Tag: social media

A woman looks at her phone thinking of what she is going to look for. Tag reads find help Phoenix.

Looking for help? You found it!

As mentioned in some of our previous blog posts, we have helped with the Maricopa County of Public Health before to build awareness on different health issues and the general well-being of the community. This season we were tasked to create a bilingual campaign to advertise the resources on FindHelpPhx.org. Why? Because there was an alarming 69% of parents who said if they knew how to locate more family resource services, they would use them. 

FindHelpPhx.org was created by the Maricopa County Department of Public Health (MCDPH) to provide residents an easy way to find social and health services. The user-friendly platform offers 1,500 resources including free and low-cost screenings, doctors, disability services, and more. Each of these services is vetted by the county and available for Maricopa residents who want to increase their quality of life. In fact, the website offers bilingual assistance in English and Spanish for those who need language assistance.

The Advertising Campaign

We were entrusted to come up with a plan of action to effectively advertise to Maricopa County families in need of guidance. We started this process by researching their exact target audience. Who are they? Where do they live? How old are they? After we dove deeper into who their exact consumer was, we evaluated where they would most likely be exposed to an ad. We determined Facebook and YouTube would be the best digital platforms, and rotating billboards on Arizona freeways would be a great traditional channel. 

After we decided who their target audience was and how we were going to reach them, we brought the information to the creative team. From there, the creative team wrote a story and a narrative that would resonate with the audience to grab their attention. See the creative content below. 

Maricopa County Department of Public Health / “Find Help Phoenix” (Spanish) from ON Advertising on Vimeo.

Maricopa County Department of Public Health / “Find Help Phoenix” from ON Advertising on Vimeo.

The Results

We are pleased with the performance and results that the ads have produced so far. The entire campaign launched Monday, September 16th, 2019, and will run through November 27, 2019. There have been 223,000 impressions for the Facebook campaign, with nearly 1,000 link clicks. YouTube has garnered 463,700 impressions that have generated 850 clicks to the website. For the billboards, there are 10 locations rotating weekly around Phoenix for 8 weeks, with an estimated 5 million impressions.

Here at ON Advertising, we always love working with the Maricopa County Department of Public Health because they are trying to improve the lives of their residents. However, if you or your business is interested in spreading an important message through effective advertising campaigns, contact us today.

Mikaela Copley goes over an assignment with Amanda at her desk in the ON Advertising office

The Ultimate Guide to Advertising to Gen Z in 2019

From Millennials to now what we call Gen Z, the personalities, attitudes, and values have shifted from generation to generation. As new generations are introduced, it is often hard to keep up with and understand them all.

Each generation has had a significant event or tragedy strike in their lifetime; defining who they are, how they live their lives and the decisions they make. Gen Z’s significant life event was the Great Recession/Housing Recession back in late 2007. Watching the rate in which their lives changed and those around them impacted them in a huge way. One way is how they handle their finances. They are careful and meticulous and never make a decision on a whim, instead they research. Looking into every purchase to ensure they will remain financially safe.

The technology era is also a huge turning point for Gen Z. With such technology, they prefer connecting via smartphones rather than face-to-face interactions. They would rather shop online than spend time at a brick and mortar. In addition, print has been undervalued as they prefer getting their news from online sources or through social media. 

A bigger and more pressing question is raised, for businesses at least: “How do we advertise to Gen Z?”

1. Leverage Video Communications

As previously stated, Gen Z prefers connecting via technology; however, they never leave voicemails and prefer text to email. They also are one of the first generations to frequently use, and prefer, YouTube, Netflix, and Reddit. If you can catch their eye and appeal to them in 5-7 seconds with your 2-minute ad before their chosen video begins, then your campaign is a success. 

2. Utilize Influencers

Gen Z was born into a world where social media became incredibly prominent. They value the impact of social media and celebrities influencers which help them to make a decision. Influencers spend a considerable amount of effort and time creating content that will appeal to their accounts followers. When followers are genuinely engaged, it creates a long-lasting relationship with the influencer that they are following. When this happens, it builds trust and loyalty in their minds to believe and trust the advice and recommendations from that influencer.  

3. Mobile Strategy 

Gen Z values their time spent on mobile devices which is why, on average, they engage in over 10 hours on online mobile content per day. By making sites mobile-optimized, they are more likely to be viewed more often. Say goodbye to desktop web browsers and emails, mobile strategy is the way to go!

4. Be Entertaining

As we know, Gen Z values are connected online. They expect authentic, entertaining interactions and experiences that provide what they need before they tell you. To win them over, marketers and advertisers must evolve from simply informing their audience to catching their eye and keeping them entertained.  

5. Provide Them With Information

Gen Z values being well informed before making any big decisions. They want to know who they are doing business with before they do it. Share your company’s message with them, be precise, informative, entertaining, and transparent with what you are selling. Gen Z is different than any other generation, they do their homework! 

Catering to different generations through advertising can take time to get a hang of, but as we grow to find new and innovative ways to and become proficient in how to market and advertise to Gen Z, the creative options are endless which opens an entirely new door for the advertising and marketing industry. 

How can ON Advertising help?

Above are just a few of the types of ways to market and advertise to the newest generation. Finding new, creative, and innovative ways to appeal to a technologically driven audience can be difficult. At ON Advertising, we have done the research for you to bring high investment to your business. We have found new ways to market, advertise and promote your business with the help of our social media and strategy team. Check out some of our many content strategy services and ways that we can help you. If you would like to learn more about content marketing and how it can benefit you, Contact us today!

High Rising Schools of Phoenix Logo with colored pencils on the far left

High Rising Schools Phoenix

This week, we are introducing our client, Phoenix Community Alliance. We have been working with the PCA Education Committee on a fun project designed to promote the fantastic schools that are located in Downtown Phoenix. The campaign is called High Rising Schools of Phoenix. We created a pretty nifty brochure, original brand materials, and a whole website devoted to this campaign: https://highrisingschoolsphx.com

So what is High Rising Schools of Phoenix?

The vision behind this dynamic website is to enlighten the business community to the quality schools available in Downtown Phoenix. This campaign will serve as a very useful tool for community and economic development organizations that work to attract, retain and grow companies in Downtown Phoenix. The website is a resource for the families in those businesses who want to learn more about Downtown Phoenix schools.  As more employees want to live where they work, this campaign speaks to the quality education choices that exist in Downtown Phoenix.

The U.S. Census Bureau estimates that by 2030 the population of Phoenix will grow to 2.2 million, and the population of the metro area will reach 6.3 million. 11,000 additional residents are expected to move to Downtown Phoenix in the next 5 years alone. In fact, Maricopa County was ranked #1 for population growth last year. With growth on this scale and more families moving to Downtown Phoenix, having an educational resource like High Rising Schools of Phoenix is important for families moving to the core of the Valley.

How Does ON Help?

Our overarching goal is to help bring awareness to families and business leaders that Downtown Phoenix offers preschool through doctoral programs within walking distance of any type of home or business in Downtown Phoenix.

In addition to our branding work and website management, we also handle the social media campaign for High Rising. By utilizing Instagram, Facebook, and Twitter, we can attract a wider audience by showing them the quality of schools in Downtown Phoenix while driving traffic back to the website we created for the audience to explore the High Rising campaign even further. We are also encouraging the schools of Downtown Phoenix to interact and engage with the High Rising social media feed as well as encouraging students, parents, teachers and administrators to share what their favorite part is of being a part of the Downtown Phoenix school system with a social campaign of “What Makes Your School Special”. Our ultimate goal of using social media for this client and brand campaign is to show that Downtown Phoenix is more than just a bustling cityscape; there are excellent quality schools right in the city. We want to show everyone that you can work, eat, play and send your children to an outstanding school all in a 5-mile radius. “It’s an exciting project to be working on especially being located in Downtown Phoenix ourselves. We can speak to the amazing environment the downtown area can offer” says Senior Account Manager, Matt Grodsky who is spearheading the High Rising campaign. We are thrilled to continue this helping the Phoenix Community Alliance spread the word about the excellent schools located right in Downtown Phoenix.

ON Advertising’s mission is to bring ROI for our clients to improve their business. Whether you’re in need of a new website, updated social media, or an advertising campaign, contact us. We can assist you in creating a strategy to help marketing efforts resulting in more business. Learn more about us and the services we provide.

Thank You for a Great Year

As the 2018 year is coming to an end, we are reflecting on the growth we’ve had throughout the past 12 months. At ON Advertising, we are so proud all of our achievements and success during the year and we want to share with you a little bit of what we’ve done. We would like to thank all of our clients for making 2018 such a great year.

Rebrand

Back in the early months of 2018, we had a complete rebrand of the agency. We changed our logo and our website, giving ourselves an updated look. The marketing industry is constantly changing, as an agency, we have to keep up with the latest trends in graphic design and website features and give ourselves a fresh look.

STD/HIV Awareness Ad

As STD’s become an epidemic here in Arizona, the Maricopa County Department of Public Health wanted to educate people on getting tested. We created video ads for them to promote awareness to the public about Syphilis and STD’s.
Click to see our previous blog to learn more about the entire campaign. 
We are glad to play a role in educating the public on the need to get tested for STDs because the risk is not knowing.

New Clients

We have had a tremendous year in servicing new clients. If you have been following us on social media, you may have seen just how many. To mention a few, we have added Chompies, Cavanagh Law Firm, Vintage Industrial, Kobargo Technology Partners, Timeless Wood Furniture, Yandy.com, and more.
Click here to see a full list of our clients.
We would like to thank all of the clients that have worked with us and we are excited to see your businesses grow.
Don’t forget about our Halloween Yandy.com video ads we talked about in our previous blog.

New Hires

In the new year, we have added 4 new people to our dynamic team. Our Account Coordinator Mikaela Copley came to the agency as an intern in January 2018, then became a full-time member after graduating in May. Recently, Brent Barcena and Chris Jones joined the team our Graphic Designer and our Video Producer. Lastly, Courtney Blackman was hired in the fall as our new Traffic Manager.
Here at ON Advertising, we would like to thank all of our clients and employees for making it a tremendous year for the agency. We can’t wait to see what 2019 holds for us! Contact us if you want your business to grow and start thriving for 2019.

A bar graph showing a rise in trends

2018’s Hottest Advertising Trends

Can you believe 2018 is almost history? On the cusp of a new year, it’s an appropriate time to reflect on a few of the trends that shaped the advertising business these past twelve months.
The growth and influence of ephemeral content was the advertising story of the year. Ephemeral content is photos and videos that aren’t permanent; it disappears in a certain length of time, usually 24 hours. With Instagram creating a Story’s feature on their platform, users are now exposed to more relevant content. In 2018, consumers were looking to connect with brands that stood out from competitors. It’s easy to show off the personality of a brand using quick and playful content. Stories allow us to post time-sensitive content without over-saturating our audience. Check out a good example of ephemeral content by viewing the Stories on our Instagram page.
It seems that every year we talk about the growth of video content getting more attention than the written word. The majority of videos we shoot and produce are overview videos that help our clients provide consumers with a visual idea of who they are and what they do in about 60 seconds. Although we still produce many overview videos, in 2018 we began incorporating a new trend: blog videos. Ranging from about 30 seconds to two minutes, these videos adroitly combine blog sentences with engaging images and b-roll footage. We have learned that blog videos often achieve better engagement on social media and on websites.
See an example of a blog video we produced here.
The idea of popular bloggers and influencers isn’t new. However, in 2018 we saw a new trend in micro-influencers, people who have semi-popular social media accounts promoting various products or services with a personal message. We have learned that micro-influencers have passionate fans who trust them because they think of them as friends giving advice. In fact, with some of our local clients whose target consumers are Arizonans, we’ve found micro-influencers who promote their product or service achieve positive results.
Here is an example of a micro-influencer who we have used for one of our clients.
Those are just a few of the advertising trends we have been adopting during the past year. If your company is not taking part in modern-day advertising that is aligned with these trends, don’t worry – we are here to help. At ON Advertising, we actively research and engage in the latest and greatest advertising techniques that have been proven to be effective. Don’t wait around: Contact us today if you want your business to thrive in 2019 and beyond.

The ON team staring at a bunch of emojis

How Emojis Help Consumer Engagements

We love using emojis! With more than 2 billion smartphone users all over the world, 6 billion emotes are sent in text messages every single day. They have not only redefined how we communicate with each other, but they are also proving to have a tremendous impact on the marketing and advertising industry.

For Social Media

When we use emojis in our social media posts, we notice more engagement. They are powerful tools that help our marketing messages stick with our audience. For example, studies show that they are used in a tweet, engagement increases by 25.4%. If they are used in a Facebook post, the number of likes increase by 57% and the number of comments and shares rise by 33%.

For Email Marketing

For Chompie’s, we noticed that email campaigns that include emojis in the subject line are more successful than those that do not. Studies show that if a business chooses to include emojis in their email subject lines, open rate increases by 56%, unique opens increase by 3.29%, unique clicks increase by 6.28%, and click-through rate increases by 18.93%.

For Brand Voice

When trying to differentiate your brand from the competition, it can be somewhat challenging to find your unique brand voice. Emojis add personality to text and can make a message appear as more friendly and relatable, thus resonating with more consumers. When using them, we can add emotions to a message, ultimately distinguishing our brand voice from others.
No matter what your marketing strategy, emojis can be beneficial for generating excellent results. Here at ON Advertising, we use emojis in our clients’ social media posts as well as email marketing campaigns to increase consumer engagement. We also frequently use them in our daily communication among our team members. We all have our favorites (see photo).
For more information on how we can help you reach your marketing goals, please contact us here.

Google Analytics on laptop screen

Why You Should Look at Google Analytics

Here at ON Advertising, we heavily rely on Google Analytics. It is a huge part of our business, and it is helpful when tracking the results of our work. Being able to see how a website is doing in response to marketing efforts is critical to see if there is growth in website traffic and a return on investment for clientele. Nowadays with everything being online, seeing if your website could be doing better is a great way to improve your business and lead generation efforts. Here are three benefits of using Google Analytics:

1. It answers the question; why are visitors leaving the site?

This question correlates with the Bounce Rate. If there is a high bounce rate, it means that people are arriving on the website and leaving quickly for some reasons. There are multiple reasons why there could potentially be a high bounce rate. Having a team of experts available to help analyze the situation is crucial to solving it. To lower the bounce rate, you may want to look at the detailed report for Google Analytics supplies. The report could include recommendations for optimizing SEO keywords, a landing page is not attractive enough, or it is not optimized correctly. Examining the bounce rate closely on Google Analytics and checking it is very important and could be a key factor in improving business.

2. Understand what social media platforms are working.

When using social media, you want to make sure that efforts for each platform are converting into website visits. If one platform is outperforming another drastically, consider removing or making adjustments to the lower performing platform. Optimizing each social media platform will ensure your budget is being used efficiently. It is also important to keep in mind that just because a social media platform exists, it doesn’t always mean your business needs to be on it. Industries have different appeal across platforms, ensuring you are devoting resources to the right ones will save you time, money, and headaches

3. Looking at Progress Overtime.

The primary goal of a business should be to improve and grow over time. Google Analytics can assist with that by showing the traffic flow during an extended period, i.e., annual, quarterly, etc. you will be able to fine tune your website to better resonate with your audience.
There are many more benefits to using Google Analytics. At ON Advertising, we review the results of marketing efforts on a regular basis to track our clients’ progress.

ON Advertising is One of Phoenix’s Top Advertising Agencies

Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients. 

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

Believe in something. Even if it means sacrificing everything.

Nike, Colin, and the Enormous Power of Advertising

It has just been announced that Colin Kaepernick is the new face of Nike’s 30th anniversary “Just Do It”  advertising campaign. Nike always likes to bring an edgy yet youthful factor to their campaign that draws attention to the brand.
Public companies usually don’t like to take a stance on political issues for fear of alienating customers. However, without a worded message or political images, just a slogan and the face of a man, Nike has taken a political stance on what the company believes in a new and powerful message.

What is the Outcome?

As a result, Nike’s stock took a deep dive on the release date of the campaign, September 4th. Some people did not like the stance Nike took, and as a result, fans have been posting on social media #BoycottNike. There have been reports of people burning their own Nike shoes to show they do not support Kaepernick or Nike.

However, Nike knew exactly what they were doing; they wanted to appeal to the younger millennials and the Gen Z audience. Short term, this might have some ramifications, but long term it could potentially put them in a more favorable stance with their target audience. Nike makes efforts to show they believe in what their athletes believe in; they want to show athletes they are on their side.

Social Issues in Advertising

Right now, social activism is the trendy thing to do in advertising that attracts consumers to brands. Nike is not the only company that has tried to take a political stance to gain attention and wins over consumers. The reason behind making a political stance is that companies have realized that more attention is brought to them in the long run. Consumers feel connected to companies that take a political side aligned with their target market; it’s just good for business.

Whether one’s opinion of Kaepernick is positive or negative, Nike has received a lot of attention and publicity from the media. They have created a buzz around the brand that has caught the eye of many people. Advertisers are using bolder strategies than ever before to stand out amongst the competition. Nike is counting on this edgy campaign to resonate with the younger demographic and pay off in the long run.

ON Advertising is One of Phoenix’s Top Advertising Agencies

Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients. 

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

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