From Millennials to now what we call Gen Z, the personalities, attitudes, and values have shifted from generation to generation. Find out how to market to this generation.
As the 2018 year is coming to an end, we are reflecting on the growth we’ve had throughout the past 12 months. At ON Advertising, we are so proud all of our achievements and success during the year and we want to share with you a little bit of what we’v...
Can you believe 2018 is almost history? On the cusp of a new year, it’s an appropriate time to reflect on a few of the trends that shaped the advertising business these past twelve months. The growth and influence of ephemeral content was the advertisin...
It’s coming faster than we think; the anticipated holiday season. It’s the time when people are ready to spend and indulge on gifts for their loved ones. Sales are up during this quarter for a lot of companies and business owners are excited to get a pi...
We love using emojis! With more than 2 billion smartphone users all over the world, 6 billion emojis are sent in text messages every single day. Emojis have not only redefined how we communicate with each other, but they are also proving to have a treme...
Here at ON Advertising, we heavily rely on Google Analytics. It is a huge part of our business, and it is helpful when tracking the results of our work. Being able to see how a website is doing in response to marketing efforts is critical to see if ther...
It has just been announced that Colin Kaepernick is the new face of Nike’s 30th anniversary “Just Do It” advertising campaign. Nike always likes to bring an edgy yet youthful factor to their campaign that draws attention to the brand. Public companies ...
