerque, New Mexico, perfectly illustrates how dedication, creativity, and teamwork can transform an ordinary assignment into an extraordinary achievement.

A Story of Creative Client Collaboration

When our client approached us with a unique challenge—preparing a model train for a spectacular Lights Festival—we didn’t just see a task. We saw an opportunity to showcase our commitment to going above and beyond. The project was far from simple: an old model train, long stored away, needed to be cleaned, decorated, and branded in time for a special community event.

From the moment the train arrived at our office, our team understood the significance of the project. This wasn’t just about completing a job; it was about bringing someone’s vision to life. The train would become part of a larger model world, a centerpiece of a magical light display that would captivate audiences and create lasting memories.

Our first challenge was the tight turnaround time. With limited days to prepare the train, every moment counted. This is where one of our team’s strengths truly shines—collaborative communication. We maintained constant, transparent dialogue with our clients, ensuring they were updated at every stage. Each step, from initial cleaning to final branding, was carefully coordinated and executed precisely.

The cleaning process alone was meticulous. An old train that had been in storage requires careful handling and attention to detail. Our team approached the task with a combination of technical skill and creative passion. We weren’t just preparing a train; we were restoring a piece of potential magic that would soon come to life under festival lights.

The Execution

Painting and decorating the train became an artistic endeavor. We worked closely with the client to understand their vision, ensuring every brushstroke and design element aligned perfectly with the festival’s theme. The branding was more than just a logo placement—it was about seamlessly integrating the client’s identity into the train’s new aesthetic.

What makes this project special is the result and the journey of maintaining a collaborative relationship. In the advertising world, client relationships are everything. It’s about trust, understanding, and the willingness to invest ourselves entirely in our clients’ dreams. When the train was finally shipped back, ready for the River of Lights display, it represented more than a completed project. It was a testament to what can be achieved when a creative team truly listens and commits to their client’s vision.

We’re eagerly awaiting the photos and feedback from the festival, and we’re excited to see how our hard work contributes to what promises to be a magical community event. At ON Advertising, we don’t just complete projects—we create experiences, build collaborative relationships, and turn imaginative concepts into reality.

This is what it means to truly own it.

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

Types of Advertising: A Modern Marketer’s Roadmap (2024 Edition)

Navigating the world of types of advertising can be overwhelming. From traditional methods to cutting-edge digital strategies, businesses have a vast array of options to promote their products, services, or ideas. This comprehensive guide explores the critical categories of advertising services available in today’s evolving marketing landscape.

Types of Advertising: Why Traditional Methods Still Matter

Traditional advertising, like a well-worn leather jacket, has a certain charm. Unlike other types of advertising, it relies on tried-and-true methods like television, radio, print and outdoor advertising. These channels have been building brands and driving sales for decades.

Why choose traditional advertising?

Emotional Connection: Tap into the power of emotions with visually stunning and auditory experiences.
Broad Reach: Cast a wide net and reach a mass audience with minimal targeting.
Brand Awareness: Build brand recognition and credibility through consistent and traditional exposure.

Digital Advertising: The New Kid on the Block

Digital advertising, on the other hand, is the shiny new toy that everyone wants. It leverages online platforms and technologies to connect with consumers. This includes search engine advertising, social media marketing, email marketing, and content marketing.

Why choose digital advertising?

Precision Targeting: Reach your ideal customer with laser-focused targeting.
Measurable Results: Track every click, conversion and interaction with data-driven insights.
Cost-Effective: Get more bang for your buck with flexible budgets and scalable campaigns.
Interactive Engagement: Engage in two-way communication and build relationships with your audience.

Choosing the Right Types of Advertising Channels

The most effective advertising strategy involves a combination of traditional and digital channels. When selecting the proper channels, consider the following factors:

Target Audience: Identify your ideal customer and tailor your advertising efforts to their preferences and behaviors.
Budget: Allocate your budget wisely, considering the cost-effectiveness of different types of advertising channels.
Brand Awareness: Focus on building brand recognition and recall with broad-reach channels like television and outdoor advertising.
Customer Engagement: Utilize social media and content marketing to foster relationships with your audience.

The Hybrid Hero: A Balanced Approach

While digital advertising has undoubtedly gained significant traction, traditional methods still hold value. Combining the best of both worlds, a hybrid approach often yields the best results. Think of it as a superhero team-up: the strength of traditional advertising combined with digital agility.

By strategically integrating traditional and digital channels, businesses can:

Maximize Your Reach: Combine the broad reach of traditional media with the targeted precision of digital.
Enhance Brand Image: Reinforce your message across multiple channels for consistent brand recognition.
Optimize Your Return on Investment: Allocate your budget wisely and measure the impact of your campaigns.

The Future of Advertising

As technology continues to evolve, the advertising industry will undoubtedly adapt. Emerging trends like artificial intelligence, augmented reality, and virtual reality have the potential to revolutionize the way brands connect with consumers.

Ultimately, the key to successful advertising lies in understanding your target audience and tailoring your message accordingly. Whether you choose a traditional, digital, or hybrid approach, a well-executed campaign can have a significant and positive impact on your brand.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Own It: A Creative Spark Ignited

Welcome to the second edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, Gabe Kachirisky discusses his passion for graphic design and creative direction and shares how he gained his creative spark.

A Creative Spark Ignited

As a kid, I was captivated by the intricate designs on basketball cards. The way colors, typography, and imagery were used to create such compelling visuals sparked a deep interest in design. I was drawn to the power of visual communication, the ability to convey messages and evoke emotions. This early fascination would shape my future career path and ignite a creative spark.

A Creative Journey

I pursued my passion for design by immersing myself in the study of graphic design and learning about color theory, typography, and layout. The opportunity to combine creativity with strategic thinking was incredibly exciting. I was drawn to the challenge of creating visually stunning and persuasive campaigns that could capture the attention of audiences and drive brand awareness.

As an associate creative director, I’ve witnessed firsthand how compelling visuals can shape how we advertise and how they drive consumer behavior. Here are some more things I’ve learned along the way:

The Power of Visual Storytelling

Visual storytelling is at the heart of effective advertising. By crafting compelling narratives, brands can transport audiences to different worlds and evoke strong emotions.

Building Authentic Brand Connections

Creating meaningful connections between brands and audiences is essential. By understanding the target audience’s needs and aspirations, campaigns can resonate and inspire.

A Matchmaker’s Mindset

Rather than manipulating consumers, advertising should aim to be a matchmaker, connecting brands with the right people at the right time. By focusing on genuine value and authentic storytelling, brands can build lasting relationships with their audience.

A Passion for the Craft

A genuine enthusiasm for the craft of graphic design is essential for producing truly impactful work.

Empathy: By understanding the target audience’s perspective, creatives can create designs that truly resonate.
Curiosity: Staying curious and exploring new ideas is key to innovation. By constantly seeking inspiration and pushing the boundaries of creativity, designers can deliver groundbreaking work.
Perseverance: Overcoming challenges and setbacks is a natural part of the creative process. By persevering through obstacles, designers can achieve truly exceptional results and gain that creative spark.

A Bright Future

Today, as Associate Creative Director, I push the boundaries of creativity and innovation, remaining passionate about crafting visually stunning and emotionally compelling campaigns that leave a lasting impact.

Everyone’s path into the advertising world is always different and as you’ve seen, it’s about finding your passion and following it wherever it leads.

I’ve progressed to my current role as Associate Creative Director, but the love for storytelling remains at the heart of my work. My advice to others looking to break into advertising is simple: “Stay true to yourself.”

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

Own It: Matchmakers, Not Manipulators

Welcome to the first edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, Matt Owens, one of the agency’s leaders, discusses one of ON’s guiding principles; We’re Matchmakers, Not Manipulators.

In the world of advertising, it’s easy to fall into the trap of seeing consumers as mere targets and clients as the only beneficiaries. However, at ON Advertising, we’ve adopted a different approach – one that transforms the traditional advertising model into a more ethical and sustainable practice. We believe in being matchmakers, not manipulators. This principle is rooted in what I call the “quadruple win” – a concept that ensures our work benefits all parties involved.

The Quadruple Win Explained

As matchmakers, when we practice our craft properly, we’re not trying to get people to do things that aren’t in their best interest. Instead, we aim for a win-win-win-win situation. Let’s break down each component of this quadruple win:

Client Win: Naturally, our clients need to gain more customers. This is the primary reason they come to us, and it’s our job to help them achieve this goal. However, we believe that this shouldn’t come at the expense of ethics or long-term sustainability.
Customer Win: The new customers our clients gain should genuinely benefit from their products or services. We’re not in the business of creating false needs or misleading consumers. Instead, we aim to connect people with products and services that will truly add value to their lives.
Agency Win: For us to continue our work and maintain our high standards, the outcome should be positive for ON Advertising as well. This includes not just financial success, but also maintaining our reputation, integrity, and the satisfaction of our team members.
Community Win: Perhaps the most overlooked aspect in traditional advertising, we always keep an eye on how our work impacts the broader community. We believe that advertising has the power to shape culture and society, and we take this responsibility seriously.

Moving Beyond Manipulation

I often hear people say that advertising is manipulative. What bothers me about this perception is the implication of evil intent or darkness. Manipulation sets up winners and losers, and that’s not what we’re about.

When you manipulate someone or something, you’re creating an imbalance – a situation where one party benefits at the expense of another. This approach might yield short-term gains, but it’s unsustainable and frankly, unethical.

Our goal as matchmakers is to have a pure heart and do good in this business. We strive to ensure that everybody wins at every step of the way. This approach allows us to create meaningful connections between brands and consumers without resorting to deceptive practices.

The Power of Ethical Advertising

By focusing on being matchmakers rather than manipulators, we can maintain our integrity while still achieving great results for our clients and the community at large. This approach has several benefits:

Building Trust: When consumers realize that an advertisement is genuinely trying to help them rather than exploit them, they’re more likely to trust the brand.
Long-Term Relationships: Both with clients and consumers, our approach fosters long-term relationships built on mutual benefit and respect.
Positive Impact: By considering the community in our work, we can contribute to positive social change and development.
Employee Satisfaction: Our team members can take pride in their work, knowing that they’re contributing to something positive.
Sustainable Growth: For our clients and ourselves, this approach leads to more sustainable growth as it’s based on real value creation rather than short-term tactics.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

In conclusion, at ON Advertising, we believe that the future of advertising lies not in manipulation, but in being matchmakers. By adhering to the principle of the quadruple win, we’re not just creating advertisements – we’re fostering connections, building trust, and contributing to a more ethical business landscape.

As we move forward in this rapidly changing industry, we remain committed to this principle. We invite other agencies, brands, and marketers to join us in this approach. Together, we can transform advertising from an often-criticized necessity into a force for positive change in our world.

Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients.

Are Keywords and SEO the Same Thing? Unraveling the Essential Connection

While the terms “keywords” and “SEO” are often used interchangeably, they are not the same thing. Keywords play a crucial role in SEO, but they are just one piece of the larger puzzle. Let’s dive deeper and find out, are keywords and SEO the same thing?

Keywords: The Foundation

Keywords are the words or phrases that potential customers search for when looking for products or services online. They are the building blocks of your website content, guiding search engines to understand what your website is all about. When used effectively, keywords can significantly improve your website’s search engine ranking and drive targeted traffic.

SEO: The Master Builder

SEO, or Search Engine Optimization, is the broader practice of optimizing your website to improve its visibility and ranking in search engine results pages (SERPs). It involves a multitude of techniques, including keyword research, on-page optimization, link building and technical SEO. While keywords are a crucial component of SEO, they are not the only factor that determines your website’s success.

The Connection Between Keywords and SEO

Are keywords and SEO the same thing? To achieve optimal SEO results, keywords and SEO must work together harmoniously. Here’s how they interact:

Keyword Research

Keyword research involves identifying relevant keywords potential customers use when searching for products or services similar to yours. This research helps you tailor your website content to match the search intent of your target audience, increasing your chances of appearing in search engine results pages (SERPs).

On-Page Optimization

On-page optimization involves strategically incorporating keywords into your website’s content, including titles, headings, meta descriptions and body text. This helps search engines understand the topic of your page and its relevance to search queries, improving your website’s chances of ranking higher.

Keyword Density

Keyword density refers to the frequency of keywords appearing on your webpage. While it’s essential to include keywords naturally, excessive keyword stuffing can harm your rankings. The goal is to strike a balance between keyword inclusion and readability.

Keyword Targeting

Keyword targeting involves focusing on specific keywords that align with your business goals. By targeting relevant keywords, you can attract qualified traffic to your website and improve your conversion rates.

Beyond Keywords: Other SEO Factors

While keywords are essential, they are not the only factors that influence your website’s ranking. Other important SEO elements include:

User Experience

User experience (UX) plays a crucial role in SEO. Providing a positive user experience involves factors such as fast page load times, mobile compatibility, and easy navigation. When users have a seamless experience on your website, they are more likely to stay longer, engage with your content, and share your website with others. This positive user behavior signals to search engines that your website is valuable and relevant.

Link Building

Link building involves acquiring high-quality backlinks from reputable websites. Backlinks act as endorsements, indicating to search engines that your website is valuable and relevant. When other websites link to yours, it shows that your content is considered authoritative and informative.

Technical SEO

Technical SEO ensures that your website is technically sound and free from errors. This includes factors like site speed, mobile-friendliness, and proper XML sitemaps. Technical SEO ensures that search engines can crawl and index your website efficiently, allowing them to understand your content and rank it appropriately in search results.

So, are Keywords and SEO the Same Thing? Keywords and SEO are interconnected but they are not interchangeable. Keywords serve as the foundation stones, providing search engines with clues about your website’s content. SEO, on the other hand, is the overarching strategy that encompasses various techniques to improve your website’s visibility and ranking. By understanding the relationship between keywords and SEO, you can create a more effective online presence and attract targeted traffic to your website. While keywords are important, they should be used strategically and in combination with other SEO best practices.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Our team of thinkers, creatives and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

The Power of Video Advertising: Elevating Your Business to New Heights

By: Ron Meritt

Consumers are bombarded with a constant stream of information and advertisements, making it crucial for businesses to stand out. One of the most effective ways to stand out is to use video advertising to promote your products or services. Studies have shown that consumers are more likely to watch a video than read an article by over 40%. At ON Advertising, we understand the transformative power of video, and here’s why it should be a cornerstone of your marketing strategy.

Why Video Advertising?

1. Engaging and Memorable Content

Video combines visual and auditory elements to create a multi-sensory experience that is far more engaging than text or static images alone. This engagement is crucial in capturing and holding the attention of your audience. Research has shown that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. This makes video an incredibly powerful tool for delivering your brand’s message in a memorable way.

2. Boosting Conversion Rates

The ultimate goal of any campaign is to drive conversions, and video advertising excels in this area. Including a video on a landing page can increase conversion rates by up to 80%. Videos provide a dynamic way to showcase your products or services, demonstrate their benefits, and build trust with potential customers. This increased engagement and understanding often translates into higher conversion rates and, ultimately, more sales.

3. Enhancing Brand Awareness

Video content is highly shareable, making it an excellent vehicle for increasing brand awareness. Platforms like YouTube, Instagram, and TikTok are designed to encourage sharing, and videos are among the most shared content on these platforms. When viewers share your videos, they are essentially endorsing your brand to their network, amplifying your reach organically. This can significantly enhance your brand’s visibility and reputation.

4. SEO Benefits of Video Advertising

Search engines love video content. Websites with video are 53 times more likely to rank on the first page of Google search results. This is because videos increase the amount of time visitors spend on your site, which is a key factor that search engines consider when ranking pages. Additionally, properly optimized videos with relevant keywords, tags, and descriptions can further improve your search engine ranking, driving more organic traffic to your site.

5. Versatility Across Platforms

One of the greatest advantages of video advertising is its versatility. Videos can be tailored to fit various platforms and formats, whether it’s a short clip for social media, a tutorial for YouTube, or a compelling story for your website. This adaptability enables you to reach your audience wherever they are and customize your message to suit the unique context of each platform.

6. Building Trust and Credibility

In an age where consumers are increasingly skeptical of traditional advertising, video offers a way to build trust and credibility. Authentic, high-quality videos can humanize your brand, showcase your company culture, and provide valuable insights into your products or services. This transparency helps establish a stronger connection with your audience, fostering loyalty and trust.

7. Measurable Results

With advanced analytics tools, the effectiveness of video advertising can be easily measured. Metrics such as view count, engagement rate, click-through rate, and conversion rate provide valuable insights into how your videos are performing. This data allows you to refine your strategy, ensuring that your video content continues to resonate with your audience and drive desired outcomes.

Incorporating video advertising into your marketing strategy is no longer optional; it’s essential. At ON Advertising, we leverage the power of video to help our clients elevate their brand, engage their audience, and drive measurable results. By embracing video, you can stay ahead of the competition and connect with your audience in a way that is both impactful and memorable. Don’t let your business get left behind—start harnessing the power of video advertising today.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

pin point on a map showing an advertising agency phoenix

Advertising Agency Phoenix: 6 Reasons to Choose a Local Agency

Need an advertising agency Phoenix? Are you constantly juggling social media, content creation, and SEO, all while trying to keep up with the latest trends? If so, it might be time to call in the marketing experts.

Signs You Need an Advertising Agency Phoenix:

You’re a Marketing Juggler: If you’re constantly spinning plates (or, in this case, marketing tasks), it’s time to let the professionals handle the acrobatics.
You’re Lost in the Marketing Maze: Advertising can be a labyrinth of strategies, tactics, and trends. If you’re feeling like a tiny mouse in a giant maze, an advertising agency can be your guiding light.
Your Advertising is a Flop: If your marketing efforts are as exciting as watching paint dry, it might be time to add some color to your campaign. An advertising agency Phoenix can inject some life and creativity into your efforts.
You’re Feeling the Pinch: Advertising can be expensive, especially if you’re trying to do it all yourself. An ad agency can help you get the most bang for your buck.
Your Business is Growing: As your business expands, so should your advertising efforts. An advertising agency can help you scale your campaigns to reach a wider audience.

What To Look For:

Track Record of Success: You want a team that knows their stuff and can deliver good results.
Advertising Master: They should be experts in their field and up-to-date on all the latest trends.
Communicates Clearly: A good agency will keep you in the loop and be easy to work with.
Cultural Fit: You want a team that aligns with your business values and goals.
Diverse Perspective: A diverse team can offer unique insights and fresh ideas.
Offers a Fair Price: Discuss pricing upfront and make sure it fits your budget.

Additional Considerations:

Know Your Niche: Just like a superhero has its kryptonite, your industry has its marketing challenges. Look for an advertising agency Phoenix that’s got the superpower to conquer your industry-specific marketing obstacles.
Set Your Sights: Know what you want to achieve. A good agency will be your trusty sidekick, helping you reach your advertising goals faster than a speeding bullet.
Budget Breakdown: Be honest about your financial situation. A great agency will work with you to create an ad campaign that fits your budget without sacrificing quality.
Teamwork Makes the Dream Work: Assess your in-house team’s strengths and weaknesses. An agency can fill in the gaps and level up your advertising game.
Chemistry Check: Do you vibe with the agency’s team? Is the agency’s communication style compatible with yours? A good working relationship is essential for successful marketing campaigns.
Data-Driven Approach: In today’s digital age, data is king. Look for an advertising agency Phoenix that uses data analytics to track performance, measure ROI, and make data-driven decisions.

Tired of being a marketing lone ranger? Partner with an advertising agency Phoenix and unlock the power of expert collaboration. Remember, a great agency can be your secret weapon to success.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

the guiding principles at ON Advertising

Our 6 Guiding Principles at ON Advertising

Guiding Principles: Going Beyond Mission, Vision, & Values
to Create a Culture That Drives Positive Change

By: Matt Owens

While an organization’s mission, vision, and values are essential, fostering a culture that drives positive change may necessitate additional measures. My personal experience as the owner of multiple advertising agencies has highlighted the importance of Guiding Principles in shaping how employees think and act. These principles should address how the organization approaches failure, provides mutual support, and elevates clients and communities. The intent is to inspire, challenge, and ensure alignment among team members.

Driving positive change can be challenging, as many individuals are content with the status quo and seek comfort. However, genuine change requires stepping outside of one’s comfort zone. As an agency leader, having a team that embraces change is crucial.

The Guiding Principles:

1. Matchmakers, Not Manipulators: We aim to connect our clients with the right consumers, fostering genuine relationships rather than merely manipulating perceptions.

2. Courageous Ideas Matter: To excel, we must push for ideas that challenge us and our clients.

3. Strive to be Uncomfortable: We encourage our team members to embrace new ideas and approaches, even if they push boundaries.

4. Mistake it ’til You Make it: Experimentation and innovation are encouraged, regardless of the outcome, as valuable lessons can be learned.

5. No One Struggles Alone: When a team member faces challenges, we provide unwavering support until the situation is resolved.

6. If You’re Not Having Fun, You’re Not Doing it Right: We believe that exceptional work stems from a joyful and engaging environment.

At On Advertising, these Guiding Principles serve as the foundation for creating a culture that drives positive change. We welcome suggestions for additions or improvements to further enhance their impact.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. It took hard work, long hours, and determination to do excellent work for our clients. Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Tag: marketing

What Is Crisis Communication?

Why You Need A Crisis Communication Plan

The Evolution of Crisis Communication in the Digital Age

How ON Advertising Can Help You Build a Crisis Communication Plan

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

The Collaborative Approach

A Story of Creative Client Collaboration

The Execution

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

Types of Advertising: Why Traditional Methods Still Matter

Why choose traditional advertising?

Digital Advertising: The New Kid on the Block

Why choose digital advertising?

Choosing the Right Types of Advertising Channels

The Hybrid Hero: A Balanced Approach

The Future of Advertising

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

A Creative Spark Ignited

A Creative Journey

A Passion for the Craft

A Bright Future

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

The Quadruple Win Explained

Moving Beyond Manipulation

The Power of Ethical Advertising

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Keywords: The Foundation

SEO: The Master Builder

The Connection Between Keywords and SEO

Beyond Keywords: Other SEO Factors

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Why Video Advertising?

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Signs You Need an Advertising Agency Phoenix:

What To Look For:

Additional Considerations:

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

The Guiding Principles:

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

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