Tag: marketing

interactive design

Interactive Design in Advertising: Captivating Your Target Audience

Let’s face it: we’ve all seen ads that make us roll our eyes and hit “skip.” However, ads sometimes can make you stop, smile, and perhaps even click. What’s the difference? Enter interactive design—the secret sauce that makes advertising fun, engaging, and, dare we say, memorable?

What is Interactive Design?

At its core, interactive design is about creating experiences that engage its audience with content. It’s not just a static image or a simple message; it’s a call to action that invites participation. Whether swiping, clicking, or dragging, interactive design creates an experience where the audience isn’t just a viewer—they’re a contributor.

The Benefits of Interactive Design

So why should advertisers care about interactive design? Simple. People love being involved! Allowing your audience to interact with your brand makes them more likely to remember it. Think about it—how often have you tried a quiz or personalized poll and shared the results? That’s interactive design at work, building a connection.

But it’s not just about engagement. This type of design leads to better brand recall, higher conversion rates, and even more social media shares. Plus, it allows for deeper insights into customer preferences. So, while your audience enjoys their experience, you’re gathering valuable data for future campaigns.

How Has Interactive Design Helped Shape Modern Advertising?

Gone are the days of passive advertising. Today’s consumers are more than just recipients of an ad—they’re co-creators of the experience. The rise of interactive design has fundamentally changed how brands connect with their audience. Think of the viral campaigns where you can design your own product, vote on what happens next in a story, or even test out a product virtually. This level of engagement didn’t exist in traditional ads.

Take, for example, Instagram stories or Facebook polls. These features let brands engage with their audience directly in real-time. And let’s not forget AR (augmented reality) ads that allow users to try on virtual clothes or makeup. Interactive design has genuinely leveled up the advertising game, making it more fun and engaging than ever before.

Interactive Design Across Different Platforms

What makes interactive design so powerful is its versatility. It can be tailored to each platform, whether on social media, websites, or mobile apps. On Instagram, polls and interactive stickers create a dialogue with followers. You might find a product configurator on a website that lets you customize your purchase. And let’s not overlook mobile apps with games, quizzes, or AR features that immerse users in branded experiences.

Each platform offers a different way to engage, but the goal remains to capture attention and create a connection. When done right, interactive design leaves a lasting impression.

Interactive design is revolutionizing the advertising world. It’s not just about promoting products—it’s about creating experiences that resonate with your audience. So, if you want to captivate your target audience and keep them returning for more, ensure your next campaign has a healthy dose of interactive design.

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

ON Advertising is the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

super bowl ads

The Best Super Bowl Ads of 2025: Our Top Picks

We’ve been watching Super Bowl commercials for years, and each year, we get to see how brands get creative, bold, and innovative in reaching their audience. The 2025 Super Bowl ads were no different, featuring a fantastic mix of humor, heart, and sheer oddity. From nostalgic parodies to thought-provoking campaigns, here’s a compiled list of what we think are the best ads of the season (in no particular order).

“Cowboy Head” by Mischief @ No Fixed Address

Tubi’s 60-second spot for their “If It’s In You, It’s In Here” campaign is definitely one of the most bizarre and memorable ads of the year. A boy born with a fleshy cowboy hat on his head faces social adversity in a world where everyone else sports a Gandalf-inspired wizard flesh hat head. The clever and weird narrative plays with the concept of shifting trends and the absurdity of internet culture, making it a perfect fit for a free streaming platform known for its unique offerings. It’s strange in the best way possible.

“These Legs: A Dove Big Game Film | #KeepHerConfident” by Ogilvy UK

Dove’s latest addition to their “Campaign for Real Beauty” tackles the issue of body positivity in a simple yet impactful way. The ad features a 3-year-old girl running joyfully down the street, oblivious to body image concerns that won’t affect her until years later. By showing how society’s expectations of beauty seep into our lives at a young age, this ad delivers a powerful message with minimal fuss. A standout in a sea of flashy Super Bowl ads.

“Dunkings 2: The Movie” by Artists Equity

This ad/sketch is all over the place, with a lot going on, including a Jay & Silent Bob cameo, Casey Affleck replacing Matt Damon, and a beef between two boy bands, one sponsored by Dunkin. However, a hilarious appearance by Jeremy Strong as Dunkin Coffee amusingly comments on the real-life Succession actor’s ridiculous and widely criticized method acting philosophies, which makes it all worth it.   

“So Win” by Wieden+Kennedy Portland

Nike’s black-and-white commercial featuring strong female athletes is an absolute triumph. The ad’s simple message, paired with a powerful voice-over, challenges the notion that women can’t achieve greatness in sports and beyond. It’s a timeless reminder of resilience, empowerment, and the fact that women can do anything—even when society says they can’t.

“Goldilocks and the Three Trucks” by GSD&M

Glen Powell’s sheer charisma shines in this ad, where he plays the protagonist of a mock fairytale. Dressed in various costumes, Powell delivers an energetic and captivating performance, showing that sometimes an ad can succeed based solely on the star power of its lead. The simplicity of the concept and Powell’s charm made it an enjoyable and unforgettable moment during the game.

“Kiss From a Lime” by Goodby, Silverstein & Partners

In a delightfully weird ad, a CGI version of Seal as an actual seal serenades viewers with a rendition of his iconic hit “Kiss From a Rose,” but with a twist—it’s about Mountain Dew Baja Blast and a lime. The twist is a bit lame and nonsensical but, watching a CGI version of Seal as an actual seal is wildly amusing, no matter the circumstances. It’s refreshing to see a spot lean so hard into absurdity without being completely obnoxious. 

“Slow Monday” by Mischief @ No Fixed Address

“Mondays stink” isn’t exactly a hot take, but Coors Light gives it a fun twist by featuring sloths doing typical Monday activities. Instead of humans, these adorable creatures embody our collective Sunday laziness. The ad includes a series of funny moments, like a sloth too lazy to chase a lawnmower, resulting in a destroyed flower bed and a slow-speed bank robbery chase. The spot wraps up with a sloth delivering a Coors Light case to another sloth, who immediately transforms into a human. The message? Maybe we’re all sloths because we’re lazy, and doing literally anything takes so much effort. It’s a bit odd but undeniably cute and funny.

“Dream Job” by Google

Google’s ad is simple yet deeply emotional. It features a middle-class dad using Gemini’s AI assistant to prep for a job interview. As he reflects on past challenges, it’s clear his hardest job has been learning how to be a dad. While it doesn’t reinvent the wheel, the ad’s sincerity is enough to bring a tear to even the toughest football fan.


These 2025 Super Bowl ads showcase the best of creative advertising: from wild humor to deep emotion, these brands know how to captivate an audience. At ON Advertising, we know how to craft compelling ads that not only entertain but also leave a lasting impression. If you’re looking to create a video advertisement as impactful as these Super Bowl spots, reach out to ON Advertising. Let us help you bring your brand’s story to life in the most exciting way possible!

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

We are the largest minority-owned full-service agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

wilhelm scream and video production

The Wilhelm Scream: Origins, Impact, and Its Role in Video Production

If you’ve watched a classic action movie or TV show, you’ve probably heard it—a distinct, high-pitched scream that signals a character’s fall, injury, or death. This is the Wilhelm Scream, one of cinema’s most iconic sound effects. But where did it come from, and how does it relate to the world of video production, especially in high-quality video advertising like ON Advertising delivers?

A Wilhelm Scream Is Born 

Even though it was first recorded by actor Sheb Wooley in 1951 for the film Distant Drums, it’s named after Private Wilhelm, a character in the 1953 western, The Charge at Feather River, who lets out a scream after being shot by an arrow. The Wilhelm Scream became widely known when sound designer Ben Burtt used it in Star Wars: Episode IV – A New Hope in 1977, sparking its resurgence. Since then, it has appeared in countless films, TV shows, and video games, often hidden as an Easter egg for movie buffs. 

Wil-haveya Screaming at the Movies

Initially just a quirky sound effect, the Wilhelm Scream has become a cultural reference in filmmaking. Directors use it to pay homage to classic films, inject humor, or create continuity in their work. It’s a fun inside joke for filmmakers appearing in movies like Indiana Jones, The Lord of the Rings, Inglourious Basterds, and Batman Returns. Its recurrence has turned it into a symbol of nostalgia within the entertainment industry.

Video Production and Advertising

At ON Advertising, we know that every detail in video production—sound, visuals, or storytelling—plays a crucial role in engaging an audience. Our services include:

  1. Content Development: From scriptwriting to storyboarding, we lay a strong foundation to bring your vision to life. 
  2. Corporate Filming & Training Videos: Documentary-style interviews or a structured series of workplace training videos; we have the equipment and the creative team to make that possible. 
  3. Video Advertising: We can create short clips or excise them from your existing videos to create bite-sized marketing content for social media. 
  4. Voice-Over Production: We have several talent resources and the equipment to capture powerful, professional voice-over work for your projects. 
  5. Animation and Motion Graphics: Our talented designers can handle your video’s extra special effects. 
  6. Pre and Post-Video Production: We edit and refine your video, sometimes even adding sound effects in post (maybe even a Wilhelm Scream if it fits!) to create a powerful final product.

Video advertising is a powerful tool in today’s marketing world. It grabs attention, conveys messages clearly, and drives engagement. Whether promoting a product or raising brand awareness, video helps you connect with your audience in a way other mediums can’t. It’s emotional, visual, and direct.

Also a notorious attention-grabber, the Wilhelm Scream perfectly blends creativity, storytelling, and nostalgia in film. At ON Advertising, we bring that same creative touch to every video we produce. Whether you need a promotional video or a brand campaign, our expert team is here to help you make an impact—just like the Wilhelm Scream has in the world of film.

ON Advertising is the Largest Minority-Owned, Full-Service Advertising Agency in the Southwest

ON Advertising is the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

crisis communication

Why Your Business Needs a Crisis Communication Plan

In today’s fast-paced, interconnected world, no business is immune to crises. It’s not a question of if, it’s a question of when. Whether it’s a product recall, a public relations blunder, or an unforeseen disaster, how your company responds can make or break its reputation. This is why having a crisis communication plan is essential. At ON Advertising, we understand the critical importance of crafting a strategic response to any situation that could threaten your brand’s integrity.

What Is Crisis Communication?

Crisis communication is the practice of managing information during an emergency or crisis. It involves delivering precise, accurate, timely messages to stakeholders, the media, and the public to protect a brand’s reputation. The goal is to minimize damage, maintain trust, and restore confidence quickly. Unlike regular marketing or public relations strategies, crisis communication is reactive. It requires a clear, decisive, and often immediate response to unforeseen events that could disrupt a business’s operations or damage its image.

Why You Need A Crisis Communication Plan

Every business, regardless of size or industry, faces the risk of a crisis. Whether it’s a social media backlash, a customer complaint gone viral, or an operational failure that makes headlines, how you communicate during a crisis can have long-lasting effects on your brand.

Here are a few reasons why having a crisis communication plan is non-negotiable:

  1. Protect Your Reputation: Your company’s reputation is on the line when a crisis hits. Transparent communication helps prevent misunderstandings and maintain public trust.
  2. Maintain Customer Loyalty: Loyal customers will look for assurance during a crisis. How you address the issue can either reinforce their trust or cause them to abandon your brand.
  3. Control the Narrative: In a crisis, news spreads fast, often fueled by rumors and misinformation. Effective crisis communication ensures that your message reaches your audience before inaccurate information takes hold.
  4. Minimize Financial Loss: Poor crisis management can lead to lost revenue, regulatory fines, or lawsuits. A strong communication plan helps mitigate these risks by addressing issues head-on.

The Evolution of Crisis Communication in the Digital Age

The digital age has fundamentally transformed crisis communication. In the past, businesses could control the narrative by managing traditional media channels like TV, radio, and print. However, the rise of social media, online news, and user-generated content has made managing a crisis more challenging than ever.

Today, a crisis can unfold in real-time, often starting on social media. With the rapid spread of information online, businesses must respond quickly and consistently to avoid escalation. A delayed response or inconsistency across platforms can exacerbate the situation and lead to greater public scrutiny.

Social media also means that everyone is a potential reporter. Your employees, customers, and even bystanders can broadcast information to a global audience within seconds. The speed and reach of online platforms demand a more agile, comprehensive approach to crisis communication than ever before.

How ON Advertising Can Help You Build a Crisis Communication Plan

At ON Advertising, we specialize in helping businesses craft tailored crisis communication plans that ensure you are prepared for the unexpected. We understand that each business is unique, as are the crises it might face. That’s why we take a personalized approach to creating strategies that resonate with your audience while protecting your brand.

Our process includes:

  1. Risk Assessment: We identify potential vulnerabilities and assess the likelihood of crises that could impact your business.
  2. Message Development: We help you craft clear, concise messages that align with your brand voice and reassure your audience.
  3. Crisis Training: Our experts will train your team to respond quickly and effectively, ensuring consistency across all channels.
  4. Ongoing Support: In the fast-evolving digital landscape, crises can unfold at any time. We offer continuous support to ensure you’re always ready to manage any situation.

Don’t wait for a crisis to catch you off guard. Let ON Advertising guide you in building a comprehensive crisis communication plan to protect your business, maintain customer loyalty, and preserve your reputation.

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

Collaborative Blake's Train

Own It: How We Used Collaborative Advertising To Execute A Client’s Vision

Welcome to the third edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, we feature Corrie Coleman’s inspiring story of client collaboration and creative problem-solving.

The Collaborative Approach

At ON Advertising, we believe that exceptional and collaborative client relationships are the cornerstone of genuinely remarkable marketing experiences. Our recent project with a client in Albuquerque, New Mexico, perfectly illustrates how dedication, creativity, and teamwork can transform an ordinary assignment into an extraordinary achievement.

A Story of Creative Client Collaboration

When our client approached us with a unique challenge—preparing a model train for a spectacular Lights Festival—we didn’t just see a task. We saw an opportunity to showcase our commitment to going above and beyond. The project was far from simple: an old model train, long stored away, needed to be cleaned, decorated, and branded in time for a special community event.

From the moment the train arrived at our office, our team understood the significance of the project. This wasn’t just about completing a job; it was about bringing someone’s vision to life. The train would become part of a larger model world, a centerpiece of a magical light display that would captivate audiences and create lasting memories.

Our first challenge was the tight turnaround time. With limited days to prepare the train, every moment counted. This is where one of our team’s strengths truly shines—collaborative communication. We maintained constant, transparent dialogue with our clients, ensuring they were updated at every stage. Each step, from initial cleaning to final branding, was carefully coordinated and executed precisely.

The cleaning process alone was meticulous. An old train that had been in storage requires careful handling and attention to detail. Our team approached the task with a combination of technical skill and creative passion. We weren’t just preparing a train; we were restoring a piece of potential magic that would soon come to life under festival lights.

The Execution

Painting and decorating the train became an artistic endeavor. We worked closely with the client to understand their vision, ensuring every brushstroke and design element aligned perfectly with the festival’s theme. The branding was more than just a logo placement—it was about seamlessly integrating the client’s identity into the train’s new aesthetic.

What makes this project special is the result and the journey of maintaining a collaborative relationship. In the advertising world, client relationships are everything. It’s about trust, understanding, and the willingness to invest ourselves entirely in our clients’ dreams. When the train was finally shipped back, ready for the River of Lights display, it represented more than a completed project. It was a testament to what can be achieved when a creative team truly listens and commits to their client’s vision.

We’re eagerly awaiting the photos and feedback from the festival, and we’re excited to see how our hard work contributes to what promises to be a magical community event. At ON Advertising, we don’t just complete projects—we create experiences, build collaborative relationships, and turn imaginative concepts into reality.

This is what it means to truly own it.

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

ultimate guide to types of advertising

Types of Advertising: A Modern Marketer’s Roadmap (2024 Edition)

Navigating the world of types of advertising can be overwhelming. From traditional methods to cutting-edge digital strategies, businesses have a vast array of options to promote their products, services, or ideas. This comprehensive guide explores the critical categories of advertising services available in today’s evolving marketing landscape.

Types of Advertising: Why Traditional Methods Still Matter

Traditional advertising, like a well-worn leather jacket, has a certain charm. Unlike other types of advertising, it relies on tried-and-true methods like television, radio, print and outdoor advertising. These channels have been building brands and driving sales for decades.

Why choose traditional advertising?

  • Emotional Connection: Tap into the power of emotions with visually stunning and auditory experiences.
  • Broad Reach: Cast a wide net and reach a mass audience with minimal targeting.
  • Brand Awareness: Build brand recognition and credibility through consistent and traditional exposure.

Digital Advertising: The New Kid on the Block

Digital advertising, on the other hand, is the shiny new toy that everyone wants. It leverages online platforms and technologies to connect with consumers. This includes search engine advertising, social media marketing, email marketing, and content marketing.

Why choose digital advertising?

  • Precision Targeting: Reach your ideal customer with laser-focused targeting.
  • Measurable Results: Track every click, conversion and interaction with data-driven insights.
  • Cost-Effective: Get more bang for your buck with flexible budgets and scalable campaigns.
  • Interactive Engagement: Engage in two-way communication and build relationships with your audience.

Choosing the Right Types of Advertising Channels

The most effective advertising strategy involves a combination of traditional and digital channels. When selecting the proper channels, consider the following factors:

  • Target Audience: Identify your ideal customer and tailor your advertising efforts to their preferences and behaviors.
  • Budget: Allocate your budget wisely, considering the cost-effectiveness of different types of advertising channels.
  • Brand Awareness: Focus on building brand recognition and recall with broad-reach channels like television and outdoor advertising.
  • Customer Engagement: Utilize social media and content marketing to foster relationships with your audience.

The Hybrid Hero: A Balanced Approach

While digital advertising has undoubtedly gained significant traction, traditional methods still hold value. Combining the best of both worlds, a hybrid approach often yields the best results. Think of it as a superhero team-up: the strength of traditional advertising combined with digital agility.

By strategically integrating traditional and digital channels, businesses can:

  • ​​Maximize Your Reach: Combine the broad reach of traditional media with the targeted precision of digital.
  • Enhance Brand Image: Reinforce your message across multiple channels for consistent brand recognition.
  • Optimize Your Return on Investment: Allocate your budget wisely and measure the impact of your campaigns.

The Future of Advertising

As technology continues to evolve, the advertising industry will undoubtedly adapt. Emerging trends like artificial intelligence, augmented reality, and virtual reality have the potential to revolutionize the way brands connect with consumers.

Ultimately, the key to successful advertising lies in understanding your target audience and tailoring your message accordingly. Whether you choose a traditional, digital, or hybrid approach, a well-executed campaign can have a significant and positive impact on your brand. 

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

creative spark

Own It: A Creative Spark Ignited

Welcome to the second edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, Gabe Kachirisky discusses his passion for graphic design and creative direction and shares how he gained his creative spark.

A Creative Spark Ignited

As a kid, I was captivated by the intricate designs on basketball cards. The way colors, typography, and imagery were used to create such compelling visuals sparked a deep interest in design. I was drawn to the power of visual communication, the ability to convey messages and evoke emotions. This early fascination would shape my future career path and ignite a creative spark.

A Creative Journey

I pursued my passion for design by immersing myself in the study of graphic design and learning about color theory, typography, and layout. The opportunity to combine creativity with strategic thinking was incredibly exciting. I was drawn to the challenge of creating visually stunning and persuasive campaigns that could capture the attention of audiences and drive brand awareness.

As an associate creative director, I’ve witnessed firsthand how compelling visuals can shape how we advertise and how they drive consumer behavior. Here are some more things I’ve learned along the way:

The Power of Visual Storytelling

  • Visual storytelling is at the heart of effective advertising. By crafting compelling narratives, brands can transport audiences to different worlds and evoke strong emotions.

Building Authentic Brand Connections

  • Creating meaningful connections between brands and audiences is essential. By understanding the target audience’s needs and aspirations, campaigns can resonate and inspire.

A Matchmaker’s Mindset

  • Rather than manipulating consumers, advertising should aim to be a matchmaker, connecting brands with the right people at the right time. By focusing on genuine value and authentic storytelling, brands can build lasting relationships with their audience.

A Passion for the Craft

A genuine enthusiasm for the craft of graphic design is essential for producing truly impactful work. 

  • Empathy: By understanding the target audience’s perspective, creatives can create designs that truly resonate.
  • Curiosity: Staying curious and exploring new ideas is key to innovation. By constantly seeking inspiration and pushing the boundaries of creativity, designers can deliver groundbreaking work.
  • Perseverance: Overcoming challenges and setbacks is a natural part of the creative process. By persevering through obstacles, designers can achieve truly exceptional results and gain that creative spark.

A Bright Future

Today, as Associate Creative Director, I push the boundaries of creativity and innovation, remaining passionate about crafting visually stunning and emotionally compelling campaigns that leave a lasting impact.

Everyone’s path into the advertising world is always different and as you’ve seen, it’s about finding your passion and following it wherever it leads.

I’ve progressed to my current role as Associate Creative Director, but the love for storytelling remains at the heart of my work. My advice to others looking to break into advertising is simple: “Stay true to yourself.”

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

matchmakers not manipulators

Own It: Matchmakers, Not Manipulators

Welcome to the first edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, Matt Owens, one of the agency’s leaders, discusses one of ON’s guiding principles; We’re Matchmakers, Not Manipulators.

In the world of advertising, it’s easy to fall into the trap of seeing consumers as mere targets and clients as the only beneficiaries. However, at ON Advertising, we’ve adopted a different approach – one that transforms the traditional advertising model into a more ethical and sustainable practice. We believe in being matchmakers, not manipulators. This principle is rooted in what I call the “quadruple win” – a concept that ensures our work benefits all parties involved.

The Quadruple Win Explained

As matchmakers, when we practice our craft properly, we’re not trying to get people to do things that aren’t in their best interest. Instead, we aim for a win-win-win-win situation. Let’s break down each component of this quadruple win:

  1. Client Win: Naturally, our clients need to gain more customers. This is the primary reason they come to us, and it’s our job to help them achieve this goal. However, we believe that this shouldn’t come at the expense of ethics or long-term sustainability.
  2. Customer Win: The new customers our clients gain should genuinely benefit from their products or services. We’re not in the business of creating false needs or misleading consumers. Instead, we aim to connect people with products and services that will truly add value to their lives.
  3. Agency Win: For us to continue our work and maintain our high standards, the outcome should be positive for ON Advertising as well. This includes not just financial success, but also maintaining our reputation, integrity, and the satisfaction of our team members.
  4. Community Win: Perhaps the most overlooked aspect in traditional advertising, we always keep an eye on how our work impacts the broader community. We believe that advertising has the power to shape culture and society, and we take this responsibility seriously.

Moving Beyond Manipulation

I often hear people say that advertising is manipulative. What bothers me about this perception is the implication of evil intent or darkness. Manipulation sets up winners and losers, and that’s not what we’re about.

When you manipulate someone or something, you’re creating an imbalance – a situation where one party benefits at the expense of another. This approach might yield short-term gains, but it’s unsustainable and frankly, unethical.

Our goal as matchmakers is to have a pure heart and do good in this business. We strive to ensure that everybody wins at every step of the way. This approach allows us to create meaningful connections between brands and consumers without resorting to deceptive practices.

The Power of Ethical Advertising

By focusing on being matchmakers rather than manipulators, we can maintain our integrity while still achieving great results for our clients and the community at large. This approach has several benefits:

  1. Building Trust: When consumers realize that an advertisement is genuinely trying to help them rather than exploit them, they’re more likely to trust the brand.
  2. Long-Term Relationships: Both with clients and consumers, our approach fosters long-term relationships built on mutual benefit and respect.
  3. Positive Impact: By considering the community in our work, we can contribute to positive social change and development.
  4. Employee Satisfaction: Our team members can take pride in their work, knowing that they’re contributing to something positive.
  5. Sustainable Growth: For our clients and ourselves, this approach leads to more sustainable growth as it’s based on real value creation rather than short-term tactics.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

In conclusion, at ON Advertising, we believe that the future of advertising lies not in manipulation, but in being matchmakers. By adhering to the principle of the quadruple win, we’re not just creating advertisements – we’re fostering connections, building trust, and contributing to a more ethical business landscape.

As we move forward in this rapidly changing industry, we remain committed to this principle. We invite other agencies, brands, and marketers to join us in this approach. Together, we can transform advertising from an often-criticized necessity into a force for positive change in our world.

Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients. 

are keywords and seo the same thing

Are Keywords and SEO the Same Thing? Unraveling the Essential Connection

While the terms “keywords” and “SEO” are often used interchangeably, they are not the same thing. Keywords play a crucial role in SEO, but they are just one piece of the larger puzzle. Let’s dive deeper and find out, are keywords and SEO the same thing?

Keywords: The Foundation 

Keywords are the words or phrases that potential customers search for when looking for products or services online. They are the building blocks of your website content, guiding search engines to understand what your website is all about. When used effectively, keywords can significantly improve your website’s search engine ranking and drive targeted traffic.

SEO: The Master Builder

SEO, or Search Engine Optimization, is the broader practice of optimizing your website to improve its visibility and ranking in search engine results pages (SERPs). It involves a multitude of techniques, including keyword research, on-page optimization, link building and technical SEO. While keywords are a crucial component of SEO, they are not the only factor that determines your website’s success.  

The Connection Between Keywords and SEO

Are keywords and SEO the same thing? To achieve optimal SEO results, keywords and SEO must work together harmoniously. Here’s how they interact:

Keyword Research

Keyword research involves identifying relevant keywords potential customers use when searching for products or services similar to yours. This research helps you tailor your website content to match the search intent of your target audience, increasing your chances of appearing in search engine results pages (SERPs).

On-Page Optimization

On-page optimization involves strategically incorporating keywords into your website’s content, including titles, headings, meta descriptions and body text. This helps search engines understand the topic of your page and its relevance to search queries, improving your website’s chances of ranking higher.

Keyword Density

Keyword density refers to the frequency of keywords appearing on your webpage. While it’s essential to include keywords naturally, excessive keyword stuffing can harm your rankings. The goal is to strike a balance between keyword inclusion and readability.

Keyword Targeting

Keyword targeting involves focusing on specific keywords that align with your business goals. By targeting relevant keywords, you can attract qualified traffic to your website and improve your conversion rates.

Beyond Keywords: Other SEO Factors

While keywords are essential, they are not the only factors that influence your website’s ranking. Other important SEO elements include:

User Experience

User experience (UX) plays a crucial role in SEO. Providing a positive user experience involves factors such as fast page load times, mobile compatibility, and easy navigation. When users have a seamless experience on your website, they are more likely to stay longer, engage with your content, and share your website with others. This positive user behavior signals to search engines that your website is valuable and relevant.

Link Building

Link building involves acquiring high-quality backlinks from reputable websites. Backlinks act as endorsements, indicating to search engines that your website is valuable and relevant. When other websites link to yours, it shows that your content is considered authoritative and informative.

Technical SEO

Technical SEO ensures that your website is technically sound and free from errors. This includes factors like site speed, mobile-friendliness, and proper XML sitemaps. Technical SEO ensures that search engines can crawl and index your website efficiently, allowing them to understand your content and rank it appropriately in search results.

So, are Keywords and SEO the Same Thing? Keywords and SEO are interconnected but they are not interchangeable. Keywords serve as the foundation stones, providing search engines with clues about your website’s content. SEO, on the other hand, is the overarching strategy that encompasses various techniques to improve your website’s visibility and ranking. By understanding the relationship between keywords and SEO, you can create a more effective online presence and attract targeted traffic to your website. While keywords are important, they should be used strategically and in combination with other SEO best practices. 

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours and determination to do excellent work for our clients. 

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

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